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Relative Intelligence · Entertainment

How Walt Disney (DIS) compares with the whole market and its popular alternatives

Built by QuantCommons' quantitative engine, this page is about relative opportunity, not data on DIS alone. It places DIS (The Walt Disney Company) against 19 popular alternatives, its neighboring categories and the entire market of over 10,000 U.S.-listed stocks and ETFs, and surfaces what has done better on consistent outperformance, return for the risk taken, behavior in real market crashes and diversification. The result is a clearer view of where DIS stands in the market, and of the alternatives worth a closer look.

Period covered: DIS's full trading record, from October 1986 through September 2026. All returns include reinvested dividends. Data as of October 20, 2026.

Data as of October 20, 2026. Full tables and charts read best on a larger screen.

Rank the market against DIS →Chart DIS vs. 19 alternatives →
On this page12 sections

Key findings

How much would $10,000 in DIS have grown?

This chart tracks a hypothetical $10,000 investment in DIS over the past 29 years, with dividends reinvested, alongside the same amount in the S&P 500, investments that ended ahead of DIS over the same span and DIS's popular alternatives, among those that traded for the entire period. A second view covers the past 5 years, the period the better options further down the page are judged on. It shows not only where each investment ended up but also how smooth or uneven the path was.

Choose a period

From the end of September 1997 to the end of September 2026. The scale is logarithmic, so equal steps up the chart are equal percentage gains. Hover over a fund in the key to pick out its line. 739 of the 1,042 stocks and funds worth at least $500 million that traded the whole period ended ahead of DIS; the chart shows 5, closest alternatives first. The other 3 lines are popular alternatives, shown for context.

$1,000$10,000$100,000$1M$10M199720022007201220172022$1,000$10,000$100,000$1M$10M19972004201120182025
  • AMZN$11M+114,749% total · +27.5% a year
  • RCL$180,612+1,706% total · +10.5% a year
  • SPY (S&P 500)$132,907+1,229% total · +9.3% a year
  • MRK$82,561+726% total · +7.6% a year
  • CMCSA$75,723+657% total · +7.2% a year
  • KO$60,026+500% total · +6.4% a year
  • DIS$52,341+423% total · +5.9% a year
  • SONY$30,560+206% total · +3.9% a year
  • IMAX$20,973+110% total · +2.6% a year
  • MAT$7,177−28.2% total · −1.1% a year
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From the end of September 2021 to the end of September 2026. Hover over a fund in the key to pick out its line. 3,100 of the 3,628 stocks and funds worth at least $500 million that traded the whole period ended ahead of DIS; the chart shows 5, closest alternatives first. The other 3 lines are popular alternatives, shown for context.

$0$5,000$10,000$15,000$20,000$25,000$30,000202120222023202420252026$0$10,000$20,000$30,000202120222023202420252026
  • IMAX$28,873+189% total · +23.6% a year
  • GOOG$25,811+158% total · +20.9% a year
  • MSGS$22,813+128% total · +17.9% a year
  • CNK$19,830+98.3% total · +14.7% a year
  • SPY (S&P 500)$19,000+90.0% total · +13.7% a year
  • LYV$18,578+85.8% total · +13.2% a year
  • FOXA$16,544+65.4% total · +10.6% a year
  • MSGE$11,024+10.2% total · +2.0% a year
  • SONY$10,955+9.5% total · +1.8% a year
  • DIS$6,395−36.1% total · −8.6% a year
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DIS at a glance

This section summarizes the key facts about the stock, its returns over periods from one to ten years and the risk it has carried, with dividends reinvested throughout. These figures serve as the baseline for every comparison that follows.

The company

Market value
$193B
Industry
Entertainment
Price history from
October 1986

Returns

Past 1 year
+1.2%total return
Past 3 years
+39.3%+11.7% a year
Past 5 years
−32.5%−7.6% a year
Past 10 years
+31.7%+2.8% a year
Best calendar year
+55.3%2013
Worst calendar year
−43.9%2022
Losing years
10 of 29full calendar years

Risk

Volatility
29.5%typical yearly swing, 5 years
Sharpe ratio
-0.12return per unit of risk, 5 years
Worst decline ever
−67.6%Apr 2000 to Aug 2002
From its all-time high
−43.0%below the peak

DIS against the whole market

Where DIS ranks among every stock and fund, and what across the market has done better.

How does DIS rank among all stocks?

This section ranks DIS on return, volatility, risk-adjusted return and worst decline against every stock worth at least $300 million with enough history. Where the comparisons with its popular alternatives show how DIS stacks up against its peers, these rankings show where it stands in the market as a whole.

Ranked against U.S.-listed stocks worth at least $300M that have enough history for each measure, so the count changes from row to row; smaller stocks are left out. Lower volatility and smaller declines rank higher.

MeasureDISRankStanding
1-year return+1.2%1,942 of 3,287bottom 42%
3-year return+39.3%1,707 of 3,017bottom 44%
5-year return−32.5%2,193 of 2,893bottom 25%
10-year return+31.7%1,674 of 2,202bottom 25%
Volatility, 5 years29.5%680 of 2,893top 24%
Sharpe ratio, 5 years-0.122,573 of 2,893bottom 12%
Worst decline, past 10 years−60.7%907 of 2,187top 41%

What has beaten DIS on both return and risk?

Each dot is an investment, placed by how much it earned a year over the past 5 years (higher is better) and how much its price swung, its volatility (further left is calmer). DIS sits where the dashed lines cross. Anything in the green box above and to the left earned more than DIS with smaller swings, a better trade-off over this period on both counts. Past results are no promise, but a name in the box is worth a closer look.

Annual return is the annualized total return with dividends reinvested, and volatility the annualized swing in daily prices, both over 5 years. Labeled dots are the strongest picks from the table below and the names called out above, colored by how close they sit to DIS; faint dots are 92 more of the 1,440 in the green region (the strongest, one per fund family). 3,633 stocks and funds worth at least $500 million were screened. Hover over a dot for its figures.

