Relative Intelligence · Consumer Electronics

How Sony Group (SONY) compares with the whole market and its popular alternatives
Built by QuantCommons' quantitative engine, this page is about relative opportunity, not data on SONY alone. It places SONY (Sony Group Corporation) against 16 popular alternatives, its neighboring categories and the entire market of over 10,000 U.S.-listed stocks and ETFs, and surfaces what has done better on consistent outperformance, return for the risk taken, behavior in real market crashes and diversification. The result is a clearer view of where SONY stands in the market, and of the alternatives worth a closer look.
Period covered: SONY's full trading record, from October 1986 through September 2026. All returns include reinvested dividends. Data as of October 20, 2026.
Data as of October 20, 2026. Full tables and charts read best on a larger screen.
On this page12 sections
Key findings
- Right nowSONY has run far ahead of the market, rising 19.7% over the past 3 months against 3.9% for the S&P 500 and 3.2% for the Nasdaq 100. Not every peer went the same way. Over the past 3 months, GPRO (GoPro) rose 61.0% and NTES (NetEase) fell 6.4%. Consistency ↓
- Stock or market?SONY's 19.7% gain over the past 3 months far outran its industry: the consumer electronics ETF XLY (State Street Consumer Discretionary Select Sector SPDR ETF) rose 1.0%. The S&P 500 rose 3.9%. Its consumer electronics peers did not move as one over the past 3 months: GPRO (GoPro) rose 61.0%, while NTES (NetEase) fell 6.4%.
- Past 1 to 3 yearsOver the past year, SONY fell 13.2% while the S&P 500 rose 15.8%. The same gap shows up over 3 years (54.0% against 89.3%). By year ↓
- Long termSONY turned $10,000 into $40,900 over the past decade, against $42,100 in the S&P 500. Growth of $10,000 ↓
- In a crashSONY fell harder than the S&P 500 in six of seven sell-offs. The Covid crash was the exception: SONY fell 22.9%, less than the S&P 500's 33.7%. Crash tests ↓
- DiversificationAgainst the S&P 500, SONY has a correlation of 0.51 over 5 years, more closely than 75% of stocks worth at least $300 million. Next to an index fund it is some diversification, but not a hedge. Market capture ↓
- Better options
- Popular alternatives
- AAPL (Apple) earned more for the risk it took than SONY over the past 5 years, and its worst fall in 10 years was 38.5%, against 50.6% for SONY.
- Nearby categories and themes
- MSGS (Madison Square Garden Sports, entertainment) and FWONK (Liberty Media, entertainment) earned more than SONY with less volatility over the past 5 years. MSGS returned 18.4% a year at 25.6% volatility, against 2.9% a year at 29.2%.
- Whole market
- 972 of the 3,633 stocks and funds worth at least $500 million earned more than SONY with less volatility over the past 5 years, among them VTI (Vanguard Morningstar Total Stock Market ETF), VOO (Vanguard S&P 500 ETF) and BRK-B (Berkshire Hathaway).
How much would $10,000 in SONY have grown?
This chart tracks a hypothetical $10,000 investment in SONY over the past 29 years, with dividends reinvested, alongside the same amount in the S&P 500, investments that ended ahead of SONY over the same span and SONY's popular alternatives, among those that traded for the entire period. A second view covers the past 5 years, the period the better options further down the page are judged on. It shows not only where each investment ended up but also how smooth or uneven the path was.
- $10,000 invested in SONY at the end of September 1997 would have grown to $30,560 by September 2026, less than the $132,907 it would have become in SPY, an S&P 500 fund.
- All six other investments on the chart ended ahead of SONY, and AAPL finished highest, at $20,534,853.
Choose a period
From the end of September 1997 to the end of September 2026. The scale is logarithmic, so equal steps up the chart are equal percentage gains. Hover over a fund in the key to pick out its line. 862 of the 1,042 stocks and funds worth at least $500 million that traded the whole period ended ahead of SONY; the chart shows 5, closest alternatives first. The other 1 line is a popular alternative, shown for context.
- AAPL$21M+205,249% total · +30.1% a year
- LOGI$631,227+6,212% total · +15.4% a year
- MSFT$508,386+4,984% total · +14.5% a year
- TTWO$392,265+3,823% total · +13.5% a year
- AMD$375,764+3,658% total · +13.3% a year
- SPY (S&P 500)$132,907+1,229% total · +9.3% a year
- DIS$52,341+423% total · +5.9% a year
- SONY$30,560+206% total · +3.9% a year
From the end of September 2021 to the end of September 2026. The scale is logarithmic, so equal steps up the chart are equal percentage gains. Hover over a fund in the key to pick out its line. 2,335 of the 3,628 stocks and funds worth at least $500 million that traded the whole period ended ahead of SONY; the chart shows 5, closest alternatives first. The other 3 lines are popular alternatives, shown for context.
- NVDA$110,811+1,008% total · +61.8% a year
- AMD$59,452+495% total · +42.8% a year
- TSM$43,622+336% total · +34.3% a year
- AAPL$24,129+141% total · +19.3% a year
- MSGS$22,813+128% total · +17.9% a year
- GRMN$20,536+105% total · +15.5% a year
- SPY (S&P 500)$19,000+90.0% total · +13.7% a year
- MSFT$18,958+89.6% total · +13.6% a year
- LOGI$12,457+24.6% total · +4.5% a year
- SONY$10,955+9.5% total · +1.8% a year
SONY at a glance
This section summarizes the key facts about the stock, its returns over periods from one to ten years and the risk it has carried, with dividends reinvested throughout. These figures serve as the baseline for every comparison that follows.
- SONY's deepest decline since it began trading in 1986 was 93.2%, from February 2000 to December 2012. It took about 12 years from the low to climb back to its old high.
- Over 29 full calendar years, SONY's best was 1999, when it returned 297%, and its worst was 2008, when it lost 59.3%. It lost money in nine of those years.
- SONY is 16.3% below its all-time high.
The company
- Market value
- $150B
- Industry
- Consumer Electronics
- Price history from
- October 1986
Returns
- Past 1 year
- −13.2%total return
- Past 3 years
- +54.0%+15.5% a year
- Past 5 years
- +15.4%+2.9% a year
- Past 10 years
- +309%+15.1% a year
- Best calendar year
- +297%1999
- Worst calendar year
- −59.3%2008
- Losing years
- 9 of 29full calendar years
Risk
- Volatility
- 29.2%typical yearly swing, 5 years
- Sharpe ratio
- 0.24return per unit of risk, 5 years
- Worst decline ever
- −93.2%Feb 2000 to Dec 2012
- From its all-time high
- −16.3%below the peak
SONY against the whole market
Where SONY ranks among every stock and fund, and what across the market has done better.
How does SONY rank among all stocks?
This section ranks SONY on return, volatility, risk-adjusted return and worst decline against every stock worth at least $300 million with enough history. Where the comparisons with its popular alternatives show how SONY stacks up against its peers, these rankings show where it stands in the market as a whole.
- SONY's worst decline of the past 10 years ranks in the top 22% of the 2,187 stocks worth at least $300 million, where the top fell the least.
Ranked against U.S.-listed stocks worth at least $300M that have enough history for each measure, so the count changes from row to row; smaller stocks are left out. Lower volatility and smaller declines rank higher.
| Measure | SONY | Rank | Standing |
|---|---|---|---|
| 1-year return | −13.2% | 2,449 of 3,287 | bottom 26% |
| 3-year return | +54.0% | 1,482 of 3,017 | top 49% |
| 5-year return | +15.4% | 1,517 of 2,893 | bottom 49% |
| 10-year return | +309% | 567 of 2,202 | top 26% |
| Volatility, 5 years | 29.2% | 653 of 2,893 | top 23% |
| Sharpe ratio, 5 years | 0.24 | 1,719 of 2,893 | bottom 42% |
| Worst decline, past 10 years | −50.6% | 478 of 2,187 | top 22% |
What has beaten SONY on both return and risk?
