Relative Intelligence · Household & Personal Products
How Colgate-Palmolive (CL) compares with the whole market and its popular alternatives
Built by QuantCommons' quantitative engine, this page is about relative opportunity, not data on CL alone. It places CL (Colgate-Palmolive Company) against 20+ popular alternatives, its neighboring categories and the entire market of over 10,000 U.S.-listed stocks and ETFs, and surfaces what has done better on consistent outperformance, return for the risk taken, behavior in real market crashes and diversification. The result is a clearer view of where CL stands in the market, and of the alternatives worth a closer look.
Period covered: CL's full trading record, from October 1986 through September 2026. All returns include reinvested dividends. Data as of October 20, 2026.
Data as of October 20, 2026. Full tables and charts read best on a larger screen.
On this page12 sections
Key findings
- Right nowIts household & personal product peers were far apart over the past 6 months, from EL (Estée Lauder Companies, up 37.3%) to CHD (Church & Dwight, up 10.4%). Over the past 6 months, CL rose 14.5% against 9.1% for the S&P 500 and 11.2% for the Nasdaq 100. Consistency ↓
- Stock or market?CL rose 3.4% over the past 3 months, in line with the household & personal products ETF XLP (State Street Consumer Staples Select Sector SPDR ETF), which rose 4.1%. The S&P 500 rose 3.9%. Last month cut against the tape: CL rose 10.2% while the S&P 500 fell 0.6%.
- Past 1 to 3 yearsCL has outpaced the market, rising 22.9% over the past year against 15.8% for the S&P 500 and 17.9% for the Nasdaq 100. On the flip side, the last two calendar years both went the same way: CL fell 11.0% in 2025, against 15.8% for the S&P 500 and 17.9% for the Nasdaq 100. By year ↓
- Long termCL turned $10,000 into $16,900 over the past decade, against $42,100 in the S&P 500. Growth of $10,000 ↓
- In a crashAcross seven sell-offs, CL has typically lost about 69% as much as the S&P 500. In the 2022 bear market, CL held up better than its household & personal product peers, including PG (Procter & Gamble), EL and KMB. Crash tests ↓
- DiversificationAgainst the S&P 500, CL has a correlation of 0.28 over 5 years, less closely than 74% of stocks worth at least $300 million. Next to an index fund it is a real diversifier. Even so, over 10 years, CL's beta versus the S&P 500 was 0.46: 39% of the S&P 500's gains in rising months and 52% of its losses in falling ones. Market capture ↓
- Better options
- Popular alternatives
- TGT (Target) was ahead of CL in most short and long periods, though with much bigger swings (36.1% volatility against 19.2%).
- Whole market
- 294 of the 3,633 stocks and funds worth at least $500 million earned more than CL with less volatility over the past 5 years, among them VTI (Vanguard Morningstar Total Stock Market ETF), VOO (Vanguard S&P 500 ETF) and BRK-B (Berkshire Hathaway).
How much would $10,000 in CL have grown?
This chart tracks a hypothetical $10,000 investment in CL over the past 29 years, with dividends reinvested, alongside the same amount in the S&P 500, investments that ended ahead of CL over the same span and CL's popular alternatives, among those that traded for the entire period. A second view covers the past 5 years, the period the better options further down the page are judged on. It shows not only where each investment ended up but also how smooth or uneven the path was.
- $10,000 invested in CL at the end of September 1997 would have grown to $89,873 by September 2026, less than the $132,907 it would have become in SPY, an S&P 500 fund.
- Five of the eight other investments on the chart ended ahead of CL, and IDXX finished highest, at $1,246,340.
Choose a period
From the end of September 1997 to the end of September 2026. The scale is logarithmic, so equal steps up the chart are equal percentage gains. Hover over a fund in the key to pick out its line. 572 of the 1,042 stocks and funds worth at least $500 million that traded the whole period ended ahead of CL; the chart shows 5, closest alternatives first. The other 3 lines are popular alternatives, shown for context.
- IDXX$1M+12,363% total · +18.1% a year
- IPAR$725,262+7,153% total · +15.9% a year
- CHD$554,277+5,443% total · +14.8% a year
- WMT$272,033+2,620% total · +12.1% a year
- TGT$184,797+1,748% total · +10.6% a year
- SPY (S&P 500)$132,907+1,229% total · +9.3% a year
- CL$89,873+799% total · +7.9% a year
- PG$87,839+778% total · +7.8% a year
- UL$84,946+749% total · +7.7% a year
- HELE$13,878+38.8% total · +1.1% a year
From the end of September 2021 to the end of September 2026. Hover over a fund in the key to pick out its line. 1,999 of the 3,628 stocks and funds worth at least $500 million that traded the whole period ended ahead of CL; the chart shows 5, closest alternatives first. The other 3 lines are popular alternatives, shown for context.
- WMT$23,813+138% total · +18.9% a year
- LVHI$21,792+118% total · +16.9% a year
- SPY (S&P 500)$19,000+90.0% total · +13.7% a year
- KO$18,994+89.9% total · +13.7% a year
- JNJ$18,849+88.5% total · +13.5% a year
- IWD$17,414+74.1% total · +11.7% a year
- IPAR$16,792+67.9% total · +10.9% a year
- SCHD$15,708+57.1% total · +9.5% a year
- CL$12,718+27.2% total · +4.9% a year
- TGT$8,005−20.0% total · −4.4% a year
CL at a glance
This section summarizes the key facts about the stock, its returns over periods from one to ten years and the risk it has carried, with dividends reinvested throughout. These figures serve as the baseline for every comparison that follows.
- CL's deepest decline since it began trading in 1986 was 34.0%, from December 1999 to March 2000. It took nine months from the low to climb back to its old high.
- Over 29 full calendar years, CL's best was 1997, when it returned 62.3%, and its worst was 2018, when it lost 19.2%. It lost money in eight of those years.
- CL is 8.4% below its all-time high.
The company
- Market value
- $75B
- Industry
- Household & Personal Products
- Price history from
- October 1986
Returns
- Past 1 year
- +22.9%total return
- Past 3 years
- +38.3%+11.4% a year
- Past 5 years
- +41.8%+7.2% a year
- Past 10 years
- +68.8%+5.4% a year
- Best calendar year
- +62.3%1997
- Worst calendar year
- −19.2%2018
- Losing years
- 8 of 29full calendar years
Risk
- Volatility
- 19.2%typical yearly swing, 5 years
- Sharpe ratio
- 0.46return per unit of risk, 5 years
- Worst decline ever
- −34.0%Dec 1999 to Mar 2000
- From its all-time high
- −8.4%below the peak
CL against the whole market
Where CL ranks among every stock and fund, and what across the market has done better.
How does CL rank among all stocks?
This section ranks CL on return, volatility, risk-adjusted return and worst decline against every stock worth at least $300 million with enough history. Where the comparisons with its popular alternatives show how CL stacks up against its peers, these rankings show where it stands in the market as a whole.
- CL's worst decline of the past 10 years ranks in the top 1% of the 2,187 stocks worth at least $300 million, where the top fell the least.
Ranked against U.S.-listed stocks worth at least $300M that have enough history for each measure, so the count changes from row to row; smaller stocks are left out. Lower volatility and smaller declines rank higher.
| Measure | CL | Rank | Standing |
|---|---|---|---|
| 1-year return | +22.9% | 1,157 of 3,287 | top 35% |
| 3-year return | +38.3% | 1,725 of 3,017 | bottom 44% |
| 5-year return | +41.8% | 1,190 of 2,893 | top 41% |
| 10-year return | +68.8% | 1,482 of 2,202 | bottom 34% |
| Volatility, 5 years | 19.2% | 74 of 2,893 | top 3% |
| Sharpe ratio, 5 years | 0.46 | 1,044 of 2,893 | top 36% |
| Worst decline, past 10 years | −29.0% | 12 of 2,187 | top 1% |
What has beaten CL on both return and risk?
Each dot is an investment, placed by how much it earned a year over the past 5 years (higher is better) and how much its price swung, its volatility (further left is calmer). CL sits where the dashed lines cross. Anything in the green box above and to the left earned more than CL with smaller swings, a better trade-off over this period on both counts. Past results are no promise, but a name in the box is worth a closer look.
- Seven stocks and 287 ETFs worth at least $500 million sit in the green region: each earned more than CL over the past 5 years with smaller price swings. That is 8% of the 3,633 screened.
- Among those with at least half CL's swings, LVHI has the best return for its risk: 17.0% a year at 11.1% volatility, 42% less than CL's 19.2%, and a Sharpe ratio (return above cash per unit of volatility) of 1.48 against 0.46 for CL. RY earned the most, 17.3% a year, while still swinging less than CL (18.2% against 19.2%).
Annual return is the annualized total return with dividends reinvested, and volatility the annualized swing in daily prices, both over 5 years. Labeled dots are the strongest picks from the table below and the names called out above, colored by how close they sit to CL; faint dots are 93 more of the 294 in the green region (the strongest, one per fund family). 3,633 stocks and funds worth at least $500 million were screened. Hover over a dot for its figures.
- Popular alternatives
- The whole market
- Others in the green region
- 1 with more than 1.6× CL's volatility is in the table only
Is there a better investment than CL?