5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%−20.0%−10.0%0.0%10.0%20.0%30.0%40.0%50.0%Volatility over 5 years (annualized)Annual return over 5 yearsMore return, less volatility than DISRSG: +13.9% a year, volatility 18.5%RY: +17.3% a year, volatility 18.2%MDLZ: +4.0% a year, volatility 20.2%RELX: +7.0% a year, volatility 24.1%MDT: −1.8% a year, volatility 22.5%AAPL: +18.5% a year, volatility 28.0%KDP: +2.5% a year, volatility 22.1%VTI: +11.5% a year, volatility 17.5%CHD: +6.1% a year, volatility 21.1%VOO: +12.8% a year, volatility 16.9%XLP: +7.2% a year, volatility 13.8%NEU: +21.0% a year, volatility 26.8%BRK-B: +13.4% a year, volatility 17.1%JPM: +17.3% a year, volatility 24.3%ABBV: +26.1% a year, volatility 23.4%JNJ: +12.7% a year, volatility 17.9%V: +12.8% a year, volatility 22.9%FTGC: +12.9% a year, volatility 15.6%DXJ: +26.6% a year, volatility 19.1%LVHI: +17.0% a year, volatility 11.1%FTLS: +10.2% a year, volatility 10.4%PTLC: +9.5% a year, volatility 11.8%QQQ: +14.5% a year, volatility 23.0%MA: +12.4% a year, volatility 23.8%PM: +21.0% a year, volatility 23.4%CSCO: +16.8% a year, volatility 26.1%MCK: +38.7% a year, volatility 25.0%VTV: +12.1% a year, volatility 13.7%TFSL: +4.3% a year, volatility 23.5%AMGN: +19.6% a year, volatility 24.9%GILD: +22.8% a year, volatility 24.9%TD: +15.8% a year, volatility 20.0%VGT: +18.4% a year, volatility 26.0%AWR: +0.6% a year, volatility 22.7%PTNQ: +9.7% a year, volatility 14.1%PGR: +21.3% a year, volatility 25.6%CB: +15.7% a year, volatility 20.4%MO: +17.8% a year, volatility 21.4%BNY: +22.7% a year, volatility 24.4%EWS: +10.4% a year, volatility 17.4%VIG: +10.4% a year, volatility 14.1%TRV: +22.4% a year, volatility 22.3%DJP: +11.2% a year, volatility 18.9%COR: +24.2% a year, volatility 22.8%TMO: +2.9% a year, volatility 27.8%SCHD: +9.7% a year, volatility 14.3%BMO: +13.6% a year, volatility 21.4%GWW: +26.3% a year, volatility 24.9%BNS: +12.9% a year, volatility 19.9%OUSA: +9.4% a year, volatility 13.4%UNP: +7.1% a year, volatility 22.9%MNST: +17.2% a year, volatility 24.9%KMI: +18.7% a year, volatility 22.5%CTAS: +16.5% a year, volatility 23.1%ADP: +9.0% a year, volatility 22.9%RSP: +8.2% a year, volatility 16.1%EMR: +12.7% a year, volatility 27.7%DGICA: +9.9% a year, volatility 23.5%FJAN: +11.1% a year, volatility 10.5%BMY: +5.5% a year, volatility 24.9%POCT: +10.0% a year, volatility 8.0%CCEP: +19.7% a year, volatility 23.2%ALL: +17.0% a year, volatility 26.2%TAK: +11.9% a year, volatility 19.4%FAST: +15.8% a year, volatility 24.6%CSX: +8.3% a year, volatility 23.3%SCHG: +13.1% a year, volatility 22.4%DYNF: +14.7% a year, volatility 17.5%MET: +12.0% a year, volatility 25.4%CL: +7.2% a year, volatility 19.2%MRSH: +4.4% a year, volatility 20.9%IX: +17.9% a year, volatility 25.4%SDCI: +20.6% a year, volatility 18.4%SLF: +11.7% a year, volatility 19.4%FMX: +14.0% a year, volatility 25.7%NSC: +5.3% a year, volatility 24.8%XLF: +8.6% a year, volatility 18.3%XLV: +8.4% a year, volatility 15.3%CP: +4.0% a year, volatility 24.1%KOF: +22.3% a year, volatility 24.7%NDAQ: +8.9% a year, volatility 24.7%WRB: +18.9% a year, volatility 22.9%VOE: +9.4% a year, volatility 15.8%AMP: +12.1% a year, volatility 27.8%SPMO: +18.7% a year, volatility 20.8%RS: +24.8% a year, volatility 28.1%CNI: +0.6% a year, volatility 21.9%AVLV: +14.0% a year, volatility 16.9%PVAL: +16.1% a year, volatility 15.1%RPRX: +13.3% a year, volatility 23.8%HMC: +6.1% a year, volatility 27.5%RDVY: +11.3% a year, volatility 18.8%DIS: −7.6% a year, volatility 29.5%SPY (S&P 500): +12.7% a year, volatility 17.1%MSGS: +18.4% a year, volatility 25.6%SONY: +2.9% a year, volatility 29.2%FOXA: +10.4% a year, volatility 28.7%GOOG: +19.0% a year, volatility 32.0%LYV: +11.8% a year, volatility 34.5%IMAX: +20.2% a year, volatility 40.1%CHT: +7.7% a year, volatility 13.3%VRSN: +7.8% a year, volatility 25.9%NWS: +7.5% a year, volatility 28.0%NWSA: +6.1% a year, volatility 27.5%TMUS: +6.4% a year, volatility 26.1%TIMB: +18.2% a year, volatility 31.6%KO: +14.7% a year, volatility 16.8%MRK: +16.3% a year, volatility 24.8%PG: +5.1% a year, volatility 18.3%CME: +11.2% a year, volatility 20.8%HDV: +12.9% a year, volatility 13.0%USMV: +7.6% a year, volatility 12.3%DHR: −3.8% a year, volatility 29.1%CTA-PA: −8.1% a year, volatility 20.3%CAH: +42.1% a year, volatility 24.7%FOX: +9.6% a year, volatility 28.0%DISSPY (S&P 500)MSGSSONYFOXAGOOGLYVIMAXCHTVRSNNWSTMUSTIMBKOMRKPGHDVUSMVDHRCTA-PACAH0.0%10.0%20.0%30.0%40.0%50.0%−20.0%−10.0%0.0%10.0%20.0%30.0%40.0%50.0%Volatility over 5 years (annualized)Annual return over 5 yearsMore return, less volatility than DISRSG: +13.9% a year, volatility 18.5%RY: +17.3% a year, volatility 18.2%MDLZ: +4.0% a year, volatility 20.2%RELX: +7.0% a year, volatility 24.1%MDT: −1.8% a year, volatility 22.5%AAPL: +18.5% a year, volatility 28.0%KDP: +2.5% a year, volatility 22.1%VTI: +11.5% a year, volatility 17.5%CHD: +6.1% a year, volatility 21.1%VOO: +12.8% a year, volatility 16.9%XLP: +7.2% a year, volatility 13.8%NEU: +21.0% a year, volatility 26.8%BRK-B: +13.4% a year, volatility 17.1%JPM: +17.3% a year, volatility 24.3%ABBV: +26.1% a year, volatility 23.4%JNJ: +12.7% a year, volatility 17.9%V: +12.8% a year, volatility 22.9%FTGC: +12.9% a year, volatility 15.6%DXJ: +26.6% a year, volatility 19.1%LVHI: +17.0% a year, volatility 11.1%FTLS: +10.2% a year, volatility 10.4%PTLC: +9.5% a year, volatility 11.8%QQQ: +14.5% a year, volatility 23.0%MA: +12.4% a year, volatility 23.8%PM: +21.0% a year, volatility 23.4%CSCO: +16.8% a year, volatility 26.1%MCK: +38.7% a year, volatility 25.0%VTV: +12.1% a year, volatility 13.7%TFSL: +4.3% a year, volatility 23.5%AMGN: +19.6% a year, volatility 24.9%GILD: +22.8% a year, volatility 24.9%TD: +15.8% a year, volatility 20.0%VGT: +18.4% a year, volatility 26.0%AWR: +0.6% a year, volatility 22.7%PTNQ: +9.7% a year, volatility 14.1%PGR: +21.3% a year, volatility 25.6%CB: +15.7% a year, volatility 20.4%MO: +17.8% a year, volatility 21.4%BNY: +22.7% a year, volatility 24.4%EWS: +10.4% a year, volatility 17.4%VIG: +10.4% a year, volatility 14.1%TRV: +22.4% a year, volatility 22.3%DJP: +11.2% a year, volatility 18.9%COR: +24.2% a year, volatility 22.8%TMO: +2.9% a year, volatility 27.8%SCHD: +9.7% a year, volatility 14.3%BMO: +13.6% a year, volatility 21.4%GWW: +26.3% a year, volatility 24.9%BNS: +12.9% a year, volatility 19.9%OUSA: +9.4% a year, volatility 13.4%UNP: +7.1% a year, volatility 22.9%MNST: +17.2% a year, volatility 24.9%KMI: +18.7% a year, volatility 22.5%CTAS: +16.5% a year, volatility 23.1%ADP: +9.0% a year, volatility 22.9%RSP: +8.2% a year, volatility 16.1%EMR: +12.7% a year, volatility 27.7%DGICA: +9.9% a year, volatility 23.5%FJAN: +11.1% a year, volatility 10.5%BMY: +5.5% a year, volatility 24.9%POCT: +10.0% a year, volatility 8.0%CCEP: +19.7% a year, volatility 23.2%ALL: +17.0% a year, volatility 26.2%TAK: +11.9% a year, volatility 19.4%FAST: +15.8% a year, volatility 24.6%CSX: +8.3% a year, volatility 23.3%SCHG: +13.1% a year, volatility 22.4%DYNF: +14.7% a year, volatility 17.5%MET: +12.0% a year, volatility 25.4%CL: +7.2% a year, volatility 19.2%MRSH: +4.4% a year, volatility 20.9%IX: +17.9% a year, volatility 25.4%SDCI: +20.6% a year, volatility 18.4%SLF: +11.7% a year, volatility 19.4%FMX: +14.0% a year, volatility 25.7%NSC: +5.3% a year, volatility 24.8%XLF: +8.6% a year, volatility 18.3%XLV: +8.4% a year, volatility 15.3%CP: +4.0% a year, volatility 24.1%KOF: +22.3% a year, volatility 24.7%NDAQ: +8.9% a year, volatility 24.7%WRB: +18.9% a year, volatility 22.9%VOE: +9.4% a year, volatility 15.8%AMP: +12.1% a year, volatility 27.8%SPMO: +18.7% a year, volatility 20.8%RS: +24.8% a year, volatility 28.1%CNI: +0.6% a year, volatility 21.9%AVLV: +14.0% a year, volatility 16.9%PVAL: +16.1% a year, volatility 15.1%RPRX: +13.3% a year, volatility 23.8%HMC: +6.1% a year, volatility 27.5%RDVY: +11.3% a year, volatility 18.8%DIS: −7.6% a year, volatility 29.5%SPY (S&P 500): +12.7% a year, volatility 17.1%MSGS: +18.4% a year, volatility 25.6%SONY: +2.9% a year, volatility 29.2%FOXA: +10.4% a year, volatility 28.7%GOOG: +19.0% a year, volatility 32.0%LYV: +11.8% a year, volatility 34.5%IMAX: +20.2% a year, volatility 40.1%CHT: +7.7% a year, volatility 13.3%VRSN: +7.8% a year, volatility 25.9%NWS: +7.5% a year, volatility 28.0%NWSA: +6.1% a year, volatility 27.5%TMUS: +6.4% a year, volatility 26.1%TIMB: +18.2% a year, volatility 31.6%KO: +14.7% a year, volatility 16.8%MRK: +16.3% a year, volatility 24.8%PG: +5.1% a year, volatility 18.3%CME: +11.2% a year, volatility 20.8%HDV: +12.9% a year, volatility 13.0%USMV: +7.6% a year, volatility 12.3%DHR: −3.8% a year, volatility 29.1%CTA-PA: −8.1% a year, volatility 20.3%CAH: +42.1% a year, volatility 24.7%FOX: +9.6% a year, volatility 28.0%DISSPY (S&P 500)MSGSSONYGOOGLYVIMAXCHTVRSNNWSKOMRKPGHDVUSMVDHRCTA-PACAH
  • Popular alternatives
  • Same and neighboring categories, and shared themes
  • The whole market
  • Others in the green region

Is there a better investment than DIS?