Each dot is an investment, placed by how much it earned a year over the past 5 years (higher is better) and how much its price swung, its volatility (further left is calmer). SONY sits where the dashed lines cross. Anything in the green box above and to the left earned more than SONY with smaller swings, a better trade-off over this period on both counts. Past results are no promise, but a name in the box is worth a closer look.
- 303 stocks and 669 ETFs worth at least $500 million sit in the green region: each earned more than SONY over the past 5 years with smaller price swings. That is 27% of the 3,633 screened.
- Among those with at least half SONY's swings, CAH has the best return for its risk: 42.1% a year at 24.7% volatility, 15% less than SONY's 29.2%, and a Sharpe ratio (return above cash per unit of volatility) of 1.55 against 0.24 for SONY.
- None of SONY's popular alternatives made it, but MSGS (entertainment) did: 18.4% a year at 25.6% volatility, 13% less than SONY's 29.2%.
Annual return is the annualized total return with dividends reinvested, and volatility the annualized swing in daily prices, both over 5 years. Labeled dots are the strongest picks from the table below and the names called out above, colored by how close they sit to SONY; faint dots are 92 more of the 972 in the green region (the strongest, one per fund family). 3,633 stocks and funds worth at least $500 million were screened. Hover over a dot for its figures.
- Popular alternatives
- Same and neighboring categories, and shared themes
- The whole market
- Others in the green region
- 1 with more than 1.6× SONY's volatility is in the table only
Is there a better investment than SONY?
Investments that beat SONY over the past 5 years on return, volatility, drawdowns, consistency, crash losses or fees, from its popular alternatives out to the whole market.
- Among SONY's popular alternatives, AAPL earned more for the risk it took than SONY over the past 5 years, and its worst fall in 10 years was 38.5%, against 50.6% for SONY.
- Looking beyond its popular alternatives, MSGS (entertainment) and FWONK (entertainment) earned more than SONY with less volatility over the past 5 years. MSGS returned 18.4% a year at 25.6% volatility, against 2.9% a year at 29.2%.
- Across the whole market, 972 of the 3,633 stocks and funds worth at least $500 million earned more than SONY with less volatility over the past 5 years, among them VTI, VOO and BRK-B.
How this works
The table below lists investments that beat SONY over the past 5 years on at least one of these measures: a higher annual return with lower volatility, a higher annual return at similar volatility, a similar return with lower volatility, a higher Sharpe ratio with a smaller worst decline, a higher total return in most periods from 3 months to 10 years, or smaller losses in recent market crashes. It checks SONY's popular alternatives first, then the rest of its own and neighboring categories, then every stock and fund worth at least $500 million, and shows the strongest few in each group. The full list of those with a higher return and lower volatility than SONY follows the table.
Annual return is the annualized total return with dividends reinvested. Annual return, volatility and the Sharpe ratio cover 5 years; the worst decline covers the past 10 years. Green marks a better figure than SONY's. "On the frontier" means no other option shown or tested earned more with less volatility. Funds that hold the same thing are shown once. Beyond the popular alternatives, nothing with more than 1.5× SONY's volatility counts as better.
These figures cover the past 5 years. Green marks a better figure than SONY's.
| Investment | Why it is better | Past 5 years | Downside | Long run | Fit | ||||
|---|---|---|---|---|---|---|---|---|---|
| Annual return?higher is better | Volatility?lower is calmer | Sharpe?return per unit of risk | Worst decline?past 10 years | 10Y returntotal | Corr. with SONY?lower diversifies more | Expenseper year | |||
| +2.9% | 29.2% | 0.24 | −50.6% | +309% | 1.00 | — | |||
| +12.7% | 17.1% | 0.79 | −33.7% | +321% | 0.51 | 0.09% | |||
| Popular alternativesbest 4 shownThe investments people most often weigh against SONY. 4 of 16 passed at least one test. | |||||||||
| Higher return, similar volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +18.5% | 28.0% | 0.75 | −38.5% | +1,168% | 0.52 | — | ||
| Higher return, similar volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +12.5% | 28.2% | 0.56 | −37.1% | +946% | 0.48 | — | ||
| Higher return in most periods | +35.7% | 57.6% | 0.82 | −65.5% | +7,583% | 0.20 | — | ||
| Higher return, similar volatility | +14.8% | 31.6% | 0.59 | −54.6% | +670% | 0.33 | — | ||
| Same and neighboring categories, and shared themesbest 6 shownEverything else in Consumer Electronics and the categories next to it (Entertainment, Computer Hardware, Semiconductors), plus SONY's specific themes. 13 of 64 passed at least one test. | |||||||||
MSGSMadison Square Garden Sports Corp. · Entertainment | Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +18.4% | 25.6% | 0.79 | −41.6% | +432% | 0.13 | — | |
| Higher Sharpe, smaller worst declineHigher return in most periods | +9.9% | 33.7% | 0.45 | −33.4% | +424% | 0.23 | — | ||
| Higher Sharpe, smaller worst declineHigher return in most periods | +8.2% | 42.8% | 0.40 | −44.3% | +239% | 0.33 | — | ||
| Higher return in most periods | +48.8% | 43.0% | 1.15 | −52.5% | +967% | 0.23 | — | ||
FWONKLiberty Media Corporation · Entertainment | Higher return, lower volatility | +11.8% | 27.2% | 0.55 | −57.7% | +244% | 0.44 | — | |
FWONAFormula One Group · Entertainment | Higher return, lower volatility | +11.8% | 27.2% | 0.55 | −60.8% | +213% | 0.44 | — | |
| The whole marketbest 8 shownEvery other stock and fund worth at least $500 million. 1,465 of 3,554 passed at least one test. | |||||||||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +26.1% | 23.4% | 1.11 | −45.1% | +603% | 0.21 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +12.8% | 22.9% | 0.64 | −36.4% | +429% | 0.42 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +14.7% | 16.8% | 0.91 | −37.0% | +204% | 0.35 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +12.4% | 23.8% | 0.61 | −41.0% | +541% | 0.41 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +18.4% | 26.0% | 0.78 | −35.1% | +779% | 0.42 | 0.09% | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineSmaller losses in recent crashes | +20.8% | 22.6% | 0.96 | −25.7% | +508% | 0.14 | — | ||
| Higher return, similar volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +12.5% | 31.3% | 0.53 | −37.1% | +303% | 0.36 | — | ||
| On the frontierSimilar return, lower volatilityHigher Sharpe, smaller worst decline | +3.8% | 0.3% | 13.25 | −0.3% | — | 0.15 | 0.09% | ||
What these numbers mean for SONY
- Annual return
- SONY returned 2.9% a year over the past 5 years with dividends reinvested, against 12.7% a year for the S&P 500. At that pace, $10,000 became about $11,500. Annual return is the steady yearly rate that would produce the same total result, so investments held over the same span compare fairly. Guide: What is performance and return? →
- Volatility
- SONY's volatility over the past 5 years was 29.2%, 1.7 times the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, SONY's return lands within 29.2% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump. Guide: Understanding and measuring risk (volatility) →
- Sharpe ratio
- SONY's Sharpe ratio over the past 5 years was 0.24, against 0.79 for the S&P 500, so SONY earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings. Guide: Balancing reward with risk (Sharpe ratio) →
- Worst decline
- SONY's worst fall from a peak to a low over the past 10 years was 50.6%, against 33.7% for the S&P 500. Losses and gains are not symmetric: climbing back from a 50.6% fall takes a 102% gain. Guide: Market crash risk and tail risk →
- Correlation
- Over the past 5 years, SONY's monthly returns had a correlation of 0.51 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They often move together: some diversification next to an index fund, but not a cushion. In the table, the correlation column measures each option against SONY instead: the lower it is, the more that option would diversify a SONY holding. Guide: Correlation and diversification →
Show all 972 stocks and funds worth at least $500 million that earned more than SONY with less volatility
Out of 3,633 tested over 5 years. The strongest 100 are listed, best first, with funds that hold the same thing listed once.
