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Relative Intelligence · Food & Beverages

How Keurig Dr Pepper (KDP) compares with the whole market and its popular alternatives

Built by QuantCommons' quantitative engine, this page is about relative opportunity, not data on KDP alone. It places KDP (Keurig Dr Pepper Inc.) against 17 popular alternatives, its neighboring categories and the entire market of over 10,000 U.S.-listed stocks and ETFs, and surfaces what has done better on consistent outperformance, return for the risk taken, behavior in real market crashes and diversification. The result is a clearer view of where KDP stands in the market, and of the alternatives worth a closer look.

Period covered: KDP's full trading record, from April 2008 through September 2026. The crash tests reach back to 2000 using older funds and the S&P 500. All returns include reinvested dividends. Data as of October 20, 2026.

Data as of October 20, 2026. Full tables and charts read best on a larger screen.

Rank the market against KDP →Chart KDP vs. 17 alternatives →
On this page12 sections

Key findings

How much would $10,000 in KDP have grown?

This chart tracks a hypothetical $10,000 investment in KDP over the past 18 years, with dividends reinvested, alongside the same amount in the S&P 500, investments that ended ahead of KDP over the same span and KDP's popular alternatives, among those that traded for the entire period. A second view covers the past 5 years, the period the better options further down the page are judged on. It shows not only where each investment ended up but also how smooth or uneven the path was.

Note: KDP began trading on April 28, 2008, so the chart cannot reach back to the dot-com bust. It covers the most recent 18 years of KDP's record, starting at the end of September 2008.

Choose a period

From the end of September 2008 to the end of September 2026. The scale is logarithmic, so equal steps up the chart are equal percentage gains. Hover over a fund in the key to pick out its line. 60 of the 1,883 stocks and funds worth at least $500 million that traded the whole period ended ahead of KDP; the chart shows 5, closest alternatives first. The other 3 lines are popular alternatives, shown for context.

$10,000$100,000$1M2008201120142017202020232026$10,000$100,000$1M2008201320182023
  • NVDA$9M+93,544% total · +46.2% a year
  • AAPL$979,453+9,695% total · +29.0% a year
  • AMZN$684,445+6,744% total · +26.5% a year
  • CELH$683,736+6,737% total · +26.5% a year
  • COKE$547,067+5,371% total · +24.9% a year
  • KDP$378,655+3,687% total · +22.4% a year
  • COST$201,902+1,919% total · +18.2% a year
  • CCEP$190,829+1,808% total · +17.8% a year
  • SPY (S&P 500)$91,104+811% total · +13.1% a year
  • KOF$36,849+268% total · +7.5% a year
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From the end of September 2021 to the end of September 2026. Hover over a fund in the key to pick out its line. 2,492 of the 3,628 stocks and funds worth at least $500 million that traded the whole period ended ahead of KDP; the chart shows 5, closest alternatives first. The other 3 lines are popular alternatives, shown for context.

$0$10,000$20,000$30,000$40,000$50,000$60,000202120222023202420252026$0$20,000$40,000$60,000202120222023202420252026
  • COKE$50,300+403% total · +38.1% a year
  • KOF$23,968+140% total · +19.1% a year
  • WMT$23,813+138% total · +18.9% a year
  • CCEP$21,567+116% total · +16.6% a year
  • COST$21,378+114% total · +16.4% a year
  • SPY (S&P 500)$19,000+90.0% total · +13.7% a year
  • KO$18,994+89.9% total · +13.7% a year
  • MNST$18,739+87.4% total · +13.4% a year
  • FMX$16,809+68.1% total · +10.9% a year
  • KDP$10,143+1.4% total · +0.3% a year
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KDP at a glance

This section summarizes the key facts about the stock, its returns over periods from one to ten years and the risk it has carried, with dividends reinvested throughout. These figures serve as the baseline for every comparison that follows.

Note: KDP began trading on April 28, 2008, so every figure here, including its worst decline, covers only the time since then. None of them reflect the dot-com bust.

The company

Market value
$47B
Industry
Beverages - Non-Alcoholic
Price history from
April 2008

Returns

Past 1 year
+28.7%total return
Past 3 years
+31.9%+9.7% a year
Past 5 years
+13.4%+2.5% a year
Past 10 years
+281%+14.3% a year
Best calendar year
+80.1%2009
Worst calendar year
−10.1%2025
Losing years
4 of 17full calendar years

Risk

Volatility
22.1%typical yearly swing, 5 years
Sharpe ratio
0.23return per unit of risk, 5 years
Worst decline ever
−57.3%Apr 2008 to Mar 2009
From its all-time high
−2.8%below the peak

KDP against the whole market

Where KDP ranks among every stock and fund, and what across the market has done better.

How does KDP rank among all stocks?

This section ranks KDP on return, volatility, risk-adjusted return and worst decline against every stock worth at least $300 million with enough history. Where the comparisons with its popular alternatives show how KDP stacks up against its peers, these rankings show where it stands in the market as a whole.

Ranked against U.S.-listed stocks worth at least $300M that have enough history for each measure, so the count changes from row to row; smaller stocks are left out. Lower volatility and smaller declines rank higher.

MeasureKDPRankStanding
1-year return+28.7%1,005 of 3,287top 31%
3-year return+31.9%1,822 of 3,017bottom 41%
5-year return+13.4%1,551 of 2,893bottom 47%
10-year return+281%638 of 2,202top 29%
Volatility, 5 years22.1%152 of 2,893top 5%
Sharpe ratio, 5 years0.231,778 of 2,893bottom 40%
Worst decline, past 10 years−36.9%84 of 2,187top 4%

What has beaten KDP on both return and risk?

Each dot is an investment, placed by how much it earned a year over the past 5 years (higher is better) and how much its price swung, its volatility (further left is calmer). KDP sits where the dashed lines cross. Anything in the green box above and to the left earned more than KDP with smaller swings, a better trade-off over this period on both counts. Past results are no promise, but a name in the box is worth a closer look.

Annual return is the annualized total return with dividends reinvested, and volatility the annualized swing in daily prices, both over 5 years. Labeled dots are the strongest picks from the table below and the names called out above, colored by how close they sit to KDP; faint dots are 92 more of the 621 in the green region (the strongest, one per fund family). 3,633 stocks and funds worth at least $500 million were screened. Hover over a dot for its figures.