Investments that beat DIS over the past 5 years on return, volatility, drawdowns, consistency, crash losses or fees, from its popular alternatives out to the whole market.

How this works

The table below lists investments that beat DIS over the past 5 years on at least one of these measures: a higher annual return with lower volatility, a higher annual return at similar volatility, a similar return with lower volatility, a higher Sharpe ratio with a smaller worst decline, a higher total return in most periods from 3 months to 10 years, or smaller losses in recent market crashes. It checks DIS's popular alternatives first, then the rest of its own and neighboring categories, then every stock and fund worth at least $500 million, and shows the strongest few in each group. The full list of those with a higher return and lower volatility than DIS follows the table.

Annual return is the annualized total return with dividends reinvested. Annual return, volatility and the Sharpe ratio cover 5 years; the worst decline covers the past 10 years. Green marks a better figure than DIS's. "On the frontier" means no other option shown or tested earned more with less volatility. Funds that hold the same thing are shown once. Beyond the popular alternatives, nothing with more than 1.5× DIS's volatility counts as better.

These figures cover the past 5 years. Green marks a better figure than DIS's.

Screen the whole market against DIS for any period in BetterThanSPYOpen these 21 in EasyCompare
InvestmentWhy it is betterPast 5 yearsDownsideLong runFit
Annual return?higher is betterVolatility?lower is calmerSharpe?return per unit of riskWorst decline?past 10 years10Y returntotalCorr. with DIS?lower diversifies moreExpenseper year
DISThe Walt Disney Company · this page
−7.6%29.5%-0.12−60.7%+31.7%1.00—
SPYState Street SPDR S&P 500 ETF · S&P 500
+12.7%17.1%0.79−33.7%+321%0.670.09%
Popular alternativesbest 6 shownThe investments people most often weigh against DIS. 9 of 19 passed at least one test.
MSGSMadison Square Garden Sports Corp. · Entertainment
Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods+18.4%25.6%0.79−41.6%+432%0.28—
SONYSony Group Corporation · Consumer Electronics
Higher return, similar volatilityHigher Sharpe, smaller worst declineHigher return in most periods+2.9%29.2%0.24−50.6%+309%0.27—
FOXAFox Corporation · Media
Higher return, similar volatilityHigher Sharpe, smaller worst declineHigher return in most periods+10.4%28.7%0.49−50.6%—0.44—
GOOGAlphabet Inc. · Internet Services
Higher return, similar volatilityHigher Sharpe, smaller worst decline+19.0%32.0%0.71−44.6%+752%0.27—
LYVLive Nation Entertainment, Inc. · Entertainment
Higher return in most periods+11.8%34.5%0.50−61.2%+538%0.55—
IMAXIMAX Corporation · Entertainment
Higher return in most periods+20.2%40.1%0.66−79.4%+65.3%0.26—
Same and neighboring categories, and shared themesbest 6 shownEverything else in Entertainment and the categories next to it (Internet Services, Media, Telecommunications, E-Commerce), plus DIS's specific themes. 22 of 64 passed at least one test.
CHTChunghwa Telecom Co., Ltd. · Integrated Telecommunications
Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periodsSmaller losses in recent crashes+7.7%13.3%0.63−23.8%+101%0.29—
VRSNVeriSign, Inc. · Internet Services
Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods+7.8%25.9%0.42−38.9%+308%0.27—
NWSNews Corporation · Media
Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods+7.5%28.0%0.40−51.8%+168%0.50—
NWSANews Corporation · Media
Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods+6.1%27.5%0.35−50.6%+154%0.51—
TMUST-Mobile US, Inc. · Telecommunications
Higher return, lower volatilityHigher Sharpe, smaller worst declineSmaller losses in recent crashes+6.4%26.1%0.37−44.0%+253%0.38—
TIMBTIM S.A. · Telecommunications
Higher return, similar volatilityHigher Sharpe, smaller worst decline+18.2%31.6%0.69−52.6%+112%0.02—
The whole marketbest 8 shownEvery other stock and fund worth at least $500 million. 2,103 of 3,550 passed at least one test.
KOThe Coca-Cola Company · Food & Beverages
Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periodsSmaller losses in recent crashes+14.7%16.8%0.91−37.0%+204%0.11—
MRKMerck & Co., Inc. · Pharmaceuticals
Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periodsSmaller losses in recent crashes+16.3%24.8%0.74−43.4%+241%-0.01—
PGThe Procter & Gamble Company · Household & Personal Products
Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periodsSmaller losses in recent crashes+5.1%18.3%0.37−23.8%+145%0.24—
CMECME Group Inc. · Capital Markets
Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periodsSmaller losses in recent crashes+11.2%20.8%0.62−37.4%+319%0.20—
HDViShares Core High Dividend ETF · US Dividend Equity
Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periodsSmaller losses in recent crashes+12.9%13.0%1.00−37.0%+172%0.420.08%
USMViShares MSCI USA Min Vol Factor ETF · US Low-Volatility Equity
Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periodsSmaller losses in recent crashes+7.6%12.3%0.66−33.1%+176%0.510.15%
DHRDanaher Corporation · Life Sciences Tools
Higher return, similar volatilityHigher Sharpe, smaller worst declineHigher return in most periodsSmaller losses in recent crashes−3.8%29.1%0.01−43.8%+232%0.23—
CTA-PAEIDP, Inc. · Chemicals
Similar return, lower volatility−8.1%20.3%-0.32−40.3%−19.5%0.12—
What these numbers mean for DIS
Annual return
DIS lost 7.6% a year over the past 5 years with dividends reinvested, against 12.7% a year for the S&P 500. At that pace, $10,000 became about $6,750. Annual return is the steady yearly rate that would produce the same total result, so investments held over the same span compare fairly. Guide: What is performance and return? →
Volatility
DIS's volatility over the past 5 years was 29.5%, 1.7 times the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, DIS's return lands within 29.5% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump. Guide: Understanding and measuring risk (volatility) →
Sharpe ratio
DIS's Sharpe ratio over the past 5 years was -0.12, against 0.79 for the S&P 500, so DIS earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings. Guide: Balancing reward with risk (Sharpe ratio) →
Worst decline
DIS's worst fall from a peak to a low over the past 10 years was 60.7%, against 33.7% for the S&P 500. Losses and gains are not symmetric: climbing back from a 60.7% fall takes a 155% gain. Guide: Market crash risk and tail risk →
Correlation
Over the past 5 years, DIS's monthly returns had a correlation of 0.67 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They often move together: some diversification next to an index fund, but not a cushion. In the table, the correlation column measures each option against DIS instead: the lower it is, the more that option would diversify a DIS holding. Guide: Correlation and diversification →
Show all 1,440 stocks and funds worth at least $500 million that earned more than DIS with less volatility

Out of 3,633 tested over 5 years. The strongest 100 are listed, best first, with funds that hold the same thing listed once.