| # | Investment | Found in | Annual return | Volatility | Sharpe | Worst decline | 10Y return | Corr. with SONY | Expense |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Whole market | +26.1% | 23.4% | 1.11 | −45.1% | +603% | 0.21 | — | |
| 2 | Whole market | +12.8% | 22.9% | 0.64 | −36.4% | +429% | 0.42 | — | |
| 3 | Whole market | +14.7% | 16.8% | 0.91 | −37.0% | +204% | 0.35 | — | |
| 4 | Whole market | +12.4% | 23.8% | 0.61 | −41.0% | +541% | 0.41 | — | |
| 5 | Whole market | +21.0% | 23.4% | 0.94 | −42.9% | +242% | 0.28 | — | |
| 6 | Whole market | +16.8% | 26.1% | 0.73 | −42.0% | +374% | 0.37 | — | |
| 7 | Whole market | +38.7% | 25.0% | 1.44 | −38.1% | +586% | 0.29 | — | |
| 8 | Whole market | +16.3% | 24.8% | 0.74 | −43.4% | +241% | 0.09 | — | |
| 9 | Whole market | +19.6% | 24.9% | 0.85 | −24.9% | +266% | 0.30 | — | |
| 10 | Whole market | +18.4% | 26.0% | 0.78 | −35.1% | +779% | 0.42 | 0.09% | |
| 11 | Whole market | +17.2% | 24.9% | 0.77 | −30.4% | +285% | 0.29 | — | |
| 12 | Whole market | +11.2% | 20.8% | 0.62 | −37.4% | +319% | 0.34 | — | |
| 13 | Whole market | +9.0% | 22.9% | 0.49 | −40.8% | +320% | 0.42 | — | |
| 14 | Whole market | +20.8% | 22.6% | 0.96 | −25.7% | +508% | 0.14 | — | |
| 15 | DGXQuest Diagnostics Incorporated · Medical Diagnostics | Whole market | +12.3% | 22.5% | 0.63 | −36.6% | +243% | 0.43 | — |
| 16 | EXPDExpeditors International of Washington, Inc. · Freight & Logistics | Whole market | +12.0% | 27.1% | 0.56 | −35.6% | +349% | 0.55 | — |
| 17 | Whole market | +17.4% | 22.9% | 0.82 | −31.4% | +685% | 0.44 | — | |
| 18 | EWTiShares MSCI Taiwan ETF · International Equity | Whole market | +20.4% | 24.2% | 0.89 | −38.9% | +468% | 0.36 | 0.59% |
| 19 | CIBRFirst Trust Nasdaq Cybersecurity ETF · Cybersecurity | Whole market | +14.1% | 26.1% | 0.64 | −33.9% | +454% | 0.34 | 0.58% |
| 20 | VLUEiShares MSCI USA Value Factor ETF · US Large-Cap Value | Whole market | +15.9% | 18.4% | 0.90 | −39.5% | +286% | 0.40 | 0.15% |
| 21 | AIZAssurant, Inc. · Property & Casualty Insurance | Whole market | +13.3% | 25.3% | 0.62 | −44.6% | +312% | 0.20 | — |
| 22 | NEUNewMarket Corporation · Specialty Chemicals | Whole market | +21.0% | 26.8% | 0.85 | −40.7% | +165% | 0.37 | — |
| 23 | Whole market | +42.1% | 24.7% | 1.55 | −46.1% | +349% | 0.14 | — | |
| 24 | THGThe Hanover Insurance Group, Inc. · Property & Casualty Insurance | Whole market | +14.4% | 22.9% | 0.70 | −40.1% | +291% | 0.23 | — |
| 25 | FLTWFranklin FTSE Taiwan ETF · Technology | Whole market | +21.8% | 24.3% | 0.94 | −38.0% | — | 0.35 | 0.19% |
| 26 | RSPTInvesco S&P 500 Equal Weight Technology ETF · Technology Equity | Whole market | +16.9% | 25.1% | 0.75 | −33.7% | +572% | 0.43 | 0.40% |
| 27 | Whole market | +21.3% | 25.6% | 0.89 | −30.3% | +816% | 0.27 | — | |
| 28 | IBBiShares Biotechnology ETF · Biotechnology | Whole market | +6.2% | 22.4% | 0.38 | −39.8% | +140% | 0.37 | 0.44% |
| 29 | MSGSMadison Square Garden Sports Corp. · Entertainment | Same or nearby category | +18.4% | 25.6% | 0.79 | −41.6% | +432% | 0.13 | — |
| 30 | DIVBiShares Core Dividend ETF · Dividend & Income | Whole market | +13.9% | 15.4% | 0.93 | −36.9% | — | 0.55 | 0.05% |
| 31 | Whole market | +17.3% | 18.2% | 0.97 | −40.0% | +352% | 0.34 | — | |
| 32 | JAAAJanus Henderson AAA CLO ETF · CLO Bonds | Whole market | +5.1% | 1.7% | 2.98 | −2.6% | — | 0.13 | 0.20% |
| 33 | HACKAmplify Cybersecurity ETF · Technology | Whole market | +12.6% | 25.8% | 0.59 | −38.7% | +373% | 0.33 | 0.60% |
| 34 | FBTFirst Trust NYSE Arca Biotechnology Index Fund · Healthcare | Whole market | +10.8% | 22.2% | 0.58 | −33.3% | +203% | 0.39 | 0.55% |
| 35 | FXLFirst Trust Technology AlphaDEX Fund · Technology | Whole market | +11.0% | 26.2% | 0.53 | −38.5% | +523% | 0.39 | 0.60% |
| 36 | USFRWisdomTree Floating Rate Treasury Fund · Treasury Bonds | Whole market | +4.0% | 0.4% | 9.69 | −0.8% | +28.2% | 0.00 | 0.15% |
| 37 | Whole market | +27.1% | 26.5% | 1.04 | −61.0% | +214% | 0.03 | — | |
| 38 | NPKNational Presto Industries, Inc. · Aerospace & Defense | Whole market | +16.3% | 27.3% | 0.69 | −45.5% | +181% | 0.18 | — |
| 39 | IHAKiShares Cybersecurity and Tech ETF · Technology | Whole market | +8.3% | 25.0% | 0.44 | −34.4% | — | 0.33 | 0.47% |
| 40 | RCBCRiver City Bank · Banks - Regional | Whole market | +14.6% | 27.2% | 0.64 | −45.5% | +345% | 0.11 | — |
| 41 | Whole market | +11.5% | 17.5% | 0.71 | −35.0% | +302% | 0.50 | 0.03% | |
| 42 | Whole market | +21.0% | 24.8% | 0.90 | −67.2% | +233% | 0.10 | — | |
| 43 | PJPInvesco Pharmaceuticals ETF · Healthcare | Whole market | +11.2% | 16.6% | 0.72 | −34.0% | +135% | 0.40 | 0.58% |
| 44 | Whole market | +12.8% | 16.9% | 0.80 | −34.0% | +324% | 0.51 | 0.03% | |
| 45 | TECBiShares U.S. Tech Breakthrough Multisector ETF · Broad Market | Whole market | +13.1% | 23.9% | 0.64 | −41.6% | — | 0.48 | 0.30% |
| 46 | Whole market | +13.4% | 17.1% | 0.82 | −29.6% | +274% | 0.46 | — | |
| 47 | Whole market | +17.3% | 24.3% | 0.78 | −43.6% | +537% | 0.42 | — | |
| 48 | Whole market | +17.8% | 21.4% | 0.88 | −53.7% | +140% | 0.11 | — | |
| 49 | Whole market | +22.4% | 22.3% | 1.02 | −46.3% | +347% | 0.30 | — | |
| 50 | Whole market | +12.7% | 17.9% | 0.76 | −27.4% | +196% | 0.09 | — | |
| 51 | VRIGInvesco Variable Rate Investment Grade ETF · Bonds | Whole market | +4.7% | 1.3% | 3.51 | −13.1% | +40.5% | 0.18 | 0.30% |
| 52 | DXJWisdomTree Japan Hedged Equity Fund · International Equity | Whole market | +26.6% | 19.1% | 1.34 | −39.1% | +428% | 0.22 | 0.48% |
| 53 | LVHIFranklin International Low Volatility High Dividend Index ETF · International Equity | Whole market | +17.0% | 11.1% | 1.48 | −32.4% | +194% | 0.49 | 0.40% |
| 54 | Whole market | +12.9% | 19.9% | 0.71 | −46.9% | +187% | 0.50 | — | |
| 55 | BALTInnovator Defined Wealth Shield ETF · Crypto | Whole market | +6.3% | 3.3% | 1.85 | −4.9% | — | 0.41 | 0.69% |
