Relative Intelligence · Software

How Shopify (SHOP) compares with the whole market and its popular alternatives
Built by QuantCommons' quantitative engine, this page is about relative opportunity, not data on SHOP alone. It places SHOP (Shopify Inc.) against 18 popular alternatives, its neighboring categories and the entire market of over 10,000 U.S.-listed stocks and ETFs, and surfaces what has done better on consistent outperformance, return for the risk taken, behavior in real market crashes and diversification. The result is a clearer view of where SHOP stands in the market, and of the alternatives worth a closer look.
Period covered: SHOP's full trading record, from May 2015 through September 2026. The crash tests reach back to 2000 using older funds and the S&P 500. All returns include reinvested dividends. Data as of October 20, 2026.
Data as of October 20, 2026. Full tables and charts read best on a larger screen.
On this page12 sections
Key findings
- Right nowSHOP has run far ahead of the market, rising 39.4% over the past 3 months against 3.9% for the S&P 500 and 3.2% for the Nasdaq 100. After a 46.7% loss from October 2025 to May 2026, SHOP has bounced 81.6% off the low. At a glance ↓
- Stock or market?SHOP's 39.4% gain over the past 3 months far outran its industry: the software ETF IGV (iShares Expanded Tech-Software Sector ETF) rose 15.0%. The S&P 500 rose 3.9%. SHOP rose 25.8% last month as the S&P 500 fell 0.6% and the Nasdaq 100 fell 3.2%.
- Past 1 to 3 yearsOver the past year, SHOP rose 5.3% against 15.8% for the S&P 500 and 17.9% for the Nasdaq 100. Even so, SHOP finished ahead of the S&P 500 in both 2024 and 2025. By year ↓
- Long termSHOP turned $10,000 into $402,000 over the past decade, against $42,100 in the S&P 500. Even so, the past 5 years only trailed the S&P 500 (16.6% against 81.7%), after a much stronger decade (3,916% against 321%). Growth of $10,000 ↓
- In a crashIn the 2022 bear market, SHOP fell 79.0%, against 24.5% for the S&P 500, and more than software peers such as ORCL (Oracle, 31.0%). Across four sell-offs, SHOP has typically fallen 2.4 times as far as the S&P 500. Crash tests ↓
- DiversificationSHOP is more of the same, not a cushion: a correlation of 0.69 with the S&P 500 over 5 years and 0.70 with the total US market, more closely than 99% of stocks worth at least $300 million. Market capture ↓
- Better options
- Popular alternatives
- SAP, EBAY and AMZN (Amazon.com) earned more than SHOP with less volatility over the past 5 years. SAP returned 11.5% a year at 30.0% volatility, against 3.1% a year at 66.9%.
- Nearby categories and themes
- MU (Micron Technology, semiconductors) and AMD (Advanced Micro Devices, semiconductors) earned more than SHOP with less volatility over the past 5 years. MU returned 68.1% a year at 57.1% volatility, against 3.1% a year at 66.9%.
- Versus the S&P 500
- Simply owning the S&P 500 would have done better over the past 5 years: 12.7% a year at 17.1% volatility, against 3.1% at 66.9% for SHOP.
How much would $10,000 in SHOP have grown?
This chart tracks a hypothetical $10,000 investment in SHOP over the past 11 years, with dividends reinvested, alongside the same amount in the S&P 500, investments that ended ahead of SHOP over the same span and SHOP's popular alternatives, among those that traded for the entire period. A second view covers the past 5 years, the period the better options further down the page are judged on. It shows not only where each investment ended up but also how smooth or uneven the path was.
Note: SHOP began trading on May 20, 2015, so the chart cannot reach back to the dot-com bust, the 2008 financial crisis or two other sell-offs. It covers the most recent 11 years of SHOP's record, starting at the end of September 2015.
- $10,000 invested in SHOP at the end of September 2015 would have grown to $421,312 by September 2026, more than the $47,605 it would have become in SPY, an S&P 500 fund.
- Five of the eight other investments on the chart ended ahead of SHOP, and NVDA finished highest, at $3,837,604.
Choose a period
From the end of September 2015 to the end of September 2026. The scale is logarithmic, so equal steps up the chart are equal percentage gains. Hover over a fund in the key to pick out its line. 16 of the 2,591 stocks and funds worth at least $500 million that traded the whole period ended ahead of SHOP; the chart shows 5, closest alternatives first. The other 3 lines are popular alternatives, shown for context.
- NVDA$4M+38,276% total · +71.8% a year
- AMD$4M+35,467% total · +70.6% a year
- MU$728,938+7,189% total · +47.7% a year
- FIX$650,440+6,404% total · +46.2% a year
- ANET$532,964+5,230% total · +43.5% a year
- SHOP$421,312+4,113% total · +40.5% a year
- AMZN$97,360+874% total · +23.0% a year
- EBAY$49,212+392% total · +15.6% a year
- SPY (S&P 500)$47,605+376% total · +15.2% a year
- SAP$38,080+281% total · +12.9% a year
From the end of September 2021 to the end of September 2026. The scale is logarithmic, so equal steps up the chart are equal percentage gains. Hover over a fund in the key to pick out its line. 2,341 of the 3,628 stocks and funds worth at least $500 million that traded the whole period ended ahead of SHOP; the chart shows 5, closest alternatives first. The other 3 lines are popular alternatives, shown for context.
- SPY (S&P 500)$19,000+90.0% total · +13.7% a year
- ORCL$16,857+68.6% total · +11.0% a year
- SAP$16,715+67.2% total · +10.8% a year
- EBAY$16,622+66.2% total · +10.7% a year
- AMZN$15,169+51.7% total · +8.7% a year
- GDDY$13,703+37.0% total · +6.5% a year
- SHOP$10,938+9.4% total · +1.8% a year
- MELI$10,293+2.9% total · +0.6% a year
- CRM$8,626−13.7% total · −2.9% a year
- FIVN$2,129−78.7% total · −26.6% a year
SHOP at a glance
This section summarizes the key facts about the stock, its returns over periods from one to ten years and the risk it has carried, with dividends reinvested throughout. These figures serve as the baseline for every comparison that follows.