Investments that beat CL over the past 5 years on return, volatility, drawdowns, consistency, crash losses or fees, from its popular alternatives out to the whole market.
- Among CL's popular alternatives, TGT was ahead of CL in most short and long periods, though with much bigger swings (36.1% volatility against 19.2%).
- Across the whole market, 294 of the 3,633 stocks and funds worth at least $500 million earned more than CL with less volatility over the past 5 years, among them VTI, VOO and BRK-B.
How this works
The table below lists investments that beat CL over the past 5 years on at least one of these measures: a higher annual return with lower volatility, a higher annual return at similar volatility, a similar return with lower volatility, a higher Sharpe ratio with a smaller worst decline, a higher total return in most periods from 3 months to 10 years, or smaller losses in recent market crashes. It checks CL's popular alternatives first, then the rest of its own and neighboring categories, then every stock and fund worth at least $500 million, and shows the strongest few in each group. The full list of those with a higher return and lower volatility than CL follows the table.
Annual return is the annualized total return with dividends reinvested. Annual return, volatility and the Sharpe ratio cover 5 years; the worst decline covers the past 10 years. Green marks a better figure than CL's. "On the frontier" means no other option shown or tested earned more with less volatility. Funds that hold the same thing are shown once. Beyond the popular alternatives, nothing with more than 1.5× CL's volatility counts as better.
These figures cover the past 5 years. Green marks a better figure than CL's.
| Investment | Why it is better | Past 5 years | Downside | Long run | Fit | ||||
|---|---|---|---|---|---|---|---|---|---|
| Annual return?higher is better | Volatility?lower is calmer | Sharpe?return per unit of risk | Worst decline?past 10 years | 10Y returntotal | Corr. with CL?lower diversifies more | Expenseper year | |||
| CLColgate-Palmolive Company · this page | +7.2% | 19.2% | 0.46 | −29.0% | +68.8% | 1.00 | — | ||
 SPYState Street SPDR S&P 500 ETF · S&P 500 | +12.7% | 17.1% | 0.79 | −33.7% | +321% | 0.28 | 0.09% | ||
| Popular alternativesbest 1 shownThe investments people most often weigh against CL. 1 of 20 passed at least one test. | |||||||||
 TGTTarget Corporation · Discount Retail | Higher return in most periods | −6.5% | 36.1% | 0.00 | −64.4% | +207% | 0.10 | — | |
| The whole marketbest 8 shownEvery other stock and fund worth at least $500 million. 537 of 3,583 passed at least one test. | |||||||||
 JNJJohnson & Johnson · Pharmaceuticals | Higher return, lower volatilityHigher return in most periods | +12.7% | 17.9% | 0.76 | −27.4% | +196% | 0.43 | — | |
LVHIFranklin International Low Volatility High Dividend Index ETF · International Equity | On the frontierHigher return, lower volatilityHigher return in most periods | +17.0% | 11.1% | 1.48 | −32.4% | +194% | 0.51 | 0.40% | |
 KOThe Coca-Cola Company · Food & Beverages | Higher return, lower volatilityHigher return in most periods | +14.7% | 16.8% | 0.91 | −37.0% | +204% | 0.75 | — | |
 SCHDSchwab U.S. Dividend Equity ETF · US Dividend Equity | Higher return, lower volatilityHigher return in most periods | +9.7% | 14.3% | 0.72 | −33.4% | +252% | 0.52 | 0.06% | |
 IWDiShares Russell 1000 Value ETF · US Large-Cap Value | Higher return, lower volatilityHigher return in most periods | +11.4% | 14.7% | 0.81 | −38.5% | +205% | 0.44 | 0.18% | |
 MPLXMPLX Lp · Oil & Gas Midstream | On the frontierHigher return, similar volatilityHigher return in most periods | +23.5% | 18.8% | 1.22 | −75.2% | +350% | 0.32 | — | |
 DFACDimensional - US Core Equity 2 ETF · US Total Market | Higher return, lower volatilityHigher Sharpe, smaller worst decline | +11.4% | 17.0% | 0.72 | −23.1% | — | 0.31 | 0.21% | |
BALTInnovator Defined Wealth Shield ETF · Crypto | On the frontierSimilar return, lower volatilityHigher Sharpe, smaller worst decline | +6.3% | 3.3% | 1.85 | −4.9% | — | 0.30 | 0.69% | |
What these numbers mean for CL
- Annual return
- CL returned 7.2% a year over the past 5 years with dividends reinvested, against 12.7% a year for the S&P 500. At that pace, $10,000 became about $14,200. Annual return is the steady yearly rate that would produce the same total result, so investments held over the same span compare fairly. Guide: What is performance and return? →
- Volatility
- CL's volatility over the past 5 years was 19.2%, 1.1 times the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, CL's return lands within 19.2% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump. Guide: Understanding and measuring risk (volatility) →
- Sharpe ratio
- CL's Sharpe ratio over the past 5 years was 0.46, against 0.79 for the S&P 500, so CL earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings. Guide: Balancing reward with risk (Sharpe ratio) →
- Worst decline
- CL's worst fall from a peak to a low over the past 10 years was 29.0%, against 33.7% for the S&P 500. Losses and gains are not symmetric: climbing back from a 29.0% fall takes a 40.9% gain. Guide: Market crash risk and tail risk →
- Correlation
- Over the past 5 years, CL's monthly returns had a correlation of 0.28 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They are only loosely linked, which makes it a real diversifier next to an index fund. In the table, the correlation column measures each option against CL instead: the lower it is, the more that option would diversify a CL holding. Guide: Correlation and diversification →
Show all 294 stocks and funds worth at least $500 million that earned more than CL with less volatility
Out of 3,633 tested over 5 years. The strongest 100 are listed, best first, with funds that hold the same thing listed once.
| # | Investment | Found in | Annual return | Volatility | Sharpe | Worst decline | 10Y return | Corr. with CL | Expense |
|---|---|---|---|---|---|---|---|---|---|
| 1 | JNJJohnson & Johnson · Pharmaceuticals | Whole market | +12.7% | 17.9% | 0.76 | −27.4% | +196% | 0.43 | — |
| 2 | LVHIFranklin International Low Volatility High Dividend Index ETF · International Equity | Whole market | +17.0% | 11.1% | 1.48 | −32.4% | +194% | 0.51 | 0.40% |
| 3 | KOThe Coca-Cola Company · Food & Beverages | Whole market | +14.7% | 16.8% | 0.91 | −37.0% | +204% | 0.75 | — |
| 4 | SCHDSchwab U.S. Dividend Equity ETF · US Dividend Equity | Whole market | +9.7% | 14.3% | 0.72 | −33.4% | +252% | 0.52 | 0.06% |
| 5 | IWDiShares Russell 1000 Value ETF · US Large-Cap Value | Whole market | +11.4% | 14.7% | 0.81 | −38.5% | +205% | 0.44 | 0.18% |
| 6 |  XLVState Street Health Care Select Sector SPDR ETF · Health Care Equity | Whole market | +8.4% | 15.3% | 0.60 | −28.4% | +202% | 0.51 | 0.08% |
| 7 | HDViShares Core High Dividend ETF · US Dividend Equity | Whole market | +12.9% | 13.0% | 1.00 | −37.0% | +172% | 0.57 | 0.08% |
| 8 | AVDVAvantis International Small Cap Value ETF · International Equity | Whole market | +13.9% | 17.4% | 0.84 | −43.0% | — | 0.45 | 0.36% |
| 9 | COWZPacer US Cash Cows 100 ETF · US Large-Cap Value | Whole market | +11.4% | 17.7% | 0.70 | −38.7% | — | 0.32 | 0.49% |
| 10 | DFACDimensional - US Core Equity 2 ETF · US Total Market | Whole market | +11.4% | 17.0% | 0.72 | −23.1% | — | 0.31 | 0.21% |