| 56 | Whole market | +8.2% | 16.4% | 0.57 | −36.0% | +140% | 0.57 | 0.05% | |
| 57 | Whole market | +16.5% | 23.1% | 0.78 | −48.4% | +808% | 0.44 | — | |
| 58 | Whole market | +14.5% | 23.0% | 0.71 | −35.1% | +553% | 0.45 | 0.18% | |
| 59 | Whole market | +17.1% | 20.7% | 0.87 | −26.8% | +226% | 0.40 | — | |
| 60 | FLRTPacer Aristotle Pacific Floating Rate High Income ETF · Financials | Whole market | +6.0% | 2.3% | 2.55 | −21.0% | +58.0% | 0.30 | 0.60% |
| 61 | Whole market | +12.1% | 13.7% | 0.90 | −36.8% | +235% | 0.46 | 0.03% | |
| 62 | Whole market | +22.6% | 25.5% | 0.93 | −66.8% | +189% | 0.15 | 0.08% | |
| 63 | Whole market | +11.9% | 19.4% | 0.68 | −54.4% | +30.4% | 0.20 | — | |
| 64 | Whole market | +22.8% | 24.9% | 0.95 | −30.5% | +200% | 0.36 | — | |
| 65 | Whole market | +12.0% | 25.4% | 0.58 | −55.2% | +240% | 0.21 | — | |
| 66 | Whole market | +9.3% | 16.9% | 0.61 | −35.8% | +153% | 0.58 | 0.03% | |
| 67 | Whole market | +15.8% | 20.0% | 0.84 | −42.0% | +310% | 0.31 | — | |
| 68 | Whole market | +19.9% | 22.3% | 0.93 | −42.5% | +361% | 0.42 | — | |
| 69 | Whole market | +17.7% | 18.9% | 0.96 | −26.4% | +213% | 0.28 | 0.40% | |
| 70 | Whole market | +5.1% | 18.3% | 0.37 | −23.8% | +145% | 0.27 | — | |
| 71 | Whole market | +11.5% | 20.9% | 0.63 | −32.6% | +394% | 0.30 | — | |
| 72 | PAAPlains All American Pipeline, L.P. · Oil & Gas Midstream | Whole market | +27.0% | 25.6% | 1.06 | −87.9% | +64.0% | 0.18 | — |
| 73 | Whole market | +15.7% | 20.4% | 0.82 | −42.6% | +248% | 0.21 | — | |
| 74 | PBAPembina Pipeline Corporation · Oil & Gas Midstream | Whole market | +13.8% | 21.5% | 0.71 | −70.9% | +172% | 0.35 | — |
| 75 | Whole market | +6.8% | 17.6% | 0.47 | −39.4% | +198% | 0.49 | 0.03% | |
| 76 | FLOTiShares Floating Rate Bond ETF · Floating Rate Bonds | Whole market | +4.5% | 1.8% | 2.48 | −13.5% | +35.9% | 0.17 | 0.15% |
| 77 | Whole market | +10.4% | 14.1% | 0.78 | −31.7% | +258% | 0.54 | 0.04% | |
| 78 | Whole market | +22.7% | 27.7% | 0.88 | −40.5% | +955% | 0.20 | — | |
| 79 | RPRXRoyalty Pharma plc · Pharmaceuticals | Whole market | +13.3% | 23.8% | 0.65 | −49.7% | — | 0.19 | — |
| 80 | Whole market | +24.2% | 22.8% | 1.07 | −32.4% | +406% | 0.38 | — | |
| 81 | Whole market | +9.7% | 14.3% | 0.72 | −33.4% | +252% | 0.47 | 0.06% | |
| 82 | Whole market | +9.8% | 25.2% | 0.50 | −39.4% | +60.7% | 0.40 | — | |
| 83 | Whole market | +26.3% | 24.9% | 1.07 | −41.6% | +654% | 0.15 | — | |
| 84 | Whole market | +7.1% | 22.9% | 0.42 | −38.7% | +295% | 0.42 | — | |
| 85 | Whole market | +6.2% | 20.6% | 0.40 | −42.0% | +179% | 0.40 | 0.03% | |
| 86 | RGAReinsurance Group of America, Incorporated · Insurance | Whole market | +19.7% | 27.3% | 0.80 | −65.8% | +199% | 0.14 | — |
| 87 | Whole market | +7.1% | 27.1% | 0.39 | −43.9% | +313% | 0.49 | — | |
| 88 | Whole market | +11.1% | 24.2% | 0.56 | −36.7% | +204% | 0.03 | — | |
| 89 | Whole market | +10.3% | 16.2% | 0.69 | −34.2% | +223% | 0.55 | 0.06% | |
| 90 | Whole market | +11.3% | 18.8% | 0.67 | −38.4% | +170% | 0.23 | — | |
| 91 | Whole market | +6.4% | 26.1% | 0.37 | −44.0% | +253% | 0.39 | — | |
| 92 | Whole market | +6.8% | 19.4% | 0.44 | −38.7% | +122% | 0.41 | 0.09% | |
| 93 | Whole market | +5.2% | 17.5% | 0.38 | −36.4% | +102% | 0.46 | 0.06% | |
| 94 | Whole market | +5.2% | 8.9% | 0.61 | −25.4% | +37.8% | 0.26 | — | |
| 95 | LHLabcorp Holdings Inc. · Medical Diagnostics | Whole market | +7.3% | 23.8% | 0.42 | −46.6% | +184% | 0.55 | — |
| 96 | Whole market | +9.1% | 18.9% | 0.56 | −44.1% | +103% | 0.46 | — | |
| 97 | Whole market | +13.9% | 18.5% | 0.80 | −34.0% | +446% | 0.33 | — | |
| 98 | Whole market | +5.5% | 21.5% | 0.36 | −30.1% | +89.8% | 0.40 | — | |
| 99 | PJULInnovator U.S. Equity Power Buffer ETF · Broad Market | Whole market | +10.5% | 8.6% | 1.20 | −18.2% | — | 0.44 | 0.79% |
| 100 | Whole market | +8.2% | 16.1% | 0.57 | −39.0% | +211% | 0.51 | 0.20% |
SONY against its popular alternatives
The investments people most often weigh against SONY, compared period by period and year by year.
How do SONY's risk and return compare with its alternatives?
This map plots each investment's annual return over the past 5 years against its volatility, the size of its typical price swings. Investments toward the upper left earned more for a smoother ride, and those toward the lower right earned less for a rougher one. The dashed lines cross at SONY, which divides the map into what did better or worse on each measure.
- Only AAPL and MSFT were both more rewarding and calmer than SONY over the past 5 years, earning a higher annual return with lower volatility.
- Over the past 5 years, SONY returned 2.9% a year, less than the S&P 500's 12.7%, with higher volatility (29.2% against 17.1%).
Green points earned more than SONY with less volatility; red points earned less with more. Hover over a point for its figures. Total returns with dividends reinvested, annualized.
All figures
| Investment | Annual return | Volatility |
|---|---|---|
| NVDA NVIDIA Corporation | +58.0% | 51.9% |
| AMD Advanced Micro Devices, Inc. | +35.7% | 57.6% |
| TSM Taiwan Semiconductor Manufacturing Company Limited | +31.5% | 38.5% |
| AAPL Apple Inc. | +18.4% | 28.0% |
| SPOT Spotify Technology S.A. | +15.9% | 47.8% |
| GRMN Garmin Ltd. | +14.8% | 31.6% |
| SPY S&P 500State Street SPDR S&P 500 ETF | +12.7% | 17.1% |
| MSFT Microsoft Corporation | +12.5% | 28.2% |
| NTES NetEase, Inc. | +6.6% | 41.9% |
| LOGI Logitech International S.A. | +5.7% | 37.0% |
| TTWO Take-Two Interactive Software, Inc. | +3.6% | 32.9% |
| SONY This pageSony Group Corporation | +2.9% | 29.2% |
| NFLX Netflix, Inc. | +1.9% | 43.8% |
| WMG Warner Music Group Corp. | −6.2% | 34.7% |
| DIS The Walt Disney Company | −7.5% | 29.5% |
| SONO Sonos, Inc. | −11.9% | 48.7% |
| CRSR Corsair Gaming, Inc. | −12.3% | 62.4% |
| GPRO GoPro, Inc. | −34.5% | 81.0% |
Has SONY consistently beaten its popular alternatives?
