Relative Intelligence · Entertainment

How Spotify Technology (SPOT) compares with the whole market and its popular alternatives
Built by QuantCommons' quantitative engine, this page is about relative opportunity, not data on SPOT alone. It places SPOT (Spotify Technology S.A.) against 18 popular alternatives, its neighboring categories and the entire market of over 10,000 U.S.-listed stocks and ETFs, and surfaces what has done better on consistent outperformance, return for the risk taken, behavior in real market crashes and diversification. The result is a clearer view of where SPOT stands in the market, and of the alternatives worth a closer look.
Period covered: SPOT's full trading record, from April 2018 through September 2026. The crash tests reach back to 2000 using older funds and the S&P 500. All returns include reinvested dividends. Data as of October 20, 2026.
Data as of October 20, 2026. Full tables and charts read best on a larger screen.
On this page12 sections
Key findings
- Right nowThe slide is SPOT's own: it is 32.2% below its high, against 1.3% for the S&P 500. SPOT has gone against the market, falling 2.0% over the past 6 months while the S&P 500 rose 9.1%. At a glance ↓
- Stock or market?SPOT held up far better than its industry: it rose 6.9% over the past 3 months while the entertainment ETF XLC (State Street Communication Services Select Sector SPDR ETF) fell 0.2%. The S&P 500 rose 3.9%. Its entertainment peers did not move as one over the past 3 months: DIS (Walt Disney) rose 15.8%, while GOOG (Alphabet) fell 4.2%.
- Past 1 to 3 yearsOver the past year, SPOT fell 22.1% while the S&P 500 rose 15.8%. SPOT led its entertainment peers in 2023, then fell behind AAPL (Apple) and GOOG (Alphabet) in 2025. By year ↓
- Long termSPOT turned $10,000 into $20,900 over the past 5 years, against $18,200 in the S&P 500. SPOT's 5-year return of 109% puts it ahead of 78% of the stocks worth at least $300 million with that much history. The S&P 500 returned 81.7%. Growth of $10,000 ↓
- In a crashIn the 2022 bear market, SPOT fell 65.7%, against 24.5% for the S&P 500. That was more than AAPL (Apple, 27.4%) but less than NFLX (Netflix, 71.9%). SPOT fell further than the S&P 500 in two of the last three sell-offs, including the 2022 bear market (65.7% against 24.5%). Crash tests ↓
- DiversificationSPOT is some diversification, but not a hedge: a correlation of 0.55 with the S&P 500 over 5 years and 0.56 with the total US market, more closely than 83% of stocks worth at least $300 million. Over 5 years, SPOT's beta versus the S&P 500 was 1.61: in the S&P 500's rising months it gained 1.5 times as much as the index, and in falling months it lost 1.7 times as much. Market capture ↓
- Better optionsAmong SPOT's popular alternatives, AAPL (Apple) and GOOG (Alphabet) earned more than SPOT with less volatility over the past 5 years. AAPL returned 18.5% a year at 28.0% volatility, against 15.9% a year at 47.8%. Looking beyond its popular alternatives, TKO (entertainment) and MSGS (Madison Square Garden Sports, entertainment) earned more than SPOT with less volatility over the past 5 years. TKO returned 26.3% a year at 32.7% volatility, against 15.9% a year at 47.8%. Better options ↓
How much would $10,000 in SPOT have grown?
This chart tracks a hypothetical $10,000 investment in SPOT over the past 8 years, with dividends reinvested, alongside the same amount in the S&P 500, investments that ended ahead of SPOT over the same span and SPOT's popular alternatives, among those that traded for the entire period. A second view covers the past 5 years, the period the better options further down the page are judged on. It shows not only where each investment ended up but also how smooth or uneven the path was.
Note: SPOT began trading on April 3, 2018, so the chart cannot reach back to the dot-com bust, the 2008 financial crisis or four other sell-offs. It covers the most recent 8 years of SPOT's record, starting at the end of September 2018.
- $10,000 invested in SPOT at the end of September 2018 would have grown to $26,953 by September 2026, less than the $29,568 it would have become in SPY, an S&P 500 fund.
- Five of the eight other investments on the chart ended ahead of SPOT, and AAPL finished highest, at $62,445.
Choose a period
From the end of September 2018 to the end of September 2026. Hover over a fund in the key to pick out its line. 730 of the 3,000 stocks and funds worth at least $500 million that traded the whole period ended ahead of SPOT; the chart shows 5, closest alternatives first. The other 3 lines are popular alternatives, shown for context.
- AAPL$62,445+524% total · +25.7% a year
- GOOG$57,644+476% total · +24.5% a year
- IGM$49,865+399% total · +22.2% a year
- NTES$31,178+212% total · +15.3% a year
- LYV$31,082+211% total · +15.2% a year
- SPY (S&P 500)$29,568+196% total · +14.5% a year
- SPOT$26,953+170% total · +13.2% a year
- ROKU$20,851+109% total · +9.6% a year
- SONY$20,356+104% total · +9.3% a year
- DIS$9,437−5.6% total · −0.7% a year
From the end of September 2021 to the end of September 2026. Hover over a fund in the key to pick out its line. 674 of the 3,628 stocks and funds worth at least $500 million that traded the whole period ended ahead of SPOT; the chart shows 5, closest alternatives first. The other 3 lines are popular alternatives, shown for context.
- TKO$34,410+244% total · +28.0% a year
- GOOG$25,811+158% total · +20.9% a year
- IGM$25,531+155% total · +20.6% a year
- AAPL$24,129+141% total · +19.3% a year
- MSGS$22,813+128% total · +17.9% a year
- SPOT$21,629+116% total · +16.7% a year
- SPY (S&P 500)$19,000+90.0% total · +13.7% a year
- SONY$10,955+9.5% total · +1.8% a year
- WMG$7,218−27.8% total · −6.3% a year
- DIS$6,395−36.1% total · −8.6% a year
SPOT at a glance
This section summarizes the key facts about the stock, its returns over periods from one to ten years and the risk it has carried, with dividends reinvested throughout. These figures serve as the baseline for every comparison that follows.
Note: SPOT began trading on April 3, 2018, so every figure here, including its worst decline, covers only the time since then. None of them reflect the dot-com bust, the 2008 financial crisis or four other sell-offs.
- SPOT is still 32.2% below its all-time high.
- SPOT's deepest decline since it began trading in 2018 was 80.5%, from February 2021 to November 2022. It took 22 months from the low to climb back to its old high.
- Over seven full calendar years, SPOT's best was 2024, when it returned 138%, and its worst was 2022, when it lost 66.3%. It lost money in two of those years.
The company
- Market value
- $108B
- Industry
- Internet Content & Information
- Price history from
- April 2018
Returns
- Past 1 year
- −22.1%total return
- Past 3 years
- +251%+52.0% a year
- Past 5 years
- +109%+15.9% a year
- Best calendar year
- +138%2024
- Worst calendar year
- −66.3%2022
- Losing years
- 2 of 7full calendar years
Risk
- Volatility
- 47.8%typical yearly swing, 5 years
- Sharpe ratio
- 0.55return per unit of risk, 5 years
- Worst decline ever
- −80.5%Feb 2021 to Nov 2022
- From its all-time high
- −32.2%below the peak
SPOT against the whole market
Where SPOT ranks among every stock and fund, and what across the market has done better.
How does SPOT rank among all stocks?
This section ranks SPOT on return, volatility, risk-adjusted return and worst decline against every stock worth at least $300 million with enough history. Where the comparisons with its popular alternatives show how SPOT stacks up against its peers, these rankings show where it stands in the market as a whole.