Note: SHOP began trading on May 20, 2015, so every figure here, including its worst decline, covers only the time since then. None of them reflect the dot-com bust, the 2008 financial crisis or two other sell-offs.
- SHOP's deepest decline since it began trading in 2015 was 84.8%, from November 2021 to October 2022. It took about three years from the low to climb back to its old high.
- Over ten full calendar years, SHOP's best was 2019, when it returned 187%, and its worst was 2022, when it lost 74.8%. It lost money in one of those years.
- SHOP is 3.2% below its all-time high.
The company
- Market value
- $225B
- Industry
- Software - Application
- Price history from
- May 2015
Returns
- Past 1 year
- +5.3%total return
- Past 3 years
- +239%+50.3% a year
- Past 5 years
- +16.6%+3.1% a year
- Past 10 years
- +3,916%+44.7% a year
- Best calendar year
- +187%2019
- Worst calendar year
- −74.8%2022
- Losing years
- 1 of 10full calendar years
Risk
- Volatility
- 66.9%typical yearly swing, 5 years
- Sharpe ratio
- 0.38return per unit of risk, 5 years
- Worst decline ever
- −84.8%Nov 2021 to Oct 2022
- From its all-time high
- −3.2%below the peak
SHOP against the whole market
Where SHOP ranks among every stock and fund, and what across the market has done better.
How does SHOP rank among all stocks?
This section ranks SHOP on return, volatility, risk-adjusted return and worst decline against every stock worth at least $300 million with enough history. Where the comparisons with its popular alternatives show how SHOP stacks up against its peers, these rankings show where it stands in the market as a whole.
- SHOP's 10-year return ranks in the top 1% of the 2,202 stocks worth at least $300 million with 10 years of history.
- SHOP is among the more volatile stocks: its price swings rank in the bottom 15% of the 2,893 stocks worth at least $300 million, where the top is the calmest.
Ranked against U.S.-listed stocks worth at least $300M that have enough history for each measure, so the count changes from row to row; smaller stocks are left out. Lower volatility and smaller declines rank higher.
| Measure | SHOP | Rank | Standing |
|---|---|---|---|
| 1-year return | +5.3% | 1,766 of 3,287 | bottom 47% |
| 3-year return | +239% | 314 of 3,017 | top 10% |
| 5-year return | +16.6% | 1,501 of 2,893 | bottom 49% |
| 10-year return | +3,916% | 11 of 2,202 | top 1% |
| Volatility, 5 years | 66.9% | 2,456 of 2,893 | bottom 16% |
| Sharpe ratio, 5 years | 0.38 | 1,303 of 2,893 | top 45% |
| Worst decline, past 10 years | −84.8% | 1,785 of 2,187 | bottom 19% |
What has beaten SHOP on both return and risk?
Each dot is an investment, placed by how much it earned a year over the past 5 years (higher is better) and how much its price swung, its volatility (further left is calmer). SHOP sits where the dashed lines cross. Anything in the green box above and to the left earned more than SHOP with smaller swings, a better trade-off over this period on both counts. Past results are no promise, but a name in the box is worth a closer look.
- 1,210 stocks and 711 ETFs worth at least $500 million sit in the green region: each earned more than SHOP over the past 5 years with smaller price swings. That is 53% of the 3,633 screened.
- Among those with at least half SHOP's swings, CLS has the best return for its risk: 101% a year at 59.7% volatility, 11% less than SHOP's 66.9%, and a Sharpe ratio (return above cash per unit of volatility) of 1.47 against 0.38 for SHOP.
- Among SHOP's popular alternatives, SAP, EBAY and GDDY are in the region. SAP earned 11.5% a year against 3.1% a year for SHOP, at 30.0% volatility, 55% less than SHOP's 66.9%.
Annual return is the annualized total return with dividends reinvested, and volatility the annualized swing in daily prices, both over 5 years. Labeled dots are the strongest picks from the table below and the names called out above, colored by how close they sit to SHOP; faint dots are 90 more of the 1,921 in the green region (the strongest, one per fund family). 3,633 stocks and funds worth at least $500 million were screened. Hover over a dot for its figures.
- Popular alternatives
- Same and neighboring categories, and shared themes
- The whole market
- Others in the green region
Is there a better investment than SHOP?
Investments that beat SHOP over the past 5 years on return, volatility, drawdowns, consistency, crash losses or fees, from its popular alternatives out to the whole market.
- Among SHOP's popular alternatives, SAP, EBAY and AMZN earned more than SHOP with less volatility over the past 5 years. SAP returned 11.5% a year at 30.0% volatility, against 3.1% a year at 66.9%.
- Looking beyond its popular alternatives, MU (semiconductors) and AMD (semiconductors) earned more than SHOP with less volatility over the past 5 years. MU returned 68.1% a year at 57.1% volatility, against 3.1% a year at 66.9%.
- Simply owning the S&P 500 would have done better over the past 5 years: 12.7% a year at 17.1% volatility, against 3.1% at 66.9% for SHOP.
How this works
The table below lists investments that beat SHOP over the past 5 years on at least one of these measures: a higher annual return with lower volatility, a higher annual return at similar volatility, a similar return with lower volatility, a higher Sharpe ratio with a smaller worst decline, a higher total return in most periods from 3 months to 10 years, or smaller losses in recent market crashes. It checks SHOP's popular alternatives first, then the rest of its own and neighboring categories, then every stock and fund worth at least $500 million, and shows the strongest few in each group. The full list of those with a higher return and lower volatility than SHOP follows the table.
Annual return is the annualized total return with dividends reinvested. Annual return, volatility and the Sharpe ratio cover 5 years; the worst decline covers the past 10 years. Green marks a better figure than SHOP's. "On the frontier" means no other option shown or tested earned more with less volatility. Funds that hold the same thing are shown once. Beyond the popular alternatives, nothing with more than 1.5× SHOP's volatility counts as better.