This section compares SONY with the investments people most often weigh against it, checking each one over eight periods from one month to ten years. Counting how often an alternative earned more than SONY helps separate lasting outperformance from a single strong stretch.
- Three of the 16 popular alternatives, MSFT, AMD and AAPL, outperformed SONY in at least 3 of 5 short-term and 2 of 3 long-term timeframes.
- MSFT outperformed SONY in every long-term period and in all but one short-term period, the most consistent record in the group.
- AAPL and MSFT earned more for the risk they took than SONY (a higher Sharpe ratio) and fell less in their worst decline of the past 10 years.
A green cell means the alternative earned more than SONY over that period. "Qualified" marks those that did so in at least 3 of 5 short-term periods and 2 of 3 long-term periods.
| Investment | Periods outperformed | Short term | Long term | Risk · 5 years | Fund | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Volatilitylower is calmer | Sharpehigher is better | Worst declinepast 10 years | Expense | Assets | Overlapsame sectors | ||
| SONY Sony Group Corporation (this page) | — | +7.3% | +19.7% | +18.1% | −2.2% | −13.2% | +54.0% | +15.4% | +309% | 29.2% | 0.24 | −50.6% | — | $150B | — |
| MSFT QualifiedMicrosoft Corporation | 4/5 short3/3 longAll-weather | +6.0% | +32.5% | +27.7% | +13.2% | +3.8% | +66.6% | +80.3% | +946% | 28.2% | 0.56 | −37.1% | — | $3.9T | — |
| AMD QualifiedAdvanced Micro Devices, Inc. | 3/5 short3/3 long | −13.1% | +6.2% | +94.5% | +139% | +122% | +425% | +359% | +7,583% | 57.6% | 0.82 | −65.5% | — | $873B | — |
| AAPL QualifiedApple Inc. | 3/5 short3/3 long | +0.2% | +4.0% | +24.6% | +25.6% | +29.9% | +99.0% | +133% | +1,168% | 28.0% | 0.75 | −38.5% | — | $5.0T | — |
| NVDA SemiconductorsNVIDIA Corporation | 2/5 short3/3 long | −4.8% | +6.6% | +7.4% | +14.9% | +18.8% | +425% | +884% | +13,019% | 51.9% | 1.14 | −66.3% | — | $5.2T | — |
| TSM SemiconductorsTaiwan Semiconductor Manufacturing Company Limited | 2/5 short3/3 long | −4.5% | +5.9% | +16.6% | +34.0% | +44.3% | +382% | +293% | +1,505% | 38.5% | 0.91 | −56.6% | — | $2.2T | — |
| GRMN Hardware, Equipment & PartsGarmin Ltd. | 2/5 short3/3 long | +3.6% | +19.1% | +9.4% | +45.2% | +18.5% | +196% | +99.1% | +670% | 31.6% | 0.59 | −54.6% | — | $56B | — |
| LOGI Computer HardwareLogitech International S.A. | 2/5 short3/3 long | +5.6% | +9.1% | +11.0% | +10.7% | +0.8% | +65.4% | +32.1% | +489% | 37.0% | 0.34 | −67.8% | — | $16B | — |
| NFLX EntertainmentNetflix, Inc. | 0/5 short2/3 long | −6.4% | +1.6% | −27.6% | −24.5% | −44.5% | +71.3% | +9.9% | +457% | 43.8% | 0.27 | −75.9% | — | $286B | — |
| TTWO Electronic Gaming & MultimediaTake-Two Interactive Software, Inc. | 0/5 short2/3 long | −1.5% | −13.5% | −4.7% | −17.8% | −21.2% | +47.0% | +19.1% | +360% | 32.9% | 0.27 | −56.1% | — | $39B | — |
| SPOT Internet Content & InformationSpotify Technology S.A. | 0/5 short2/3 long | +1.8% | +6.9% | −2.0% | −8.5% | −22.1% | +251% | +109% | — | 47.8% | 0.55 | −80.5% | — | $108B | — |
| NTES Electronic Gaming & MultimediaNetEase, Inc. | 0/5 short1/3 long | +6.5% | −6.4% | +6.9% | −13.5% | −16.2% | +34.1% | +37.6% | +184% | 41.9% | 0.36 | −57.4% | — | $80B | — |
| CRSR Computer HardwareCorsair Gaming, Inc. | 4/5 short0/3 long | −2.5% | +39.5% | +102% | +119% | +61.1% | +1.5% | −48.2% | — | 62.4% | 0.09 | −91.1% | — | $1.4B | — |
| SONO Consumer ElectronicsSonos, Inc. | 3/5 short0/3 long | +6.2% | +14.3% | +18.8% | −0.7% | +2.5% | +55.2% | −47.1% | — | 48.7% | -0.02 | −82.5% | — | $2.1B | — |
| WMG EntertainmentWarner Music Group Corp. | 3/5 short0/3 long | +13.1% | +12.5% | +4.0% | +4.9% | −3.5% | +6.5% | −27.2% | — | 34.7% | -0.01 | −54.0% | — | $16B | — |
| DIS EntertainmentThe Walt Disney Company | 2/5 short0/3 long | +7.1% | +15.8% | +5.8% | +0.6% | +1.2% | +39.3% | −32.5% | +31.7% | 29.5% | -0.12 | −60.7% | — | $193B | — |
| GPRO Consumer ElectronicsGoPro, Inc. | 1/5 short0/3 long | −15.4% | +61.0% | −14.1% | −24.7% | −48.6% | −57.7% | −88.0% | −92.5% | 81.0% | -0.14 | −96.8% | — | $206M | — |
How did SONY do year by year?
This table shows each investment's total return in every full calendar year since 1997, along with where SONY ranked among its popular alternatives each year. Annual results reveal how consistently each one kept pace with SONY and how far its good and bad years diverged, detail that multiyear averages tend to smooth over.
- Ranked against its popular alternatives each year, SONY finished in the top quarter in three of 29 years and in the bottom quarter in six. In 2025, it ranked 9 of 17.
- SONY finished ahead of the S&P 500 in 17 of its 29 full calendar years.
- Among its popular alternatives, NVDA came out ahead of SONY most often, in 19 of the 26 years both traded.
Newest year first. Green marks a year in which the fund came out ahead of SONY; gray means the two finished within a fraction of a point. The rank row places SONY among the alternatives that traded the full year; dark green is the top quarter and red the bottom quarter.