- SPOT's 3-year return ranks in the top 10% of the 3,017 stocks worth at least $300 million with 3 years of history.
- SPOT's 1-year return ranks in the bottom 18% of the 3,287 stocks worth at least $300 million with 1 year of history.
Ranked against U.S.-listed stocks worth at least $300M that have enough history for each measure, so the count changes from row to row; smaller stocks are left out. Lower volatility and smaller declines rank higher.
| Measure | SPOT | Rank | Standing |
|---|---|---|---|
| 1-year return | −22.1% | 2,694 of 3,287 | bottom 19% |
| 3-year return | +251% | 299 of 3,017 | top 10% |
| 5-year return | +109% | 628 of 2,893 | top 22% |
| Volatility, 5 years | 47.8% | 1,832 of 2,893 | bottom 38% |
| Sharpe ratio, 5 years | 0.55 | 814 of 2,893 | top 28% |
What has beaten SPOT on both return and risk?
Each dot is an investment, placed by how much it earned a year over the past 5 years (higher is better) and how much its price swung, its volatility (further left is calmer). SPOT sits where the dashed lines cross. Anything in the green box above and to the left earned more than SPOT with smaller swings, a better trade-off over this period on both counts. Past results are no promise, but a name in the box is worth a closer look.
- 325 stocks and 68 ETFs worth at least $500 million sit in the green region: each earned more than SPOT over the past 5 years with smaller price swings. That is 11% of the 3,633 screened.
- Among those with at least half SPOT's swings, CAH has the best return for its risk: 42.1% a year at 24.7% volatility, 48% less than SPOT's 47.8%, and a Sharpe ratio (return above cash per unit of volatility) of 1.55 against 0.55 for SPOT. ATI earned the most, 61.8% a year, while still swinging less than SPOT (42.9% against 47.8%).
- Among SPOT's popular alternatives, AAPL and GOOG are in the region. AAPL earned 18.5% a year against 15.9% a year for SPOT, at 28.0% volatility, 41% less than SPOT's 47.8%.
Annual return is the annualized total return with dividends reinvested, and volatility the annualized swing in daily prices, both over 5 years. Labeled dots are the strongest picks from the table below and the names called out above, colored by how close they sit to SPOT; faint dots are 92 more of the 393 in the green region (the strongest, one per fund family). 3,633 stocks and funds worth at least $500 million were screened. Hover over a dot for its figures.
- Popular alternatives
- Same and neighboring categories, and shared themes
- The whole market
- Others in the green region
Is there a better investment than SPOT?
Investments that beat SPOT over the past 5 years on return, volatility, drawdowns, consistency, crash losses or fees, from its popular alternatives out to the whole market.
- Among SPOT's popular alternatives, AAPL and GOOG earned more than SPOT with less volatility over the past 5 years. AAPL returned 18.5% a year at 28.0% volatility, against 15.9% a year at 47.8%.
- Looking beyond its popular alternatives, TKO (entertainment) and MSGS (entertainment) earned more than SPOT with less volatility over the past 5 years. TKO returned 26.3% a year at 32.7% volatility, against 15.9% a year at 47.8%.
- Across the whole market, 393 of the 3,633 stocks and funds worth at least $500 million earned more than SPOT with less volatility over the past 5 years, among them AAPL, GOOG and TSM.
How this works
The table below lists investments that beat SPOT over the past 5 years on at least one of these measures: a higher annual return with lower volatility, a higher annual return at similar volatility, a similar return with lower volatility, a higher Sharpe ratio with a smaller worst decline, a higher total return in most periods from 3 months to 10 years, or smaller losses in recent market crashes. It checks SPOT's popular alternatives first, then the rest of its own and neighboring categories, then every stock and fund worth at least $500 million, and shows the strongest few in each group. The full list of those with a higher return and lower volatility than SPOT follows the table.
Annual return is the annualized total return with dividends reinvested. Annual return, volatility and the Sharpe ratio cover 5 years; the worst decline covers the past 10 years. Green marks a better figure than SPOT's. "On the frontier" means no other option shown or tested earned more with less volatility. Funds that hold the same thing are shown once. Beyond the popular alternatives, nothing with more than 1.5× SPOT's volatility counts as better.
These figures cover the past 5 years. Green marks a better figure than SPOT's.
| Investment | Why it is better | Past 5 years | Downside | Long run | Fit | ||||
|---|---|---|---|---|---|---|---|---|---|
| Annual return?higher is better | Volatility?lower is calmer | Sharpe?return per unit of risk | Worst decline?past 10 years | 5Y returntotal | Corr. with SPOT?lower diversifies more | Expenseper year | |||
| +15.9% | 47.8% | 0.55 | −80.5% | +109% | 1.00 | — | |||
| +12.7% | 17.1% | 0.79 | −33.7% | +81.7% | 0.55 | 0.09% | |||
| Popular alternativesbest 2 shownThe investments people most often weigh against SPOT. 2 of 18 passed at least one test. | |||||||||
| Higher return, lower volatilityHigher Sharpe, smaller worst decline | +18.5% | 28.0% | 0.75 | −38.5% | +133% | 0.39 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst decline | +19.0% | 32.0% | 0.71 | −44.6% | +138% | 0.25 | — | ||
| Same and neighboring categories, and shared themesbest 6 shownEverything else in Entertainment and the categories next to it (Internet Services, Media, Telecommunications, E-Commerce), plus SPOT's specific themes. 8 of 66 passed at least one test. | |||||||||
TKOTKO Group Holdings, Inc. · Entertainment | Higher return, lower volatilityHigher Sharpe, smaller worst decline | +26.3% | 32.7% | 0.88 | −69.1% | +221% | 0.44 | — | |
MSGSMadison Square Garden Sports Corp. · Entertainment | Higher return, lower volatilityHigher Sharpe, smaller worst decline | +18.4% | 25.6% | 0.79 | −41.6% | +133% | 0.09 | — | |
IGMiShares Expanded Tech Sector ETF · Technology Equity · Digital Advertising theme | Higher return, lower volatilityHigher Sharpe, smaller worst decline | +18.1% | 26.5% | 0.76 | −40.7% | +130% | 0.54 | 0.37% | |
TIMBTIM S.A. · Telecommunications | Higher return, lower volatilityHigher Sharpe, smaller worst decline | +18.2% | 31.6% | 0.69 | −52.6% | +131% | -0.01 | — | |
ZETAZeta Global Holdings Corp. · Software · Digital Advertising theme | Higher Sharpe, smaller worst declineHigher return in most periods | +33.2% | 70.5% | 0.77 | −70.0% | +320% | 0.23 | — | |
VIVTelefônica Brasil S.A. · Integrated Telecommunications | Similar return, lower volatility | +15.3% | 28.8% | 0.64 | −56.6% | +104% | 0.17 | — | |
| The whole marketbest 8 shownEvery other stock and fund worth at least $500 million. 620 of 3,549 passed at least one test. | |||||||||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +31.5% | 38.5% | 0.91 | −56.6% | +293% | 0.35 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +33.8% | 32.2% | 1.07 | −37.5% | +329% | 0.25 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +31.7% | 33.9% | 0.99 | −73.8% | +295% | 0.30 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineSmaller losses in recent crashes | +40.7% | 32.8% | 1.21 | −34.5% | +451% | 0.11 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +33.4% | 36.9% | 0.97 | −45.3% | +323% | 0.35 | 0.35% | ||
| Higher return, similar volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +58.0% | 51.9% | 1.14 | −66.3% | +884% | 0.51 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineSmaller losses in recent crashes | +17.7% | 18.9% | 0.96 | −26.4% | +126% | 0.16 | 0.40% | ||
| Similar return, lower volatilityHigher Sharpe, smaller worst declineSmaller losses in recent crashes | +16.3% | 24.8% | 0.74 | −43.4% | +113% | 0.02 | — | ||
What these numbers mean for SPOT
- Annual return
- SPOT returned 15.9% a year over the past 5 years with dividends reinvested, against 12.7% a year for the S&P 500. At that pace, $10,000 became about $20,900. Annual return is the steady yearly rate that would produce the same total result, so investments held over the same span compare fairly. Guide: What is performance and return? →
- Volatility
- SPOT's volatility over the past 5 years was 47.8%, 2.8 times the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, SPOT's return lands within 47.8% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump. Guide: Understanding and measuring risk (volatility) →
- Sharpe ratio
- SPOT's Sharpe ratio over the past 5 years was 0.55, against 0.79 for the S&P 500, so SPOT earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings. Guide: Balancing reward with risk (Sharpe ratio) →
- Worst decline
- SPOT's worst fall from a peak to a low over the past 10 years was 80.5%, against 33.7% for the S&P 500. Losses and gains are not symmetric: climbing back from a 80.5% fall takes a 413% gain. Guide: Market crash risk and tail risk →
- Correlation
- Over the past 5 years, SPOT's monthly returns had a correlation of 0.55 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They often move together: some diversification next to an index fund, but not a cushion. In the table, the correlation column measures each option against SPOT instead: the lower it is, the more that option would diversify a SPOT holding. Guide: Correlation and diversification →
Show all 393 stocks and funds worth at least $500 million that earned more than SPOT with less volatility
Out of 3,633 tested over 5 years. The strongest 100 are listed, best first, with funds that hold the same thing listed once.