These figures cover the past 5 years. Green marks a better figure than SHOP's.
| Investment | Why it is better | Past 5 years | Downside | Long run | Fit | ||||
|---|---|---|---|---|---|---|---|---|---|
| Annual return?higher is better | Volatility?lower is calmer | Sharpe?return per unit of risk | Worst decline?past 10 years | 10Y returntotal | Corr. with SHOP?lower diversifies more | Expenseper year | |||
| +3.1% | 66.9% | 0.38 | −84.8% | +3,916% | 1.00 | — | |||
| +12.7% | 17.1% | 0.79 | −33.7% | +321% | 0.69 | 0.09% | |||
| Popular alternativesbest 6 shownThe investments people most often weigh against SHOP. 6 of 18 passed at least one test. | |||||||||
| Higher return, lower volatilityHigher Sharpe, smaller worst decline | +11.5% | 30.0% | 0.52 | −52.5% | +205% | 0.59 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst decline | +11.7% | 32.9% | 0.50 | −53.6% | +374% | 0.45 | — | ||
| Higher return, lower volatility | +9.0% | 36.6% | 0.42 | −56.1% | +548% | 0.53 | — | ||
| Higher return, lower volatility | +7.7% | 44.3% | 0.38 | −64.6% | +300% | 0.49 | — | ||
GDDYGoDaddy Inc. · Internet Services | Higher return, lower volatility | +9.3% | 35.8% | 0.43 | −65.0% | +206% | 0.51 | — | |
| Similar return, lower volatility | +3.2% | 49.5% | 0.31 | −69.1% | +1,002% | 0.51 | — | ||
| Same and neighboring categories, and shared themesbest 6 shownEverything else in Software and the categories next to it (Application Software, Enterprise Software, Payment Processing, Semiconductors), plus SHOP's specific themes. 74 of 131 passed at least one test. | |||||||||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +68.1% | 57.1% | 1.20 | −57.6% | +5,243% | 0.21 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +35.7% | 57.6% | 0.82 | −65.5% | +7,583% | 0.36 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +48.8% | 43.0% | 1.15 | −52.5% | +967% | 0.34 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +26.3% | 52.7% | 0.71 | −67.7% | — | 0.34 | — | ||
| Higher return, similar volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +29.5% | 65.2% | 0.72 | −61.9% | +1,874% | 0.37 | — | ||
| Similar return, lower volatility | +2.2% | 47.7% | 0.28 | −66.6% | +525% | 0.33 | — | ||
| The whole marketbest 8 shownEvery other stock and fund worth at least $500 million. 2,153 of 3,485 passed at least one test. | |||||||||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +55.2% | 54.4% | 1.08 | −59.6% | +3,701% | 0.17 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +44.2% | 36.9% | 1.18 | −71.9% | +1,061% | 0.12 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +32.9% | 42.2% | 0.89 | −56.9% | +483% | 0.37 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +48.8% | 62.1% | 0.95 | −73.3% | — | 0.29 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +29.3% | 57.6% | 0.74 | −77.7% | +3,841% | 0.50 | — | ||
JAAAJanus Henderson AAA CLO ETF · CLO Bonds | On the frontierHigher return, lower volatilityHigher Sharpe, smaller worst decline | +5.1% | 1.7% | 2.98 | −2.6% | — | 0.34 | 0.20% | |
| On the frontierSimilar return, lower volatilityHigher Sharpe, smaller worst decline | +3.8% | 0.3% | 13.25 | −0.3% | — | 0.33 | 0.09% | ||
| Higher return, similar volatilityHigher return in most periods | +10.7% | 69.1% | 0.49 | −82.6% | — | 0.49 | — | ||
What these numbers mean for SHOP
- Annual return
- SHOP returned 3.1% a year over the past 5 years with dividends reinvested, against 12.7% a year for the S&P 500. At that pace, $10,000 became about $11,700. Annual return is the steady yearly rate that would produce the same total result, so investments held over the same span compare fairly. Guide: What is performance and return? →
- Volatility
- SHOP's volatility over the past 5 years was 66.9%, 3.9 times the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, SHOP's return lands within 66.9% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump. Guide: Understanding and measuring risk (volatility) →
- Sharpe ratio
- SHOP's Sharpe ratio over the past 5 years was 0.38, against 0.79 for the S&P 500, so SHOP earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings. Guide: Balancing reward with risk (Sharpe ratio) →
- Worst decline
- SHOP's worst fall from a peak to a low over the past 10 years was 84.8%, against 33.7% for the S&P 500. Losses and gains are not symmetric: climbing back from a 84.8% fall takes a 559% gain. Guide: Market crash risk and tail risk →
- Correlation
- Over the past 5 years, SHOP's monthly returns had a correlation of 0.69 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They often move together: some diversification next to an index fund, but not a cushion. In the table, the correlation column measures each option against SHOP instead: the lower it is, the more that option would diversify a SHOP holding. Guide: Correlation and diversification →
Show all 1,921 stocks and funds worth at least $500 million that earned more than SHOP with less volatility
Out of 3,633 tested over 5 years. The strongest 100 are listed, best first, with funds that hold the same thing listed once.