−5.0%0.0%5.0%10.0%15.0%20.0%25.0%30.0%0.0%5.0%10.0%15.0%20.0%25.0%30.0%Volatility over 5 years (annualized)Annual return over 5 yearsMore return, less volatility than KDPBALT: +6.3% a year, volatility 3.3%NVS: +17.1% a year, volatility 20.7%FLRT: +6.0% a year, volatility 2.3%TAK: +11.9% a year, volatility 19.4%GLD: +17.7% a year, volatility 18.9%PG: +5.1% a year, volatility 18.3%VIG: +10.4% a year, volatility 14.1%FLOT: +4.5% a year, volatility 1.8%EP-PC: +5.2% a year, volatility 8.9%DFAC: +11.4% a year, volatility 17.0%PJUL: +10.5% a year, volatility 8.6%WM: +9.3% a year, volatility 19.2%FJAN: +11.1% a year, volatility 10.5%NEAR: +3.9% a year, volatility 1.4%CL: +7.2% a year, volatility 19.2%JEPI: +7.5% a year, volatility 11.0%VNLA: +4.0% a year, volatility 1.1%FLTR: +4.8% a year, volatility 2.1%ED: +12.0% a year, volatility 18.8%XLV: +8.4% a year, volatility 15.3%PDBC: +11.7% a year, volatility 19.3%FLRN: +4.5% a year, volatility 1.7%CHT: +7.7% a year, volatility 13.3%SPMO: +18.7% a year, volatility 20.8%DFIV: +14.8% a year, volatility 16.4%AVLV: +14.0% a year, volatility 16.9%FLDR: +3.9% a year, volatility 1.2%HYGH: +6.6% a year, volatility 7.1%WCN: +6.1% a year, volatility 20.0%OEF: +14.3% a year, volatility 17.8%NI: +15.1% a year, volatility 20.3%TBUX: +4.1% a year, volatility 1.1%DFAS: +7.1% a year, volatility 20.5%SPHQ: +12.0% a year, volatility 16.7%AEE: +7.9% a year, volatility 19.4%RAVI: +3.8% a year, volatility 1.4%USHY: +3.6% a year, volatility 7.4%DFAI: +9.7% a year, volatility 16.0%BUFR: +9.9% a year, volatility 10.5%RY: +17.3% a year, volatility 18.2%USTB: +3.6% a year, volatility 2.0%BKLN: +5.4% a year, volatility 4.5%IOO: +15.7% a year, volatility 17.2%CMS: +5.6% a year, volatility 19.0%DIVO: +11.1% a year, volatility 11.9%SRLN: +4.7% a year, volatility 3.9%XLP: +7.2% a year, volatility 13.8%FTSL: +5.0% a year, volatility 3.4%JAVA: +11.5% a year, volatility 14.5%FLUD: +3.9% a year, volatility 1.4%QYLD: +8.4% a year, volatility 15.0%DBMF: +9.8% a year, volatility 12.4%CRAK: +19.8% a year, volatility 20.9%VIGI: +4.9% a year, volatility 14.5%TSPA: +13.1% a year, volatility 17.1%EFAV: +7.6% a year, volatility 11.9%MPLX: +23.5% a year, volatility 18.8%IDMO: +13.3% a year, volatility 18.2%FTLS: +10.2% a year, volatility 10.4%PTLC: +9.5% a year, volatility 11.8%SPUS: +15.0% a year, volatility 19.5%DIVI: +13.4% a year, volatility 15.5%AOR: +6.4% a year, volatility 10.7%ACWV: +6.3% a year, volatility 10.3%ACIO: +9.3% a year, volatility 11.1%SCHY: +9.5% a year, volatility 13.3%FHLC: +7.3% a year, volatility 15.4%EWL: +7.2% a year, volatility 16.3%IHDG: +7.6% a year, volatility 14.9%INFL: +11.8% a year, volatility 17.8%TDVG: +9.6% a year, volatility 13.8%DBJP: +20.9% a year, volatility 19.2%PPH: +11.6% a year, volatility 15.8%PTNQ: +9.7% a year, volatility 14.1%FTQI: +11.5% a year, volatility 14.8%AVES: +8.0% a year, volatility 17.4%FLSP: +8.4% a year, volatility 13.4%NTSX: +8.2% a year, volatility 17.2%SMIG: +6.5% a year, volatility 16.0%SIXH: +10.2% a year, volatility 10.2%QAI: +4.1% a year, volatility 6.8%CMDY: +9.5% a year, volatility 15.7%YLD: +4.2% a year, volatility 6.4%CDC: +6.0% a year, volatility 12.5%LGH: +9.4% a year, volatility 16.7%KMLM: +5.8% a year, volatility 14.6%HNDL: +3.9% a year, volatility 11.6%TD: +15.8% a year, volatility 20.0%IDUB: +5.9% a year, volatility 14.9%LIN: +11.5% a year, volatility 20.9%CB: +15.7% a year, volatility 20.4%VO: +6.8% a year, volatility 17.6%KDP: +2.5% a year, volatility 22.1%SPY (S&P 500): +12.7% a year, volatility 17.1%WMT: +20.8% a year, volatility 22.6%COST: +17.4% a year, volatility 22.9%KO: +14.7% a year, volatility 16.8%KOF: +22.3% a year, volatility 24.7%MNST: +17.2% a year, volatility 24.9%MDLZ: +4.0% a year, volatility 20.2%SGOV: +3.8% a year, volatility 0.3%JAAA: +5.1% a year, volatility 1.7%RSPH: +6.1% a year, volatility 16.8%BRK-B: +13.4% a year, volatility 17.1%JNJ: +12.7% a year, volatility 17.9%VRIG: +4.7% a year, volatility 1.3%ADP: +9.0% a year, volatility 22.9%VTIP: +2.7% a year, volatility 2.9%DXJ: +26.6% a year, volatility 19.1%LVHI: +17.0% a year, volatility 11.1%KDPSPY (S&P 500)WMTCOSTKOKOFMNSTMDLZSGOVJAAARSPHBRK-BADPVTIPDXJLVHI−10.0%0.0%10.0%20.0%30.0%0.0%5.0%10.0%15.0%20.0%25.0%30.0%Volatility over 5 years (annualized)Annual return over 5 yearsMore return, less volatility than KDPBALT: +6.3% a year, volatility 3.3%NVS: +17.1% a year, volatility 20.7%FLRT: +6.0% a year, volatility 2.3%TAK: +11.9% a year, volatility 19.4%GLD: +17.7% a year, volatility 18.9%PG: +5.1% a year, volatility 18.3%VIG: +10.4% a year, volatility 14.1%FLOT: +4.5% a year, volatility 1.8%EP-PC: +5.2% a year, volatility 8.9%DFAC: +11.4% a year, volatility 17.0%PJUL: +10.5% a year, volatility 8.6%WM: +9.3% a year, volatility 19.2%FJAN: +11.1% a year, volatility 10.5%NEAR: +3.9% a year, volatility 1.4%CL: +7.2% a year, volatility 19.2%JEPI: +7.5% a year, volatility 11.0%VNLA: +4.0% a year, volatility 1.1%FLTR: +4.8% a year, volatility 2.1%ED: +12.0% a year, volatility 18.8%XLV: +8.4% a year, volatility 15.3%PDBC: +11.7% a year, volatility 19.3%FLRN: +4.5% a year, volatility 1.7%CHT: +7.7% a year, volatility 13.3%SPMO: +18.7% a year, volatility 20.8%DFIV: +14.8% a year, volatility 16.4%AVLV: +14.0% a year, volatility 16.9%FLDR: +3.9% a year, volatility 1.2%HYGH: +6.6% a year, volatility 7.1%WCN: +6.1% a year, volatility 20.0%OEF: +14.3% a year, volatility 17.8%NI: +15.1% a year, volatility 20.3%TBUX: +4.1% a year, volatility 1.1%DFAS: +7.1% a year, volatility 20.5%SPHQ: +12.0% a year, volatility 16.7%AEE: +7.9% a year, volatility 19.4%RAVI: +3.8% a year, volatility 1.4%USHY: +3.6% a year, volatility 7.4%DFAI: +9.7% a year, volatility 16.0%BUFR: +9.9% a year, volatility 10.5%RY: +17.3% a year, volatility 18.2%USTB: +3.6% a year, volatility 2.0%BKLN: +5.4% a year, volatility 4.5%IOO: +15.7% a year, volatility 17.2%CMS: +5.6% a year, volatility 19.0%DIVO: +11.1% a year, volatility 11.9%SRLN: +4.7% a year, volatility 3.9%XLP: +7.2% a year, volatility 13.8%FTSL: +5.0% a year, volatility 3.4%JAVA: +11.5% a year, volatility 14.5%FLUD: +3.9% a year, volatility 1.4%QYLD: +8.4% a year, volatility 15.0%DBMF: +9.8% a year, volatility 12.4%CRAK: +19.8% a year, volatility 20.9%VIGI: +4.9% a year, volatility 14.5%TSPA: +13.1% a year, volatility 17.1%EFAV: +7.6% a year, volatility 11.9%MPLX: +23.5% a year, volatility 18.8%IDMO: +13.3% a year, volatility 18.2%FTLS: +10.2% a year, volatility 10.4%PTLC: +9.5% a year, volatility 11.8%SPUS: +15.0% a year, volatility 19.5%DIVI: +13.4% a year, volatility 15.5%AOR: +6.4% a year, volatility 10.7%ACWV: +6.3% a year, volatility 10.3%ACIO: +9.3% a year, volatility 11.1%SCHY: +9.5% a year, volatility 13.3%FHLC: +7.3% a year, volatility 15.4%EWL: +7.2% a year, volatility 16.3%IHDG: +7.6% a year, volatility 14.9%INFL: +11.8% a year, volatility 17.8%TDVG: +9.6% a year, volatility 13.8%DBJP: +20.9% a year, volatility 19.2%PPH: +11.6% a year, volatility 15.8%PTNQ: +9.7% a year, volatility 14.1%FTQI: +11.5% a year, volatility 14.8%AVES: +8.0% a year, volatility 17.4%FLSP: +8.4% a year, volatility 13.4%NTSX: +8.2% a year, volatility 17.2%SMIG: +6.5% a year, volatility 16.0%SIXH: +10.2% a year, volatility 10.2%QAI: +4.1% a year, volatility 6.8%CMDY: +9.5% a year, volatility 15.7%YLD: +4.2% a year, volatility 6.4%CDC: +6.0% a year, volatility 12.5%LGH: +9.4% a year, volatility 16.7%KMLM: +5.8% a year, volatility 14.6%HNDL: +3.9% a year, volatility 11.6%TD: +15.8% a year, volatility 20.0%IDUB: +5.9% a year, volatility 14.9%LIN: +11.5% a year, volatility 20.9%CB: +15.7% a year, volatility 20.4%VO: +6.8% a year, volatility 17.6%KDP: +2.5% a year, volatility 22.1%SPY (S&P 500): +12.7% a year, volatility 17.1%WMT: +20.8% a year, volatility 22.6%COST: +17.4% a year, volatility 22.9%KO: +14.7% a year, volatility 16.8%KOF: +22.3% a year, volatility 24.7%MNST: +17.2% a year, volatility 24.9%MDLZ: +4.0% a year, volatility 20.2%SGOV: +3.8% a year, volatility 0.3%JAAA: +5.1% a year, volatility 1.7%RSPH: +6.1% a year, volatility 16.8%BRK-B: +13.4% a year, volatility 17.1%JNJ: +12.7% a year, volatility 17.9%VRIG: +4.7% a year, volatility 1.3%ADP: +9.0% a year, volatility 22.9%VTIP: +2.7% a year, volatility 2.9%DXJ: +26.6% a year, volatility 19.1%LVHI: +17.0% a year, volatility 11.1%KDPSPY (S&P 500)WMTCOSTKOKOFMDLZSGOVJAAARSPHBRK-BADPDXJLVHI
  • Popular alternatives
  • Same and neighboring categories, and shared themes
  • The whole market
  • Others in the green region
  • 1 with more than 1.6× KDP's volatility is in the table only