#InvestmentFound inAnnual returnVolatilitySharpeWorst decline10Y returnCorr. with DISExpense
1
KOThe Coca-Cola Company · Food & Beverages
Whole market+14.7%16.8%0.91−37.0%+204%0.11—
2
MRKMerck & Co., Inc. · Pharmaceuticals
Whole market+16.3%24.8%0.74−43.4%+241%-0.01—
3
PGThe Procter & Gamble Company · Household & Personal Products
Whole market+5.1%18.3%0.37−23.8%+145%0.24—
4
CMECME Group Inc. · Capital Markets
Whole market+11.2%20.8%0.62−37.4%+319%0.20—
5
RSGRepublic Services, Inc. · Environmental Services
Whole market+13.9%18.5%0.80−34.0%+446%0.23—
6
RYRoyal Bank of Canada · Banks
Whole market+17.3%18.2%0.97−40.0%+352%0.39—
7
CAHCardinal Health, Inc. · Health Care Distribution
Whole market+42.1%24.7%1.55−46.1%+349%0.35—
8
MDLZMondelez International, Inc. · Packaged Foods
Whole market+4.0%20.2%0.29−29.8%+93.4%0.13—
9
RELXRELX Plc · Business Services
Whole market+7.0%24.1%0.40−49.9%+167%0.38—
10
MDTMedtronic Plc · Medical Devices
Whole market−1.8%22.5%0.03−45.1%+46.7%0.33—
11
AAPLApple Inc. · Computer Hardware
Whole market+18.5%28.0%0.75−38.5%+1,168%0.29—
12
HDViShares Core High Dividend ETF · US Dividend Equity
Whole market+12.9%13.0%1.00−37.0%+172%0.420.08%
13
USMViShares MSCI USA Min Vol Factor ETF · US Low-Volatility Equity
Whole market+7.6%12.3%0.66−33.1%+176%0.510.15%
14
KDPKeurig Dr Pepper Inc. · Food & Beverages
Whole market+2.5%22.1%0.23−36.9%+281%0.15—
15
VTIVanguard Morningstar Total Stock Market ETF · US Total Market
Whole market+11.5%17.5%0.71−35.0%+302%0.680.03%
16
CHDChurch & Dwight Co., Inc. · Household & Personal Products
Whole market+6.1%21.1%0.39−31.7%+154%0.27—
17
VOOVanguard S&P 500 ETF · US Large-Cap Equity
Whole market+12.8%16.9%0.80−34.0%+324%0.660.03%
18
XLPState Street Consumer Staples Select Sector SPDR ETF · Consumer Staples
Whole market+7.2%13.8%0.57−24.5%+121%0.330.08%
19
NEUNewMarket Corporation · Specialty Chemicals
Whole market+21.0%26.8%0.85−40.7%+165%0.27—
20
BRK-BBerkshire Hathaway Inc. · Insurance
Whole market+13.4%17.1%0.82−29.6%+274%0.27—
21
JPMJPMorgan Chase & Co. · Banks
Whole market+17.3%24.3%0.78−43.6%+537%0.56—
22
ABBVAbbVie Inc. · Pharmaceuticals
Whole market+26.1%23.4%1.11−45.1%+603%-0.05—
23
CHTChunghwa Telecom Co., Ltd. · Integrated Telecommunications
Same or nearby category+7.7%13.3%0.63−23.8%+101%0.29—
24
JNJJohnson & Johnson · Pharmaceuticals
Whole market+12.7%17.9%0.76−27.4%+196%-0.04—
25
VVisa Inc. · Payment Processing
Whole market+12.8%22.9%0.64−36.4%+429%0.63—
26
FTGCFirst Trust Global Tactical Commodity Strategy Fund · Alternatives
Whole market+12.9%15.6%0.86−35.9%+139%0.190.98%
27
DXJWisdomTree Japan Hedged Equity Fund · International Equity
Whole market+26.6%19.1%1.34−39.1%+428%0.420.48%
28
LVHIFranklin International Low Volatility High Dividend Index ETF · International Equity
Whole market+17.0%11.1%1.48−32.4%+194%0.400.40%
29
FTLSFirst Trust Long/Short Equity ETF · Broad Market
Whole market+10.2%10.4%0.99−20.6%+158%0.620.95%
30
PTLCPacer Trendpilot US Large Cap ETF · Broad Market
Whole market+9.5%11.8%0.83−26.6%+188%0.430.60%
31
QQQInvesco QQQ Trust, Series 1 · US Large-Cap Growth
Whole market+14.5%23.0%0.71−35.1%+553%0.560.18%
32
MAMastercard Incorporated · Payment Processing
Whole market+12.4%23.8%0.61−41.0%+541%0.53—
33
PMPhilip Morris International Inc. · Tobacco
Whole market+21.0%23.4%0.94−42.9%+242%0.19—
34
CSCOCisco Systems, Inc. · Communications Equipment
Whole market+16.8%26.1%0.73−42.0%+374%0.34—
35
MCKMcKesson Corporation · Health Care Distribution
Whole market+38.7%25.0%1.44−38.1%+586%0.21—
36
VTVVanguard Morningstar Value ETF · US Large-Cap Value
Whole market+12.1%13.7%0.90−36.8%+235%0.590.03%
37
TFSLTFS Financial Corporation · Regional Banks
Whole market+4.3%23.5%0.29−42.9%+78.1%0.23—
38
AMGNAmgen Inc. · Biotechnology
Whole market+19.6%24.9%0.85−24.9%+266%0.05—
39
GILDGilead Sciences, Inc. · Biotechnology
Whole market+22.8%24.9%0.95−30.5%+200%0.15—
40
TDThe Toronto-Dominion Bank · Banks
Whole market+15.8%20.0%0.84−42.0%+310%0.43—
41
VGTVanguard Information Technology ETF · Technology Equity
Whole market+18.4%26.0%0.78−35.1%+779%0.550.09%
42
AWRAmerican States Water Company · Regulated Water
Whole market+0.6%22.7%0.14−32.8%+168%0.17—
43
PTNQPacer Trendpilot 100 ETF · Technology
Whole market+9.7%14.1%0.73−28.1%+305%0.390.65%
44
PGRThe Progressive Corporation · Property & Casualty Insurance
Whole market+21.3%25.6%0.89−30.3%+816%0.27—
45
CBChubb Limited · Property & Casualty Insurance
Whole market+15.7%20.4%0.82−42.6%+248%0.32—
46
MOAltria Group, Inc. · Tobacco
Whole market+17.8%21.4%0.88−53.7%+140%0.24—
47
BNYBank of New York Mellon Corp · Banks
Whole market+22.7%24.4%0.97−50.5%+341%0.53—
48
EWSiShares MSCI Singapore ETF · Broad Market
Whole market+10.4%17.4%0.66−40.8%+132%0.450.50%
49
VIGVanguard Dividend Appreciation ETF · US Dividend Equity
Whole market+10.4%14.1%0.78−31.7%+258%0.590.04%
50
TRVThe Travelers Companies, Inc. · Property & Casualty Insurance
Whole market+22.4%22.3%1.02−46.3%+347%0.37—
51
DJPiPath Bloomberg Commodity Index Total Return(SM) ETN · Commodities
Whole market+11.2%18.9%0.66−38.4%+120%0.180.70%
52
CORCencora, Inc. · Health Care Distribution
Whole market+24.2%22.8%1.07−32.4%+406%0.30—
53
TMOThermo Fisher Scientific Inc. · Life Sciences Tools
Whole market+2.9%27.8%0.24−40.9%+366%0.21—
54
SCHDSchwab U.S. Dividend Equity ETF · US Dividend Equity
Whole market+9.7%14.3%0.72−33.4%+252%0.480.06%
55
BMOBank of Montreal · Banks
Whole market+13.6%21.4%0.71−51.0%+295%0.48—
56
GWWW.W. Grainger, Inc. · Industrial Distribution
Whole market+26.3%24.9%1.07−41.6%+654%0.46—
57
BNSThe Bank of Nova Scotia · Banks
Whole market+12.9%19.9%0.71−46.9%+187%0.58—
58
OUSAALPS Funds O’Shares U.S. Quality Dividend ETF · Dividend & Income
Whole market+9.4%13.4%0.74−33.1%+186%0.540.48%
59
UNPUnion Pacific Corporation · Railroads
Whole market+7.1%22.9%0.42−38.7%+295%0.31—
60
MNSTMonster Beverage Corporation · Food & Beverages
Whole market+17.2%24.9%0.77−30.4%+285%0.19—
61
KMIKinder Morgan, Inc. · Oil & Gas Midstream
Whole market+18.7%22.5%0.88−55.1%+163%0.43—
62
CTASCintas Corporation · Business Services
Whole market+16.5%23.1%0.78−48.4%+808%0.34—
63
ADPAutomatic Data Processing, Inc. · Business Services
Whole market+9.0%22.9%0.49−40.8%+320%0.34—
64
RSPInvesco S&P 500 Equal Weight ETF · US Large-Cap Equity
Whole market+8.2%16.1%0.57−39.0%+211%0.650.20%
65
EMREmerson Electric Co. · Industrial Machinery
Whole market+12.7%27.7%0.57−50.8%+309%0.54—
66
DGICADonegal Group Inc. · Insurance - Property & Casualty
Whole market+9.9%23.5%0.52−30.3%+78.9%0.08—
67
FJANFT Vest U.S. Equity Buffer ETF - January · Multi-Asset
Whole market+11.1%10.5%1.05−13.6%—0.650.85%
68
BMYBristol-Myers Squibb Company · Pharmaceuticals
Whole market+5.5%24.9%0.34−47.7%+74.8%0.15—
69
POCTInnovator U.S. Equity Power Buffer ETF · Broad Market
Whole market+10.0%8.0%1.23−18.8%—0.690.79%
70
CCEPCoca-Cola Europacific Partners PLC · Food & Beverages
Whole market+19.7%23.2%0.90−48.8%+292%0.13—
71
ALLThe Allstate Corporation · Property & Casualty Insurance
Whole market+17.0%26.2%0.73−41.4%+356%0.17—
72
TAKTakeda Pharmaceutical Company Limited · Pharmaceuticals
Whole market+11.9%19.4%0.68−54.4%+30.4%0.01—
73
FASTFastenal Company · Industrial Distribution
Whole market+15.8%24.6%0.72−30.7%+576%0.30—
74
CSXCSX Corporation · Railroads
Whole market+8.3%23.3%0.46−40.5%+446%0.46—
75
SCHGSchwab U.S. Large-Cap Growth ETF · US Large-Cap Growth
Whole market+13.1%22.4%0.67−34.5%+451%0.620.04%
76
DYNFiShares U.S. Equity Factor Rotation Active ETF · US Multifactor Equity
Whole market+14.7%17.5%0.87−34.7%—0.660.26%
77
METMetLife, Inc. · Life Insurance
Whole market+12.0%25.4%0.58−55.2%+240%0.50—
78
CLColgate-Palmolive Company · Household & Personal Products
Whole market+7.2%19.2%0.46−29.0%+68.8%0.15—
79
MRSHMarsh & McLennan Companies, Inc. · Insurance
Whole market+4.4%20.9%0.31−35.8%+245%0.39—
80
IXORIX Corporation · Diversified Financials
Whole market+17.9%25.4%0.78−42.5%+284%0.34—
81
SDCIUSCF SummerHaven Dynamic Commodity Strategy No K-1 Fund · Bonds
Whole market+20.6%18.4%1.12−45.7%—0.130.80%
82
SLFSun Life Financial Inc. · Life Insurance
Whole market+11.7%19.4%0.67−50.8%+255%0.48—
83
FMXFomento Económico Mexicano, S.A.B. de C.V. · Convenience Stores
Whole market+14.0%25.7%0.64−45.5%+79.7%0.20—
84
NSCNorfolk Southern Corporation · Railroads
Whole market+5.3%24.8%0.33−44.4%+328%0.44—
85
XLFState Street Financial Select Sector SPDR ETF · Financial Sector Equity
Whole market+8.6%18.3%0.54−42.9%+241%0.660.08%
86
XLVState Street Health Care Select Sector SPDR ETF · Health Care Equity
Whole market+8.4%15.3%0.60−28.4%+202%0.250.08%
87
CPCanadian Pacific Kansas City Ltd. · Railroads
Whole market+4.0%24.1%0.28−33.7%+227%0.44—
88
KOFCoca-Cola FEMSA, S.A.B. de C.V. · Food & Beverages
Whole market+22.3%24.7%0.94−55.1%+119%0.38—
89
NDAQNasdaq, Inc. · Capital Markets
Whole market+8.9%24.7%0.47−38.3%+407%0.48—
90
WRBW. R. Berkley Corporation · Property & Casualty Insurance
Whole market+18.9%22.9%0.87−45.3%+443%0.17—
91
VOEVanguard Morningstar Mid-Cap Value ETF · US Mid-Cap Equity
Whole market+9.4%15.8%0.65−43.2%+182%0.600.05%
92
AMPAmeriprise Financial, Inc. · Asset Management
Whole market+12.1%27.8%0.55−53.9%+507%0.64—
93
SPMOInvesco S&P 500 Momentum ETF · US Momentum Equity
Whole market+18.7%20.8%0.93−30.9%+499%0.580.13%
94
RSReliance Steel & Aluminum Co. · Metals & Mining
Whole market+24.8%28.1%0.93−40.8%+626%0.50—
95
CNICanadian National Railway Company · Railroads
Whole market+0.6%21.9%0.14−29.1%+124%0.43—
96
AVLVAvantis U.S. Large Cap Value ETF · US Large-Cap Value
Whole market+14.0%16.9%0.86−19.5%—0.660.15%
97
PVALPutnam Focused Large Cap Value ETF · US Large-Cap Value
Whole market+16.1%15.1%1.07−41.3%—0.650.56%
98
RPRXRoyalty Pharma plc · Pharmaceuticals
Whole market+13.3%23.8%0.65−49.7%—0.14—
99
HMCHonda Motor Co., Ltd. · Automobiles
Whole market+6.1%27.5%0.35−42.0%+63.3%0.22—
100
RDVYFirst Trust Rising Dividend Achievers ETF · US Dividend Equity
Whole market+11.3%18.8%0.67−40.6%+322%0.650.47%