| # | Investment | Found in | Annual return | Volatility | Sharpe | Worst decline | 10Y return | Corr. with SHOP | Expense |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Whole market | +55.2% | 54.4% | 1.08 | −59.6% | +3,701% | 0.17 | — | |
| 2 | Whole market | +44.2% | 36.9% | 1.18 | −71.9% | +1,061% | 0.12 | — | |
| 3 | Whole market | +32.9% | 42.2% | 0.89 | −56.9% | +483% | 0.37 | — | |
| 4 | Same or nearby category | +68.1% | 57.1% | 1.20 | −57.6% | +5,243% | 0.21 | — | |
| 5 | Whole market | +48.8% | 62.1% | 0.95 | −73.3% | — | 0.29 | — | |
| 6 | Whole market | +29.3% | 57.6% | 0.74 | −77.7% | +3,841% | 0.50 | — | |
| 7 | Whole market | +37.3% | 55.0% | 0.85 | −69.4% | +899% | 0.30 | — | |
| 8 | CIBGrupo Cibest S.A. · Banks | Whole market | +32.9% | 32.9% | 1.03 | −70.4% | +345% | 0.15 | — |
| 9 | Same or nearby category | +35.7% | 57.6% | 0.82 | −65.5% | +7,583% | 0.36 | — | |
| 10 | THCTenet Healthcare Corporation · Health Care Facilities | Whole market | +32.9% | 45.1% | 0.86 | −71.7% | +1,058% | 0.27 | — |
| 11 | Same or nearby category | +48.8% | 43.0% | 1.15 | −52.5% | +967% | 0.34 | — | |
| 12 | HALOHalozyme Therapeutics, Inc. · Biotechnology | Whole market | +26.6% | 40.4% | 0.79 | −49.1% | +1,196% | 0.18 | — |
| 13 | Same or nearby category | +26.3% | 52.7% | 0.71 | −67.7% | — | 0.34 | — | |
| 14 | VCTRVictory Capital Holdings, Inc. · Asset Management | Whole market | +28.1% | 35.0% | 0.89 | −45.2% | — | 0.38 | — |
| 15 | NHCNational HealthCare Corporation · Medical - Care Facilities | Whole market | +32.0% | 28.5% | 1.12 | −35.3% | +394% | 0.13 | — |
| 16 | LGNDLigand Pharmaceuticals Incorporated · Biotechnology | Whole market | +30.2% | 44.2% | 0.82 | −76.9% | +414% | 0.37 | — |
| 17 | CAKEThe Cheesecake Factory Incorporated · Restaurants | Whole market | +25.8% | 39.9% | 0.78 | −75.6% | +187% | 0.27 | — |
| 18 | AAMIAcadian Asset Management · Asset Management | Whole market | +29.0% | 35.6% | 0.90 | −78.1% | +652% | 0.45 | — |
| 19 | CGAUCenterra Gold Inc. · Gold Mining | Whole market | +26.3% | 47.6% | 0.73 | −72.2% | +421% | 0.24 | — |
| 20 | JAAAJanus Henderson AAA CLO ETF · CLO Bonds | Whole market | +5.1% | 1.7% | 2.98 | −2.6% | — | 0.34 | 0.20% |
| 21 | Whole market | +17.3% | 18.2% | 0.97 | −40.0% | +352% | 0.36 | — | |
| 22 | Whole market | +51.2% | 33.4% | 1.41 | −79.7% | +1,387% | 0.15 | — | |
| 23 | Whole market | +51.8% | 37.5% | 1.31 | −71.7% | +768% | 0.10 | — | |
| 24 | SIMOSilicon Motion Technology Corporation · Semiconductors | Same or nearby category | +28.0% | 55.1% | 0.71 | −56.5% | +494% | 0.02 | — |
| 25 | PULSPGIM Ultra Short Bond ETF · Short-Term Bonds | Whole market | +4.4% | 0.7% | 6.07 | −5.8% | — | 0.39 | 0.15% |
| 26 | UVEUniversal Insurance Holdings, Inc. · Insurance - Property & Casualty | Whole market | +34.3% | 42.8% | 0.91 | −79.6% | +216% | 0.18 | — |
| 27 | Whole market | +47.3% | 32.5% | 1.36 | −68.9% | +1,028% | 0.22 | — | |
| 28 | Whole market | +42.1% | 24.7% | 1.55 | −46.1% | +349% | 0.30 | — | |
| 29 | Whole market | +18.5% | 28.0% | 0.75 | −38.5% | +1,168% | 0.52 | — | |
| 30 | Whole market | +77.0% | 46.7% | 1.46 | −49.7% | +5,305% | 0.27 | — | |
| 31 | Whole market | +19.0% | 32.0% | 0.71 | −44.6% | +752% | 0.39 | — | |
| 32 | Whole market | +23.5% | 18.8% | 1.22 | −75.2% | +350% | 0.36 | — | |
| 33 | Whole market | +40.7% | 32.8% | 1.21 | −34.5% | +1,807% | 0.11 | — | |
| 34 | Whole market | +11.5% | 17.5% | 0.71 | −35.0% | +302% | 0.70 | 0.03% | |
| 35 | Whole market | +12.8% | 16.9% | 0.80 | −34.0% | +324% | 0.69 | 0.03% | |
| 36 | Whole market | +13.4% | 17.1% | 0.82 | −29.6% | +274% | 0.30 | — | |
| 37 | Whole market | +15.5% | 45.4% | 0.55 | −76.7% | +439% | 0.34 | — | |
| 38 | CRSCarpenter Technology Corporation · Metals & Mining | Whole market | +63.9% | 46.5% | 1.30 | −74.7% | +1,021% | 0.24 | — |
| 39 | Whole market | +27.1% | 26.5% | 1.04 | −61.0% | +214% | -0.03 | — | |
| 40 | Whole market | +17.3% | 24.3% | 0.78 | −43.6% | +537% | 0.54 | — | |
| 41 | Whole market | +26.1% | 23.4% | 1.11 | −45.1% | +603% | -0.06 | — | |
| 42 | VRIGInvesco Variable Rate Investment Grade ETF · Bonds | Whole market | +4.7% | 1.3% | 3.51 | −13.1% | +40.5% | 0.28 | 0.30% |
| 43 | Whole market | +33.1% | 25.9% | 1.24 | −62.3% | +319% | 0.15 | — | |
| 44 | Whole market | +12.7% | 17.9% | 0.76 | −27.4% | +196% | 0.05 | — | |
| 45 | DXJWisdomTree Japan Hedged Equity Fund · International Equity | Whole market | +26.6% | 19.1% | 1.34 | −39.1% | +428% | 0.28 | 0.48% |
| 46 | LVHIFranklin International Low Volatility High Dividend Index ETF · International Equity | Whole market | +17.0% | 11.1% | 1.48 | −32.4% | +194% | 0.31 | 0.40% |