Is there a better investment than KDP?

Investments that beat KDP over the past 5 years on return, volatility, drawdowns, consistency, crash losses or fees, from its popular alternatives out to the whole market.

How this works

The table below lists investments that beat KDP over the past 5 years on at least one of these measures: a higher annual return with lower volatility, a higher annual return at similar volatility, a similar return with lower volatility, a higher Sharpe ratio with a smaller worst decline, a higher total return in most periods from 3 months to 10 years, or smaller losses in recent market crashes. It checks KDP's popular alternatives first, then the rest of its own and neighboring categories, then every stock and fund worth at least $500 million, and shows the strongest few in each group. The full list of those with a higher return and lower volatility than KDP follows the table.

Annual return is the annualized total return with dividends reinvested. Annual return, volatility and the Sharpe ratio cover 5 years; the worst decline covers the past 10 years. Green marks a better figure than KDP's. "On the frontier" means no other option shown or tested earned more with less volatility. Funds that hold the same thing are shown once. Beyond the popular alternatives, nothing with more than 1.5× KDP's volatility counts as better.

These figures cover the past 5 years. Green marks a better figure than KDP's.

Screen the whole market against KDP for any period in BetterThanSPYOpen these 16 in EasyCompare
InvestmentWhy it is betterPast 5 yearsDownsideLong runFit
Annual return?higher is betterVolatility?lower is calmerSharpe?return per unit of riskWorst decline?past 10 years10Y returntotalCorr. with KDP?lower diversifies moreExpenseper year
KDPKeurig Dr Pepper Inc. · this page
+2.5%22.1%0.23−36.9%+281%1.00—
SPYState Street SPDR S&P 500 ETF · S&P 500
+12.7%17.1%0.79−33.7%+321%0.310.09%
Popular alternativesbest 6 shownThe investments people most often weigh against KDP. 7 of 17 passed at least one test.
WMTWalmart Inc. · Discount Retail
Higher return, similar volatilityHigher Sharpe, smaller worst decline+20.8%22.6%0.96−25.7%+508%0.23—
COSTCostco Wholesale Corporation · Discount Retail
Higher return, similar volatilityHigher Sharpe, smaller worst decline+17.4%22.9%0.82−31.4%+685%0.29—
COKECoca-Cola Consolidated, Inc. · Food & Beverages
On the frontierHigher return in most periods+41.2%38.0%1.10−51.7%+1,569%0.20—
KOThe Coca-Cola Company · Food & Beverages
Higher return, lower volatility+14.7%16.8%0.91−37.0%+204%0.60—
KOFCoca-Cola FEMSA, S.A.B. de C.V. · Food & Beverages
Higher return in most periods+22.3%24.7%0.94−55.1%+119%0.40—
MNSTMonster Beverage Corporation · Food & Beverages
Higher Sharpe, smaller worst decline+17.2%24.9%0.77−30.4%+285%0.24—
Same and neighboring categories, and shared themesbest 1 shownEverything else in Food & Beverages and the categories next to it (Packaged Foods, Packaging, Alcoholic Beverages, Discount Retail), plus KDP's specific themes. 1 of 35 passed at least one test.
MDLZMondelez International, Inc. · Packaged Foods
Higher return, lower volatility+4.0%20.2%0.29−29.8%+93.4%0.40—
The whole marketbest 8 shownEvery other stock and fund worth at least $500 million. 911 of 3,581 passed at least one test.
SGOViShares 0-3 Month Treasury Bond ETF · Treasury Bonds
On the frontierHigher return, lower volatilityHigher Sharpe, smaller worst decline+3.8%0.3%13.25−0.3%—-0.070.09%
JAAAJanus Henderson AAA CLO ETF · CLO Bonds
On the frontierHigher return, lower volatilityHigher Sharpe, smaller worst decline+5.1%1.7%2.98−2.6%—0.040.20%
RSPHInvesco S&P 500 Equal Weight Health Care ETF · Healthcare
Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods+6.1%16.8%0.44−30.4%+177%0.390.40%
BRK-BBerkshire Hathaway Inc. · Insurance
Higher return, lower volatilityHigher Sharpe, smaller worst decline+13.4%17.1%0.82−29.6%+274%0.29—
JNJJohnson & Johnson · Pharmaceuticals
Higher return, lower volatilityHigher Sharpe, smaller worst decline+12.7%17.9%0.76−27.4%+196%0.16—
VRIGInvesco Variable Rate Investment Grade ETF · Bonds
On the frontierHigher return, lower volatilityHigher Sharpe, smaller worst decline+4.7%1.3%3.51−13.1%+40.5%-0.030.30%
ADPAutomatic Data Processing, Inc. · Business Services
Higher return, similar volatilityHigher return in most periods+9.0%22.9%0.49−40.8%+320%0.19—
VTIPVanguard Short-Term Inflation-Protected Securities ETF · Treasury Bonds
Similar return, lower volatilityHigher Sharpe, smaller worst decline+2.7%2.9%0.94−6.3%+32.7%0.340.03%
What these numbers mean for KDP
Annual return
KDP returned 2.5% a year over the past 5 years with dividends reinvested, against 12.7% a year for the S&P 500. At that pace, $10,000 became about $11,300. Annual return is the steady yearly rate that would produce the same total result, so investments held over the same span compare fairly. Guide: What is performance and return? →
Volatility
KDP's volatility over the past 5 years was 22.1%, 1.3 times the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, KDP's return lands within 22.1% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump. Guide: Understanding and measuring risk (volatility) →
Sharpe ratio
KDP's Sharpe ratio over the past 5 years was 0.23, against 0.79 for the S&P 500, so KDP earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings. Guide: Balancing reward with risk (Sharpe ratio) →
Worst decline
KDP's worst fall from a peak to a low over the past 10 years was 36.9%, against 33.7% for the S&P 500. Losses and gains are not symmetric: climbing back from a 36.9% fall takes a 58.4% gain. Guide: Market crash risk and tail risk →
Correlation
Over the past 5 years, KDP's monthly returns had a correlation of 0.31 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They are only loosely linked, which makes it a real diversifier next to an index fund. In the table, the correlation column measures each option against KDP instead: the lower it is, the more that option would diversify a KDP holding. Guide: Correlation and diversification →
Show all 621 stocks and funds worth at least $500 million that earned more than KDP with less volatility

Out of 3,633 tested over 5 years. The strongest 100 are listed, best first, with funds that hold the same thing listed once.