| 11 | PJULInnovator U.S. Equity Power Buffer ETF · Broad Market | Whole market | +10.5% | 8.6% | 1.20 | −18.2% | — | 0.27 | 0.79% |
| 12 | FJANFT Vest U.S. Equity Buffer ETF - January · Multi-Asset | Whole market | +11.1% | 10.5% | 1.05 | −13.6% | — | 0.21 | 0.85% |
| 13 | JQUAJPMorgan U.S. Quality Factor ETF · US Quality Equity | Whole market | +13.6% | 15.7% | 0.89 | −32.9% | — | 0.38 | 0.12% |
| 14 | AVLVAvantis U.S. Large Cap Value ETF · US Large-Cap Value | Whole market | +14.0% | 16.9% | 0.86 | −19.5% | — | 0.35 | 0.15% |
| 15 | IWXiShares Russell Top 200 Value ETF · Broad Market | Whole market | +12.7% | 13.8% | 0.94 | −35.8% | +221% | 0.47 | 0.20% |
| 16 | FTGCFirst Trust Global Tactical Commodity Strategy Fund · Alternatives | Whole market | +12.9% | 15.6% | 0.86 | −35.9% | +139% | -0.01 | 0.98% |
| 17 | BUFRFT Vest Laddered Buffer ETF · Buffered Equity | Whole market | +9.9% | 10.5% | 0.96 | −13.7% | — | 0.27 | 0.10% |
| 18 | DIVBiShares Core Dividend ETF · Dividend & Income | Whole market | +13.9% | 15.4% | 0.93 | −36.9% | — | 0.43 | 0.05% |
| 19 |  RYRoyal Bank of Canada · Banks | Whole market | +17.3% | 18.2% | 0.97 | −40.0% | +352% | 0.23 | — |
| 20 | VFMFVanguard U.S. Multifactor ETF · Broad Market | Whole market | +14.3% | 17.6% | 0.85 | −41.3% | — | 0.31 | 0.18% |
| 21 | DBMFiMGP DBi Managed Futures Strategy ETF · Alternatives | Whole market | +9.8% | 12.4% | 0.82 | −20.4% | — | 0.05 | 0.85% |
| 22 | PPHVanEck Pharmaceutical ETF · Healthcare | Whole market | +11.6% | 15.8% | 0.78 | −29.7% | +153% | 0.59 | 0.36% |
| 23 | FTXHFirst Trust Nasdaq Pharmaceuticals ETF · Healthcare | Whole market | +11.9% | 16.9% | 0.75 | −32.1% | +153% | 0.41 | 0.60% |
| 24 | EWJViShares MSCI Japan Value ETF · International | Whole market | +14.9% | 18.2% | 0.86 | −30.1% | — | 0.45 | 0.15% |
| 25 | FYLDCambria Foreign Shareholder Yield ETF · Dividend & Income | Whole market | +13.1% | 16.0% | 0.85 | −44.6% | +203% | 0.43 | 0.59% |
| 26 | FTLSFirst Trust Long/Short Equity ETF · Broad Market | Whole market | +10.2% | 10.4% | 0.99 | −20.6% | +158% | 0.28 | 0.95% |
| 27 | CMDYiShares Bloomberg Roll Select Commodity Strategy ETF · Commodities | Whole market | +9.5% | 15.7% | 0.66 | −31.2% | — | 0.06 | 0.29% |
| 28 | ACIOAptus Collared Income Opportunity ETF · Dividend & Income | Whole market | +9.3% | 11.1% | 0.86 | −14.2% | — | 0.32 | 0.79% |
| 29 | PJPInvesco Pharmaceuticals ETF · Healthcare | Whole market | +11.2% | 16.6% | 0.72 | −34.0% | +135% | 0.36 | 0.58% |
| 30 | SCHYSchwab International Dividend Equity ETF · International | Whole market | +9.5% | 13.3% | 0.75 | −24.0% | — | 0.54 | 0.08% |
| 31 |  VOOVanguard S&P 500 ETF · US Large-Cap Equity | Whole market | +12.8% | 16.9% | 0.80 | −34.0% | +324% | 0.28 | 0.03% |
| 32 |  BRK-BBerkshire Hathaway Inc. · Insurance | Whole market | +13.4% | 17.1% | 0.82 | −29.6% | +274% | 0.38 | — |
| 33 | FFLCFidelity Fundamental Large Cap Core ETF · Broad Market | Whole market | +15.7% | 16.8% | 0.95 | −19.7% | — | 0.29 | 0.38% |
| 34 | INFLHorizon Kinetics Inflation Beneficiaries ETF · Broad Market | Whole market | +11.8% | 17.8% | 0.72 | −21.3% | — | 0.39 | 0.85% |
| 35 | TDVGT. Rowe Price Dividend Growth ETF · Dividend & Income | Whole market | +9.6% | 13.8% | 0.73 | −19.2% | — | 0.49 | 0.50% |
| 36 | FTQIFirst Trust Nasdaq BuyWrite Income ETF · Dividend & Income | Whole market | +11.5% | 14.8% | 0.82 | −19.4% | +121% | 0.12 | 0.75% |
| 37 | FLSPFranklin Systematic Style Premia ETF · Alternatives | Whole market | +8.4% | 13.4% | 0.68 | −22.9% | — | 0.20 | 0.65% |
| 38 | SIXHETC 6 Meridian Hedged Equity Index Option ETF · Broad Market | Whole market | +10.2% | 10.2% | 1.00 | −11.7% | — | 0.55 | 0.31% |
| 39 | VSLUApplied Finance Valuation Large Cap ETF · Broad Market | Whole market | +13.7% | 16.2% | 0.88 | −23.8% | — | 0.29 | 0.49% |
| 40 |  VXUSVanguard Total International Stock ETF · International Equity | Whole market | +8.2% | 16.4% | 0.57 | −36.0% | +140% | 0.45 | 0.05% |
| 41 | SSUSStrategy Shares Day Hagan Smart Sector ETF · Broad Market | Whole market | +10.5% | 15.4% | 0.73 | −23.8% | — | 0.29 | 0.77% |
| 42 |  VEAVanguard FTSE Developed Markets ETF · Developed International Equity | Whole market | +9.3% | 16.9% | 0.61 | −35.8% | +153% | 0.48 | 0.03% |
| 43 |  VIGVanguard Dividend Appreciation ETF · US Dividend Equity | Whole market | +10.4% | 14.1% | 0.78 | −31.7% | +258% | 0.47 | 0.04% |
| 44 |  EPDEnterprise Products Partners L.P. · Oil & Gas Midstream | Whole market | +16.4% | 17.1% | 0.98 | −58.1% | +178% | 0.24 | — |
| 45 |  VTVanguard Total World Stock ETF · Global Equity | Whole market | +10.3% | 16.2% | 0.69 | −34.2% | +223% | 0.35 | 0.06% |
| 46 |  RSPInvesco S&P 500 Equal Weight ETF · US Large-Cap Equity | Whole market | +8.2% | 16.1% | 0.57 | −39.0% | +211% | 0.41 | 0.20% |
| 47 |  DYNFiShares U.S. Equity Factor Rotation Active ETF · US Multifactor Equity | Whole market | +14.7% | 17.5% | 0.87 | −34.7% | — | 0.24 | 0.26% |
| 48 |  QUALiShares MSCI USA Quality Factor ETF · US Quality Equity | Whole market | +11.4% | 17.3% | 0.71 | −34.1% | +293% | 0.34 | 0.15% |
| 49 | EFViShares MSCI EAFE Value ETF · International Equity | Whole market | +13.6% | 15.9% | 0.88 | −43.2% | +157% | 0.48 | 0.31% |
| 50 | FNDFSchwab Fundamental International Large Company Index ETF · International Equity | Whole market | +13.6% | 16.3% | 0.87 | −40.2% | +194% | 0.50 | 0.25% |
| 51 | VOEVanguard Morningstar Mid-Cap Value ETF · US Mid-Cap Equity | Whole market | +9.4% | 15.8% | 0.65 | −43.2% | +182% | 0.42 | 0.05% |
| 52 | XLIState Street Industrial Select Sector SPDR ETF · US Industrials | Whole market | +11.5% | 17.6% | 0.71 | −42.3% | +246% | 0.43 | 0.08% |
| 53 | FTSFortis Inc. · Electric Utilities | Whole market | +8.4% | 16.4% | 0.58 | −34.3% | +154% | 0.56 | — |
| 54 | SPHQInvesco S&P 500 Quality ETF · US Quality Equity | Whole market | +12.0% | 16.7% | 0.76 | −31.6% | +300% | 0.43 | 0.20% |
| 55 | MGVVanguard Morningstar Mega Cap Value ETF · US Large-Cap Value | Whole market | +12.6% | 13.4% | 0.95 | −35.4% | +244% | 0.52 | 0.05% |
| 56 | FDVVFidelity High Dividend ETF · US Dividend Equity | Whole market | +13.2% | 14.6% | 0.92 | −40.2% | +253% | 0.41 | 0.15% |
| 57 | DBEFXtrackers MSCI EAFE Hedged Equity ETF · International Equity | Whole market | +13.1% | 13.8% | 0.96 | −32.5% | +206% | 0.44 | 0.35% |
| 58 | IOOiShares Global 100 ETF · Global Equity | Whole market | +15.7% | 17.2% | 0.94 | −31.4% | +361% | 0.28 | 0.40% |
| 59 | FDLFirst Trust Morningstar Dividend Leaders Index Fund · US Dividend Equity | Whole market | +13.9% | 14.4% | 0.98 | −41.4% | +199% | 0.50 | 0.43% |
| 60 | BBCAJPMorgan BetaBuilders Canada ETF · International Equity | Whole market | +11.4% | 16.7% | 0.73 | −42.8% | — | 0.34 | 0.19% |
| 61 | DIVOAmplify CWP Enhanced Dividend Income ETF · Equity Income | Whole market | +11.1% | 11.9% | 0.95 | −30.0% | — | 0.47 | 0.56% |
| 62 | IGFiShares Global Infrastructure ETF · Infrastructure Equity | Whole market | +9.0% | 13.9% | 0.69 | −42.1% | +113% | 0.48 | 0.37% |
| 63 | FNDESchwab Fundamental Emerging Markets Large Company Index ETF · Emerging Markets Equity | Whole market | +9.8% | 17.0% | 0.64 | −39.9% | +151% | 0.37 | 0.39% |
| 64 | QYLDGlobal X - Nasdaq 100 Covered Call ETF · Equity Income | Whole market | +8.4% | 15.0% | 0.62 | −24.7% | +156% | 0.11 | 0.60% |