DIS against its popular alternatives

The investments people most often weigh against DIS, compared period by period and year by year.

How do DIS's risk and return compare with its alternatives?

This map plots each investment's annual return over the past 5 years against its volatility, the size of its typical price swings. Investments toward the upper left earned more for a smoother ride, and those toward the lower right earned less for a rougher one. The dashed lines cross at DIS, which divides the map into what did better or worse on each measure.

Green points earned more than DIS with less volatility; red points earned less with more. Hover over a point for its figures. Total returns with dividends reinvested, annualized.

0.0%20.0%40.0%60.0%80.0%100%120%140%160%−80.0%−60.0%−40.0%−20.0%0.0%20.0%40.0%Volatility over 5 years (annualized)Annual return over 5 yearsHigher return, lower volatilityLower return, higher volatilityDIS: −7.5% a year, volatility 29.5%SPY (S&P 500): 12.7% a year, volatility 17.1%MSGS: 18.4% a year, volatility 25.6%SONY: 2.9% a year, volatility 29.2%FOX: 9.6% a year, volatility 28.0%FOXA: 10.4% a year, volatility 28.7%ROKU: −14.2% a year, volatility 66.1%AMC: −62.4% a year, volatility 102%FUBO: −52.9% a year, volatility 145%IMAX: 20.2% a year, volatility 40.1%LYV: 11.8% a year, volatility 34.5%CNK: 15.3% a year, volatility 42.3%MSGE: 2.9% a year, volatility 44.9%GOOG: 19.0% a year, volatility 32.0%AMZN: 9.0% a year, volatility 36.6%RCL: 28.8% a year, volatility 48.4%TKO: 26.3% a year, volatility 32.7%NFLX: 1.9% a year, volatility 43.8%SPHR: 28.4% a year, volatility 52.4%MAT: −3.1% a year, volatility 38.0%CMCSA: −13.5% a year, volatility 27.7%DISSPY (S&P 500)MSGSSONYROKUAMCFUBOIMAXCNKMSGERCLTKOMATCMCSA0.0%50.0%100%150%−80.0%−60.0%−40.0%−20.0%0.0%20.0%40.0%Volatility over 5 years (annualized)Annual return over 5 yearsHigher return, lower volatilityLower return, higher volatilityDIS: −7.5% a year, volatility 29.5%SPY (S&P 500): 12.7% a year, volatility 17.1%MSGS: 18.4% a year, volatility 25.6%SONY: 2.9% a year, volatility 29.2%FOX: 9.6% a year, volatility 28.0%FOXA: 10.4% a year, volatility 28.7%ROKU: −14.2% a year, volatility 66.1%AMC: −62.4% a year, volatility 102%FUBO: −52.9% a year, volatility 145%IMAX: 20.2% a year, volatility 40.1%LYV: 11.8% a year, volatility 34.5%CNK: 15.3% a year, volatility 42.3%MSGE: 2.9% a year, volatility 44.9%GOOG: 19.0% a year, volatility 32.0%AMZN: 9.0% a year, volatility 36.6%RCL: 28.8% a year, volatility 48.4%TKO: 26.3% a year, volatility 32.7%NFLX: 1.9% a year, volatility 43.8%SPHR: 28.4% a year, volatility 52.4%MAT: −3.1% a year, volatility 38.0%CMCSA: −13.5% a year, volatility 27.7%DISSPY (S&P 500)MSGSSONYROKUAMCFUBOIMAXMSGEGOOGRCLTKOCMCSA
All figures
InvestmentAnnual returnVolatility
RCL Royal Caribbean Cruises Ltd.+28.8%48.4%
SPHR Sphere Entertainment Co.+28.4%52.4%
TKO TKO Group Holdings, Inc.+26.3%32.7%
IMAX IMAX Corporation+20.2%40.1%
GOOG Alphabet Inc.+19.0%32.0%
MSGS Madison Square Garden Sports Corp.+18.4%25.6%
CNK Cinemark Holdings, Inc.+15.3%42.3%
SPY S&P 500State Street SPDR S&P 500 ETF+12.7%17.1%
LYV Live Nation Entertainment, Inc.+11.8%34.5%
FOXA Fox Corporation+10.4%28.7%
FOX Fox Corporation+9.6%28.0%
AMZN Amazon.com, Inc.+9.0%36.6%
SONY Sony Group Corporation+2.9%29.2%
MSGE Madison Square Garden Entertainment Corp.+2.9%44.9%
NFLX Netflix, Inc.+1.9%43.8%
MAT Mattel, Inc.−3.1%38.0%
DIS This pageThe Walt Disney Company−7.5%29.5%
CMCSA Comcast Corporation−13.5%27.7%
ROKU Roku, Inc.−14.2%66.1%
FUBO fuboTV Inc.−52.9%145%
AMC AMC Entertainment Holdings, Inc.−62.4%102%
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Has DIS consistently beaten its popular alternatives?