#InvestmentFound inAnnual returnVolatilitySharpeWorst decline10Y returnCorr. with KDPExpense
1
SGOViShares 0-3 Month Treasury Bond ETF · Treasury Bonds
Whole market+3.8%0.3%13.25−0.3%—-0.070.09%
2
JAAAJanus Henderson AAA CLO ETF · CLO Bonds
Whole market+5.1%1.7%2.98−2.6%—0.040.20%
3
RSPHInvesco S&P 500 Equal Weight Health Care ETF · Healthcare
Whole market+6.1%16.8%0.44−30.4%+177%0.390.40%
4
BRK-BBerkshire Hathaway Inc. · Insurance
Whole market+13.4%17.1%0.82−29.6%+274%0.29—
5
JNJJohnson & Johnson · Pharmaceuticals
Whole market+12.7%17.9%0.76−27.4%+196%0.16—
6
VRIGInvesco Variable Rate Investment Grade ETF · Bonds
Whole market+4.7%1.3%3.51−13.1%+40.5%-0.030.30%
7
BALTInnovator Defined Wealth Shield ETF · Crypto
Whole market+6.3%3.3%1.85−4.9%—0.180.69%
8
NVSNovartis AG · Pharmaceuticals
Whole market+17.1%20.7%0.87−26.8%+226%0.27—
9
FLRTPacer Aristotle Pacific Floating Rate High Income ETF · Financials
Whole market+6.0%2.3%2.55−21.0%+58.0%0.160.60%
10
TAKTakeda Pharmaceutical Company Limited · Pharmaceuticals
Whole market+11.9%19.4%0.68−54.4%+30.4%-0.01—
11
GLDSPDR Gold Shares · Gold
Whole market+17.7%18.9%0.96−26.4%+213%0.090.40%
12
PGThe Procter & Gamble Company · Household & Personal Products
Whole market+5.1%18.3%0.37−23.8%+145%0.36—
13
VIGVanguard Dividend Appreciation ETF · US Dividend Equity
Whole market+10.4%14.1%0.78−31.7%+258%0.390.04%
14
FLOTiShares Floating Rate Bond ETF · Floating Rate Bonds
Whole market+4.5%1.8%2.48−13.5%+35.9%-0.090.15%
15
EP-PCEl Paso Energy Capital Trust I PFD CV TR SECS · Preferred Stocks
Whole market+5.2%8.9%0.61−25.4%+37.8%-0.14—
16
DFACDimensional - US Core Equity 2 ETF · US Total Market
Whole market+11.4%17.0%0.72−23.1%—0.340.21%
17
PJULInnovator U.S. Equity Power Buffer ETF · Broad Market
Whole market+10.5%8.6%1.20−18.2%—0.330.79%
18
WMWaste Management, Inc. · Environmental Services
Whole market+9.3%19.2%0.56−30.1%+344%0.16—
19
FJANFT Vest U.S. Equity Buffer ETF - January · Multi-Asset
Whole market+11.1%10.5%1.05−13.6%—0.290.85%
20
NEARiShares Short Duration Bond Active ETF · Short-Term Bonds
Whole market+3.9%1.4%2.71−9.6%+31.8%0.190.25%
21
CLColgate-Palmolive Company · Household & Personal Products
Whole market+7.2%19.2%0.46−29.0%+68.8%0.41—
22
JEPIJPMorgan Equity Premium Income ETF · Equity Income
Whole market+7.5%11.0%0.71−13.7%—0.390.35%
23
VNLAJanus Henderson Short Duration Income ETF · Bonds
Whole market+4.0%1.1%3.77−4.5%—0.110.25%
24
FLTRVanEck IG Floating Rate ETF · Multi-Asset
Whole market+4.8%2.1%2.20−17.8%+41.8%-0.100.14%
25
EDConsolidated Edison, Inc. · Electric Utilities
Whole market+12.0%18.8%0.70−30.9%+114%0.36—
26
XLVState Street Health Care Select Sector SPDR ETF · Health Care Equity
Whole market+8.4%15.3%0.60−28.4%+202%0.370.08%
27
PDBCInvesco Optimum Yield Diversified Commodity Strategy No K-1 ETF · Broad Commodities
Whole market+11.7%19.3%0.67−40.7%+153%0.000.74%
28
FLRNState Street SPDR Bloomberg Investment Grade Floating Rate ETF · Bonds
Whole market+4.5%1.7%2.58−14.7%+35.9%-0.020.15%
29
CHTChunghwa Telecom Co., Ltd. · Integrated Telecommunications
Whole market+7.7%13.3%0.63−23.8%+101%0.19—
30
SPMOInvesco S&P 500 Momentum ETF · US Momentum Equity
Whole market+18.7%20.8%0.93−30.9%+499%0.300.13%
31
DFIVDimensional - International Value ETF · International Equity
Whole market+14.8%16.4%0.93−25.4%—0.320.27%
32
AVLVAvantis U.S. Large Cap Value ETF · US Large-Cap Value
Whole market+14.0%16.9%0.86−19.5%—0.320.15%
33
FLDRFidelity Low Duration Bond Factor ETF · Bonds
Whole market+3.9%1.2%3.09−12.2%—0.130.15%
34
HYGHiShares Interest Rate Hedged High Yield Bond ETF · Bonds
Whole market+6.6%7.1%0.94−23.9%+74.5%0.221.12%
35
WCNWaste Connections, Inc. · Environmental Services
Whole market+6.1%20.0%0.40−31.6%+270%0.30—
36
OEFiShares S&P 100 ETF · US Large-Cap Equity
Whole market+14.3%17.8%0.84−31.4%+367%0.250.20%
37
NINiSource Inc · Gas Utilities
Whole market+15.1%20.3%0.80−30.9%+158%0.33—
38
TBUXT. Rowe Price Ultra Short-Term Bond ETF · Bonds
Whole market+4.1%1.1%3.85−1.8%—0.040.17%
39
DFASDimensional - US Small Cap ETF · US Small-Cap Equity
Whole market+7.1%20.5%0.44−26.1%—0.350.31%
40
SPHQInvesco S&P 500 Quality ETF · US Quality Equity
Whole market+12.0%16.7%0.76−31.6%+300%0.440.20%
41
AEEAmeren Corporation · Electric Utilities
Whole market+7.9%19.4%0.49−29.1%+192%0.34—
42
RAVINorthern Trust Ultra-Short Fixed Income ETF · Bonds
Whole market+3.8%1.4%2.61−3.7%+30.8%0.020.26%
43
USHYiShares Broad USD High Yield Corporate Bond ETF · High Yield Bonds
Whole market+3.6%7.4%0.52−22.4%—0.310.08%
44
DFAIDimensional - International Core Equity Market ETF · Developed International Equity
Whole market+9.7%16.0%0.66−27.4%—0.380.18%
45
BUFRFT Vest Laddered Buffer ETF · Buffered Equity
Whole market+9.9%10.5%0.96−13.7%—0.330.10%
46
RYRoyal Bank of Canada · Banks
Whole market+17.3%18.2%0.97−40.0%+352%0.32—
47
USTBVictoryShares Short-Term Bond ETF · Bonds
Whole market+3.6%2.0%1.73−5.3%—0.250.34%
48
BKLNInvesco Senior Loan ETF · Bank Loans
Whole market+5.4%4.5%1.19−24.1%+50.7%0.180.67%
49
IOOiShares Global 100 ETF · Global Equity
Whole market+15.7%17.2%0.94−31.4%+361%0.270.40%
50
CMSCMS Energy Corporation · Electric Utilities
Whole market+5.6%19.0%0.38−29.6%+123%0.36—
51
DIVOAmplify CWP Enhanced Dividend Income ETF · Equity Income
Whole market+11.1%11.9%0.95−30.0%—0.340.56%
52
SRLNState Street Blackstone Senior Loan ETF · Bank Loans
Whole market+4.7%3.9%1.18−22.3%+54.2%0.170.70%
53
XLPState Street Consumer Staples Select Sector SPDR ETF · Consumer Staples
Whole market+7.2%13.8%0.57−24.5%+121%0.550.08%
54
FTSLFirst Trust Senior Loan Fund · Bonds
Whole market+5.0%3.4%1.49−22.7%+52.1%0.210.70%
55
JAVAJPMorgan Active Value ETF · US Large-Cap Value
Whole market+11.5%14.5%0.82−16.5%——0.44%
56
FLUDFranklin Ultra Short Bond ETF · Bonds
Whole market+3.9%1.4%2.74−1.7%—-0.040.15%
57
QYLDGlobal X - Nasdaq 100 Covered Call ETF · Equity Income
Whole market+8.4%15.0%0.62−24.7%+156%0.280.60%
58
DBMFiMGP DBi Managed Futures Strategy ETF · Alternatives
Whole market+9.8%12.4%0.82−20.4%—-0.020.85%
59
CRAKVanEck Oil Refiners ETF · Energy
Whole market+19.8%20.9%0.97−58.8%+336%0.090.61%
60
VIGIVanguard International Dividend Appreciation ETF · International Equity
Whole market+4.9%14.5%0.40−31.0%+122%0.380.07%
61
TSPAT. Rowe Price U.S. Equity Research ETF · Broad Market
Whole market+13.1%17.1%0.81−24.7%—0.320.34%
62
EFAViShares MSCI EAFE Min Vol Factor ETF · International Equity
Whole market+7.6%11.9%0.68−27.6%+97.7%0.320.20%
63
MPLXMPLX Lp · Oil & Gas Midstream
Whole market+23.5%18.8%1.22−75.2%+350%0.31—
64
IDMOInvesco S&P International Developed Momentum ETF · International Equity
Whole market+13.3%18.2%0.78−31.3%+229%0.310.25%
65
FTLSFirst Trust Long/Short Equity ETF · Broad Market
Whole market+10.2%10.4%0.99−20.6%+158%0.130.95%
66
PTLCPacer Trendpilot US Large Cap ETF · Broad Market
Whole market+9.5%11.8%0.83−26.6%+188%0.190.60%
67
SPUSSP Funds S&P 500 Sharia Industry Exclusions ETF · Technology
Whole market+15.0%19.5%0.82−30.8%—0.260.45%
68
DIVIFranklin International Core Dividend Tilt Index ETF · International
Whole market+13.4%15.5%0.89−27.7%+184%0.380.09%
69
AORiShares Core 60/40 Balanced Allocation ETF · Multi-Asset
Whole market+6.4%10.7%0.64−23.0%+118%0.360.20%
70
ACWViShares MSCI Global Min Vol Factor ETF · International
Whole market+6.3%10.3%0.65−28.8%+116%0.370.20%
71
ACIOAptus Collared Income Opportunity ETF · Dividend & Income
Whole market+9.3%11.1%0.86−14.2%—0.340.79%
72
SCHYSchwab International Dividend Equity ETF · International
Whole market+9.5%13.3%0.75−24.0%—0.400.08%
73
FHLCFidelity MSCI Health Care Index ETF · Healthcare
Whole market+7.3%15.4%0.53−28.8%+199%0.370.08%
74
EWLiShares MSCI Switzerland ETF · Broad Market
Whole market+7.2%16.3%0.51−29.0%+160%0.430.50%
75
IHDGWisdomTree International Hedged Quality Dividend Growth Fund · International
Whole market+7.6%14.9%0.57−29.2%+163%0.340.58%
76
INFLHorizon Kinetics Inflation Beneficiaries ETF · Broad Market
Whole market+11.8%17.8%0.72−21.3%—0.310.85%
77
TDVGT. Rowe Price Dividend Growth ETF · Dividend & Income
Whole market+9.6%13.8%0.73−19.2%—0.430.50%
78
DBJPXtrackers MSCI Japan Hedged Equity ETF · International
Whole market+20.9%19.2%1.09−31.3%+348%0.240.45%
79
PPHVanEck Pharmaceutical ETF · Healthcare
Whole market+11.6%15.8%0.78−29.7%+153%0.340.36%
80
PTNQPacer Trendpilot 100 ETF · Technology
Whole market+9.7%14.1%0.73−28.1%+305%0.220.65%
81
FTQIFirst Trust Nasdaq BuyWrite Income ETF · Dividend & Income
Whole market+11.5%14.8%0.82−19.4%+121%0.240.75%
82
AVESAvantis Emerging Markets Value ETF · International
Whole market+8.0%17.4%0.53−27.4%—0.360.36%
83
FLSPFranklin Systematic Style Premia ETF · Alternatives
Whole market+8.4%13.4%0.68−22.9%—-0.190.65%
84
NTSXWisdomTree U.S. Efficient Core Fund · Alternatives
Whole market+8.2%17.2%0.55−31.4%—0.330.20%
85
SMIGBahl & Gaynor Small/Mid Cap Income Growth ETF · Dividend & Income
Whole market+6.5%16.0%0.48−19.7%—0.400.60%
86
SIXHETC 6 Meridian Hedged Equity Index Option ETF · Broad Market
Whole market+10.2%10.2%1.00−11.7%—0.300.31%
87
QAINYLI Hedge Multi-Strategy Tracker ETF · Alternatives
Whole market+4.1%6.8%0.64−14.9%+44.1%0.340.75%
88
DXJWisdomTree Japan Hedged Equity Fund · International Equity
Whole market+26.6%19.1%1.34−39.1%+428%0.190.48%
89
LVHIFranklin International Low Volatility High Dividend Index ETF · International Equity
Whole market+17.0%11.1%1.48−32.4%+194%0.310.40%
90
CMDYiShares Bloomberg Roll Select Commodity Strategy ETF · Commodities
Whole market+9.5%15.7%0.66−31.2%—0.080.29%
91
YLDPrincipal Active High Yield ETF · Bonds
Whole market+4.2%6.4%0.67−28.3%+62.1%0.270.39%
92
CDCVictoryShares US EQ Income Enhanced Volatility Wtd ETF · Dividend & Income
Whole market+6.0%12.5%0.53−21.4%+168%0.350.38%
93
LGHHCM Defender 500 Index ETF · Broad Market
Whole market+9.4%16.7%0.63−29.6%—0.171.00%
94
KMLMKraneShares Mount Lucas Managed Futures Index Strategy ETF · Broad Market
Whole market+5.8%14.6%0.46−27.5%—-0.140.90%
95
HNDLStrategy Shares Nasdaq 7HANDL Index ETF · Multi-Asset
Whole market+3.9%11.6%0.39−23.7%—0.360.95%
96
TDThe Toronto-Dominion Bank · Banks
Whole market+15.8%20.0%0.84−42.0%+310%0.41—
97
IDUBAptus International Enhanced Yield ETF · International
Whole market+5.9%14.9%0.46−29.2%—0.400.44%
98
LINLinde plc · Chemicals
Whole market+11.5%20.9%0.63−32.6%+394%0.21—
99
CBChubb Limited · Property & Casualty Insurance
Whole market+15.7%20.4%0.82−42.6%+248%0.29—
100
VOVanguard Morningstar Mid-Cap ETF · US Mid-Cap Equity
Whole market+6.8%17.6%0.47−39.4%+198%0.380.03%