| 65 | EMLPFirst Trust North American Energy Infrastructure Fund · Energy Infrastructure | Whole market | +14.9% | 14.5% | 1.04 | −43.6% | +150% | 0.41 | 0.95% |
| 66 | USMCPrincipal U.S. Mega-Cap ETF · Broad Market | Whole market | +14.1% | 16.4% | 0.89 | −30.0% | — | 0.24 | 0.12% |
| 67 | GCOWPacer Global Cash Cows Dividend ETF · International | Whole market | +14.1% | 13.6% | 1.04 | −37.6% | +168% | 0.48 | 0.60% |
| 68 | IDMOInvesco S&P International Developed Momentum ETF · International Equity | Whole market | +13.3% | 18.2% | 0.78 | −31.3% | +229% | 0.48 | 0.25% |
| 69 | OMFLInvesco Russell 1000 Dynamic Multifactor ETF · US Multifactor Equity | Whole market | +9.0% | 16.4% | 0.61 | −33.2% | — | 0.30 | 0.29% |
| 70 | PTLCPacer Trendpilot US Large Cap ETF · Broad Market | Whole market | +9.5% | 11.8% | 0.83 | −26.6% | +188% | 0.30 | 0.60% |
| 71 | DEMWisdomTree Emerging Markets High Dividend Fund · International Equity | Whole market | +9.6% | 15.5% | 0.67 | −37.8% | +133% | 0.35 | 0.63% |
| 72 | WTVWisdomTree U.S. Value Fund · Broad Market | Whole market | +13.4% | 17.0% | 0.83 | −42.2% | +303% | 0.33 | 0.12% |
| 73 | DIVIFranklin International Core Dividend Tilt Index ETF · International | Whole market | +13.4% | 15.5% | 0.89 | −27.7% | +184% | 0.50 | 0.09% |
| 74 | EQWLInvesco S&P 100 Equal Weight ETF · Broad Market | Whole market | +11.6% | 15.0% | 0.81 | −34.3% | +291% | 0.41 | 0.30% |
| 75 | AOAiShares Core 80/20 Aggressive Allocation ETF · Multi-Asset | Whole market | +8.6% | 13.1% | 0.69 | −28.4% | +165% | 0.37 | 0.19% |
| 76 | MLPAGlobal X - MLP ETF · Energy | Whole market | +15.2% | 17.2% | 0.91 | −74.3% | +80.0% | 0.27 | 0.77% |
| 77 | HFXINYLI FTSE International Equity Currency Neutral ETF · International | Whole market | +11.4% | 15.3% | 0.79 | −32.4% | +180% | 0.49 | 0.19% |
| 78 | DSTLDistillate U.S. Fundamental Stability & Value ETF · Broad Market | Whole market | +11.3% | 16.1% | 0.75 | −33.1% | — | 0.41 | 0.39% |
| 79 | DDWMWisdomTree Dynamic International Equity Fund · International | Whole market | +12.3% | 13.4% | 0.94 | −35.0% | +149% | 0.54 | 0.40% |
| 80 | DHSWisdomTree U.S. High Dividend Fund · Dividend & Income | Whole market | +12.0% | 13.9% | 0.89 | −37.4% | +156% | 0.48 | 0.38% |
| 81 | RODMHartford Multifactor Developed Markets (ex-US) ETF · International | Whole market | +10.6% | 13.5% | 0.82 | −36.0% | +141% | 0.49 | 0.29% |
| 82 | FGDFirst Trust Dow Jones Global Select Dividend Index Fund · International | Whole market | +11.6% | 14.8% | 0.82 | −44.8% | +155% | 0.46 | 0.55% |
| 83 | RLYState Street Multi-Asset Real Return ETF · Multi-Asset | Whole market | +9.9% | 13.3% | 0.78 | −34.2% | +128% | 0.35 | 0.50% |
| 84 | RAAXVanEck Real Assets ETF · Commodities | Whole market | +11.7% | 15.6% | 0.79 | −33.9% | — | 0.34 | 0.55% |
| 85 | DBAInvesco DB Agriculture Fund · Alternatives | Whole market | +10.7% | 13.8% | 0.81 | −35.3% | +62.2% | 0.09 | 0.90% |
| 86 | RDIVInvesco S&P Ultra Dividend Revenue ETF · Dividend & Income | Whole market | +12.2% | 17.3% | 0.75 | −50.0% | +184% | 0.40 | 0.39% |
| 87 | EDIVState Street SPDR S&P Emerging Markets Dividend ETF · International | Whole market | +11.2% | 13.8% | 0.84 | −40.7% | +119% | 0.42 | 0.49% |
| 88 | TPYPTortoise North American Pipeline ETF · Energy | Whole market | +16.9% | 17.3% | 0.99 | −51.9% | +184% | 0.36 | 0.40% |
| 89 | AUSFGlobal X - Adaptive U.S. Factor ETF · International | Whole market | +13.2% | 13.6% | 0.99 | −44.2% | — | 0.49 | 0.27% |
| 90 | EXIiShares Global Industrials ETF · Industrials | Whole market | +10.6% | 17.3% | 0.67 | −39.6% | +203% | 0.45 | 0.38% |
| 91 | PTNQPacer Trendpilot 100 ETF · Technology | Whole market | +9.7% | 14.1% | 0.73 | −28.1% | +305% | 0.13 | 0.65% |
| 92 | HLALWahed FTSE USA Shariah ETF · Broad Market | Whole market | +14.0% | 18.0% | 0.82 | −33.6% | — | 0.24 | 0.50% |
| 93 | EQLALPS Equal Sector Weight ETF · Broad Market | Whole market | +13.5% | 14.5% | 0.94 | −34.2% | +387% | 0.44 | 0.19% |
| 94 | JVALJPMorgan U.S. Value Factor ETF · Broad Market | Whole market | +12.0% | 17.2% | 0.75 | −40.4% | — | 0.34 | 0.12% |
| 95 | ROUSHartford Multifactor US Equity ETF · Broad Market | Whole market | +12.3% | 14.4% | 0.88 | −35.5% | +238% | 0.46 | 0.19% |
| 96 | IDHQInvesco S&P International Developed Quality ETF · International | Whole market | +10.0% | 17.9% | 0.63 | −33.6% | +183% | 0.53 | 0.29% |
| 97 | FDRRFidelity Dividend ETF for Rising Rates · Dividend & Income | Whole market | +12.6% | 15.0% | 0.87 | −36.5% | +265% | 0.37 | 0.15% |
| 98 | DBEUXtrackers MSCI Europe Hedged Equity ETF · International | Whole market | +11.2% | 14.4% | 0.82 | −34.5% | +178% | 0.43 | 0.46% |
| 99 | IDOGALPS International Sector Dividend Dogs ETF · International | Whole market | +14.1% | 15.6% | 0.93 | −37.3% | +180% | 0.43 | 0.50% |
| 100 | QDEFNorthern Trust Quality Dividend Defensive ETF · Dividend & Income | Whole market | +12.7% | 13.7% | 0.94 | −35.7% | +228% | 0.46 | 0.40% |
CL against its popular alternatives
The investments people most often weigh against CL, compared period by period and year by year.
How do CL's risk and return compare with its alternatives?
This map plots each investment's annual return over the past 5 years against its volatility, the size of its typical price swings. Investments toward the upper left earned more for a smoother ride, and those toward the lower right earned less for a rougher one. The dashed lines cross at CL, which divides the map into what did better or worse on each measure.
- None of the 20 popular alternatives earned more than CL over the past 5 years with smaller price swings, so every higher return on the map came with a bumpier ride.
- 17 of the 20 popular alternatives earned less than CL over the past 5 years while swinging more, the weaker corner of the map.
- Over the past 5 years, CL returned 7.2% a year, less than the S&P 500's 12.7%, with higher volatility (19.2% against 17.1%).
Green points earned more than CL with less volatility; red points earned less with more. Hover over a point for its figures. Total returns with dividends reinvested, annualized.
All figures
| Investment | Annual return | Volatility |
|---|---|---|
| WMT Walmart Inc. | +20.8% | 22.6% |
| SPY S&P 500State Street SPDR S&P 500 ETF | +12.7% | 17.1% |
| IPAR Inter Parfums, Inc. | +11.6% | 33.7% |
| CL This pageColgate-Palmolive Company | +7.2% | 19.2% |
| CHD Church & Dwight Co., Inc. | +6.1% | 21.1% |
| UL Unilever PLC | +5.5% | 21.5% |
| PG The Procter & Gamble Company | +5.1% | 18.3% |
| KMB Kimberly-Clark Corporation | 0.0% | 21.1% |
| SPB Spectrum Brands Holdings, Inc. | −1.1% | 36.2% |
| EPC Edgewell Personal Care Company | −2.4% | 34.3% |
| IDXX IDEXX Laboratories, Inc. | −2.8% | 35.7% |
| ENR Energizer Holdings, Inc. | −6.0% | 36.3% |
| TGT Target Corporation | −6.5% | 36.1% |
| CLX The Clorox Company | −8.3% | 26.7% |
| COTY Coty Inc. | −16.1% | 45.3% |
| ZTS Zoetis Inc. | −16.3% | 29.6% |
| EL The Estée Lauder Companies Inc. | −17.7% | 44.5% |
| CHWY Chewy, Inc. | −20.1% | 61.0% |
| NWL Newell Brands Inc. | −20.7% | 55.5% |
| WD Walker & Dunlop, Inc. | −20.9% | 38.0% |
| NUS Nu Skin Enterprises, Inc. | −32.0% | 47.5% |
| HELE Helen of Troy Limited | −33.6% | 53.0% |
Has CL consistently beaten its popular alternatives?