| Investment | Years ahead of SONY | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 | 2000 | 1999 | 1998 | 1997 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SONY This pageSony Group Corporation | — | +21.7% | +12.4% | +24.9% | −39.3% | +25.6% | +49.7% | +41.7% | +8.1% | +61.1% | +14.8% | +20.7% | +19.0% | +56.6% | −36.7% | −48.8% | +24.1% | +34.2% | −59.3% | +27.3% | +5.6% | +5.5% | +13.0% | −15.6% | −8.0% | −34.9% | −51.1% | +297% | −20.2% | +39.1% |
| Rank among alternatives | Top quarter in 3 of 29 | 9 of 17 | 10 of 17 | 12 of 17 | 9 of 17 | 6 of 17 | 12 of 15 | 9 of 15 | 5 of 13 | 4 of 13 | 9 of 13 | 6 of 13 | 8 of 12 | 6 of 12 | 11 of 12 | 10 of 12 | 3 of 12 | 10 of 12 | 9 of 12 | 5 of 12 | 9 of 12 | 9 of 12 | 7 of 12 | 12 of 12 | 4 of 11 | 10 of 11 | 7 of 9 | 1 of 8 | 7 of 8 | 3 of 5 |
| SPY S&P 500State Street SPDR S&P 500 ETF | 12 of 29 | +17.7% | +24.9% | +26.2% | −18.2% | +28.7% | +18.3% | +31.2% | −4.6% | +21.7% | +12.0% | +1.2% | +13.5% | +32.3% | +16.0% | +1.9% | +15.1% | +26.4% | −36.8% | +5.1% | +15.9% | +4.8% | +10.7% | +28.2% | −21.6% | −11.7% | −9.8% | +20.4% | +28.7% | +33.5% |
| MSFT Microsoft Corporation | 16 of 29 | +15.6% | +12.9% | +58.2% | −28.0% | +52.5% | +42.5% | +57.6% | +20.8% | +40.8% | +15.1% | +22.7% | +27.5% | +44.3% | +5.8% | −4.5% | −6.5% | +60.5% | −44.4% | +20.8% | +15.8% | −1.0% | +9.2% | +6.2% | −22.0% | +52.8% | −62.9% | +68.4% | +115% | +56.5% |
| AMD Advanced Micro Devices, Inc. | 16 of 29 | +77.3% | −18.1% | +128% | −55.0% | +56.9% | +100.0% | +148% | +79.6% | −9.3% | +295% | +7.5% | −31.0% | +61.3% | −55.6% | −34.0% | −15.5% | +348% | −71.2% | −63.1% | −33.5% | +39.0% | +47.8% | +131% | −59.3% | +14.8% | −4.6% | −0.2% | +63.3% | −31.1% |
| AAPL Apple Inc. | 19 of 29 | +9.0% | +30.7% | +49.0% | −26.4% | +34.6% | +82.3% | +89.0% | −5.4% | +48.5% | +12.5% | −3.0% | +40.6% | +8.0% | +32.6% | +25.5% | +53.2% | +147% | −56.9% | +133% | +18.1% | +123% | +201% | +49.1% | −34.6% | +47.2% | −71.1% | +151% | +212% | −37.1% |
| NVDA NVIDIA Corporation | 19 of 26 | +38.9% | +171% | +239% | −50.2% | +125% | +122% | +76.4% | −30.8% | +82.5% | +228% | +67.1% | +27.4% | +33.5% | −11.0% | −10.0% | −17.6% | +131% | −76.3% | +37.9% | +102% | +55.2% | +1.6% | +102% | −82.8% | +308% | +39.6% | — | — | — |
| TSM Taiwan Semiconductor Manufacturing Company Limited | 17 of 28 | +55.7% | +92.0% | +41.8% | −37.0% | +11.7% | +91.6% | +63.3% | −4.3% | +37.9% | +31.2% | +4.9% | +31.1% | +4.5% | +37.7% | +7.3% | +14.9% | +52.9% | −16.1% | −4.3% | +18.9% | +27.1% | −4.2% | +56.7% | −54.8% | +39.5% | −51.0% | +290% | +13.4% | — |
| GRMN Garmin Ltd. | 15 of 25 | −0.1% | +63.3% | +43.1% | −30.2% | +15.9% | +25.9% | +58.1% | +9.8% | +27.6% | +36.5% | −26.1% | +18.3% | +18.6% | +6.7% | +34.7% | +5.1% | +64.1% | −79.3% | +75.6% | +69.5% | +9.9% | +12.7% | +87.6% | +37.4% | +7.8% | — | — | — | — |
| LOGI Logitech International S.A. | 16 of 28 | +23.4% | −12.0% | +55.2% | −22.9% | −14.3% | +109% | +53.5% | −5.7% | +38.1% | +68.8% | +16.6% | +1.7% | +86.1% | +5.2% | −58.1% | +8.4% | +9.8% | −57.5% | +28.1% | +22.3% | +54.1% | +42.8% | +39.3% | −15.4% | +49.0% | +75.8% | +143% | −24.5% | — |
| NFLX Netflix, Inc. | 12 of 23 | +5.2% | +83.0% | +65.1% | −51.0% | +11.4% | +67.1% | +20.9% | +39.4% | +55.1% | +8.2% | +134% | −7.2% | +298% | +33.4% | −60.6% | +219% | +84.3% | +12.3% | +2.9% | −4.4% | +119% | −54.9% | +397% | — | — | — | — | — | — |
| TTWO Take-Two Interactive Software, Inc. | 16 of 28 | +39.1% | +14.4% | +54.6% | −41.4% | −14.5% | +69.7% | +18.9% | −6.2% | +123% | +41.5% | +24.3% | +61.4% | +57.8% | −18.7% | +10.4% | +22.1% | +32.9% | −59.0% | +3.9% | +0.3% | −23.7% | +20.3% | +23.1% | +45.3% | +40.6% | −11.1% | +56.9% | +60.8% | — |
| SPOT Spotify Technology S.A. | 4 of 7 | +29.8% | +138% | +138% | −66.3% | −25.6% | +110% | +31.8% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| NTES NetEase, Inc. | 16 of 25 | +58.3% | −1.7% | +30.6% | −27.4% | +7.1% | +57.9% | +34.7% | −31.3% | +62.2% | +20.7% | +85.3% | +30.3% | +89.0% | −5.1% | +23.9% | −3.8% | +70.0% | +16.8% | +1.4% | +32.9% | +5.9% | +43.7% | +223% | +1,689% | −79.1% | — | — | — | — |
| CRSR Corsair Gaming, Inc. | 1 of 5 | −10.1% | −53.1% | +3.9% | −35.4% | −42.0% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| SONO Sonos, Inc. | 2 of 7 | +16.8% | −12.3% | +1.4% | −43.3% | +27.4% | +49.7% | +59.1% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| WMG Warner Music Group Corp. | 1 of 5 | +1.4% | −11.5% | +4.4% | −17.2% | +15.3% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
| DIS The Walt Disney Company | 13 of 29 | +3.3% | +24.4% | +4.3% | −43.9% | −14.5% | +25.3% | +33.5% | +3.6% | +4.8% | +0.7% | +12.9% | +24.9% | +55.3% | +34.8% | +1.6% | +17.6% | +43.8% | −28.7% | −4.6% | +44.3% | −12.9% | +20.2% | +44.5% | −20.3% | −27.7% | −0.4% | −1.5% | −8.5% | +42.8% |
| GPRO GoPro, Inc. | 2 of 11 | +29.4% | −68.6% | −30.3% | −51.7% | +24.5% | +90.8% | +2.4% | −44.0% | −13.1% | −51.6% | −71.5% | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
Risk and diversification
How SONY has fallen, how it held up in crashes beside the S&P 500 and its popular alternatives, and what moves independently of it.
What were SONY's worst declines?
A drawdown is the decline from a peak to the lowest point before a new high. This section presents SONY's five deepest drawdowns since it began trading in 1986, alongside the S&P 500's return over the same dates, and how long each took to recover. Together, these figures show how much an investor could have lost and how long it took to get back to even.
- In all three of SONY's worst declines, the S&P 500 held up better over the same dates.
- Not every decline was the market's doing: SONY fell 93.2% from February 2000 to December 2012, while the S&P 500 rose 29.3%.
- The slowest recovery came after SONY fell 93.2% from February 2000 to December 2012; it did not regain that peak until May 2025, 12 years later.
Green means SONY fell less than the S&P 500 over the same dates. Based on daily closing prices with dividends reinvested.
| During | SONY fell | S&P 500, same dates | Peak | Low | Time to the low | Back at the peak | Time to recover |
|---|---|---|---|---|---|---|---|
| Dot-com bust | −93.2% | +29.3% | Feb 2000 | Dec 2012 | 12.8 years | May 2025 | 12.4 years |
| No named crash | −50.9% | — | Oct 1989 | Mar 1992 | 2.4 years | Jan 1994 | 22 months |
| No named crash | −40.7% | +5.7% | Aug 1997 | Oct 1998 | 14 months | Apr 1999 | 6 months |
| No named crash | −36.2% | +8.3% | Nov 2025 | Jun 2026 | 7 months | Not yet | — |
| No named crash | −34.7% | — | Oct 1987 | Oct 1987 | Under a month | Dec 1987 | 2 months |
How did SONY do in stock market crashes?