| # | Investment | Found in | Annual return | Volatility | Sharpe | Worst decline | 5Y return | Corr. with SPOT | Expense |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Whole market | +31.5% | 38.5% | 0.91 | −56.6% | +293% | 0.35 | — | |
| 2 | Whole market | +33.8% | 32.2% | 1.07 | −37.5% | +329% | 0.25 | — | |
| 3 | Whole market | +31.7% | 33.9% | 0.99 | −73.8% | +295% | 0.30 | — | |
| 4 | Whole market | +38.7% | 33.3% | 1.16 | −69.6% | +413% | 0.29 | — | |
| 5 | Whole market | +44.2% | 36.9% | 1.18 | −71.9% | +524% | 0.12 | — | |
| 6 | Whole market | +35.4% | 35.4% | 1.04 | −55.1% | +355% | 0.37 | — | |
| 7 | Whole market | +48.8% | 43.0% | 1.15 | −52.5% | +631% | 0.13 | — | |
| 8 | Whole market | +39.3% | 37.2% | 1.08 | −45.5% | +425% | 0.18 | — | |
| 9 | Whole market | +22.7% | 24.4% | 0.97 | −50.5% | +179% | 0.51 | — | |
| 10 | Whole market | +19.2% | 21.6% | 0.93 | −47.3% | +141% | 0.29 | — | |
| 11 | Whole market | +29.5% | 38.4% | 0.87 | −54.2% | +264% | 0.17 | — | |
| 12 | Whole market | +40.7% | 32.8% | 1.21 | −34.5% | +451% | 0.11 | — | |
| 13 | Whole market | +33.4% | 36.9% | 0.97 | −45.3% | +323% | 0.35 | 0.35% | |
| 14 | Whole market | +32.9% | 42.2% | 0.89 | −56.9% | +315% | 0.21 | — | |
| 15 | BAPCredicorp Ltd. · Banks | Whole market | +30.8% | 30.3% | 1.04 | −59.2% | +283% | 0.17 | — |
| 16 | Whole market | +20.8% | 22.6% | 0.96 | −25.7% | +158% | 0.21 | — | |
| 17 | NWGNatWest Group plc · Banks | Whole market | +27.7% | 34.1% | 0.89 | −67.4% | +239% | 0.35 | — |
| 18 | CIBGrupo Cibest S.A. · Banks | Whole market | +32.9% | 32.9% | 1.03 | −70.4% | +314% | 0.20 | — |
| 19 | THCTenet Healthcare Corporation · Health Care Facilities | Whole market | +32.9% | 45.1% | 0.86 | −71.7% | +315% | 0.40 | — |
| 20 | Whole market | +17.4% | 22.9% | 0.82 | −31.4% | +123% | 0.39 | — | |
| 21 | IDCCInterDigital, Inc. · Intellectual Property Licensing | Whole market | +39.0% | 36.9% | 1.08 | −64.9% | +419% | 0.43 | — |
| 22 | JXNJackson Financial Inc. · Life Insurance | Whole market | +41.7% | 43.3% | 1.03 | −48.4% | +472% | 0.18 | — |
| 23 | Whole market | +19.6% | 24.9% | 0.85 | −24.9% | +145% | -0.05 | — | |
| 24 | Whole market | +22.8% | 24.9% | 0.95 | −30.5% | +180% | -0.01 | — | |
| 25 | VCTRVictory Capital Holdings, Inc. · Asset Management | Whole market | +28.1% | 35.0% | 0.89 | −45.2% | +245% | 0.37 | — |
| 26 | Whole market | +17.7% | 18.9% | 0.96 | −26.4% | +126% | 0.16 | 0.40% | |
| 27 | NHCNational HealthCare Corporation · Medical - Care Facilities | Whole market | +32.0% | 28.5% | 1.12 | −35.3% | +301% | 0.22 | — |
| 28 | Whole market | +21.3% | 25.6% | 0.89 | −30.3% | +162% | 0.29 | — | |
| 29 | Whole market | +22.6% | 29.1% | 0.85 | −41.6% | +177% | 0.05 | — | |
| 30 | DCODucommun Incorporated · Aerospace & Defense | Whole market | +27.5% | 34.5% | 0.88 | −70.8% | +236% | 0.08 | — |
| 31 | Whole market | +17.3% | 18.2% | 0.97 | −40.0% | +122% | 0.27 | — | |
| 32 | Whole market | +51.8% | 37.5% | 1.31 | −71.7% | +705% | 0.04 | — | |
| 33 | ATIATI Inc. · Metals & Mining | Whole market | +61.8% | 42.9% | 1.34 | −82.4% | +1,008% | 0.17 | — |
| 34 | Whole market | +47.3% | 32.5% | 1.36 | −68.9% | +594% | 0.37 | — | |
| 35 | Whole market | +42.1% | 24.7% | 1.55 | −46.1% | +479% | 0.11 | — | |
| 36 | Whole market | +23.5% | 18.8% | 1.22 | −75.2% | +187% | 0.36 | — | |
| 37 | Whole market | +36.0% | 31.0% | 1.15 | −80.9% | +366% | 0.57 | — | |
| 38 | Whole market | +48.3% | 44.5% | 1.11 | −48.3% | +617% | 0.23 | — | |
| 39 | Whole market | +27.1% | 26.5% | 1.04 | −61.0% | +232% | 0.01 | — | |
| 40 | Whole market | +17.3% | 24.3% | 0.78 | −43.6% | +122% | 0.44 | — | |
| 41 | Whole market | +26.1% | 23.4% | 1.11 | −45.1% | +218% | -0.09 | — | |
| 42 | TNKTeekay Tankers Ltd. · Marine Shipping | Whole market | +50.5% | 45.1% | 1.14 | −63.4% | +673% | -0.09 | — |
| 43 | DHTDHT Holdings, Inc. · Marine Shipping | Whole market | +38.7% | 39.0% | 1.04 | −39.7% | +413% | -0.07 | — |
| 44 | Whole market | +41.8% | 31.7% | 1.27 | −90.8% | +473% | 0.25 | — | |
| 45 | Whole market | +33.1% | 25.9% | 1.24 | −62.3% | +318% | 0.32 | — | |
| 46 | DXJWisdomTree Japan Hedged Equity Fund · International Equity | Whole market | +26.6% | 19.1% | 1.34 | −39.1% | +225% | 0.26 | 0.48% |
| 47 | LVHIFranklin International Low Volatility High Dividend Index ETF · International Equity | Whole market | +17.0% | 11.1% | 1.48 | −32.4% | +119% | 0.27 | 0.40% |
| 48 | Whole market | +19.5% | 25.2% | 0.84 | −55.8% | +144% | 0.08 | — | |
| 49 | Whole market | +31.1% | 31.9% | 1.01 | −43.4% | +288% | 0.08 | — | |