| 47 | Whole market | +14.7% | 16.8% | 0.91 | −37.0% | +204% | 0.03 | — | |
| 48 | BALTInnovator Defined Wealth Shield ETF · Crypto | Whole market | +6.3% | 3.3% | 1.85 | −4.9% | — | 0.68 | 0.69% |
| 49 | Whole market | +19.5% | 25.2% | 0.84 | −55.8% | +238% | 0.11 | — | |
| 50 | Whole market | +31.1% | 31.9% | 1.01 | −43.4% | +936% | 0.37 | — | |
| 51 | Whole market | +17.4% | 22.9% | 0.82 | −31.4% | +685% | 0.47 | — | |
| 52 | Whole market | +8.2% | 16.4% | 0.57 | −36.0% | +140% | 0.52 | 0.05% | |
| 53 | Whole market | +14.5% | 23.0% | 0.71 | −35.1% | +553% | 0.68 | 0.18% | |
| 54 | Whole market | +33.2% | 29.4% | 1.13 | −54.9% | +483% | 0.12 | — | |
| 55 | Whole market | +21.0% | 23.4% | 0.94 | −42.9% | +242% | -0.02 | — | |
| 56 | Whole market | +16.8% | 26.1% | 0.73 | −42.0% | +374% | 0.33 | — | |
| 57 | FLRTPacer Aristotle Pacific Floating Rate High Income ETF · Financials | Whole market | +6.0% | 2.3% | 2.55 | −21.0% | +58.0% | 0.47 | 0.60% |
| 58 | Whole market | +50.3% | 37.5% | 1.28 | −75.3% | +674% | 0.04 | — | |
| 59 | Whole market | +49.0% | 49.0% | 1.06 | −52.2% | +3,439% | 0.38 | — | |
| 60 | Whole market | +21.0% | 24.8% | 0.90 | −67.2% | +233% | -0.07 | — | |
| 61 | Whole market | +38.7% | 25.0% | 1.44 | −38.1% | +586% | 0.13 | — | |
| 62 | Whole market | +16.3% | 24.8% | 0.74 | −43.4% | +241% | 0.05 | — | |
| 63 | Whole market | +17.1% | 20.7% | 0.87 | −26.8% | +226% | 0.13 | — | |
| 64 | INSWInternational Seaways, Inc. · Oil & Gas | Whole market | +56.5% | 40.5% | 1.31 | −57.4% | — | -0.26 | — |
| 65 | Whole market | +33.8% | 32.2% | 1.07 | −37.5% | +965% | 0.46 | — | |
| 66 | Whole market | +12.1% | 13.7% | 0.90 | −36.8% | +235% | 0.50 | 0.03% | |
| 67 | Whole market | +57.4% | 48.7% | 1.18 | −57.0% | +2,698% | 0.24 | — | |
| 68 | Whole market | +26.0% | 23.8% | 1.09 | −63.3% | +379% | 0.27 | — | |
| 69 | Whole market | +18.6% | 24.3% | 0.83 | −52.0% | +317% | 0.02 | — | |
| 70 | Whole market | +31.7% | 33.9% | 0.99 | −73.8% | +332% | 0.21 | — | |
| 71 | Whole market | +19.6% | 24.9% | 0.85 | −24.9% | +266% | 0.06 | — | |
| 72 | Whole market | +38.7% | 33.3% | 1.16 | −69.6% | +542% | 0.25 | — | |
| 73 | Whole market | +22.8% | 24.9% | 0.95 | −30.5% | +200% | 0.22 | — | |
| 74 | Whole market | +19.6% | 28.6% | 0.77 | −48.8% | +521% | 0.51 | — | |
| 75 | Whole market | +9.3% | 16.9% | 0.61 | −35.8% | +153% | 0.52 | 0.03% | |
| 76 | Whole market | +16.0% | 28.8% | 0.66 | −51.3% | +627% | 0.47 | — | |
| 77 | Whole market | +15.8% | 20.0% | 0.84 | −42.0% | +310% | 0.33 | — | |
| 78 | Whole market | +35.4% | 35.4% | 1.04 | −55.1% | +935% | 0.42 | — | |
| 79 | Whole market | +53.7% | 53.5% | 1.07 | −70.5% | +911% | 0.31 | — | |
| 80 | Whole market | +33.6% | 30.6% | 1.10 | −45.7% | +345% | 0.18 | — | |
| 81 | Whole market | +19.9% | 22.3% | 0.93 | −42.5% | +361% | 0.32 | — | |
| 82 | Whole market | +32.0% | 40.7% | 0.89 | −55.3% | +1,017% | 0.21 | — | |
| 83 | Whole market | +18.0% | 25.8% | 0.78 | −59.6% | +234% | -0.04 | — | |
| 84 | Whole market | +17.7% | 18.9% | 0.96 | −26.4% | +213% | 0.09 | 0.40% | |
| 85 | Whole market | +16.6% | 30.5% | 0.66 | −41.1% | +151% | 0.28 | — | |
| 86 | BELFBBel Fuse Inc. · Hardware, Equipment & Parts | Whole market | +78.0% | 52.1% | 1.37 | −79.8% | +872% | 0.19 | — |
| 87 | Whole market | +11.5% | 20.9% | 0.63 | −32.6% | +394% | 0.32 | — | |
| 88 | Whole market | +33.2% | 32.9% | 1.04 | −64.2% | +430% | 0.24 | — | |
| 89 | Whole market | +18.4% | 26.0% | 0.78 | −35.1% | +779% | 0.66 | 0.09% | |
| 90 | Whole market | +25.4% | 30.4% | 0.90 | −59.8% | +374% | 0.41 | — | |
| 91 | Whole market | +13.1% | 29.5% | 0.57 | −64.5% | +141% | 0.46 | — | |
| 92 | Whole market | +33.7% | 29.4% | 1.14 | −47.6% | +474% | 0.10 | — | |
| 93 | Whole market | +27.4% | 28.8% | 0.99 | −54.7% | +789% | 0.50 | — | |
| 94 | Whole market | +16.6% | 31.4% | 0.65 | −44.3% | +398% | 0.20 | — | |
| 95 | Whole market | +15.1% | 29.4% | 0.63 | −56.5% | +234% | 0.50 | — | |
| 96 | FLOTiShares Floating Rate Bond ETF · Floating Rate Bonds | Whole market | +4.5% | 1.8% | 2.48 | −13.5% | +35.9% | 0.26 | 0.15% |
| 97 | Whole market | +18.7% | 22.0% | 0.90 | −56.1% | +98.2% | -0.03 | — | |
| 98 | Whole market | +13.5% | 29.3% | 0.58 | −49.6% | +446% | 0.51 | — | |
| 99 | Whole market | +21.3% | 25.6% | 0.89 | −30.3% | +816% | 0.09 | — | |
| 100 | Whole market | +18.2% | 32.6% | 0.68 | −70.7% | +379% | 0.03 | — |
SHOP against its popular alternatives
The investments people most often weigh against SHOP, compared period by period and year by year.