This section measures how far SONY, the S&P 500 and each alternative fell from peak to trough during every major market crash since 2000. A smaller decline means an investment held up better, and comparing results across crashes shows whether that resilience was consistent or a one-off.
- SONY fell further than the S&P 500 in seven of the ten crashes it has traded through. The clearest case was the dot-com bust, when SONY fell 76.2% and the S&P 500 fell 47.5%.
- Among its popular alternatives, NTES held up best, falling less than SONY in eight of the nine crashes they both traded through.
Newest crash first. Each figure is the fund's deepest fall within the crash window; green means a smaller fall than SONY.
| Investment | Held up better | 2023 regional bank crisisMar 2023 | 2022 bear marketJan 2022 | Covid crashFeb 2020 | Late-2018 sell-offSep 2018 | February 2018 volatility shockFeb 2018 | 2015 China and oil sell-offAug 2015 | 2011 euro debt crisisJul 2011 | 2010 flash crashMay 2010 | 2008 financial crisisOct 2007 | Dot-com bustMar 2000 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| SONY This pageSony Group Corporation | — | −3.8% | −50.6% | −22.9% | −24.3% | −9.7% | −30.2% | −32.0% | −1.0% | −72.3% | −76.2% |
| SPY S&P 500State Street SPDR S&P 500 ETF | 7 of 10 | −3.4% | −24.5% | −33.7% | −19.3% | −6.5% | −12.8% | −17.9% | −1.5% | −55.2% | −47.5% |
| MSFT Microsoft Corporation | 8 of 10 | −2.0% | −31.0% | −27.7% | −18.2% | −7.4% | −14.4% | −14.1% | −2.6% | −57.9% | −62.9% |
| AMD Advanced Micro Devices, Inc. | 1 of 10 | −3.9% | −60.1% | −34.3% | −48.9% | −9.9% | −40.0% | −41.5% | 0.0% | −87.6% | −93.3% |
| AAPL Apple Inc. | 6 of 10 | −2.9% | −27.4% | −30.7% | −36.5% | −4.8% | −23.4% | −12.5% | −4.3% | −60.9% | −81.2% |
| NVDA NVIDIA Corporation | 3 of 10 | −5.0% | −60.7% | −37.5% | −55.9% | −8.5% | −25.3% | −23.8% | −1.7% | −85.1% | −89.7% |
| TSM Taiwan Semiconductor Manufacturing Company Limited | 5 of 10 | −3.9% | −54.3% | −23.3% | −21.4% | −9.3% | −13.2% | −15.7% | 0.0% | −48.0% | −82.4% |
| GRMN Garmin Ltd. | 7 of 9 | −3.2% | −40.0% | −38.1% | −12.9% | −3.1% | −20.3% | −9.3% | 0.0% | −87.7% | — |
| LOGI Logitech International S.A. | 6 of 10 | −0.8% | −48.3% | −21.3% | −35.9% | −8.3% | −14.3% | −33.7% | −3.0% | −79.4% | −59.0% |
| NFLX Netflix, Inc. | 2 of 9 | −6.1% | −71.9% | −22.6% | −38.7% | −6.7% | −36.8% | −59.7% | −6.5% | −55.9% | — |
| TTWO Take-Two Interactive Software, Inc. | 6 of 10 | −4.9% | −43.0% | −16.1% | −28.4% | −14.9% | −12.5% | −23.4% | 0.0% | −79.7% | −70.8% |
| SPOT Spotify Technology S.A. | 1 of 4 | −4.2% | −65.7% | −20.6% | −42.1% | — | — | — | — | — | — |
| NTES NetEase, Inc. | 8 of 9 | −2.0% | −33.4% | −24.0% | −17.5% | −8.8% | −28.2% | −29.3% | 0.0% | −41.8% | — |
| CRSR Corsair Gaming, Inc. | 0 of 2 | −5.4% | −52.3% | — | — | — | — | — | — | — | — |
| SONO Sonos, Inc. | 1 of 4 | −3.2% | −55.1% | −50.7% | −40.3% | — | — | — | — | — | — |
| WMG Warner Music Group Corp. | 1 of 2 | −4.8% | −49.0% | — | — | — | — | — | — | — | — |
| DIS The Walt Disney Company | 7 of 10 | −6.8% | −41.8% | −39.3% | −14.9% | −6.8% | −25.5% | −28.7% | −1.8% | −54.9% | −67.6% |
| GPRO GoPro, Inc. | 1 of 6 | −3.9% | −54.8% | −50.4% | −44.9% | −3.0% | −84.9% | — | — | — | — |
How closely does SONY move with the S&P 500?
Upside capture measures how much of the S&P 500's gains an investment kept in the months the market rose, and downside capture how much of its losses it took in the months the market fell. An investment that captures more of the gains than the losses has compounded ahead of the market over time. This section compares SONY with its popular alternatives on both measures, and on beta (how strongly each has moved with the market), over the past 10 years.
- Ten of the 12 popular alternatives had a higher capture ratio (upside capture divided by downside capture) than SONY's 0.97, led by TSM, NVDA and AAPL.
- TSM took just 75% of the S&P 500's losses, against 99% for SONY, while still keeping 138% of its gains.
- Over the past 10 years, SONY captured 96% of the S&P 500's gains in rising months and 99% of its losses in falling months, with a beta of 0.86. Its share of the market's losses was slightly larger than its share of the gains.
Monthly total returns over the past 10 years, measured against SPY. 100% capture or a beta of 1.00 means moving in line with the S&P 500. Green marks a better figure than SONY's: more upside, less downside or a higher capture ratio. Sorted by capture ratio.
| Investment | Upside capture | Downside capture | Capture ratio | Beta |
|---|---|---|---|---|
| SONY This pageSony Group Corporation | 96% | 99% | 0.97 | 0.86 |
| TSM Taiwan Semiconductor Manufacturing Company Limited | 138% | 75% | 1.84 | 1.15 |
| NVDA NVIDIA Corporation | 248% | 140% | 1.77 | 1.83 |
| AAPL Apple Inc. | 137% | 94% | 1.46 | 1.15 |
| AMD Advanced Micro Devices, Inc. | 254% | 179% | 1.42 | 2.25 |
| MSFT Microsoft Corporation | 127% | 91% | 1.39 | 0.96 |
| GRMN Garmin Ltd. | 111% | 80% | 1.39 | 0.93 |
| NTES NetEase, Inc. | 64% | 52% | 1.24 | 0.58 |
| TTWO Take-Two Interactive Software, Inc. | 91% | 75% | 1.21 | 0.78 |
| NFLX Netflix, Inc. | 122% | 105% | 1.16 | 1.18 |
| LOGI Logitech International S.A. | 112% | 106% | 1.05 | 1.01 |
| DIS The Walt Disney Company | 90% | 162% | 0.56 | 1.32 |
| GPRO GoPro, Inc. | 42% | 248% | 0.17 | 1.86 |
What diversifies SONY?
Correlation measures how closely two investments move together, on a scale from 1 (in lockstep) through 0 (unrelated) to -1 (in opposite directions). This section lists large ETFs and stocks whose returns have had a low correlation with SONY's. Because such investments tend not to fall at the same time, pairing SONY with them can reduce a portfolio's overall swings.
- Moving a fifth of the money in SONY into DXJ would have cut the portfolio's volatility by 18% over the past 5 years and raised its annual return (+1.8% for SONY alone, +7.2% for the mix).
- MCK made money in seven of the nine calendar years in which SONY lost money.
- Among large ETFs, LVHI, DXJ and FJAN have moved largely independently of SONY over the past 5 years, with correlations of 0.49 or lower, and each still earned a positive 5-year return.
Only ETFs with at least $1.0B in assets and stocks worth at least $10B, with a correlation below 0.5 over the past 5 years and a positive return, are included, ranked by Sharpe ratio; funds that hold the same thing are shown once. The year columns are the years in which SONY lost money. The last two columns show a portfolio that is 80% SONY and 20% the other investment, rebalanced monthly.