| 50 | Whole market | +33.2% | 29.4% | 1.13 | −54.9% | +319% | 0.20 | — | |
| 51 | Whole market | +21.0% | 23.4% | 0.94 | −42.9% | +159% | 0.18 | — | |
| 52 | Whole market | +50.3% | 37.5% | 1.28 | −75.3% | +667% | 0.00 | — | |
| 53 | Whole market | +21.0% | 24.8% | 0.90 | −67.2% | +159% | 0.03 | — | |
| 54 | Whole market | +38.7% | 25.0% | 1.44 | −38.1% | +413% | 0.23 | — | |
| 55 | Whole market | +17.1% | 20.7% | 0.87 | −26.8% | +121% | 0.18 | — | |
| 56 | INSWInternational Seaways, Inc. · Oil & Gas | Whole market | +56.5% | 40.5% | 1.31 | −57.4% | +839% | -0.21 | — |
| 57 | CALMCal-Maine Foods, Inc. · Agricultural Farm Products | Whole market | +17.6% | 33.3% | 0.66 | −45.6% | +125% | 0.04 | — |
| 58 | Whole market | +31.9% | 43.4% | 0.86 | −48.0% | +299% | 0.30 | — | |
| 59 | Whole market | +26.0% | 23.8% | 1.09 | −63.3% | +217% | 0.27 | — | |
| 60 | Whole market | +32.2% | 42.8% | 0.86 | −85.5% | +303% | 0.06 | — | |
| 61 | Whole market | +18.6% | 24.3% | 0.83 | −52.0% | +135% | 0.12 | — | |
| 62 | Whole market | +19.6% | 28.6% | 0.77 | −48.8% | +145% | 0.45 | — | |
| 63 | Whole market | +33.6% | 30.6% | 1.10 | −45.7% | +326% | 0.21 | — | |
| 64 | Whole market | +19.9% | 22.3% | 0.93 | −42.5% | +147% | 0.22 | — | |
| 65 | Whole market | +32.0% | 40.7% | 0.89 | −55.3% | +301% | 0.19 | — | |
| 66 | Whole market | +18.0% | 25.8% | 0.78 | −59.6% | +129% | 0.01 | — | |
| 67 | Whole market | +33.2% | 32.9% | 1.04 | −64.2% | +319% | 0.12 | — | |
| 68 | Whole market | +18.4% | 26.0% | 0.78 | −35.1% | +133% | 0.50 | 0.09% | |
| 69 | Whole market | +25.4% | 30.4% | 0.90 | −59.8% | +210% | 0.35 | — | |
| 70 | Whole market | +33.7% | 29.4% | 1.14 | −47.6% | +327% | 0.17 | — | |
| 71 | Whole market | +27.4% | 28.8% | 0.99 | −54.7% | +235% | 0.37 | — | |
| 72 | Whole market | +19.5% | 34.1% | 0.69 | −33.6% | +144% | 0.23 | — | |
| 73 | Whole market | +18.7% | 22.0% | 0.90 | −56.1% | +136% | -0.08 | — | |
| 74 | Whole market | +18.2% | 32.6% | 0.68 | −70.7% | +131% | 0.01 | — | |
| 75 | Whole market | +17.8% | 21.4% | 0.88 | −53.7% | +126% | -0.03 | — | |
| 76 | Whole market | +33.1% | 32.5% | 1.05 | −73.5% | +318% | 0.08 | — | |
| 77 | Whole market | +20.4% | 32.1% | 0.74 | −44.5% | +153% | 0.28 | — | |
| 78 | Whole market | +24.6% | 24.0% | 1.04 | −68.1% | +200% | 0.18 | — | |
| 79 | Whole market | +31.4% | 42.1% | 0.86 | −51.5% | +292% | 0.05 | — | |
| 80 | Whole market | +26.3% | 33.8% | 0.86 | −62.1% | +221% | 0.07 | — | |
| 81 | Whole market | +22.4% | 22.3% | 1.02 | −46.3% | +174% | 0.16 | — | |
| 82 | Whole market | +22.7% | 27.7% | 0.88 | −40.5% | +178% | 0.31 | — | |
| 83 | Whole market | +22.0% | 28.6% | 0.84 | −61.3% | +170% | 0.36 | — | |
| 84 | Whole market | +23.0% | 25.6% | 0.94 | −61.4% | +181% | 0.09 | — | |
| 85 | Whole market | +24.7% | 31.1% | 0.87 | −74.4% | +201% | 0.24 | — | |
| 86 | Whole market | +24.2% | 22.8% | 1.07 | −32.4% | +195% | 0.24 | — | |
| 87 | Whole market | +22.6% | 24.0% | 0.97 | −57.5% | +177% | 0.23 | — | |
| 88 | Whole market | +26.3% | 24.9% | 1.07 | −41.6% | +221% | 0.36 | — | |
| 89 | Whole market | +19.2% | 34.4% | 0.69 | −66.8% | +141% | -0.10 | — | |
| 90 | Whole market | +21.0% | 26.8% | 0.85 | −50.8% | +160% | 0.38 | — | |
| 91 | Whole market | +17.2% | 24.9% | 0.77 | −30.4% | +121% | 0.11 | — | |
| 92 | Whole market | +18.7% | 22.5% | 0.88 | −55.1% | +136% | 0.26 | — | |
| 93 | Whole market | +19.0% | 20.8% | 0.95 | −54.9% | +139% | 0.21 | — | |
| 94 | Whole market | +17.4% | 29.1% | 0.70 | −46.4% | +123% | 0.31 | — | |
| 95 | EMBJEmbraer S.A. · Aerospace & Defense | Whole market | +32.8% | 45.0% | 0.86 | −85.2% | +313% | 0.37 | — |
| 96 | Whole market | +20.3% | 32.1% | 0.74 | −66.5% | +152% | 0.32 | — | |
| 97 | Whole market | +19.9% | 29.0% | 0.77 | −44.0% | +148% | 0.18 | — | |
| 98 | Whole market | +25.6% | 26.2% | 1.00 | −64.1% | +212% | 0.35 | — | |
| 99 | Whole market | +18.1% | 29.5% | 0.71 | −51.4% | +129% | 0.11 | — | |
| 100 | Whole market | +27.5% | 36.9% | 0.85 | −46.7% | +236% | 0.21 | — |
SPOT against its popular alternatives
The investments people most often weigh against SPOT, compared period by period and year by year.
How do SPOT's risk and return compare with its alternatives?
This map plots each investment's annual return over the past 5 years against its volatility, the size of its typical price swings. Investments toward the upper left earned more for a smoother ride, and those toward the lower right earned less for a rougher one. The dashed lines cross at SPOT, which divides the map into what did better or worse on each measure.