This section compares CL with the investments people most often weigh against it, checking each one over eight periods from one month to ten years. Counting how often an alternative earned more than CL helps separate lasting outperformance from a single strong stretch.
- Only one of the 20 popular alternatives, TGT, outperformed CL in at least 3 of 5 short-term and 2 of 3 long-term timeframes.
- WMT earned more for the risk it took than CL (a higher Sharpe ratio) and fell less in its worst decline of the past 10 years.
- WMT outperformed CL over all three long-term periods but in only one of the five short-term ones, so CL has had the better of it lately.
A green cell means the alternative earned more than CL over that period. "Qualified" marks those that did so in at least 3 of 5 short-term periods and 2 of 3 long-term periods.
| Investment | Periods outperformed | Short term | Long term | Risk · 5 years | Fund | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Volatilitylower is calmer | Sharpehigher is better | Worst declinepast 10 years | Expense | Assets | Overlapsame sectors | ||
| CL Colgate-Palmolive Company (this page) | — | +10.2% | +3.4% | +14.5% | +24.6% | +22.9% | +38.3% | +41.8% | +68.8% | 19.2% | 0.46 | −29.0% | — | $75B | — |
| TGT QualifiedTarget Corporation | 4/5 short2/3 long | −2.4% | +11.2% | +20.3% | +57.4% | +75.1% | +58.0% | −28.5% | +207% | 36.1% | 0.00 | −64.4% | — | $70B | — |
| WMT Discount StoresWalmart Inc. | 1/5 short3/3 long | +9.7% | +5.3% | −7.5% | +5.2% | +11.0% | +130% | +158% | +508% | 22.6% | 0.96 | −25.7% | — | $938B | — |
| IPAR Household & Personal ProductsInter Parfums, Inc. | 2/5 short2/3 long | +2.8% | −6.2% | +20.0% | +38.9% | +21.2% | +1.3% | +72.8% | +350% | 33.7% | 0.49 | −54.9% | — | $3.7B | — |
| CHD Household & Personal ProductsChurch & Dwight Co., Inc. | 3/5 short1/3 long | +11.0% | +8.7% | +10.4% | +29.4% | +21.9% | +21.9% | +34.6% | +154% | 21.1% | 0.39 | −31.7% | — | $25B | — |
| PG Household & Personal ProductsThe Procter & Gamble Company | 1/5 short1/3 long | +9.1% | +7.7% | +12.0% | +14.9% | +8.0% | +15.8% | +28.3% | +145% | 18.3% | 0.37 | −23.8% | — | $370B | — |
| UL Household & Personal ProductsUnilever PLC | 1/5 short1/3 long | +4.9% | +6.1% | +14.6% | +2.9% | −4.7% | +32.9% | +30.5% | +89.8% | 21.5% | 0.36 | −30.1% | — | $141B | — |
| IDXX Medical - Diagnostics & ResearchIDEXX Laboratories, Inc. | 0/5 short1/3 long | +8.3% | −1.0% | −4.3% | −16.7% | −13.3% | +30.7% | −13.1% | +398% | 35.7% | 0.10 | −54.0% | — | $44B | — |
| WD Financial - MortgagesWalker & Dunlop, Inc. | 0/5 short1/3 long | −12.9% | −29.9% | −32.2% | −40.4% | −57.2% | −43.6% | −69.0% | +74.8% | 38.0% | -0.43 | −76.0% | — | $1.1B | — |
| HELE Household & Personal ProductsHelen of Troy Limited | 4/5 short0/3 long | +6.4% | +5.1% | +48.7% | +42.7% | +53.8% | −71.6% | −87.1% | −63.6% | 53.0% | -0.51 | −94.7% | — | $688M | — |
| NWL Household & Personal ProductsNewell Brands Inc. | 4/5 short0/3 long | +1.4% | +12.0% | +34.0% | +60.0% | +25.1% | −5.5% | −68.7% | −83.2% | 55.5% | -0.14 | −91.8% | — | $2.4B | — |
| EPC Household & Personal ProductsEdgewell Personal Care Company | 3/5 short0/3 long | +4.2% | −0.8% | +21.3% | +70.7% | +45.3% | −14.0% | −11.5% | −58.3% | 34.3% | 0.10 | −78.6% | — | $1.3B | — |
| COTY Household & Personal ProductsCoty Inc. | 3/5 short0/3 long | +28.3% | +19.3% | +35.9% | +3.5% | −22.0% | −66.1% | −58.3% | −84.3% | 45.3% | -0.16 | −91.0% | — | $2.8B | — |
| ZTS Drug Manufacturers - Specialty & GenericZoetis Inc. | 2/5 short0/3 long | +12.2% | +5.0% | −34.3% | −35.4% | −43.8% | −50.1% | −59.0% | +70.3% | 29.6% | -0.45 | −70.5% | — | $33B | — |
| EL Household & Personal ProductsThe Estée Lauder Companies Inc. | 2/5 short0/3 long | +10.2% | +27.3% | +37.3% | +0.4% | +5.0% | −18.3% | −62.3% | +39.8% | 44.5% | -0.21 | −85.8% | — | $38B | — |
| SPB Household & Personal ProductsSpectrum Brands Holdings, Inc. | 2/5 short0/3 long | −6.6% | −9.6% | −5.8% | +34.8% | +48.9% | +12.7% | −5.2% | +4.9% | 36.2% | 0.15 | −79.0% | — | $1.8B | — |
| KMB Household & Personal ProductsKimberly-Clark Corporation | 1/5 short0/3 long | +10.8% | +1.1% | +12.8% | +11.0% | −5.7% | −0.4% | 0.0% | +29.9% | 21.1% | 0.11 | −34.1% | — | $36B | — |
| ENR Electrical Equipment & PartsEnergizer Holdings, Inc. | 1/5 short0/3 long | +2.8% | +10.8% | +12.2% | +16.7% | −2.5% | −19.5% | −26.5% | −35.4% | 36.3% | 0.01 | −67.5% | — | $1.5B | — |
| CLX Household & Personal ProductsThe Clorox Company | 0/5 short0/3 long | +3.0% | −8.1% | −12.3% | −10.2% | −23.5% | −20.1% | −35.3% | −3.1% | 26.7% | -0.19 | −58.8% | — | $11B | — |
| NUS Household & Personal ProductsNu Skin Enterprises, Inc. | 0/5 short0/3 long | +6.4% | −5.3% | −34.9% | −47.1% | −52.3% | −71.8% | −85.5% | −89.2% | 47.5% | -0.58 | −93.0% | — | $242M | — |
| CHWY Specialty RetailChewy, Inc. | 0/5 short0/3 long | +5.0% | −2.1% | −25.4% | −35.7% | −42.5% | +28.2% | −67.3% | — | 61.0% | -0.07 | −87.4% | — | $8.7B | — |
How did CL do year by year?
This table shows each investment's total return in every full calendar year since 1997, along with where CL ranked among its popular alternatives each year. Annual results reveal how consistently each one kept pace with CL and how far its good and bad years diverged, detail that multiyear averages tend to smooth over.
- CL finished ahead of the S&P 500 in 12 of its 29 full calendar years, and behind it in each of the last three.
- Among its popular alternatives, IDXX came out ahead of CL most often, in 20 of the 29 years both traded.
- Ranked against its popular alternatives each year, CL finished in the top quarter in five of 29 years and in the bottom quarter in five. In 2025, it ranked 7 of 21.
Newest year first. Green marks a year in which the fund came out ahead of CL; gray means the two finished within a fraction of a point. The rank row places CL among the alternatives that traded the full year; dark green is the top quarter and red the bottom quarter.