KDP against its popular alternatives

The investments people most often weigh against KDP, compared period by period and year by year.

How do KDP's risk and return compare with its alternatives?

This map plots each investment's annual return over the past 5 years against its volatility, the size of its typical price swings. Investments toward the upper left earned more for a smoother ride, and those toward the lower right earned less for a rougher one. The dashed lines cross at KDP, which divides the map into what did better or worse on each measure.

Green points earned more than KDP with less volatility; red points earned less with more. Hover over a point for its figures. Total returns with dividends reinvested, annualized.

10.0%20.0%30.0%40.0%50.0%60.0%70.0%−10.0%0.0%10.0%20.0%30.0%40.0%50.0%Volatility over 5 years (annualized)Annual return over 5 yearsHigher return, lower volatilityLower return, higher volatilityKDP: 2.5% a year, volatility 22.1%SPY (S&P 500): 12.7% a year, volatility 17.1%KO: 14.7% a year, volatility 16.8%BALL: −5.8% a year, volatility 30.6%CELH: −0.9% a year, volatility 66.2%BROS: −6.5% a year, volatility 61.8%SBUX: −0.4% a year, volatility 31.9%FIZZ: −4.8% a year, volatility 29.9%COKE: 41.2% a year, volatility 38.0%KOF: 22.3% a year, volatility 24.7%CCEP: 19.7% a year, volatility 23.2%COST: 17.4% a year, volatility 22.9%WMT: 20.8% a year, volatility 22.6%FMX: 14.1% a year, volatility 25.7%MNST: 17.2% a year, volatility 24.9%CCK: 2.7% a year, volatility 29.0%PRMB: 7.1% a year, volatility 34.2%SJM: 4.9% a year, volatility 25.1%PEP: −0.5% a year, volatility 19.1%KDPSPY (S&P 500)KOBALLCELHBROSSBUXFIZZCOKEKOFCCEPCOSTWMTFMXCCKPRMBSJMPEP10.0%20.0%30.0%40.0%50.0%60.0%70.0%−10.0%0.0%10.0%20.0%30.0%40.0%50.0%Volatility over 5 years (annualized)Annual return over 5 yearsHigher return, lower volatilityLower return, higher volatilityKDP: 2.5% a year, volatility 22.1%SPY (S&P 500): 12.7% a year, volatility 17.1%KO: 14.7% a year, volatility 16.8%BALL: −5.8% a year, volatility 30.6%CELH: −0.9% a year, volatility 66.2%BROS: −6.5% a year, volatility 61.8%SBUX: −0.4% a year, volatility 31.9%FIZZ: −4.8% a year, volatility 29.9%COKE: 41.2% a year, volatility 38.0%KOF: 22.3% a year, volatility 24.7%CCEP: 19.7% a year, volatility 23.2%COST: 17.4% a year, volatility 22.9%WMT: 20.8% a year, volatility 22.6%FMX: 14.1% a year, volatility 25.7%MNST: 17.2% a year, volatility 24.9%CCK: 2.7% a year, volatility 29.0%PRMB: 7.1% a year, volatility 34.2%SJM: 4.9% a year, volatility 25.1%PEP: −0.5% a year, volatility 19.1%KDPSPY (S&P 500)KOBALLCELHBROSSBUXFIZZCOKEKOFCCEPCOSTWMTCCKPRMBPEP
All figures
InvestmentAnnual returnVolatility
COKE Coca-Cola Consolidated, Inc.+41.2%38.0%
KOF Coca-Cola FEMSA, S.A.B. de C.V.+22.3%24.7%
WMT Walmart Inc.+20.8%22.6%
CCEP Coca-Cola Europacific Partners PLC+19.7%23.2%
COST Costco Wholesale Corporation+17.4%22.9%
MNST Monster Beverage Corporation+17.2%24.9%
KO The Coca-Cola Company+14.7%16.8%
FMX Fomento Económico Mexicano, S.A.B. de C.V.+14.1%25.7%
SPY S&P 500State Street SPDR S&P 500 ETF+12.7%17.1%
PRMB Primo Brands Corporation+7.1%34.2%
SJM The J. M. Smucker Company+4.9%25.1%
CCK Crown Holdings, Inc.+2.7%29.0%
KDP This pageKeurig Dr Pepper Inc.+2.5%22.1%
SBUX Starbucks Corporation−0.4%31.9%
PEP PepsiCo, Inc.−0.5%19.1%
CELH Celsius Holdings, Inc.−0.9%66.2%
FIZZ National Beverage Corp.−4.8%29.9%
BALL Ball Corporation−5.8%30.6%
BROS Dutch Bros Inc.−6.5%61.8%
Open these 19 in EasyCompare