How do SHOP's risk and return compare with its alternatives?
This map plots each investment's annual return over the past 5 years against its volatility, the size of its typical price swings. Investments toward the upper left earned more for a smoother ride, and those toward the lower right earned less for a rougher one. The dashed lines cross at SHOP, which divides the map into what did better or worse on each measure.
- Six of the 18 popular alternatives, led by EBAY, SAP and GDDY, were both more rewarding and calmer than SHOP over the past 5 years, earning a higher annual return with lower volatility.
- Over the past 5 years, SHOP returned 3.1% a year, less than the S&P 500's 12.7%, with higher volatility (66.9% against 17.1%).
Green points earned more than SHOP with less volatility; red points earned less with more. Hover over a point for its figures. Total returns with dividends reinvested, annualized.
All figures
| Investment | Annual return | Volatility |
|---|---|---|
| SPY S&P 500State Street SPDR S&P 500 ETF | +12.7% | 17.1% |
| EBAY eBay Inc. | +11.7% | 32.9% |
| SAP SAP SE | +11.5% | 30.0% |
| GDDY GoDaddy Inc. | +9.3% | 35.8% |
| AMZN Amazon.com, Inc. | +9.0% | 36.6% |
| ORCL Oracle Corporation | +7.7% | 44.3% |
| MELI MercadoLibre, Inc. | +3.2% | 49.5% |
| SHOP This pageShopify Inc. | +3.1% | 66.9% |
| CRM Salesforce, Inc. | −3.2% | 39.4% |
| TOST Toast, Inc. | −8.5% | 59.9% |
| YEXT Yext, Inc. | −10.5% | 55.5% |
| GPN Global Payments Inc. | −11.2% | 36.9% |
| FOUR Shift4 Payments, Inc. | −12.1% | 58.2% |
| ADBE Adobe Inc. | −16.5% | 38.1% |
| WIX Wix.com Ltd. | −16.7% | 60.6% |
| HUBS HubSpot, Inc. | −20.6% | 57.6% |
| PYPL PayPal Holdings, Inc. | −25.9% | 43.3% |
| FIVN Five9, Inc. | −26.4% | 57.9% |
| LSPD Lightspeed Commerce Inc. | −35.0% | 61.2% |
| CMRC Commerce.com, Inc. | −41.2% | 69.3% |
Has SHOP consistently beaten its popular alternatives?
This section compares SHOP with the investments people most often weigh against it, checking each one over eight periods from one month to ten years. Counting how often an alternative earned more than SHOP helps separate lasting outperformance from a single strong stretch.
- None of the 18 popular alternatives outperformed SHOP in at least 3 of 5 short-term and 2 of 3 long-term timeframes. The closest was AMZN.
- SAP, EBAY and GDDY earned more for the risk they took than SHOP (a higher Sharpe ratio) and fell less in their worst decline of the past 10 years.
A green cell means the alternative earned more than SHOP over that period. "Qualified" marks those that did so in at least 3 of 5 short-term periods and 2 of 3 long-term periods.
| Investment | Periods outperformed | Short term | Long term | Risk · 5 years | Fund | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | 10Y | Volatilitylower is calmer | Sharpehigher is better | Worst declinepast 10 years | Expense | Assets | Overlapsame sectors | ||
| SHOP Shopify Inc. (this page) | — | +25.8% | +39.4% | +28.4% | +10.4% | +5.3% | +239% | +16.6% | +3,916% | 66.9% | 0.38 | −84.8% | — | $225B | — |
| AMZN Specialty RetailAmazon.com, Inc. | 2/5 short1/3 long | +1.6% | +5.1% | +5.8% | +16.0% | +21.3% | +110% | +53.8% | +548% | 36.6% | 0.42 | −56.1% | — | $2.8T | — |
| EBAY Specialty RetaileBay Inc. | 2/5 short1/3 long | +11.9% | +6.5% | +13.8% | +40.5% | +28.3% | +213% | +74.2% | +374% | 32.9% | 0.50 | −53.6% | — | $54B | — |
| SAP Software - ApplicationSAP SE | 2/5 short1/3 long | +9.4% | +44.6% | +29.6% | −2.1% | −16.6% | +81.3% | +72.6% | +205% | 30.0% | 0.52 | −52.5% | — | $267B | — |
| MELI Specialty RetailMercadoLibre, Inc. | 0/5 short1/3 long | +3.2% | +2.6% | +0.5% | −4.8% | −10.6% | +60.7% | +17.2% | +1,002% | 49.5% | 0.31 | −69.1% | — | $95B | — |
| ORCL Software - InfrastructureOracle Corporation | 0/5 short1/3 long | −11.4% | +8.4% | −25.6% | −32.1% | −52.1% | +33.3% | +45.1% | +300% | 44.3% | 0.38 | −64.6% | — | $396B | — |
| GDDY Software - InfrastructureGoDaddy Inc. | 0/5 short1/3 long | +3.8% | +14.7% | +24.2% | −8.2% | −17.9% | +46.1% | +55.8% | +206% | 35.8% | 0.43 | −65.0% | — | $14B | — |
| FIVN Software - ApplicationFive9, Inc. | 3/5 short0/3 long | −7.3% | +33.5% | +111% | +82.4% | +53.0% | −42.9% | −78.4% | +141% | 57.9% | -0.24 | −93.5% | — | $2.6B | — |
| CRM Software - ApplicationSalesforce, Inc. | 1/5 short0/3 long | +2.5% | +39.7% | +30.7% | −3.8% | −3.9% | +21.3% | −14.8% | +240% | 39.4% | 0.12 | −58.7% | — | $200B | — |
| WIX Software - ApplicationWix.com Ltd. | 1/5 short0/3 long | −5.4% | +48.1% | +4.6% | −21.7% | −42.5% | −5.0% | −59.9% | +76.4% | 60.6% | 0.00 | −88.5% | — | $3.3B | — |
| GPN Financial - Credit ServicesGlobal Payments Inc. | 1/5 short0/3 long | −0.6% | +3.3% | +17.2% | +13.4% | −1.3% | −21.1% | −44.7% | +22.4% | 36.9% | -0.14 | −70.2% | — | $22B | — |
| YEXT Software - InfrastructureYext, Inc. | 1/5 short0/3 long | +11.5% | +31.4% | +85.0% | −8.8% | −14.6% | +20.3% | −42.6% | — | 55.5% | 0.07 | −87.6% | — | $709M | — |
| HUBS Software - ApplicationHubSpot, Inc. | 0/5 short0/3 long | +17.2% | +8.4% | +9.1% | −34.4% | −44.5% | −41.6% | −68.5% | +377% | 57.6% | -0.11 | −80.0% | — | $13B | — |