| Investment | Years ahead of CL | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CL This pageColgate-Palmolive Company | — | −11.0% | +16.6% | +3.8% | −5.5% | +2.1% | +27.2% | +18.6% | −19.2% | +17.9% | +0.4% | −1.6% | +8.4% | +27.6% | +15.9% | +18.1% | +0.4% | +22.9% | −10.1% | +22.0% | +21.5% | +9.6% | +4.1% | −3.0% | −8.0% | −9.4% | +0.4% | +41.6% | +28.0% | +62.3% |
| Rank among alternatives | Top quarter in 5 of 29 | 7 of 21 | 7 of 21 | 11 of 21 | 5 of 21 | 15 of 21 | 8 of 21 | 12 of 20 | 16 of 20 | 10 of 20 | 13 of 20 | 11 of 19 | 15 of 19 | 9 of 17 | 11 of 17 | 6 of 17 | 15 of 16 | 10 of 16 | 4 of 16 | 5 of 16 | 7 of 16 | 3 of 16 | 13 of 16 | 15 of 16 | 12 of 16 | 13 of 16 | 5 of 15 | 4 of 15 | 10 of 15 | 3 of 15 |
| SPY S&P 500State Street SPDR S&P 500 ETF | 15 of 29 | +17.7% | +24.9% | +26.2% | −18.2% | +28.7% | +18.3% | +31.2% | −4.6% | +21.7% | +12.0% | +1.2% | +13.5% | +32.3% | +16.0% | +1.9% | +15.1% | +26.4% | −36.8% | +5.1% | +15.9% | +4.8% | +10.7% | +28.2% | −21.6% | −11.7% | −9.8% | +20.4% | +28.7% | +33.5% |
| TGT Target Corporation | 14 of 29 | −24.5% | −2.3% | −1.4% | −34.2% | +32.9% | +40.5% | +100% | +4.7% | −5.8% | +2.7% | −1.6% | +23.8% | +9.5% | +18.2% | −13.0% | +26.3% | +42.4% | −30.0% | −11.6% | +4.7% | +6.6% | +36.1% | +29.0% | −26.5% | +28.0% | −11.5% | +36.2% | +62.2% | +74.2% |
| WMT Walmart Inc. | 17 of 29 | +24.5% | +74.0% | +12.9% | −0.5% | +1.9% | +23.4% | +30.1% | −3.4% | +46.6% | +16.1% | −26.6% | +11.8% | +18.2% | +17.1% | +13.8% | +3.1% | −2.5% | +20.0% | +4.9% | +0.2% | −10.2% | +0.6% | +5.6% | −11.8% | +8.9% | −22.7% | +70.5% | +107% | +74.6% |
| IPAR Inter Parfums, Inc. | 15 of 29 | −33.6% | −6.5% | +52.0% | −7.4% | +79.0% | −16.2% | +12.7% | +53.3% | +35.1% | +40.3% | −11.6% | −22.1% | +89.6% | +27.3% | −15.9% | +57.4% | +60.9% | −35.1% | −5.5% | +7.6% | +14.1% | −29.2% | +194% | +4.2% | +26.0% | +41.0% | +55.4% | −11.0% | +5.4% |
| CHD Church & Dwight Co., Inc. | 18 of 29 | −18.9% | +12.0% | +18.7% | −20.4% | +18.9% | +25.5% | +8.3% | +33.2% | +15.3% | +5.7% | +9.4% | +21.2% | +26.0% | +19.3% | +34.8% | +15.4% | +8.7% | +4.4% | +27.6% | +30.0% | −0.9% | +28.1% | +31.3% | +15.2% | +21.3% | −15.3% | +50.0% | +29.7% | +25.0% |
| PG The Procter & Gamble Company | 11 of 29 | −12.3% | +17.3% | −0.9% | −5.1% | +20.5% | +14.2% | +39.7% | +3.6% | +12.7% | +9.3% | −10.0% | +15.4% | +23.6% | +5.2% | +7.0% | +9.3% | +1.2% | −13.8% | +16.7% | +13.4% | +7.2% | +12.4% | +18.5% | +11.4% | +3.1% | −27.1% | +21.6% | +16.0% | +50.5% |
| UL Unilever PLC | 16 of 29 | +5.8% | +20.9% | −0.2% | −2.8% | −7.6% | +9.1% | +12.9% | −2.4% | +40.2% | −2.6% | +9.7% | +1.9% | +10.1% | +19.6% | +12.9% | +0.6% | +44.1% | −36.3% | +38.6% | +30.9% | +5.3% | +9.2% | +1.3% | +18.0% | −1.0% | +17.6% | −31.0% | +31.5% | +45.2% |
| IDXX IDEXX Laboratories, Inc. | 20 of 29 | +63.6% | −25.5% | +36.0% | −38.0% | +31.7% | +91.4% | +40.4% | +18.9% | +33.4% | +60.8% | −1.6% | +39.4% | +14.6% | +20.6% | +11.2% | +29.5% | +48.2% | −38.5% | +47.9% | +10.2% | +31.9% | +18.0% | +40.9% | +15.2% | +29.6% | +36.5% | −40.1% | +69.1% | −11.6% |
| WD Walker & Dunlop, Inc. | 10 of 15 | −35.9% | −10.1% | +46.0% | −46.8% | +67.0% | +45.9% | +52.7% | −7.2% | +52.2% | +8.3% | +64.2% | +8.5% | −3.0% | +32.6% | +24.6% | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| HELE Helen of Troy Limited | 15 of 29 | −64.5% | −50.5% | +8.9% | −54.6% | +10.0% | +23.6% | +37.1% | +36.1% | +14.1% | −10.4% | +44.9% | +31.8% | +47.8% | +8.9% | +3.2% | +21.6% | +40.9% | +1.3% | −29.3% | +50.6% | −52.1% | +45.3% | +98.8% | −6.2% | +154% | −32.7% | −50.6% | −8.9% | +46.6% |
| NWL Newell Brands Inc. | 13 of 29 | −60.5% | +18.9% | −30.9% | −37.0% | +6.8% | +16.7% | +9.5% | −37.5% | −29.3% | +2.9% | +17.9% | +19.9% | +49.0% | +41.0% | −9.5% | +22.8% | +57.9% | −60.3% | −8.0% | +25.8% | +1.8% | +10.2% | −22.4% | +13.0% | +25.2% | −18.9% | −28.2% | +1.2% | +37.2% |
| EPC Edgewell Personal Care Company | 9 of 25 | −47.9% | −6.8% | −3.5% | −14.4% | +34.3% | +12.2% | −17.1% | −37.1% | −18.6% | −6.9% | −17.0% | +20.9% | +37.8% | +4.4% | +6.3% | +19.0% | +13.2% | −51.7% | +58.0% | +42.6% | +0.2% | +32.3% | +34.6% | +46.4% | −10.8% | — | — | — | — |
| COTY Coty Inc. | 5 of 12 | −55.8% | −44.0% | +45.1% | −18.5% | +49.6% | −36.9% | +79.2% | −65.7% | +11.7% | −27.4% | +25.2% | +37.1% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| ZTS Zoetis Inc. | 8 of 12 | −21.8% | −16.6% | +35.9% | −39.5% | +48.3% | +25.8% | +55.7% | +19.5% | +35.6% | +12.7% | +12.1% | +32.8% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| EL The Estée Lauder Companies Inc. | 14 of 29 | +42.1% | −47.6% | −40.1% | −32.3% | +40.0% | +29.8% | +60.3% | +3.4% | +68.7% | −11.9% | +17.0% | +2.3% | +27.2% | +7.9% | +40.5% | +68.5% | +58.1% | −27.6% | +8.2% | +23.3% | −26.0% | +17.7% | +49.9% | −17.5% | −26.5% | −12.7% | +18.4% | +67.1% | +1.7% |
| SPB Spectrum Brands Holdings, Inc. | 11 of 29 | −27.9% | +8.0% | +34.1% | −38.7% | +31.3% | +26.8% | +56.7% | −58.8% | +10.7% | +16.8% | −3.1% | +22.6% | +54.1% | +91.7% | −35.2% | −11.8% | +16.4% | −17.6% | +4.6% | +21.3% | −22.9% | +3.3% | +89.8% | +5.3% | +85.5% | −66.2% | −61.0% | +85.5% | +60.7% |
| KMB Kimberly-Clark Corporation | 13 of 29 | −19.9% | +11.8% | −7.1% | −1.6% | +9.7% | +0.9% | +24.6% | −2.1% | +9.0% | −7.7% | +13.8% | +18.9% | +27.9% | +19.1% | +21.6% | +3.3% | +26.1% | −21.0% | +5.2% | +17.5% | −6.8% | +18.1% | +27.9% | −19.0% | −13.8% | +10.2% | +22.3% | +12.9% | +5.5% |
| ENR Energizer Holdings, Inc. | 2 of 10 | −40.1% | +14.4% | −2.2% | −13.2% | −2.2% | −13.8% | +14.3% | −3.9% | +10.1% | +34.1% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| CLX The Clorox Company | 14 of 29 | −35.6% | +17.7% | +5.0% | −17.0% | −11.5% | +34.5% | +2.2% | +6.6% | +24.7% | −3.0% | +25.0% | +15.9% | +30.8% | +13.9% | +8.8% | +7.2% | +13.7% | −12.1% | +3.9% | +14.9% | −1.6% | +23.9% | +20.5% | +6.5% | +14.1% | −28.1% | −12.5% | +49.4% | +61.2% |
| NUS Nu Skin Enterprises, Inc. | 14 of 29 | +43.3% | −63.7% | −51.0% | −13.9% | −4.3% | +38.7% | −31.0% | −8.3% | +46.5% | +30.5% | −10.4% | −67.5% | +280% | −22.4% | +63.0% | +14.6% | +165% | −34.5% | −7.6% | +6.2% | −29.6% | +50.5% | +46.4% | +39.6% | +69.4% | −41.4% | −61.7% | +29.5% | −40.9% |
| CHWY Chewy, Inc. | 3 of 6 | −1.3% | +41.7% | −36.3% | −37.1% | −34.4% | +210% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
Risk and diversification
How CL has fallen, how it held up in crashes beside the S&P 500 and its popular alternatives, and what moves independently of it.
What were CL's worst declines?
A drawdown is the decline from a peak to the lowest point before a new high. This section presents CL's five deepest drawdowns since it began trading in 1986, alongside the S&P 500's return over the same dates, and how long each took to recover. Together, these figures show how much an investor could have lost and how long it took to get back to even.