This section compares DIS with the investments people most often weigh against it, checking each one over eight periods from one month to ten years. Counting how often an alternative earned more than DIS helps separate lasting outperformance from a single strong stretch.

A green cell means the alternative earned more than DIS over that period. "Qualified" marks those that did so in at least 3 of 5 short-term periods and 2 of 3 long-term periods.

InvestmentPeriods outperformed Short termLong termRisk · 5 yearsFund
1M3M6MYTD1Y3Y5Y10YVolatilitylower is calmerSharpehigher is betterWorst declinepast 10 yearsExpenseAssetsOverlapsame sectors
DIS The Walt Disney Company (this page)—+7.1%+15.8%+5.8%+0.6%+1.2%+39.3%−32.5%+31.7%29.5%-0.12−60.7%—$193B—
IMAX QualifiedIMAX Corporation4/5 short3/3 longAll-weather−3.0%+35.9%+45.9%+45.6%+61.7%+191%+151%+65.3%40.1%0.66−79.4%—$2.9B—
LYV QualifiedLive Nation Entertainment, Inc.3/5 short3/3 long+3.3%−3.4%+12.0%+20.3%+11.5%+119%+74.3%+538%34.5%0.50−61.2%—$41B—
MSGS QualifiedMadison Square Garden Sports Corp.3/5 short3/3 long+3.3%+3.9%+23.5%+59.7%+86.0%+139%+133%+432%25.6%0.79−41.6%—$10.0B—
CNK QualifiedCinemark Holdings, Inc.5/5 short2/3 long+10.8%+26.0%+33.5%+72.2%+52.3%+160%+103%+16.0%42.3%0.55−83.8%—$4.7B—
MSGE QualifiedMadison Square Garden Entertainment Corp.3/5 short2/3 long−0.6%+5.3%+28.3%+48.5%+81.3%+170%+15.2%—44.9%0.32−75.9%—$3.8B—
GOOG Internet Content & InformationAlphabet Inc.2/5 short3/3 long−4.1%−4.2%+0.4%+6.9%+31.2%+148%+138%+752%32.0%0.71−44.6%—$4.1T—
AMZN Specialty RetailAmazon.com, Inc.2/5 short3/3 long+1.6%+5.1%+5.8%+16.0%+21.3%+110%+53.8%+548%36.6%0.42−56.1%—$2.8T—
RCL Travel ServicesRoyal Caribbean Cruises Ltd.2/5 short3/3 long+15.0%+1.2%+3.1%+3.3%−3.1%+272%+255%+359%48.4%0.77−83.3%—$77B—
SONY Consumer ElectronicsSony Group Corporation2/5 short3/3 long+7.3%+19.7%+18.1%−2.2%−13.2%+54.0%+15.4%+309%29.2%0.24−50.6%—$150B—
FOX EntertainmentFox Corporation2/5 short3/3 long+3.2%+16.5%+3.5%−9.0%+15.2%+118%+58.3%+162%28.0%0.47−60.2%—$27B—
TKO EntertainmentTKO Group Holdings, Inc.0/5 short3/3 long−6.0%−1.3%−2.0%−12.1%−2.3%+136%+221%+941%32.7%0.88−69.1%—$13B—
NFLX EntertainmentNetflix, Inc.0/5 short3/3 long−6.4%+1.6%−27.6%−24.5%−44.5%+71.3%+9.9%+457%43.8%0.27−75.9%—$286B—
FOXA EntertainmentFox Corporation2/5 short2/3 long+3.4%+17.1%+3.9%−8.8%+15.7%+125%+64.3%—28.7%0.49−50.6%—$28B—
SPHR EntertainmentSphere Entertainment Co.2/5 short2/3 long−22.3%−18.0%−14.0%+19.7%+78.9%+234%+249%—52.4%0.74−65.7%—$4.1B—
MAT LeisureMattel, Inc.3/5 short1/3 long+29.9%+20.2%+14.0%−15.2%−7.5%−17.0%−14.5%−44.8%38.0%0.11−77.0%—$4.9B—
ROKU EntertainmentRoku, Inc.3/5 short1/3 long+2.1%+9.3%+32.7%+44.9%+63.7%+163%−53.5%—66.1%0.10−91.9%—$21B—
AMC EntertainmentAMC Entertainment Holdings, Inc.4/5 short0/3 long+6.6%+25.2%+68.3%+91.3%+11.2%−66.1%−99.2%−98.8%102%-0.46−99.9%—$2.7B—
CMCSA Telecommunications ServicesComcast Corporation0/5 short0/3 long−1.0%−4.5%−22.6%−14.9%−20.3%−41.4%−51.6%−9.9%27.7%-0.39−60.3%—$79B—
FUBO BroadcastingfuboTV Inc.0/5 short0/3 long−20.2%−12.7%−38.1%−73.6%−81.2%−70.9%−97.7%−99.4%145%-0.06−99.9%—$922M—
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How did DIS do year by year?

This table shows each investment's total return in every full calendar year since 1997, along with where DIS ranked among its popular alternatives each year. Annual results reveal how consistently each one kept pace with DIS and how far its good and bad years diverged, detail that multiyear averages tend to smooth over.

Newest year first. Green marks a year in which the fund came out ahead of DIS; gray means the two finished within a fraction of a point. The rank row places DIS among the alternatives that traded the full year; dark green is the top quarter and red the bottom quarter.