Has KDP consistently beaten its popular alternatives?

This section compares KDP with the investments people most often weigh against it, checking each one over eight periods from one month to ten years. Counting how often an alternative earned more than KDP helps separate lasting outperformance from a single strong stretch.

A green cell means the alternative earned more than KDP over that period. "Qualified" marks those that did so in at least 3 of 5 short-term periods and 2 of 3 long-term periods.

InvestmentPeriods outperformed Short termLong termRisk · 5 yearsFund
1M3M6MYTD1Y3Y5Y10YVolatilitylower is calmerSharpehigher is betterWorst declinepast 10 yearsExpenseAssetsOverlapsame sectors
KDP Keurig Dr Pepper Inc. (this page)—+13.9%+14.6%+32.5%+27.8%+28.7%+31.9%+13.4%+281%22.1%0.23−36.9%—$47B—
COKE QualifiedCoca-Cola Consolidated, Inc.3/5 short3/3 long+12.3%+17.3%+14.9%+42.9%+61.7%+255%+461%+1,569%38.0%1.10−51.7%—$14B—
KOF QualifiedCoca-Cola FEMSA, S.A.B. de C.V.3/5 short2/3 long+7.5%+15.1%+18.1%+28.7%+46.7%+96.0%+174%+119%24.7%0.94−55.1%—$25B—
CCEP Beverages - Non-AlcoholicCoca-Cola Europacific Partners PLC1/5 short3/3 long+12.8%+6.8%+17.8%+29.9%+28.3%+116%+146%+292%23.2%0.90−48.8%—$50B—
COST Discount StoresCostco Wholesale Corporation0/5 short3/3 long+10.7%+6.5%0.0%+16.9%+6.9%+87.2%+123%+685%22.9%0.82−31.4%—$441B—
WMT Discount StoresWalmart Inc.0/5 short3/3 long+9.7%+5.3%−7.5%+5.2%+11.0%+130%+158%+508%22.6%0.96−25.7%—$938B—
KO Beverages - Non-AlcoholicThe Coca-Cola Company2/5 short2/3 long+7.3%+14.5%+25.4%+37.9%+40.2%+86.8%+98.2%+204%16.8%0.91−37.0%—$402B—
FMX Beverages - Non-AlcoholicFomento Económico Mexicano, S.A.B. de C.V.2/5 short2/3 long+9.3%+0.8%+15.1%+36.5%+44.0%+53.7%+92.9%+79.7%25.7%0.64−45.5%—$44B—
MNST Beverages - Non-AlcoholicMonster Beverage Corporation1/5 short2/3 long+6.9%−1.4%+21.8%+23.5%+34.9%+88.2%+121%+285%24.9%0.77−30.4%—$92B—
CCK Packaging & ContainersCrown Holdings, Inc.0/5 short2/3 long+4.9%−0.2%+10.1%+10.5%+22.3%+50.9%+14.4%+121%29.0%0.24−48.3%—$12B—
PRMB Beverages - Non-AlcoholicPrimo Brands Corporation0/5 short2/3 long−2.3%−17.3%−1.7%+25.5%−7.8%+64.5%+41.2%+79.7%34.2%0.38−64.6%—$7.2B—
SJM Packaged FoodsThe J. M. Smucker Company3/5 short1/3 long+8.2%+16.3%+37.7%+38.3%+28.1%+29.3%+26.7%+37.2%25.1%0.32−38.1%—$14B—
BALL Packaging & ContainersBall Corporation1/5 short1/3 long+7.5%+3.4%+0.9%+21.4%+33.6%+51.5%−25.9%+78.6%30.6%-0.04−55.1%—$17B—
CELH Beverages - Non-AlcoholicCelsius Holdings, Inc.0/5 short1/3 long+6.9%+1.8%−11.3%−37.3%−53.5%−44.5%−4.3%+4,120%66.2%0.32−77.9%—$7.6B—
BROS RestaurantsDutch Bros Inc.0/5 short1/3 long+11.9%−33.9%−19.8%−29.5%−21.9%+73.0%−28.7%—61.8%0.20−70.1%—$8.2B—
SBUX RestaurantsStarbucks Corporation0/5 short0/3 long+4.7%−4.6%+1.6%+20.5%+20.6%+13.8%−1.7%+130%31.9%0.15−43.7%—$113B—
FIZZ Beverages - Non-AlcoholicNational Beverage Corp.0/5 short0/3 long+11.9%+12.8%+14.7%+22.7%+6.7%−5.6%−21.8%+108%29.9%-0.02−69.6%—$3.3B—
PEP Beverages - Non-AlcoholicPepsiCo, Inc.0/5 short0/3 long+3.4%0.0%−12.8%−2.9%−9.2%−6.7%−2.3%+72.6%19.1%0.07−30.3%—$183B—
Open these 18 in EasyCompare

How did KDP do year by year?

This table shows each investment's total return in every full calendar year since 2009, along with where KDP ranked among its popular alternatives each year. Annual results reveal how consistently each one kept pace with KDP and how far its good and bad years diverged, detail that multiyear averages tend to smooth over.

Note: KDP began trading on April 28, 2008, so the table starts with 2009, its first full calendar year, and cannot show how it fared during the dot-com bust.

Newest year first. Green marks a year in which the fund came out ahead of KDP; gray means the two finished within a fraction of a point. The rank row places KDP among the alternatives that traded the full year; dark green is the top quarter and red the bottom quarter.