- Not every decline was the market's doing: CL fell 34.0% from December 1999 to March 2000, while the S&P 500 slipped only 4.6%.
- The slowest recovery came after CL fell 30.0% from December 2000 to July 2002; it did not regain that peak until April 2006, four years later.
- In two of CL's four worst declines, it fell less than the S&P 500 did over the same dates.
Green means CL fell less than the S&P 500 over the same dates. Based on daily closing prices with dividends reinvested.
| During | CL fell | S&P 500, same dates | Peak | Low | Time to the low | Back at the peak | Time to recover |
|---|---|---|---|---|---|---|---|
| Dot-com bust | −34.0% | −4.6% | Dec 1999 | Mar 2000 | 3 months | Dec 2000 | 9 months |
| No named crash | −32.4% | −10.3% | Jul 1998 | Sep 1998 | 2 months | Apr 1999 | 7 months |
| No named crash | −32.3% | — | Aug 1987 | Dec 1987 | 4 months | Apr 1989 | 16 months |
| 2008 financial crisis | −31.1% | −33.0% | Sep 2008 | Oct 2008 | 1 month | Oct 2009 | 12 months |
| Dot-com bust | −30.0% | −34.2% | Dec 2000 | Jul 2002 | 19 months | Apr 2006 | 3.8 years |
How did CL do in stock market crashes?
This section measures how far CL, the S&P 500 and each alternative fell from peak to trough during every major market crash since 2000. A smaller decline means an investment held up better, and comparing results across crashes shows whether that resilience was consistent or a one-off.
- CL fell less than the S&P 500 in nine of the ten crashes it has traded through. The clearest case was the 2008 financial crisis, when CL fell 31.1% and the S&P 500 fell 55.2%.
- Among its popular alternatives, KMB held up best, falling less than CL in seven of the ten crashes they both traded through.
Newest crash first. Each figure is the fund's deepest fall within the crash window; green means a smaller fall than CL.
| Investment | Held up better | 2023 regional bank crisisMar 2023 | 2022 bear marketJan 2022 | Covid crashFeb 2020 | Late-2018 sell-offSep 2018 | February 2018 volatility shockFeb 2018 | 2015 China and oil sell-offAug 2015 | 2011 euro debt crisisJul 2011 | 2010 flash crashMay 2010 | 2008 financial crisisOct 2007 | Dot-com bustMar 2000 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| CL This pageColgate-Palmolive Company | — | −0.9% | −18.2% | −20.7% | −15.7% | −4.8% | −12.2% | −8.5% | −1.9% | −31.1% | −30.8% |
| SPY S&P 500State Street SPDR S&P 500 ETF | 0 of 10 | −3.4% | −24.5% | −33.7% | −19.3% | −6.5% | −12.8% | −17.9% | −1.5% | −55.2% | −47.5% |
| TGT Target Corporation | 2 of 10 | −3.4% | −43.9% | −21.7% | −30.3% | −3.0% | −15.8% | −10.4% | −1.3% | −60.6% | −42.6% |
| WMT Walmart Inc. | 2 of 10 | −0.8% | −25.7% | −13.1% | −18.3% | −4.9% | −22.3% | −10.5% | −1.5% | −26.2% | −31.8% |
| IPAR Inter Parfums, Inc. | 1 of 10 | −1.6% | −37.9% | −49.1% | −13.7% | −4.4% | −25.9% | −38.2% | −3.0% | −80.9% | −52.1% |
| CHD Church & Dwight Co., Inc. | 5 of 10 | 0.0% | −31.7% | −21.1% | −9.4% | −1.1% | −13.3% | −12.4% | −1.5% | −28.0% | −23.6% |
| PG The Procter & Gamble Company | 4 of 10 | −0.7% | −23.8% | −22.9% | −9.6% | −5.1% | −10.9% | −8.9% | −0.7% | −39.0% | −27.1% |
| UL Unilever PLC | 3 of 10 | −0.2% | −19.1% | −25.3% | −8.0% | −7.7% | −15.2% | −11.8% | −2.7% | −53.5% | −21.5% |
| IDXX IDEXX Laboratories, Inc. | 0 of 10 | −5.7% | −46.4% | −37.1% | −29.4% | −9.2% | −17.8% | −24.0% | −3.6% | −57.3% | −32.6% |
| WD Walker & Dunlop, Inc. | 1 of 7 | −10.2% | −44.3% | −53.8% | −28.7% | −3.2% | −38.8% | −20.5% | — | — | — |
| HELE Helen of Troy Limited | 2 of 10 | −12.0% | −60.8% | −44.2% | −14.0% | −2.6% | −20.5% | −29.1% | −1.9% | −65.0% | −46.1% |
| NWL Newell Brands Inc. | 0 of 10 | −12.1% | −44.9% | −46.2% | −29.5% | −6.7% | −29.9% | −27.8% | −2.2% | −83.2% | −33.9% |
| EPC Edgewell Personal Care Company | 0 of 9 | −4.0% | −36.7% | −40.7% | −24.6% | −7.5% | −25.7% | −21.2% | −3.9% | −74.0% | — |
| COTY Coty Inc. | 1 of 6 | −5.4% | −43.5% | −67.5% | −52.6% | −4.3% | −28.2% | — | — | — | — |
| ZTS Zoetis Inc. | 0 of 6 | −4.2% | −34.9% | −35.7% | −16.7% | −6.9% | −18.9% | — | — | — | — |
| EL The Estée Lauder Companies Inc. | 1 of 10 | −5.4% | −42.0% | −32.1% | −19.8% | −4.2% | −16.1% | −21.5% | −3.7% | −62.1% | −50.7% |
| SPB Spectrum Brands Holdings, Inc. | 2 of 10 | −8.5% | −61.7% | −60.6% | −47.9% | −6.5% | −25.3% | −28.6% | 0.0% | −23.1% | −76.3% |
| KMB Kimberly-Clark Corporation | 7 of 10 | −0.2% | −22.2% | −23.7% | −12.4% | −4.1% | −11.6% | −7.8% | −0.1% | −35.0% | −26.5% |
| ENR Energizer Holdings, Inc. | 0 of 6 | −5.7% | −37.6% | −44.8% | −30.4% | −5.5% | −29.6% | — | — | — | — |
| CLX The Clorox Company | 5 of 10 | −1.2% | −33.4% | −14.0% | −12.6% | −3.0% | −8.6% | −13.2% | −1.5% | −28.4% | −37.3% |
| NUS Nu Skin Enterprises, Inc. | 1 of 10 | −1.3% | −38.6% | −57.4% | −33.6% | −4.7% | −36.3% | −14.3% | 0.0% | −57.6% | −52.4% |
| CHWY Chewy, Inc. | 0 of 3 | −3.7% | −57.1% | −26.2% | — | — | — | — | — | — | — |
How closely does CL move with the S&P 500?
Upside capture measures how much of the S&P 500's gains an investment kept in the months the market rose, and downside capture how much of its losses it took in the months the market fell. An investment that captures more of the gains than the losses has compounded ahead of the market over time. This section compares CL with its popular alternatives on both measures, and on beta (how strongly each has moved with the market), over the past 10 years.
- Over the past 10 years, CL captured 39% of the S&P 500's gains in rising months and 52% of its losses in falling months, with a beta of 0.46. Its share of the market's losses was larger than its share of the gains.
- WMT took just 36% of the S&P 500's losses, against 52% for CL, while still keeping 74% of its gains.
- Seven of the 19 popular alternatives had a higher capture ratio (upside capture divided by downside capture) than CL's 0.75, led by WMT, CHD and PG.
Monthly total returns over the past 10 years, measured against SPY. 100% capture or a beta of 1.00 means moving in line with the S&P 500. Green marks a better figure than CL's: more upside, less downside or a higher capture ratio. Sorted by capture ratio.
| Investment | Upside capture | Downside capture | Capture ratio | Beta |
|---|---|---|---|---|
| CL This pageColgate-Palmolive Company | 39% | 52% | 0.75 | 0.46 |
| WMT Walmart Inc. | 74% | 36% | 2.08 | 0.53 |
| CHD Church & Dwight Co., Inc. | 47% | 38% | 1.22 | 0.44 |
| PG The Procter & Gamble Company | 46% | 41% | 1.13 | 0.41 |
| IPAR Inter Parfums, Inc. | 105% | 108% | 0.97 | 1.02 |
| TGT Target Corporation | 83% | 87% | 0.95 | 1.00 |
| IDXX IDEXX Laboratories, Inc. | 128% | 145% | 0.88 | 1.27 |
| UL Unilever PLC | 46% | 60% | 0.77 | 0.45 |
| ZTS Zoetis Inc. | 64% | 101% | 0.64 | 0.72 |
| WD Walker & Dunlop, Inc. | 108% | 170% | 0.63 | 1.42 |
| KMB Kimberly-Clark Corporation | 27% | 48% | 0.57 | 0.39 |
| EL The Estée Lauder Companies Inc. | 103% | 188% | 0.55 | 1.14 |
| SPB Spectrum Brands Holdings, Inc. | 68% | 130% | 0.52 | 1.23 |
| CLX The Clorox Company | 31% | 73% | 0.43 | 0.40 |
| ENR Energizer Holdings, Inc. | 46% | 126% | 0.37 | 0.99 |
| HELE Helen of Troy Limited | 52% | 177% | 0.29 | 1.11 |
| COTY Coty Inc. | 39% | 212% | 0.18 | 1.70 |
| EPC Edgewell Personal Care Company | 13% | 93% | 0.15 | 0.68 |
| NUS Nu Skin Enterprises, Inc. | 18% | 191% | 0.10 | 1.09 |
| NWL Newell Brands Inc. | 5% | 135% | 0.04 | 0.92 |
What diversifies CL?