InvestmentYears ahead of DIS20252024202320222021202020192018201720162015201420132012201120102009200820072006200520042003200220012000199919981997
DIS This pageThe Walt Disney Company—+3.3%+24.4%+4.3%−43.9%−14.5%+25.3%+33.5%+3.6%+4.8%+0.7%+12.9%+24.9%+55.3%+34.8%+1.6%+17.6%+43.8%−28.7%−4.6%+44.3%−12.9%+20.2%+44.5%−20.3%−27.7%−0.4%−1.5%−8.5%+42.8%
Rank among alternativesTop quarter in 3 of 2917 of 2011 of 2014 of 2014 of 2016 of 209 of 187 of 179 of 1711 of 1512 of 168 of 144 of 147 of 126 of 125 of 1210 of 129 of 125 of 128 of 114 of 116 of 102 of 96 of 96 of 85 of 82 of 85 of 75 of 73 of 6
SPY S&P 500State Street SPDR S&P 500 ETF11 of 29+17.7%+24.9%+26.2%−18.2%+28.7%+18.3%+31.2%−4.6%+21.7%+12.0%+1.2%+13.5%+32.3%+16.0%+1.9%+15.1%+26.4%−36.8%+5.1%+15.9%+4.8%+10.7%+28.2%−21.6%−11.7%−9.8%+20.4%+28.7%+33.5%
IMAX IMAX Corporation12 of 29+44.4%+70.4%+2.5%−17.8%−1.0%−11.8%+8.6%−18.8%−26.3%−11.7%+15.0%+4.8%+31.1%+22.6%−34.7%+111%+198%−34.6%+81.4%−46.7%−14.4%+4.3%+95.8%+100%−26.5%−90.0%−13.4%+43.8%+41.9%
LYV Live Nation Entertainment, Inc.14 of 20+10.0%+38.4%+34.2%−41.7%+62.9%+2.8%+45.1%+15.7%+60.0%+8.3%−5.9%+32.1%+112%+12.0%−27.2%+34.2%+48.3%−60.5%−35.2%+71.0%—————————
MSGS Madison Square Garden Sports Corp.7 of 10+14.6%+24.1%−0.8%+10.5%−5.6%+26.2%+9.9%+27.0%+22.9%+6.0%———————————————————
CNK Cinemark Holdings, Inc.9 of 18−24.1%+120%+62.7%−46.3%−7.4%−47.8%−1.9%+6.4%−6.4%+18.3%−3.5%+10.0%+32.3%+45.8%+11.9%+25.5%+108%−53.4%———————————
MSGE Madison Square Garden Entertainment Corp.2 of 5+51.4%+12.0%−29.3%−36.1%−33.0%————————————————————————
GOOG Alphabet Inc.14 of 21+65.4%+35.6%+58.8%−38.7%+65.2%+31.0%+29.1%−1.0%+35.6%+1.7%+44.5%−6.0%+58.5%+9.5%+8.8%−4.2%+101%−55.5%+50.2%+11.1%+115%————————
AMZN Amazon.com, Inc.19 of 28+5.2%+44.4%+80.9%−49.6%+2.4%+76.3%+23.0%+28.4%+56.0%+10.9%+118%−22.2%+59.0%+45.0%−3.9%+33.7%+163%−44.7%+135%−16.5%+6.8%−16.0%+178%+74.6%−30.5%−79.6%+42.2%+968%—
RCL Royal Caribbean Cruises Ltd.19 of 29+22.5%+79.0%+162%−35.7%+3.0%−43.5%+39.9%−16.1%+48.2%−17.1%+24.7%+76.9%+42.1%+39.3%−46.9%+85.9%+83.8%−67.1%+4.0%−6.8%−16.2%+58.4%+113%+6.0%−37.2%−45.3%+34.6%+40.3%+132%
SONY Sony Group Corporation15 of 29+21.7%+12.4%+24.9%−39.3%+25.6%+49.7%+41.7%+8.1%+61.1%+14.8%+20.7%+19.0%+56.6%−36.7%−48.8%+24.1%+34.2%−59.3%+27.3%+5.6%+5.5%+13.0%−15.6%−8.0%−34.9%−51.1%+297%−20.2%+39.1%
FOX Fox Corporation6 of 12+43.4%+68.2%−1.2%−15.8%+20.2%−19.4%−22.8%+40.0%+25.2%+0.1%−26.2%+6.6%—————————————————
TKO TKO Group Holdings, Inc.16 of 26+48.9%+74.2%+23.9%+39.9%+3.6%−25.1%−12.6%+146%+69.8%+5.9%+48.8%−23.1%+120%−10.6%−30.2%+1.9%+54.5%−17.6%−3.9%+17.7%+27.1%−5.3%+64.7%−38.8%−17.9%−7.2%———
NFLX Netflix, Inc.16 of 23+5.2%+83.0%+65.1%−51.0%+11.4%+67.1%+20.9%+39.4%+55.1%+8.2%+134%−7.2%+298%+33.4%−60.6%+219%+84.3%+12.3%+2.9%−4.4%+119%−54.9%+397%——————
FOXA Fox Corporation4 of 6+51.8%+66.3%−0.8%−16.6%+28.2%−20.2%———————————————————————
SPHR Sphere Entertainment Co.3 of 5+136%+18.7%+63.5%−36.1%−33.0%————————————————————————
MAT Mattel, Inc.15 of 29+11.9%−6.1%+5.8%−17.3%+23.6%+28.8%+35.6%−35.0%−41.9%+6.4%−6.7%−32.1%+34.3%+36.9%+13.0%+31.5%+29.7%−11.0%−12.8%+47.5%−16.4%+3.6%+2.8%+11.6%+20.0%+12.8%−43.2%−36.3%+35.4%
ROKU Roku, Inc.4 of 8+45.9%−18.9%+125%−82.2%−31.3%+148%+337%−40.8%—————————————————————
AMC AMC Entertainment Holdings, Inc.3 of 12−60.8%−35.0%−85.0%−85.0%+1,183%−70.6%−37.1%−8.3%−53.3%+44.1%−5.7%+30.6%—————————————————
CMCSA Comcast Corporation14 of 29−22.6%−12.0%+28.8%−28.8%−2.3%+19.0%+33.9%−12.8%+17.3%+24.8%−1.2%+13.0%+41.3%+60.4%+10.3%+33.2%+1.4%−6.6%−35.3%+63.5%−22.2%+1.5%+38.9%−34.4%−12.9%−13.7%+66.9%+80.5%+81.0%
FUBO fuboTV Inc.3 of 9+100%−60.4%+82.8%−88.8%−44.6%+214%+31.9%−27.4%—−69.2%———————————————————
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Risk and diversification

How DIS has fallen, how it held up in crashes beside the S&P 500 and its popular alternatives, and what moves independently of it.

What were DIS's worst declines?

A drawdown is the decline from a peak to the lowest point before a new high. This section presents DIS's five deepest drawdowns since it began trading in 1986, alongside the S&P 500's return over the same dates, and how long each took to recover. Together, these figures show how much an investor could have lost and how long it took to get back to even.

Green means DIS fell less than the S&P 500 over the same dates. Based on daily closing prices with dividends reinvested.

DuringDIS fellS&P 500, same datesPeakLowTime to the lowBack at the peakTime to recover
Dot-com bust−67.6%−37.0%Apr 2000Aug 20022.3 yearsJan 20118.4 years
2022 bear market−60.7%+15.8%Mar 2021Oct 20232.6 yearsNot yet—
No named crash−44.4%−13.4%May 1998Oct 19985 monthsApr 200018 months
No named crash−43.8%—Aug 1987Oct 19872 monthsApr 198918 months
Covid crash−43.1%−28.2%Nov 2019Mar 20204 monthsNov 20208 months

How did DIS do in stock market crashes?

This section measures how far DIS, the S&P 500 and each alternative fell from peak to trough during every major market crash since 2000. A smaller decline means an investment held up better, and comparing results across crashes shows whether that resilience was consistent or a one-off.

Newest crash first. Each figure is the fund's deepest fall within the crash window; green means a smaller fall than DIS.

InvestmentHeld up better2023 regional bank crisisMar 20232022 bear marketJan 2022Covid crashFeb 2020Late-2018 sell-offSep 2018February 2018 volatility shockFeb 20182015 China and oil sell-offAug 20152011 euro debt crisisJul 20112010 flash crashMay 20102008 financial crisisOct 2007Dot-com bustMar 2000
DIS This pageThe Walt Disney Company—−6.8%−41.8%−39.3%−14.9%−6.8%−25.5%−28.7%−1.8%−54.9%−67.6%
SPY S&P 500State Street SPDR S&P 500 ETF6 of 10−3.4%−24.5%−33.7%−19.3%−6.5%−12.8%−17.9%−1.5%−55.2%−47.5%
IMAX IMAX Corporation3 of 10−5.7%−36.5%−58.4%−31.4%−3.5%−33.9%−52.5%−8.2%−67.4%−98.0%
LYV Live Nation Entertainment, Inc.2 of 9−5.1%−41.5%−61.2%−19.6%−4.5%−29.2%−37.3%−2.4%−88.5%—
MSGS Madison Square Garden Sports Corp.3 of 5−3.5%−24.5%−39.0%−23.1%−5.3%—————
CNK Cinemark Holdings, Inc.3 of 9−4.4%−47.8%−79.6%−15.3%−3.0%−29.2%−13.0%−2.7%−62.0%—
MSGE Madison Square Garden Entertainment Corp.0 of 2−8.2%−47.1%————————
GOOG Alphabet Inc.6 of 9−3.9%−35.0%−30.8%−18.9%−9.9%−12.7%−21.1%−1.1%−65.3%—
AMZN Amazon.com, Inc.4 of 10−3.4%−39.6%−22.7%−33.2%−7.1%−30.6%−20.7%−2.9%−65.3%−91.8%
RCL Royal Caribbean Cruises Ltd.1 of 10−11.1%−64.5%−79.7%−31.5%−5.6%−35.5%−45.1%−4.3%−87.2%−72.3%
SONY Sony Group Corporation3 of 10−3.8%−50.6%−22.9%−24.3%−9.7%−30.2%−32.0%−1.0%−72.3%−76.2%
FOX Fox Corporation3 of 6−6.6%−28.3%−46.9%−6.9%−6.4%−23.2%————
TKO TKO Group Holdings, Inc.7 of 10−1.8%−12.0%−39.2%−36.2%−2.1%−30.2%−14.3%0.0%−50.7%−66.0%
NFLX Netflix, Inc.2 of 9−6.1%−71.9%−22.6%−38.7%−6.7%−36.8%−59.7%−6.5%−55.9%—
FOXA Fox Corporation1 of 3−6.4%−29.8%−46.5%———————
SPHR Sphere Entertainment Co.0 of 2−8.2%−47.1%————————
MAT Mattel, Inc.6 of 10−7.4%−30.5%−45.4%−44.0%−5.9%−17.5%−15.3%−2.9%−49.5%−33.7%
ROKU Roku, Inc.1 of 5−5.9%−76.8%−49.6%−64.5%−7.1%—————
AMC AMC Entertainment Holdings, Inc.1 of 6−7.9%−80.1%−68.0%−39.5%−5.3%−34.3%————
CMCSA Comcast Corporation7 of 10−1.6%−43.4%−27.5%−16.1%−7.1%−14.7%−21.7%−0.8%−53.1%−61.6%
FUBO fuboTV Inc.1 of 5−22.6%−85.0%−16.3%−66.1%−20.5%—————
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How closely does DIS move with the S&P 500?