- Only GOOG and AAPL were both more rewarding and calmer than SPOT over the past 5 years, earning a higher annual return with lower volatility.
- Over the past 5 years, SPOT returned 15.9% a year, more than the S&P 500's 12.7%, with higher volatility (47.8% against 17.1%).
Green points earned more than SPOT with less volatility; red points earned less with more. Hover over a point for its figures. Total returns with dividends reinvested, annualized.
All figures
| Investment | Annual return | Volatility |
|---|---|---|
| GOOG Alphabet Inc. | +19.0% | 32.0% |
| AAPL Apple Inc. | +18.4% | 28.0% |
| SPOT This pageSpotify Technology S.A. | +15.9% | 47.8% |
| SPY S&P 500State Street SPDR S&P 500 ETF | +12.7% | 17.1% |
| LYV Live Nation Entertainment, Inc. | +11.8% | 34.5% |
| AMZN Amazon.com, Inc. | +9.0% | 36.6% |
| NTES NetEase, Inc. | +6.6% | 41.9% |
| SONY Sony Group Corporation | +2.9% | 29.2% |
| NFLX Netflix, Inc. | +1.9% | 43.8% |
| TME Tencent Music Entertainment Group | +1.0% | 58.7% |
| WMG Warner Music Group Corp. | −6.2% | 34.7% |
| DIS The Walt Disney Company | −7.5% | 29.5% |
| HUYA HUYA Inc. | −9.1% | 75.1% |
| SIRI Sirius XM Holdings Inc. | −12.0% | 45.2% |
| ROKU Roku, Inc. | −14.2% | 66.1% |
| PINS Pinterest, Inc. | −18.2% | 55.6% |
| BILI Bilibili Inc. | −29.9% | 77.4% |
| TTD The Trade Desk, Inc. | −30.8% | 67.7% |
| IQ iQIYI, Inc. | −37.6% | 79.5% |
| FUBO fuboTV Inc. | −52.9% | 145% |
Has SPOT consistently beaten its popular alternatives?
This section compares SPOT with the investments people most often weigh against it, checking each one over seven periods from one month to five years. Counting how often an alternative earned more than SPOT helps separate lasting outperformance from a single strong stretch.
- None of the 18 popular alternatives outperformed SPOT in at least 3 of 5 short-term and 2 of 2 long-term timeframes. The closest was GOOG.
- AAPL and GOOG earned more for the risk they took than SPOT (a higher Sharpe ratio) and fell less in their worst decline of the past 10 years.
A green cell means the alternative earned more than SPOT over that period. "Qualified" marks those that did so in at least 3 of 5 short-term periods and 2 of 2 long-term periods.
| Investment | Periods outperformed | Short term | Long term | Risk · 5 years | Fund | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | Volatilitylower is calmer | Sharpehigher is better | Worst declinepast 10 years | Expense | Assets | Overlapsame sectors | ||
| SPOT Spotify Technology S.A. (this page) | — | +1.8% | +6.9% | −2.0% | −8.5% | −22.1% | +251% | +109% | 47.8% | 0.55 | −80.5% | — | $108B | — |
| GOOG Internet Content & InformationAlphabet Inc. | 3/5 short1/2 long | −4.1% | −4.2% | +0.4% | +6.9% | +31.2% | +148% | +138% | 32.0% | 0.71 | −44.6% | — | $4.1T | — |
| AAPL Consumer ElectronicsApple Inc. | 3/5 short1/2 long | +0.2% | +4.0% | +24.6% | +25.6% | +29.9% | +99.0% | +133% | 28.0% | 0.75 | −38.5% | — | $5.0T | — |
| SONY Consumer ElectronicsSony Group Corporation | 5/5 short0/2 long | +7.3% | +19.7% | +18.1% | −2.2% | −13.2% | +54.0% | +15.4% | 29.2% | 0.24 | −50.6% | — | $150B | — |
| WMG EntertainmentWarner Music Group Corp. | 5/5 short0/2 long | +13.1% | +12.5% | +4.0% | +4.9% | −3.5% | +6.5% | −27.2% | 34.7% | -0.01 | −54.0% | — | $16B | — |
| DIS EntertainmentThe Walt Disney Company | 5/5 short0/2 long | +7.1% | +15.8% | +5.8% | +0.6% | +1.2% | +39.3% | −32.5% | 29.5% | -0.12 | −60.7% | — | $193B | — |
| LYV EntertainmentLive Nation Entertainment, Inc. | 4/5 short0/2 long | +3.3% | −3.4% | +12.0% | +20.3% | +11.5% | +119% | +74.3% | 34.5% | 0.50 | −61.2% | — | $41B | — |
| ROKU EntertainmentRoku, Inc. | 4/5 short0/2 long | +2.1% | +9.3% | +32.7% | +44.9% | +63.7% | +163% | −53.5% | 66.1% | 0.10 | −91.9% | — | $21B | — |
| AMZN Specialty RetailAmazon.com, Inc. | 3/5 short0/2 long | +1.6% | +5.1% | +5.8% | +16.0% | +21.3% | +110% | +53.8% | 36.6% | 0.42 | −56.1% | — | $2.8T | — |
| NTES Electronic Gaming & MultimediaNetEase, Inc. | 3/5 short0/2 long | +6.5% | −6.4% | +6.9% | −13.5% | −16.2% | +34.1% | +37.6% | 41.9% | 0.36 | −57.4% | — | $80B | — |
| SIRI BroadcastingSirius XM Holdings Inc. | 3/5 short0/2 long | −1.0% | −10.4% | +1.7% | +36.7% | +31.2% | −31.6% | −47.2% | 45.2% | -0.07 | −73.9% | — | $9.2B | — |
| PINS Internet Content & InformationPinterest, Inc. | 2/5 short0/2 long | +18.7% | +0.7% | +11.3% | −13.5% | −30.2% | −11.5% | −63.3% | 55.6% | -0.08 | −82.7% | — | $13B | — |
| TME Internet Content & InformationTencent Music Entertainment Group | 1/5 short0/2 long | +4.9% | −6.5% | −15.2% | −50.8% | −61.3% | +35.2% | +4.9% | 58.7% | 0.30 | −90.2% | — | $13B | — |
| HUYA EntertainmentHUYA Inc. | 1/5 short0/2 long | +2.2% | −3.4% | −23.1% | −19.6% | −17.6% | +104% | −37.8% | 75.1% | 0.24 | −96.4% | — | $525M | — |
| NFLX EntertainmentNetflix, Inc. | 0/5 short0/2 long | −6.4% | +1.6% | −27.6% | −24.5% | −44.5% | +71.3% | +9.9% | 43.8% | 0.27 | −75.9% | — | $286B | — |
| BILI Internet Content & InformationBilibili Inc. | 0/5 short0/2 long | −8.3% | −24.4% | −44.3% | −47.2% | −49.5% | +11.3% | −83.1% | 77.4% | -0.09 | −94.3% | — | $5.9B | — |
| TTD Advertising AgenciesThe Trade Desk, Inc. | 0/5 short0/2 long | −8.9% | −32.1% | −47.4% | −66.4% | −75.9% | −82.9% | −84.1% | 67.7% | -0.20 | −91.5% | — | $6.0B | — |
| IQ EntertainmentiQIYI, Inc. | 0/5 short0/2 long | −8.8% | −25.1% | −34.2% | −54.6% | −58.1% | −80.0% | −90.6% | 79.5% | -0.21 | −98.0% | — | $889M | — |
| FUBO BroadcastingfuboTV Inc. | 0/5 short0/2 long | −20.2% | −12.7% | −38.1% | −73.6% | −81.2% | −70.9% | −97.7% | 145% | -0.06 | −99.9% | — | $922M | — |
How did SPOT do year by year?