ETFs
| Investment | Correlation | 5Y return | Sharpe | 2022 | 2012 | 2011 | 2008 | 2003 | 2002 | 2001 | 2000 | 1998 | 80/20 mix volatility | 80/20 mix annual return |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SONY Sony Group Corporation (this page) | 1.00 | +15.4% | 0.24 | −39.3% | −36.7% | −48.8% | −59.3% | −15.6% | −8.0% | −34.9% | −51.1% | −20.2% | 30.3% | +1.8% |
| LVHI InternationalFranklin International Low Volatility High Dividend Index ETF | 0.49 | +119% | 1.48 | +3.8% | — | — | — | — | — | — | — | — | 25.2% | +5.3% |
| DXJ InternationalWisdomTree Japan Hedged Equity Fund | 0.22 | +225% | 1.34 | +6.0% | +19.6% | −16.1% | −20.8% | — | — | — | — | — | 24.9% | +7.2% |
| FJAN Multi-AssetFT Vest U.S. Equity Buffer ETF - January | 0.45 | +69.0% | 1.05 | −4.0% | — | — | — | — | — | — | — | — | 25.2% | +4.3% |
| EMLP Broad MarketFirst Trust North American Energy Infrastructure Fund | 0.37 | +101% | 1.04 | +10.4% | — | — | — | — | — | — | — | — | 25.5% | +5.1% |
| HDV Dividend & IncomeiShares Core High Dividend ETF | 0.43 | +83.3% | 1.00 | +7.1% | +9.6% | — | — | — | — | — | — | — | 25.6% | +4.4% |
| EWP Broad MarketiShares MSCI Spain ETF | 0.45 | +140% | 0.97 | −5.2% | +5.4% | −9.8% | −36.8% | +57.4% | −13.6% | −9.2% | −11.8% | +50.5% | 26.2% | +6.0% |
| SMH TechnologyVanEck Semiconductor ETF | 0.31 | +323% | 0.97 | −33.5% | +8.6% | +6.8% | −44.7% | +87.3% | −47.0% | −14.6% | — | — | 27.2% | +9.4% |
| GLD CommoditiesSPDR Gold Shares | 0.28 | +126% | 0.96 | −0.8% | +6.6% | +9.6% | +4.9% | — | — | — | — | — | 25.5% | +5.7% |
Stocks
| Investment | Correlation | 5Y return | Sharpe | 2022 | 2012 | 2011 | 2008 | 2003 | 2002 | 2001 | 2000 | 1998 | 80/20 mix volatility | 80/20 mix annual return |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SONY Sony Group Corporation (this page) | 1.00 | +15.4% | 0.24 | −39.3% | −36.7% | −48.8% | −59.3% | −15.6% | −8.0% | −34.9% | −51.1% | −20.2% | 30.3% | +1.8% |
| CAH Medical - DistributionCardinal Health, Inc. | 0.14 | +479% | 1.55 | +54.1% | +3.8% | +8.1% | −39.6% | +3.5% | −8.3% | −2.5% | +108% | +51.7% | 25.6% | +9.4% |
| CLS Hardware, Equipment & PartsCelestica Inc. | 0.06 | +3,143% | 1.47 | +1.3% | +11.2% | −24.4% | −20.5% | +6.9% | −65.1% | −25.6% | −2.3% | — | 27.6% | +21.5% |
| FIX Engineering & ConstructionComfort Systems USA, Inc. | -0.03 | +1,636% | 1.46 | +17.0% | +15.7% | −17.0% | −15.2% | +63.6% | −9.4% | +73.7% | −71.1% | −9.5% | 25.6% | +18.0% |
| MCK Medical - DistributionMcKesson Corporation | 0.29 | +413% | 1.44 | +51.8% | +25.6% | +11.8% | −40.4% | +19.9% | −27.2% | +4.9% | +61.2% | +46.9% | 26.2% | +8.6% |
| MPC Oil & Gas Refining & MarketingMarathon Petroleum Corporation | 0.25 | +690% | 1.41 | +86.6% | +94.3% | — | — | — | — | — | — | — | 26.7% | +11.2% |
Common questions
What was SONY's worst drawdown?
SONY's deepest decline since it began trading in 1986 was 93.2%, from February 2000 to December 2012. It took about 12 years from the low to climb back to its old high.
What were SONY's best and worst years?
Over 29 full calendar years, SONY's best year was 1999, when it returned 297%. Its worst was 2008, with a return of -59.3%.
Is there a better investment than SONY?
Among SONY's popular alternatives, AAPL earned more for the risk it took than SONY over the past 5 years, and its worst fall in 10 years was 38.5%, against 50.6% for SONY. Looking beyond its popular alternatives, MSGS (entertainment) and FWONK (entertainment) earned more than SONY with less volatility over the past 5 years. MSGS returned 18.4% a year at 25.6% volatility, against 2.9% a year at 29.2%.
Is SONY more volatile than the S&P 500?
Yes. SONY's volatility over the past 5 years was 29.2%, 1.7 times the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, SONY's return lands within 29.2% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump.
What is SONY's Sharpe ratio?
SONY's Sharpe ratio over the past 5 years was 0.24, against 0.79 for the S&P 500, so SONY earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings.
How correlated is SONY with the S&P 500?
Over the past 5 years, SONY's monthly returns had a correlation of 0.51 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They often move together: some diversification next to an index fund, but not a cushion. In the table, the correlation column measures each option against SONY instead: the lower it is, the more that option would diversify a SONY holding.
What are the best alternatives to SONY?
Of the 16 popular alternatives we compared, three outperformed SONY in at least 3 of 5 short-term and 2 of 3 long-term timeframes, with dividends reinvested: MSFT, AMD and AAPL.
Did SONY outperform the S&P 500?
SONY finished ahead of the S&P 500 (SPY) in 17 of 29 full calendar years. In 2025, it returned +21.7%, against +17.7% for the index.
How did SONY do in stock market crashes?
SONY fell less than the S&P 500 (SPY) in one of the ten major crashes it has traded through, and further in seven. The clearest case was the dot-com bust, when SONY fell 76.2% and the S&P 500 fell 47.5%.
What diversifies SONY?
These had a low correlation with SONY over the past 5 years and still earned a positive 5-year return: among large ETFs, LVHI (correlation 0.49), DXJ (correlation 0.22) and FJAN (correlation 0.45); among large stocks, CAH (correlation 0.14), CLS (correlation 0.06) and FIX (correlation -0.03). A correlation near zero means the two have moved largely independently.
How we measure
- Short-term periods are 1M, 3M, 6M, YTD, 1Y; long-term periods are 3Y, 5Y, 10Y. An investment outperformed in a period when its total return, with dividends reinvested, was higher than SONY's. Returns within 0.5 points or 3% of SONY's, whichever is larger, count as a tie.
- "Qualified" means outperforming in at least 3 of 5 short-term periods and 2 of 3 long-term periods. "All-weather" means outperforming in every long-term period and all but one short-term period.
- Popular alternatives are the funds and stocks most often compared with this one. We include only those that trade today, are not leveraged or inverse, and hold at least $200 million.
- Volatility is the annualized standard deviation of daily returns over 5 years, a measure of how much the price typically swings in a year. The Sharpe ratio is the return above cash for each unit of that volatility.
- A decline, or drawdown, runs from a peak to the lowest close before the next high. The worst decline ever uses all the price history we have; comparisons between funds use the past 10 years so that younger funds are judged on the same stretch.
- Sector overlap is the share of assets two funds hold in the same sectors. Correlation and the mixed-portfolio figures use monthly returns.
- Upside and downside capture follow Morningstar's definition: the compound monthly return in the months the S&P 500 rose (or fell), divided by the S&P 500's compound return in those months. Beta measures how strongly monthly returns have moved with the S&P 500. All three use the same window for every investment.
- Figures are computed from daily adjusted prices and update after each trading day. Past performance does not predict future results.
More research
Popular alternatives to SONY
MSFTMicrosoft
AMDAdvanced Micro Devices
AAPLApple
NVDANVIDIA
TSMTaiwan Semiconductor Manufacturing
GRMNGarmin
NFLXNetflix
TTWOTake-Two Interactive Software
SPOTSpotify Technology
NTESNetEase
DISWalt Disney