InvestmentYears ahead of KDP20252024202320222021202020192018201720162015201420132012201120102009
KDP This pageKeurig Dr Pepper Inc.—−10.1%−1.1%−4.2%−1.2%+17.5%+13.1%+15.4%+70.3%+25.4%+12.7%+51.5%+74.9%+36.4%+37.5%+37.5%+44.3%+80.1%
Rank among alternativesTop quarter in 8 of 1716 of 188 of 1816 of 1811 of 187 of 1711 of 1711 of 171 of 176 of 175 of 175 of 171 of 176 of 173 of 173 of 173 of 174 of 17
SPY S&P 500State Street SPDR S&P 500 ETF6 of 17+17.7%+24.9%+26.2%−18.2%+28.7%+18.3%+31.2%−4.6%+21.7%+12.0%+1.2%+13.5%+32.3%+16.0%+1.9%+15.1%+26.4%
COKE Coca-Cola Consolidated, Inc.6 of 17+22.6%+38.7%+82.9%−17.1%+133%−5.9%+60.7%−15.0%+23.2%−1.4%+109%+22.1%+11.9%+14.9%+7.4%+5.0%+20.0%
KOF Coca-Cola FEMSA, S.A.B. de C.V.5 of 17+27.1%−13.8%+45.1%+29.8%+24.9%−19.8%+2.5%−10.1%+12.4%−8.2%−16.1%−27.5%−17.0%+59.5%+18.3%+27.5%+53.2%
CCEP Coca-Cola Europacific Partners PLC7 of 17+21.2%+18.3%+24.5%+2.3%+15.6%+0.5%+13.8%+18.6%+30.0%−9.3%+14.0%+2.5%+42.0%+26.0%+5.0%+74.8%+79.5%
COST Costco Wholesale Corporation6 of 17−5.4%+39.6%+49.0%−19.1%+51.8%+32.7%+45.7%+10.6%+22.4%+0.3%+18.9%+20.5%+21.9%+28.4%+16.7%+23.7%+14.3%
WMT Walmart Inc.8 of 17+24.5%+74.0%+12.9%−0.5%+1.9%+23.4%+30.1%−3.4%+46.6%+16.1%−26.6%+11.8%+18.2%+17.1%+13.8%+3.1%−2.5%
KO The Coca-Cola Company4 of 17+15.6%+8.9%−4.4%+10.6%+11.4%+2.5%+20.6%+6.8%+14.3%−0.3%+5.2%+5.3%+17.2%+6.5%+9.5%+19.0%+30.4%
FMX Fomento Económico Mexicano, S.A.B. de C.V.4 of 17+26.8%−32.0%+70.1%+2.9%+4.0%−17.8%+11.7%−6.9%+25.1%−16.2%+6.5%−10.1%+0.4%+46.8%+26.9%+18.3%+60.6%
MNST Monster Beverage Corporation7 of 17+45.9%−8.8%+13.5%+5.7%+3.9%+45.5%+29.1%−22.2%+42.7%−10.7%+37.5%+59.8%+28.1%+14.8%+76.1%+36.3%+14.3%
CCK Crown Holdings, Inc.4 of 17+25.9%−9.1%+13.3%−25.0%+11.3%+38.1%+74.5%−26.1%+7.0%+3.7%−0.4%+14.2%+21.1%+9.6%+0.6%+30.4%+33.3%
PRMB Primo Brands Corporation8 of 17−45.9%+115%−1.0%−10.2%+14.0%+41.9%−18.1%+13.3%+4.2%+57.1%+93.9%+73.6%+154%−58.5%−78.6%+73.4%+540%
SJM The J. M. Smucker Company4 of 17−7.6%−9.6%−17.8%+20.1%+21.0%+14.5%+14.9%−22.6%−0.5%+6.0%+25.0%−0.2%+22.7%+13.2%+22.1%+9.1%+46.7%
BALL Ball Corporation4 of 17−2.4%−3.0%+14.2%−46.2%+4.1%+45.2%+41.9%+22.7%+1.8%+3.9%+7.5%+33.1%+16.7%+26.5%+5.7%+32.4%+25.5%
CELH Celsius Holdings, Inc.11 of 17+73.7%−51.7%+57.2%+39.5%+48.2%+942%+38.8%−33.7%+114%+26.3%+288%+47.1%+70.0%−4.8%−50.0%−91.7%+534%
BROS Dutch Bros Inc.3 of 4+16.9%+65.4%+12.3%−44.6%—————————————
SBUX Starbucks Corporation7 of 17−5.3%−2.5%−1.2%−13.2%+11.1%+24.2%+39.1%+14.7%+5.4%−6.1%+48.1%+6.2%+48.1%+18.4%+45.3%+41.4%+144%
FIZZ National Beverage Corp.7 of 17−25.3%−8.0%+6.9%+2.6%+13.4%+77.1%−28.9%−23.9%+93.8%+15.7%+101%+12.2%+38.3%+5.9%+22.4%+23.9%+53.9%
PEP PepsiCo, Inc.5 of 17−1.8%−7.6%−3.3%+6.8%+20.5%+11.7%+27.4%−4.8%+17.8%+7.8%+8.8%+17.3%+24.6%+6.4%+4.8%+10.7%+14.6%
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Risk and diversification

How KDP has fallen, how it held up in crashes beside the S&P 500 and its popular alternatives, and what moves independently of it.

What were KDP's worst declines?

A drawdown is the decline from a peak to the lowest point before a new high. This section presents KDP's five deepest drawdowns since it began trading in 2008, alongside the S&P 500's return over the same dates, and how long each took to recover. Together, these figures show how much an investor could have lost and how long it took to get back to even.

Note: KDP began trading on April 28, 2008, so this list cannot include the dot-com bust. The crash tests on this page show how older funds and the S&P 500 fared through those years.

Green means KDP fell less than the S&P 500 over the same dates. Based on daily closing prices with dividends reinvested.

DuringKDP fellS&P 500, same datesPeakLowTime to the lowBack at the peakTime to recover
2008 financial crisis−57.3%−49.8%Apr 2008Mar 200911 monthsSep 20096 months
Covid crash−36.9%−23.6%Nov 2019Mar 20204 monthsJul 20204 months
2022 bear market−31.2%+63.5%Aug 2022Oct 20253.2 yearsNot yet—
2011 euro debt crisis−18.1%−16.1%Jul 2011Aug 20111 monthDec 20114 months
Late-2018 sell-off−13.6%−8.2%Nov 2018Dec 20181 monthFeb 20192 months

How did KDP do in stock market crashes?

This section measures how far KDP, the S&P 500 and each alternative fell from peak to trough during every major market crash since 2000. A smaller decline means an investment held up better, and comparing results across crashes shows whether that resilience was consistent or a one-off.

Note: KDP began trading on April 28, 2008, so its row reads "Not yet trading" for the dot-com bust or the 2008 financial crisis. The older alternatives and the S&P 500 show how those crashes played out.

Newest crash first. Each figure is the fund's deepest fall within the crash window; green means a smaller fall than KDP.

InvestmentHeld up better2023 regional bank crisisMar 20232022 bear marketJan 2022Covid crashFeb 2020Late-2018 sell-offSep 2018February 2018 volatility shockFeb 20182015 China and oil sell-offAug 20152011 euro debt crisisJul 20112010 flash crashMay 20102008 financial crisisOct 2007Dot-com bustMar 2000
KDP This pageKeurig Dr Pepper Inc.—−1.5%−12.2%−33.5%−13.6%−1.7%−9.7%−13.0%0.0%Not yet tradingNot yet trading
SPY S&P 500State Street SPDR S&P 500 ETF0 of 8−3.4%−24.5%−33.7%−19.3%−6.5%−12.8%−17.9%−1.5%−55.2%−47.5%
COKE Coca-Cola Consolidated, Inc.1 of 8−4.5%−35.5%−30.4%−21.3%−8.5%−28.4%−21.5%−1.8%−48.4%−37.8%
KOF Coca-Cola FEMSA, S.A.B. de C.V.1 of 8−4.9%−12.4%−40.1%−10.3%−7.0%−19.3%−14.2%−0.4%−57.7%−35.1%
CCEP Coca-Cola Europacific Partners PLC1 of 8−1.5%−28.2%−47.6%−7.4%−2.9%−13.8%−20.4%−0.6%−71.0%−40.3%
COST Costco Wholesale Corporation1 of 8−3.1%−31.4%−13.7%−20.8%−6.5%−15.2%−13.5%−1.2%−48.0%−50.1%
WMT Walmart Inc.3 of 8−0.8%−25.7%−13.1%−18.3%−4.9%−22.3%−10.5%−1.5%−26.2%−31.8%
KO The Coca-Cola Company3 of 8−1.4%−16.7%−37.0%−8.8%−7.8%−8.8%−8.3%0.0%−40.6%−31.3%
FMX Fomento Económico Mexicano, S.A.B. de C.V.0 of 8−3.9%−28.7%−39.6%−18.2%−8.2%−16.4%−16.0%−0.5%−61.0%−48.5%
MNST Monster Beverage Corporation1 of 8−2.9%−25.9%−27.6%−20.1%−7.0%−25.7%−14.6%−12.4%−69.2%−50.4%
CCK Crown Holdings, Inc.0 of 8−5.7%−38.2%−44.8%−22.9%−10.1%−18.1%−24.9%−2.5%−52.1%−94.7%
PRMB Primo Brands Corporation0 of 8−4.4%−30.3%−54.3%−26.9%−3.6%−19.5%−75.7%0.0%−92.0%−33.5%
SJM The J. M. Smucker Company2 of 8−1.7%−15.5%−19.4%−17.8%−2.9%−6.0%−14.8%−0.8%−32.0%−23.1%
BALL Ball Corporation0 of 8−5.6%−50.7%−33.9%−16.0%−3.7%−15.5%−23.5%−2.5%−49.4%−34.8%
CELH Celsius Holdings, Inc.0 of 8−7.4%−41.3%−51.8%−26.2%−13.9%−40.9%−50.0%0.0%−95.3%—
BROS Dutch Bros Inc.0 of 2−8.8%−60.0%————————
SBUX Starbucks Corporation1 of 8−3.3%−38.4%−37.5%−11.4%−3.0%−14.2%−15.5%−0.6%−73.2%−44.1%
FIZZ National Beverage Corp.2 of 8−2.6%−33.1%−19.5%−36.1%−12.0%−30.3%−10.1%−1.1%−31.0%−34.6%
PEP PepsiCo, Inc.4 of 8−0.8%−11.9%−28.3%−12.3%−7.2%−10.2%−8.3%−0.2%−40.4%−33.0%
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How closely does KDP move with the S&P 500?