This table shows each investment's total return in every full calendar year since 2019, along with where SPOT ranked among its popular alternatives each year. Annual results reveal how consistently each one kept pace with SPOT and how far its good and bad years diverged, detail that multiyear averages tend to smooth over.
Note: SPOT began trading on April 3, 2018, so the table starts with 2019, its first full calendar year, and cannot show how it fared during the dot-com bust, the 2008 financial crisis or four other sell-offs.
- SPOT finished ahead of the S&P 500 in four of its seven full calendar years, and ahead of it in each of the last three.
- Among its popular alternatives, NTES came out ahead of SPOT most often, in four of the seven years both traded.
- Ranked against its popular alternatives each year, SPOT finished in the top quarter in two of seven years and in the bottom quarter in one. In 2025, it ranked 8 of 19.
Newest year first. Green marks a year in which the fund came out ahead of SPOT; gray means the two finished within a fraction of a point. The rank row places SPOT among the alternatives that traded the full year; dark green is the top quarter and red the bottom quarter.
| Investment | Years ahead of SPOT | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 |
|---|---|---|---|---|---|---|---|---|
| SPOT This pageSpotify Technology S.A. | — | +29.8% | +138% | +138% | −66.3% | −25.6% | +110% | +31.8% |
| Rank among alternatives | Top quarter in 2 of 7 | 8 of 19 | 1 of 19 | 1 of 19 | 17 of 19 | 12 of 19 | 6 of 18 | 10 of 17 |
| SPY S&P 500State Street SPDR S&P 500 ETF | 2 of 7 | +17.7% | +24.9% | +26.2% | −18.2% | +28.7% | +18.3% | +31.2% |
| GOOG Alphabet Inc. | 3 of 7 | +65.4% | +35.6% | +58.8% | −38.7% | +65.2% | +31.0% | +29.1% |
| AAPL Apple Inc. | 3 of 7 | +9.0% | +30.7% | +49.0% | −26.4% | +34.6% | +82.3% | +89.0% |
| SONY Sony Group Corporation | 3 of 7 | +21.7% | +12.4% | +24.9% | −39.3% | +25.6% | +49.7% | +41.7% |
| WMG Warner Music Group Corp. | 2 of 5 | +1.4% | −11.5% | +4.4% | −17.2% | +15.3% | — | — |
| DIS The Walt Disney Company | 3 of 7 | +3.3% | +24.4% | +4.3% | −43.9% | −14.5% | +25.3% | +33.5% |
| LYV Live Nation Entertainment, Inc. | 3 of 7 | +10.0% | +38.4% | +34.2% | −41.7% | +62.9% | +2.8% | +45.1% |
| ROKU Roku, Inc. | 3 of 7 | +45.9% | −18.9% | +125% | −82.2% | −31.3% | +148% | +337% |
| AMZN Amazon.com, Inc. | 2 of 7 | +5.2% | +44.4% | +80.9% | −49.6% | +2.4% | +76.3% | +23.0% |
| NTES NetEase, Inc. | 4 of 7 | +58.3% | −1.7% | +30.6% | −27.4% | +7.1% | +57.9% | +34.7% |
| SIRI Sirius XM Holdings Inc. | 2 of 7 | −7.9% | −56.9% | −4.3% | −3.5% | +0.7% | −10.1% | +26.3% |
| PINS Pinterest, Inc. | 2 of 6 | −10.7% | −21.7% | +52.5% | −33.2% | −44.8% | +254% | — |
| TME Tencent Music Entertainment Group | 2 of 7 | +56.4% | +27.2% | +8.7% | +21.0% | −64.4% | +63.8% | −11.2% |
| HUYA HUYA Inc. | 2 of 7 | +61.0% | +20.7% | −7.3% | −43.0% | −65.2% | +11.1% | +16.1% |
| NFLX Netflix, Inc. | 2 of 7 | +5.2% | +83.0% | +65.1% | −51.0% | +11.4% | +67.1% | +20.9% |
| BILI Bilibili Inc. | 3 of 7 | +35.8% | +48.8% | −48.6% | −48.9% | −45.9% | +360% | +27.6% |
| TTD The Trade Desk, Inc. | 4 of 7 | −67.7% | +63.3% | +60.5% | −51.1% | +14.4% | +208% | +124% |
| IQ iQIYI, Inc. | 2 of 7 | −4.5% | −58.8% | −7.9% | +16.2% | −73.9% | −17.2% | +42.0% |
| FUBO fuboTV Inc. | 2 of 7 | +100% | −60.4% | +82.8% | −88.8% | −44.6% | +214% | +31.9% |
Risk and diversification
How SPOT has fallen, how it held up in crashes beside the S&P 500 and its popular alternatives, and what moves independently of it.
What were SPOT's worst declines?
A drawdown is the decline from a peak to the lowest point before a new high. This section presents SPOT's five deepest drawdowns since it began trading in 2018, alongside the S&P 500's return over the same dates, and how long each took to recover. Together, these figures show how much an investor could have lost and how long it took to get back to even.
Note: SPOT began trading on April 3, 2018, so this list cannot include the dot-com bust, the 2008 financial crisis or four other sell-offs. The crash tests on this page show how older funds and the S&P 500 fared through those years.
- In all five of SPOT's worst declines, the S&P 500 held up better over the same dates.
- Not every decline was the market's doing: SPOT fell 80.5% from February 2021 to November 2022, while the S&P 500 slipped only 1.1%.
- The longest climb back to a previous high took 22 months, after SPOT fell 80.5% from February 2021 to November 2022.
Green means SPOT fell less than the S&P 500 over the same dates. Based on daily closing prices with dividends reinvested.
| During | SPOT fell | S&P 500, same dates | Peak | Low | Time to the low | Back at the peak | Time to recover |
|---|---|---|---|---|---|---|---|
| 2022 bear market | −80.5% | −1.1% | Feb 2021 | Nov 2022 | 21 months | Sep 2024 | 22 months |
| No named crash | −46.8% | +11.4% | Jun 2025 | Feb 2026 | 8 months | Not yet | — |
| Late-2018 sell-off | −45.6% | −14.2% | Jul 2018 | Dec 2018 | 5 months | Jun 2020 | 18 months |
| No named crash | −24.5% | −8.1% | Feb 2025 | Mar 2025 | 1 month | May 2025 | 2 months |
| No named crash | −20.7% | −7.9% | Sep 2020 | Sep 2020 | Under a month | Dec 2020 | 3 months |
How did SPOT do in stock market crashes?
This section measures how far SPOT, the S&P 500 and each alternative fell from peak to trough during every major market crash since 2000. A smaller decline means an investment held up better, and comparing results across crashes shows whether that resilience was consistent or a one-off.
Note: SPOT began trading on April 3, 2018, so its row reads "Not yet trading" for the dot-com bust, the 2008 financial crisis or four other sell-offs. The older alternatives and the S&P 500 show how those crashes played out.
- SPOT fell further than the S&P 500 in three of the four crashes it has traded through. The clearest case was the 2022 bear market, when SPOT fell 65.7% and the S&P 500 fell 24.5%.
- Among its popular alternatives, AAPL held up best, falling less than SPOT in three of the four crashes they both traded through.
- SPOT began trading after the 2008 financial crisis, but nine of its popular alternatives lived through it. The mildest fall among them was NTES's 41.8%, against 55.2% for the S&P 500.