Correlation measures how closely two investments move together, on a scale from 1 (in lockstep) through 0 (unrelated) to -1 (in opposite directions). This section lists large ETFs and stocks whose returns have had a low correlation with CL's. Because such investments tend not to fall at the same time, pairing CL with them can reduce a portfolio's overall swings.
- Moving a fifth of the money in CL into DBEF would have cut the portfolio's volatility by 14% over the past 5 years and raised its annual return (+4.9% for CL alone, +6.9% for the mix).
- FIX made money in six of the eight calendar years in which CL lost money.
- Among large ETFs, DXJ, EMLP and SMH have moved largely independently of CL over the past 5 years, with correlations of 0.41 or lower, and each still earned a positive 5-year return.
Only ETFs with at least $1.0B in assets and stocks worth at least $10B, with a correlation below 0.5 over the past 5 years and a positive return, are included, ranked by Sharpe ratio; funds that hold the same thing are shown once. The year columns are the years in which CL lost money. The last two columns show a portfolio that is 80% CL and 20% the other investment, rebalanced monthly.
ETFs
| Investment | Correlation | 5Y return | Sharpe | 2025 | 2022 | 2018 | 2015 | 2008 | 2003 | 2002 | 2001 | 80/20 mix volatility | 80/20 mix annual return |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CL Colgate-Palmolive Company (this page) | 1.00 | +41.8% | 0.46 | −11.0% | −5.5% | −19.2% | −1.6% | −10.1% | −3.0% | −8.0% | −9.4% | 18.4% | +4.9% |
| DXJ InternationalWisdomTree Japan Hedged Equity Fund | 0.39 | +225% | 1.34 | +32.8% | +6.0% | −19.8% | +7.7% | −20.8% | — | — | — | 15.9% | +9.3% |
| EMLP Broad MarketFirst Trust North American Energy Infrastructure Fund | 0.41 | +101% | 1.04 | +9.7% | +10.4% | −8.7% | −25.3% | — | — | — | — | 16.2% | +7.2% |
| SMH TechnologyVanEck Semiconductor ETF | 0.10 | +323% | 0.97 | +49.2% | −33.5% | −9.1% | −0.3% | −44.7% | +87.3% | −47.0% | −14.6% | 16.9% | +12.0% |
| DBEF InternationalXtrackers MSCI EAFE Hedged Equity ETF | 0.44 | +85.0% | 0.96 | +23.1% | −5.1% | −9.5% | +4.1% | — | — | — | — | 15.8% | +6.9% |
| GLD CommoditiesSPDR Gold Shares | 0.31 | +126% | 0.96 | +63.7% | −0.8% | −1.9% | −10.7% | +4.9% | — | — | — | 16.2% | +7.9% |
| SPMO Broad MarketInvesco S&P 500 Momentum ETF | 0.27 | +136% | 0.93 | +26.6% | −10.4% | −0.9% | — | — | — | — | — | 16.3% | +8.5% |
| XLE EnergyState Street Energy Select Sector SPDR ETF | 0.18 | +177% | 0.93 | +7.9% | +64.4% | −18.2% | −21.5% | −39.0% | +25.9% | −14.8% | −18.2% | 16.5% | +9.0% |
| DFIV InternationalDimensional - International Value ETF | 0.44 | +99.4% | 0.93 | +45.4% | −3.7% | — | — | — | — | — | — | 16.4% | +7.3% |
Stocks
| Investment | Correlation | 5Y return | Sharpe | 2025 | 2022 | 2018 | 2015 | 2008 | 2003 | 2002 | 2001 | 80/20 mix volatility | 80/20 mix annual return |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| CL Colgate-Palmolive Company (this page) | 1.00 | +41.8% | 0.46 | −11.0% | −5.5% | −19.2% | −1.6% | −10.1% | −3.0% | −8.0% | −9.4% | 18.4% | +4.9% |
| CAH Medical - DistributionCardinal Health, Inc. | 0.39 | +479% | 1.55 | +76.3% | +54.1% | −24.5% | +12.6% | −39.6% | +3.5% | −8.3% | −2.5% | 17.5% | +11.4% |
| CLS Hardware, Equipment & PartsCelestica Inc. | -0.21 | +3,143% | 1.47 | +220% | +1.3% | −16.3% | −6.0% | −20.5% | +6.9% | −65.1% | −25.6% | 16.8% | +24.5% |
| FIX Engineering & ConstructionComfort Systems USA, Inc. | 0.16 | +1,636% | 1.46 | +121% | +17.0% | +0.8% | +67.7% | −15.2% | +63.6% | −9.4% | +73.7% | 18.4% | +20.0% |
| MCK Medical - DistributionMcKesson Corporation | 0.35 | +413% | 1.44 | +44.5% | +51.8% | −28.4% | −4.5% | −40.4% | +19.9% | −27.2% | +4.9% | 17.2% | +10.8% |
| MPC Oil & Gas Refining & MarketingMarathon Petroleum Corporation | 0.05 | +690% | 1.41 | +19.2% | +86.6% | −8.2% | +17.4% | — | — | — | — | 16.4% | +13.7% |
Common questions
What was CL's worst drawdown?
CL's deepest decline since it began trading in 1986 was 34.0%, from December 1999 to March 2000. It took nine months from the low to climb back to its old high.
What were CL's best and worst years?
Over 29 full calendar years, CL's best year was 1997, when it returned 62.3%. Its worst was 2018, with a return of -19.2%.
Is there a better investment than CL?
Among CL's popular alternatives, TGT was ahead of CL in most short and long periods, though with much bigger swings (36.1% volatility against 19.2%). Across the whole market, 294 of the 3,633 stocks and funds worth at least $500 million earned more than CL with less volatility over the past 5 years, among them VTI, VOO and BRK-B.
Is CL more volatile than the S&P 500?
Yes. CL's volatility over the past 5 years was 19.2%, 1.1 times the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, CL's return lands within 19.2% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump.
What is CL's Sharpe ratio?
CL's Sharpe ratio over the past 5 years was 0.46, against 0.79 for the S&P 500, so CL earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings.
How correlated is CL with the S&P 500?
Over the past 5 years, CL's monthly returns had a correlation of 0.28 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They are only loosely linked, which makes it a real diversifier next to an index fund. In the table, the correlation column measures each option against CL instead: the lower it is, the more that option would diversify a CL holding.
What are the best alternatives to CL?
Of the 20 popular alternatives we compared, one outperformed CL in at least 3 of 5 short-term and 2 of 3 long-term timeframes, with dividends reinvested: TGT.
Did CL outperform the S&P 500?
CL finished ahead of the S&P 500 (SPY) in 12 of 29 full calendar years. In 2025, it returned -11.0%, against +17.7% for the index.
How did CL do in stock market crashes?
CL fell less than the S&P 500 (SPY) in nine of the ten major crashes it has traded through, and further in no. The clearest case was the 2008 financial crisis, when CL fell 31.1% and the S&P 500 fell 55.2%.
What diversifies CL?
These had a low correlation with CL over the past 5 years and still earned a positive 5-year return: among large ETFs, DXJ (correlation 0.39), EMLP (correlation 0.41) and SMH (correlation 0.10); among large stocks, CAH (correlation 0.39), CLS (correlation -0.21) and FIX (correlation 0.16). A correlation near zero means the two have moved largely independently.
How we measure
- Short-term periods are 1M, 3M, 6M, YTD, 1Y; long-term periods are 3Y, 5Y, 10Y. An investment outperformed in a period when its total return, with dividends reinvested, was higher than CL's. Returns within 0.5 points or 3% of CL's, whichever is larger, count as a tie.
- "Qualified" means outperforming in at least 3 of 5 short-term periods and 2 of 3 long-term periods. "All-weather" means outperforming in every long-term period and all but one short-term period.
- Popular alternatives are the funds and stocks most often compared with this one. We include only those that trade today, are not leveraged or inverse, and hold at least $200 million.
- Volatility is the annualized standard deviation of daily returns over 5 years, a measure of how much the price typically swings in a year. The Sharpe ratio is the return above cash for each unit of that volatility.
- A decline, or drawdown, runs from a peak to the lowest close before the next high. The worst decline ever uses all the price history we have; comparisons between funds use the past 10 years so that younger funds are judged on the same stretch.
- Sector overlap is the share of assets two funds hold in the same sectors. Correlation and the mixed-portfolio figures use monthly returns.
- Upside and downside capture follow Morningstar's definition: the compound monthly return in the months the S&P 500 rose (or fell), divided by the S&P 500's compound return in those months. Beta measures how strongly monthly returns have moved with the S&P 500. All three use the same window for every investment.
- Figures are computed from daily adjusted prices and update after each trading day. Past performance does not predict future results.
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