Upside capture measures how much of the S&P 500's gains an investment kept in the months the market rose, and downside capture how much of its losses it took in the months the market fell. An investment that captures more of the gains than the losses has compounded ahead of the market over time. This section compares DIS with its popular alternatives on both measures, and on beta (how strongly each has moved with the market), over the past 10 years.

Monthly total returns over the past 10 years, measured against SPY. 100% capture or a beta of 1.00 means moving in line with the S&P 500. Green marks a better figure than DIS's: more upside, less downside or a higher capture ratio. Sorted by capture ratio.

InvestmentUpside captureDownside captureCapture ratioBeta
DIS This pageThe Walt Disney Company90%162%0.561.32
MSGS Madison Square Garden Sports Corp.94%75%1.251.02
TKO TKO Group Holdings, Inc.135%110%1.231.04
GOOG Alphabet Inc.132%110%1.201.12
NFLX Netflix, Inc.122%105%1.161.18
LYV Live Nation Entertainment, Inc.127%123%1.031.23
SONY Sony Group Corporation96%99%0.970.86
AMZN Amazon.com, Inc.134%139%0.961.31
FOX Fox Corporation84%102%0.820.78
IMAX IMAX Corporation70%95%0.741.02
RCL Royal Caribbean Cruises Ltd.171%231%0.742.24
CNK Cinemark Holdings, Inc.87%160%0.541.71
CMCSA Comcast Corporation65%139%0.470.87
MAT Mattel, Inc.66%182%0.361.11
AMC AMC Entertainment Holdings, Inc.11%307%0.041.84
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What diversifies DIS?

Correlation measures how closely two investments move together, on a scale from 1 (in lockstep) through 0 (unrelated) to -1 (in opposite directions). This section lists large ETFs and stocks whose returns have had a low correlation with DIS's. Because such investments tend not to fall at the same time, pairing DIS with them can reduce a portfolio's overall swings.

Only ETFs with at least $1.0B in assets and stocks worth at least $10B, with a correlation below 0.5 over the past 5 years and a positive return, are included, ranked by Sharpe ratio; funds that hold the same thing are shown once. The year columns are the years in which DIS lost money. The last two columns show a portfolio that is 80% DIS and 20% the other investment, rebalanced monthly.

ETFs

InvestmentCorrelation5Y returnSharpe202220212008200720052002200120001999199880/20 mix volatility80/20 mix annual return
DIS The Walt Disney Company (this page)1.00−32.5%-0.12−43.9%−14.5%−28.7%−4.6%−12.9%−20.3%−27.7%−0.4%−1.5%−8.5%33.3%−8.6%
LVHI InternationalFranklin International Low Volatility High Dividend Index ETF0.40+119%1.48+3.8%+17.8%————————27.5%−3.2%
DXJ InternationalWisdomTree Japan Hedged Equity Fund0.42+225%1.34+6.0%+18.0%−20.8%−7.4%——————27.8%−1.6%
GCOW InternationalPacer Global Cash Cows Dividend ETF0.35+93.4%1.04+5.5%+14.6%————————27.8%−3.8%
EMLP Broad MarketFirst Trust North American Energy Infrastructure Fund0.49+101%1.04+10.4%+23.1%————————28.2%−3.5%
SMH TechnologyVanEck Semiconductor ETF0.41+323%0.97−33.5%+42.1%−44.7%+6.0%+10.8%−47.0%−14.6%———30.2%+0.4%
GLD CommoditiesSPDR Gold Shares0.10+126%0.96−0.8%−4.2%+4.9%+30.4%+17.8%—————27.2%−2.7%
XLE EnergyState Street Energy Select Sector SPDR ETF0.35+177%0.93+64.4%+53.3%−39.0%+36.8%+40.1%−14.8%−18.2%+24.4%+18.1%—28.9%−2.1%
EWT TechnologyiShares MSCI Taiwan ETF0.39+153%0.89−28.9%+28.9%−45.3%+6.4%+4.7%−24.4%+2.1%———29.0%−2.3%

Stocks

InvestmentCorrelation5Y returnSharpe202220212008200720052002200120001999199880/20 mix volatility80/20 mix annual return
DIS The Walt Disney Company (this page)1.00−32.5%-0.12−43.9%−14.5%−28.7%−4.6%−12.9%−20.3%−27.7%−0.4%−1.5%−8.5%33.3%−8.6%
CAH Medical - DistributionCardinal Health, Inc.0.35+479%1.55+54.1%−0.4%−39.6%−9.8%+18.7%−8.3%−2.5%+108%−36.8%+51.7%28.9%+0.3%
CLS Hardware, Equipment & PartsCelestica Inc.0.39+3,143%1.47+1.3%+37.9%−20.5%−25.7%−25.2%−65.1%−25.6%−2.3%+350%—33.0%+10.8%
FIX Engineering & ConstructionComfort Systems USA, Inc.0.38+1,636%1.46+17.0%+89.0%−15.2%+2.1%+20.1%−9.4%+73.7%−71.1%−58.7%−9.5%31.2%+7.6%
MCK Medical - DistributionMcKesson Corporation0.21+413%1.44+51.8%+44.2%−40.4%+29.7%+64.9%−27.2%+4.9%+61.2%−71.3%+46.9%28.2%−0.1%
MPC Oil & Gas Refining & MarketingMarathon Petroleum Corporation0.36+690%1.41+86.6%+61.0%————————29.6%+1.9%
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Common questions

What was DIS's worst drawdown?

DIS's deepest decline since it began trading in 1986 was 67.6%, from April 2000 to August 2002. It took about eight years from the low to climb back to its old high.

What were DIS's best and worst years?

Over 29 full calendar years, DIS's best year was 2013, when it returned 55.3%. Its worst was 2022, with a return of -43.9%.

Is there a better investment than DIS?

Among DIS's popular alternatives, MSGS earned more than DIS with less volatility over the past 5 years: 18.4% a year at 25.6% volatility, against a loss of 7.6% a year at 29.5%. Looking beyond its popular alternatives, CHT (integrated telecommunications) and VRSN (internet services) earned more than DIS with less volatility over the past 5 years. CHT returned 7.7% a year at 13.3% volatility, against a loss of 7.6% a year at 29.5%.

Is DIS more volatile than the S&P 500?

Yes. DIS's volatility over the past 5 years was 29.5%, 1.7 times the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, DIS's return lands within 29.5% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump.

What is DIS's Sharpe ratio?

DIS's Sharpe ratio over the past 5 years was -0.12, against 0.79 for the S&P 500, so DIS earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings.

How correlated is DIS with the S&P 500?

Over the past 5 years, DIS's monthly returns had a correlation of 0.67 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They often move together: some diversification next to an index fund, but not a cushion. In the table, the correlation column measures each option against DIS instead: the lower it is, the more that option would diversify a DIS holding.

What are the best alternatives to DIS?

Of the 19 popular alternatives we compared, five outperformed DIS in at least 3 of 5 short-term and 2 of 3 long-term timeframes, with dividends reinvested: IMAX, LYV and MSGS.

Did DIS outperform the S&P 500?

DIS finished ahead of the S&P 500 (SPY) in 16 of 29 full calendar years. In 2025, it returned +3.3%, against +17.7% for the index.

How did DIS do in stock market crashes?

DIS fell less than the S&P 500 (SPY) in one of the ten major crashes it has traded through, and further in six. The clearest case was the dot-com bust, when DIS fell 67.6% and the S&P 500 fell 47.5%.

What diversifies DIS?

These had a low correlation with DIS over the past 5 years and still earned a positive 5-year return: among large ETFs, LVHI (correlation 0.40), DXJ (correlation 0.42) and GCOW (correlation 0.35); among large stocks, CAH (correlation 0.35), CLS (correlation 0.39) and FIX (correlation 0.38). A correlation near zero means the two have moved largely independently.

How we measure

More research

Popular alternatives to DIS

Other stocks and ETFs