Newest crash first. Each figure is the fund's deepest fall within the crash window; green means a smaller fall than SPOT.
| Investment | Held up better | 2023 regional bank crisisMar 2023 | 2022 bear marketJan 2022 | Covid crashFeb 2020 | Late-2018 sell-offSep 2018 | February 2018 volatility shockFeb 2018 | 2015 China and oil sell-offAug 2015 | 2011 euro debt crisisJul 2011 | 2010 flash crashMay 2010 | 2008 financial crisisOct 2007 | Dot-com bustMar 2000 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| SPOT This pageSpotify Technology S.A. | — | −4.2% | −65.7% | −20.6% | −42.1% | Not yet trading | Not yet trading | Not yet trading | Not yet trading | Not yet trading | Not yet trading |
| SPY S&P 500State Street SPDR S&P 500 ETF | 3 of 4 | −3.4% | −24.5% | −33.7% | −19.3% | −6.5% | −12.8% | −17.9% | −1.5% | −55.2% | −47.5% |
| GOOG Alphabet Inc. | 2 of 4 | −3.9% | −35.0% | −30.8% | −18.9% | −9.9% | −12.7% | −21.1% | −1.1% | −65.3% | — |
| AAPL Apple Inc. | 3 of 4 | −2.9% | −27.4% | −30.7% | −36.5% | −4.8% | −23.4% | −12.5% | −4.3% | −60.9% | −81.2% |
| SONY Sony Group Corporation | 2 of 4 | −3.8% | −50.6% | −22.9% | −24.3% | −9.7% | −30.2% | −32.0% | −1.0% | −72.3% | −76.2% |
| WMG Warner Music Group Corp. | 1 of 2 | −4.8% | −49.0% | — | — | — | — | — | — | — | — |
| DIS The Walt Disney Company | 2 of 4 | −6.8% | −41.8% | −39.3% | −14.9% | −6.8% | −25.5% | −28.7% | −1.8% | −54.9% | −67.6% |
| LYV Live Nation Entertainment, Inc. | 2 of 4 | −5.1% | −41.5% | −61.2% | −19.6% | −4.5% | −29.2% | −37.3% | −2.4% | −88.5% | — |
| ROKU Roku, Inc. | 0 of 4 | −5.9% | −76.8% | −49.6% | −64.5% | −7.1% | — | — | — | — | — |
| AMZN Amazon.com, Inc. | 3 of 4 | −3.4% | −39.6% | −22.7% | −33.2% | −7.1% | −30.6% | −20.7% | −2.9% | −65.3% | −91.8% |
| NTES NetEase, Inc. | 3 of 4 | −2.0% | −33.4% | −24.0% | −17.5% | −8.8% | −28.2% | −29.3% | 0.0% | −41.8% | — |
| SIRI Sirius XM Holdings Inc. | 2 of 4 | −6.0% | −15.8% | −39.5% | −20.9% | −4.6% | −20.1% | −32.9% | −1.0% | −98.6% | −98.7% |
| PINS Pinterest, Inc. | 1 of 3 | −8.0% | −50.1% | −53.7% | — | — | — | — | — | — | — |
| TME Tencent Music Entertainment Group | 2 of 3 | −2.3% | −57.4% | −26.6% | — | — | — | — | — | — | — |
| HUYA HUYA Inc. | 1 of 4 | −4.4% | −72.0% | −41.0% | −41.4% | — | — | — | — | — | — |
| NFLX Netflix, Inc. | 1 of 4 | −6.1% | −71.9% | −22.6% | −38.7% | −6.7% | −36.8% | −59.7% | −6.5% | −55.9% | — |
| BILI Bilibili Inc. | 1 of 4 | −8.0% | −70.2% | −28.2% | −17.6% | — | — | — | — | — | — |
| TTD The Trade Desk, Inc. | 2 of 4 | −8.4% | −51.7% | −54.2% | −33.0% | −8.6% | — | — | — | — | — |
| IQ iQIYI, Inc. | 1 of 4 | −4.5% | −59.5% | −32.1% | −46.2% | — | — | — | — | — | — |
| FUBO fuboTV Inc. | 1 of 4 | −22.6% | −85.0% | −16.3% | −66.1% | −20.5% | — | — | — | — | — |
How closely does SPOT move with the S&P 500?
Upside capture measures how much of the S&P 500's gains an investment kept in the months the market rose, and downside capture how much of its losses it took in the months the market fell. An investment that captures more of the gains than the losses has compounded ahead of the market over time. This section compares SPOT with its popular alternatives on both measures, and on beta (how strongly each has moved with the market), over the past 5 years.
- GOOG took just 132% of the S&P 500's losses, against 170% for SPOT, while still keeping 140% of its gains.
- Over the past 5 years, SPOT captured 151% of the S&P 500's gains in rising months and 170% of its losses in falling months, with a beta of 1.61. It amplified the market's moves in both directions.
- Four of the 18 popular alternatives had a higher capture ratio (upside capture divided by downside capture) than SPOT's 0.89, led by AAPL, GOOG and NTES.
Monthly total returns over the past 5 years, measured against SPY. 100% capture or a beta of 1.00 means moving in line with the S&P 500. Green marks a better figure than SPOT's: more upside, less downside or a higher capture ratio. Sorted by capture ratio.
| Investment | Upside capture | Downside capture | Capture ratio | Beta |
|---|---|---|---|---|
| SPOT This pageSpotify Technology S.A. | 151% | 170% | 0.89 | 1.61 |
| AAPL Apple Inc. | 109% | 87% | 1.26 | 1.07 |
| GOOG Alphabet Inc. | 140% | 132% | 1.07 | 1.20 |
| NTES NetEase, Inc. | 72% | 73% | 0.98 | 0.67 |
| LYV Live Nation Entertainment, Inc. | 101% | 104% | 0.97 | 1.17 |
| AMZN Amazon.com, Inc. | 125% | 170% | 0.74 | 1.45 |
| TME Tencent Music Entertainment Group | 64% | 99% | 0.65 | 0.79 |
| NFLX Netflix, Inc. | 114% | 186% | 0.62 | 1.61 |
| SONY Sony Group Corporation | 83% | 137% | 0.60 | 0.99 |
| WMG Warner Music Group Corp. | 81% | 184% | 0.44 | 1.40 |
| ROKU Roku, Inc. | 123% | 297% | 0.41 | 2.06 |
| DIS The Walt Disney Company | 77% | 190% | 0.40 | 1.42 |
| HUYA HUYA Inc. | 55% | 140% | 0.39 | 0.69 |
| SIRI Sirius XM Holdings Inc. | 36% | 148% | 0.25 | 0.98 |
| FUBO fuboTV Inc. | 60% | 498% | 0.12 | 2.39 |
| PINS Pinterest, Inc. | 14% | 147% | 0.10 | 0.90 |
| BILI Bilibili Inc. | 9% | 197% | 0.05 | 0.65 |
| TTD The Trade Desk, Inc. | -12% | 192% | -0.06 | 0.99 |
| IQ iQIYI, Inc. | -61% | 144% | -0.42 | 0.14 |
What diversifies SPOT?
Correlation measures how closely two investments move together, on a scale from 1 (in lockstep) through 0 (unrelated) to -1 (in opposite directions). This section lists large ETFs and stocks whose returns have had a low correlation with SPOT's. Because such investments tend not to fall at the same time, pairing SPOT with them can reduce a portfolio's overall swings.
- Moving a fifth of the money in SPOT into LVHI would have cut the portfolio's volatility by 19% over the past 5 years and raised its annual return (+16.7% for SPOT alone, +18.5% for the mix).
- MPC made money in two of the two calendar years in which SPOT lost money.
- Among large ETFs, LVHI, DXJ and EMLP have moved largely independently of SPOT over the past 5 years, with correlations of 0.36 or lower, and each still earned a positive 5-year return.