| ADBE Software - ApplicationAdobe Inc. | 0/5 short0/3 long | +2.9% | +9.4% | +3.3% | −23.0% | −25.2% | −52.5% | −59.4% | +135% | 38.1% | -0.28 | −71.9% | — | $100B | — |
| PYPL Financial - Credit ServicesPayPal Holdings, Inc. | 0/5 short0/3 long | +8.6% | +0.8% | +11.7% | −0.9% | −16.5% | +8.2% | −77.6% | +44.1% | 43.3% | -0.47 | −87.3% | — | $49B | — |
| CMRC Software - ApplicationCommerce.com, Inc. | 0/5 short0/3 long | +14.1% | +27.1% | +20.6% | −6.4% | −21.6% | −59.8% | −93.0% | — | 69.3% | -0.42 | −98.5% | — | $315M | — |
| FOUR Software - InfrastructureShift4 Payments, Inc. | 0/5 short0/3 long | +2.8% | −20.5% | −18.0% | −35.4% | −46.7% | −20.1% | −47.4% | — | 58.2% | 0.07 | −71.7% | — | $4.2B | — |
| LSPD Software - ApplicationLightspeed Commerce Inc. | 0/5 short0/3 long | +16.5% | +7.4% | +12.9% | −5.1% | −4.7% | −17.2% | −88.4% | — | 61.2% | -0.40 | −93.7% | — | $1.5B | — |
| TOST Software - InfrastructureToast, Inc. | 0/5 short0/3 long | +9.6% | +5.8% | +11.9% | −4.0% | −13.3% | +85.7% | −35.9% | — | 59.9% | 0.15 | −80.6% | — | $17B | — |
How did SHOP do year by year?
This table shows each investment's total return in every full calendar year since 2016, along with where SHOP ranked among its popular alternatives each year. Annual results reveal how consistently each one kept pace with SHOP and how far its good and bad years diverged, detail that multiyear averages tend to smooth over.
Note: SHOP began trading on May 20, 2015, so the table starts with 2016, its first full calendar year, and cannot show how it fared during the dot-com bust, the 2008 financial crisis or two other sell-offs.
- SHOP finished ahead of the S&P 500 in eight of its ten full calendar years, and ahead of it in each of the last three.
- Ranked against its popular alternatives each year, SHOP finished in the top quarter in eight of ten years and in the bottom quarter in one. In 2025, it ranked 1 of 19.
- None of the 17 popular alternatives came out ahead of SHOP in most of the years they have in common.
Newest year first. Green marks a year in which the fund came out ahead of SHOP; gray means the two finished within a fraction of a point. The rank row places SHOP among the alternatives that traded the full year; dark green is the top quarter and red the bottom quarter.
| Investment | Years ahead of SHOP | 2025 | 2024 | 2023 | 2022 | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| SHOP This pageShopify Inc. | — | +51.4% | +36.5% | +124% | −74.8% | +21.7% | +185% | +187% | +37.1% | +135% | +66.3% |
| Rank among alternatives | Top quarter in 8 of 10 | 1 of 19 | 10 of 19 | 1 of 19 | 18 of 19 | 4 of 18 | 2 of 16 | 1 of 15 | 4 of 15 | 1 of 14 | 2 of 14 |
| SPY S&P 500State Street SPDR S&P 500 ETF | 2 of 10 | +17.7% | +24.9% | +26.2% | −18.2% | +28.7% | +18.3% | +31.2% | −4.6% | +21.7% | +12.0% |
| AMZN Amazon.com, Inc. | 2 of 10 | +5.2% | +44.4% | +80.9% | −49.6% | +2.4% | +76.3% | +23.0% | +28.4% | +56.0% | +10.9% |
| EBAY eBay Inc. | 3 of 10 | +42.7% | +44.8% | +7.7% | −36.5% | +33.8% | +41.2% | +30.6% | −25.6% | +27.1% | +8.1% |
| SAP SAP SE | 2 of 10 | −0.4% | +61.3% | +52.3% | −24.2% | +9.2% | −1.3% | +36.4% | −10.0% | +31.7% | +11.1% |
| MELI MercadoLibre, Inc. | 2 of 10 | +18.4% | +8.2% | +85.7% | −37.2% | −19.5% | +193% | +95.3% | −6.9% | +102% | +37.1% |
| ORCL Oracle Corporation | 3 of 10 | +18.1% | +60.0% | +30.9% | −4.7% | +36.9% | +24.3% | +19.4% | −3.0% | +24.9% | +6.9% |
| GDDY GoDaddy Inc. | 2 of 10 | −37.1% | +85.9% | +41.9% | −11.8% | +2.3% | +22.1% | +3.5% | +30.5% | +43.9% | +9.0% |
| FIVN Five9, Inc. | 2 of 10 | −50.7% | −48.4% | +16.0% | −50.6% | −21.3% | +166% | +50.0% | +75.7% | +75.3% | +63.1% |
| CRM Salesforce, Inc. | 1 of 10 | −20.2% | +27.8% | +98.5% | −47.8% | +14.2% | +36.8% | +18.7% | +34.0% | +49.3% | −12.7% |
| WIX Wix.com Ltd. | 4 of 10 | −51.6% | +74.4% | +60.1% | −51.3% | −36.9% | +104% | +35.5% | +57.0% | +29.2% | +95.8% |
| GPN Global Payments Inc. | 1 of 10 | −30.1% | −11.0% | +29.0% | −25.9% | −36.9% | +18.5% | +77.3% | +2.9% | +44.5% | +7.6% |
| YEXT Yext, Inc. | 1 of 8 | +26.7% | +8.0% | −9.8% | −34.2% | −36.9% | +9.0% | −2.9% | +23.4% | — | — |
| HUBS HubSpot, Inc. | 3 of 10 | −42.4% | +20.0% | +101% | −56.1% | +66.3% | +150% | +26.1% | +42.2% | +88.1% | −16.5% |
| ADBE Adobe Inc. | 1 of 10 | −21.3% | −25.5% | +77.3% | −40.6% | +13.4% | +51.6% | +45.8% | +29.1% | +70.2% | +9.6% |
| PYPL PayPal Holdings, Inc. | 2 of 10 | −31.4% | +39.0% | −13.8% | −62.2% | −19.5% | +117% | +28.6% | +14.2% | +86.5% | +9.0% |
| CMRC Commerce.com, Inc. | 0 of 5 | −32.7% | −37.1% | +11.3% | −75.3% | −44.9% | — | — | — | — | — |
| FOUR Shift4 Payments, Inc. | 2 of 5 | −39.3% | +39.6% | +32.9% | −3.5% | −23.2% | — | — | — | — | — |
| LSPD Lightspeed Commerce Inc. | 1 of 6 | −20.7% | −27.4% | +46.8% | −64.6% | −42.6% | +152% | — | — | — | — |
| TOST Toast, Inc. | 2 of 4 | −2.6% | +99.6% | +1.3% | −48.0% | — | — | — | — | — | — |
Risk and diversification
How SHOP has fallen, how it held up in crashes beside the S&P 500 and its popular alternatives, and what moves independently of it.