Upside capture measures how much of the S&P 500's gains an investment kept in the months the market rose, and downside capture how much of its losses it took in the months the market fell. An investment that captures more of the gains than the losses has compounded ahead of the market over time. This section compares KDP with its popular alternatives on both measures, and on beta (how strongly each has moved with the market), over the past 10 years.

Monthly total returns over the past 10 years, measured against SPY. 100% capture or a beta of 1.00 means moving in line with the S&P 500. Green marks a better figure than KDP's: more upside, less downside or a higher capture ratio. Sorted by capture ratio.

InvestmentUpside captureDownside captureCapture ratioBeta
KDP This pageKeurig Dr Pepper Inc.59%38%1.560.56
WMT Walmart Inc.74%36%2.080.53
COKE Coca-Cola Consolidated, Inc.123%60%2.050.81
COST Costco Wholesale Corporation93%50%1.850.77
CELH Celsius Holdings, Inc.195%127%1.541.54
KO The Coca-Cola Company57%44%1.290.47
CCEP Coca-Cola Europacific Partners PLC69%56%1.250.66
MNST Monster Beverage Corporation87%87%0.990.80
KOF Coca-Cola FEMSA, S.A.B. de C.V.63%73%0.860.68
FMX Fomento Económico Mexicano, S.A.B. de C.V.50%63%0.800.72
CCK Crown Holdings, Inc.69%91%0.760.87
SBUX Starbucks Corporation81%107%0.760.94
PEP PepsiCo, Inc.48%65%0.750.48
PRMB Primo Brands Corporation71%96%0.741.05
FIZZ National Beverage Corp.73%99%0.730.94
BALL Ball Corporation51%73%0.700.74
SJM The J. M. Smucker Company25%38%0.670.30
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What diversifies KDP?

Correlation measures how closely two investments move together, on a scale from 1 (in lockstep) through 0 (unrelated) to -1 (in opposite directions). This section lists large ETFs and stocks whose returns have had a low correlation with KDP's. Because such investments tend not to fall at the same time, pairing KDP with them can reduce a portfolio's overall swings.

Only ETFs with at least $1.0B in assets and stocks worth at least $10B, with a correlation below 0.5 over the past 5 years and a positive return, are included, ranked by Sharpe ratio; funds that hold the same thing are shown once. The year columns are the years in which KDP lost money. The last two columns show a portfolio that is 80% KDP and 20% the other investment, rebalanced monthly.

ETFs

InvestmentCorrelation5Y returnSharpe202520242023202280/20 mix volatility80/20 mix annual return
KDP Keurig Dr Pepper Inc. (this page)1.00+13.4%0.23−10.1%−1.1%−4.2%−1.2%20.1%+0.3%
LVHI InternationalFranklin International Low Volatility High Dividend Index ETF0.31+119%1.48+27.1%+15.9%+17.4%+3.8%16.7%+3.7%
DXJ InternationalWisdomTree Japan Hedged Equity Fund0.19+225%1.34+32.8%+29.8%+42.0%+6.0%16.7%+5.6%
EMLP Broad MarketFirst Trust North American Energy Infrastructure Fund0.36+101%1.04+9.7%+33.4%+8.0%+10.4%17.3%+3.5%
HDV Dividend & IncomeiShares Core High Dividend ETF0.36+83.3%1.00+11.9%+14.1%+1.8%+7.1%17.3%+2.9%
SMH TechnologyVanEck Semiconductor ETF0.20+323%0.97+49.2%+39.1%+73.4%−33.5%18.8%+8.0%
DBEF InternationalXtrackers MSCI EAFE Hedged Equity ETF0.39+85.0%0.96+23.1%+13.4%+20.1%−5.1%17.1%+3.1%
GLD CommoditiesSPDR Gold Shares0.09+126%0.96+63.7%+26.7%+12.7%−0.8%16.7%+4.2%
SPMO Broad MarketInvesco S&P 500 Momentum ETF0.30+136%0.93+26.6%+45.8%+17.6%−10.4%17.8%+4.7%

Stocks

InvestmentCorrelation5Y returnSharpe202520242023202280/20 mix volatility80/20 mix annual return
KDP Keurig Dr Pepper Inc. (this page)1.00+13.4%0.23−10.1%−1.1%−4.2%−1.2%20.1%+0.3%
CAH Medical - DistributionCardinal Health, Inc.0.28+479%1.55+76.3%+19.0%+34.1%+54.1%18.3%+7.6%
CLS Hardware, Equipment & PartsCelestica Inc.0.08+3,143%1.47+220%+215%+160%+1.3%20.6%+19.7%
FIX Engineering & ConstructionComfort Systems USA, Inc.0.23+1,636%1.46+121%+107%+79.6%+17.0%20.1%+15.7%
MCK Medical - DistributionMcKesson Corporation0.08+413%1.44+44.5%+23.7%+24.1%+51.8%17.2%+7.2%
MPC Oil & Gas Refining & MarketingMarathon Petroleum Corporation0.02+690%1.41+19.2%−4.0%+30.4%+86.6%17.4%+9.8%
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Common questions

What was KDP's worst drawdown?

KDP's deepest decline since it began trading in 2008 was 57.3%, from April 2008 to March 2009. It took six months from the low to climb back to its old high. Because KDP launched in April 2008, that record does not include the dot-com bust.

What were KDP's best and worst years?

Over 17 full calendar years, KDP's best year was 2009, when it returned 80.1%. Its worst was 2025, with a return of -10.1%.

Is there a better investment than KDP?

Among KDP's popular alternatives, KO earned more than KDP with less volatility over the past 5 years: 14.7% a year at 16.8% volatility, against 2.5% a year at 22.1%. Looking beyond its popular alternatives, MDLZ (packaged foods) earned more than KDP with less volatility over the past 5 years: 4.0% a year at 20.2% volatility, against 2.5% a year at 22.1%.

Is KDP more volatile than the S&P 500?

Yes. KDP's volatility over the past 5 years was 22.1%, 1.3 times the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, KDP's return lands within 22.1% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump.

What is KDP's Sharpe ratio?

KDP's Sharpe ratio over the past 5 years was 0.23, against 0.79 for the S&P 500, so KDP earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings.

How correlated is KDP with the S&P 500?

Over the past 5 years, KDP's monthly returns had a correlation of 0.31 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They are only loosely linked, which makes it a real diversifier next to an index fund. In the table, the correlation column measures each option against KDP instead: the lower it is, the more that option would diversify a KDP holding.

What are the best alternatives to KDP?

Of the 17 popular alternatives we compared, two outperformed KDP in at least 3 of 5 short-term and 2 of 3 long-term timeframes, with dividends reinvested: COKE and KOF.

Did KDP outperform the S&P 500?

KDP finished ahead of the S&P 500 (SPY) in 11 of 17 full calendar years. In 2025, it returned -10.1%, against +17.7% for the index.

How did KDP do in stock market crashes?

KDP fell less than the S&P 500 (SPY) in seven of the eight major crashes it has traded through, and further in no. The clearest case was the 2022 bear market, when KDP fell 12.2% and the S&P 500 fell 24.5%.

What diversifies KDP?

These had a low correlation with KDP over the past 5 years and still earned a positive 5-year return: among large ETFs, LVHI (correlation 0.31), DXJ (correlation 0.19) and EMLP (correlation 0.36); among large stocks, CAH (correlation 0.28), CLS (correlation 0.08) and FIX (correlation 0.23). A correlation near zero means the two have moved largely independently.

How we measure

More research

Popular alternatives to KDP

Other stocks and ETFs