Only ETFs with at least $1.0B in assets and stocks worth at least $10B, with a correlation below 0.5 over the past 5 years and a positive return, are included, ranked by Sharpe ratio; funds that hold the same thing are shown once. The year columns are the years in which SPOT lost money. The last two columns show a portfolio that is 80% SPOT and 20% the other investment, rebalanced monthly.
ETFs
| Investment | Correlation | 5Y return | Sharpe | 2022 | 2021 | 80/20 mix volatility | 80/20 mix annual return |
|---|---|---|---|---|---|---|---|
| SPOT Spotify Technology S.A. (this page) | 1.00 | +109% | 0.55 | −66.3% | −25.6% | 45.8% | +16.7% |
| LVHI InternationalFranklin International Low Volatility High Dividend Index ETF | 0.27 | +119% | 1.48 | +3.8% | +17.8% | 37.2% | +18.5% |
| DXJ InternationalWisdomTree Japan Hedged Equity Fund | 0.26 | +225% | 1.34 | +6.0% | +18.0% | 37.4% | +20.5% |
| EMLP Broad MarketFirst Trust North American Energy Infrastructure Fund | 0.36 | +101% | 1.04 | +10.4% | +23.1% | 37.8% | +18.1% |
| HDV Dividend & IncomeiShares Core High Dividend ETF | 0.25 | +83.3% | 1.00 | +7.1% | +19.6% | 37.5% | +17.5% |
| FTLS Broad MarketFirst Trust Long/Short Equity ETF | 0.48 | +62.9% | 0.99 | −5.6% | +19.7% | 37.5% | +17.2% |
| SMH TechnologyVanEck Semiconductor ETF | 0.35 | +323% | 0.97 | −33.5% | +42.1% | 39.6% | +22.6% |
| DBEF InternationalXtrackers MSCI EAFE Hedged Equity ETF | 0.47 | +85.0% | 0.96 | −5.1% | +19.6% | 37.8% | +17.7% |
| GLD CommoditiesSPDR Gold Shares | 0.16 | +126% | 0.96 | −0.8% | −4.2% | 37.4% | +19.0% |
Stocks
| Investment | Correlation | 5Y return | Sharpe | 2022 | 2021 | 80/20 mix volatility | 80/20 mix annual return |
|---|---|---|---|---|---|---|---|
| SPOT Spotify Technology S.A. (this page) | 1.00 | +109% | 0.55 | −66.3% | −25.6% | 45.8% | +16.7% |
| CAH Medical - DistributionCardinal Health, Inc. | 0.11 | +479% | 1.55 | +54.1% | −0.4% | 37.6% | +23.0% |
| CLS Hardware, Equipment & PartsCelestica Inc. | 0.20 | +3,143% | 1.47 | +1.3% | +37.9% | 40.7% | +35.8% |
| FIX Engineering & ConstructionComfort Systems USA, Inc. | 0.23 | +1,636% | 1.46 | +17.0% | +89.0% | 39.7% | +31.7% |
| MCK Medical - DistributionMcKesson Corporation | 0.23 | +413% | 1.44 | +51.8% | +44.2% | 38.1% | +22.2% |
| MPC Oil & Gas Refining & MarketingMarathon Petroleum Corporation | 0.16 | +690% | 1.41 | +86.6% | +61.0% | 38.2% | +25.1% |
Common questions
What was SPOT's worst drawdown?
SPOT's deepest decline since it began trading in 2018 was 80.5%, from February 2021 to November 2022. It took 22 months from the low to climb back to its old high. Because SPOT launched in April 2018, that record does not include the dot-com bust, the 2008 financial crisis or four other sell-offs.
What were SPOT's best and worst years?
Over seven full calendar years, SPOT's best year was 2024, when it returned 138%. Its worst was 2022, with a return of -66.3%.
Is there a better investment than SPOT?
Among SPOT's popular alternatives, AAPL and GOOG earned more than SPOT with less volatility over the past 5 years. AAPL returned 18.5% a year at 28.0% volatility, against 15.9% a year at 47.8%. Looking beyond its popular alternatives, TKO (entertainment) and MSGS (entertainment) earned more than SPOT with less volatility over the past 5 years. TKO returned 26.3% a year at 32.7% volatility, against 15.9% a year at 47.8%.
Is SPOT more volatile than the S&P 500?
Yes. SPOT's volatility over the past 5 years was 47.8%, 2.8 times the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, SPOT's return lands within 47.8% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump.
What is SPOT's Sharpe ratio?
SPOT's Sharpe ratio over the past 5 years was 0.55, against 0.79 for the S&P 500, so SPOT earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings.
How correlated is SPOT with the S&P 500?
Over the past 5 years, SPOT's monthly returns had a correlation of 0.55 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They often move together: some diversification next to an index fund, but not a cushion. In the table, the correlation column measures each option against SPOT instead: the lower it is, the more that option would diversify a SPOT holding.
What are the best alternatives to SPOT?
None of the 18 popular alternatives we compared outperformed SPOT in at least 3 of 5 short-term and 2 of 2 long-term timeframes, which says more about SPOT's strength than about its alternatives.
Did SPOT outperform the S&P 500?
SPOT finished ahead of the S&P 500 (SPY) in four of seven full calendar years. In 2025, it returned +29.8%, against +17.7% for the index.
How did SPOT do in stock market crashes?
SPOT fell less than the S&P 500 (SPY) in one of the four major crashes it has traded through, and further in three. The clearest case was the 2022 bear market, when SPOT fell 65.7% and the S&P 500 fell 24.5%.
What diversifies SPOT?
These had a low correlation with SPOT over the past 5 years and still earned a positive 5-year return: among large ETFs, LVHI (correlation 0.27), DXJ (correlation 0.26) and EMLP (correlation 0.36); among large stocks, CAH (correlation 0.11), CLS (correlation 0.20) and FIX (correlation 0.23). A correlation near zero means the two have moved largely independently.
How we measure
- Short-term periods are 1M, 3M, 6M, YTD, 1Y; long-term periods are 3Y, 5Y. An investment outperformed in a period when its total return, with dividends reinvested, was higher than SPOT's. Returns within 0.5 points or 3% of SPOT's, whichever is larger, count as a tie.
- "Qualified" means outperforming in at least 3 of 5 short-term periods and 2 of 2 long-term periods. "All-weather" means outperforming in every long-term period and all but one short-term period.
- Popular alternatives are the funds and stocks most often compared with this one. We include only those that trade today, are not leveraged or inverse, and hold at least $200 million.
- Volatility is the annualized standard deviation of daily returns over 5 years, a measure of how much the price typically swings in a year. The Sharpe ratio is the return above cash for each unit of that volatility.
- A decline, or drawdown, runs from a peak to the lowest close before the next high. The worst decline ever uses all the price history we have; comparisons between funds use the past 10 years so that younger funds are judged on the same stretch.
- Sector overlap is the share of assets two funds hold in the same sectors. Correlation and the mixed-portfolio figures use monthly returns.
- Upside and downside capture follow Morningstar's definition: the compound monthly return in the months the S&P 500 rose (or fell), divided by the S&P 500's compound return in those months. Beta measures how strongly monthly returns have moved with the S&P 500. All three use the same window for every investment.
- Figures are computed from daily adjusted prices and update after each trading day. Past performance does not predict future results.
More research
Popular alternatives to SPOT
GOOGAlphabet
AAPLApple
SONYSony Group
DISWalt Disney
LYVLive Nation Entertainment
AMZNAmazon.com
NTESNetEase
NFLXNetflix