What were SHOP's worst declines?
A drawdown is the decline from a peak to the lowest point before a new high. This section presents SHOP's five deepest drawdowns since it began trading in 2015, alongside the S&P 500's return over the same dates, and how long each took to recover. Together, these figures show how much an investor could have lost and how long it took to get back to even.
Note: SHOP began trading on May 20, 2015, so this list cannot include the dot-com bust, the 2008 financial crisis or two other sell-offs. The crash tests on this page show how older funds and the S&P 500 fared through those years.
- In all five of SHOP's worst declines, the S&P 500 held up better over the same dates.
- Not every decline was the market's doing: SHOP fell 46.7% from October 2025 to May 2026, while the S&P 500 rose 8.6%.
- The slowest recovery came after SHOP fell 84.8% from November 2021 to October 2022; it did not regain that peak until October 2025, three years later.
Green means SHOP fell less than the S&P 500 over the same dates. Based on daily closing prices with dividends reinvested.
| During | SHOP fell | S&P 500, same dates | Peak | Low | Time to the low | Back at the peak | Time to recover |
|---|---|---|---|---|---|---|---|
| 2022 bear market | −84.8% | −22.6% | Nov 2021 | Oct 2022 | 11 months | Oct 2025 | 3 years |
| 2015 China and oil sell-off | −52.2% | −10.1% | Aug 2015 | Feb 2016 | 6 months | Aug 2016 | 6 months |
| No named crash | −46.7% | +8.6% | Oct 2025 | May 2026 | 7 months | Oct 2026 | 5 months |
| Covid crash | −40.7% | −29.1% | Feb 2020 | Mar 2020 | 1 month | Apr 2020 | 1 month |
| Late-2018 sell-off | −31.5% | −16.6% | Jul 2018 | Dec 2018 | 5 months | Feb 2019 | 2 months |
How did SHOP do in stock market crashes?
This section measures how far SHOP, the S&P 500 and each alternative fell from peak to trough during every major market crash since 2000. A smaller decline means an investment held up better, and comparing results across crashes shows whether that resilience was consistent or a one-off.
Note: SHOP began trading on May 20, 2015, so its row reads "Not yet trading" for the dot-com bust, the 2008 financial crisis or two other sell-offs. The older alternatives and the S&P 500 show how those crashes played out.
- SHOP fell further than the S&P 500 in five of the six crashes it has traded through. The clearest case was the 2022 bear market, when SHOP fell 79.0% and the S&P 500 fell 24.5%.
- Among its popular alternatives, SAP held up best, falling less than SHOP in five of the six crashes they both traded through.
- SHOP began trading after the 2008 financial crisis, but eight of its popular alternatives lived through it. The mildest fall among them was ORCL's 41.1%, against 55.2% for the S&P 500.
Newest crash first. Each figure is the fund's deepest fall within the crash window; green means a smaller fall than SHOP.
| Investment | Held up better | 2023 regional bank crisisMar 2023 | 2022 bear marketJan 2022 | Covid crashFeb 2020 | Late-2018 sell-offSep 2018 | February 2018 volatility shockFeb 2018 | 2015 China and oil sell-offAug 2015 | 2011 euro debt crisisJul 2011 | 2010 flash crashMay 2010 | 2008 financial crisisOct 2007 | Dot-com bustMar 2000 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| SHOP This pageShopify Inc. | — | −5.1% | −79.0% | −40.7% | −27.6% | −5.4% | −49.2% | Not yet trading | Not yet trading | Not yet trading | Not yet trading |
| SPY S&P 500State Street SPDR S&P 500 ETF | 5 of 6 | −3.4% | −24.5% | −33.7% | −19.3% | −6.5% | −12.8% | −17.9% | −1.5% | −55.2% | −47.5% |
| AMZN Amazon.com, Inc. | 4 of 6 | −3.4% | −39.6% | −22.7% | −33.2% | −7.1% | −30.6% | −20.7% | −2.9% | −65.3% | −91.8% |
| EBAY eBay Inc. | 4 of 6 | −6.6% | −44.2% | −31.6% | −23.2% | −7.4% | −25.6% | −21.8% | −3.5% | −74.7% | −77.1% |
| SAP SAP SE | 5 of 6 | −2.0% | −41.9% | −32.6% | −25.0% | −6.9% | −13.3% | −25.0% | −1.4% | −49.6% | −87.9% |
| MELI MercadoLibre, Inc. | 3 of 6 | −7.2% | −51.6% | −39.1% | −30.3% | −8.8% | −31.9% | −39.5% | 0.0% | −89.5% | — |
| ORCL Oracle Corporation | 4 of 6 | −5.0% | −31.0% | −28.3% | −17.2% | −6.6% | −16.1% | −23.9% | −2.1% | −41.1% | −84.2% |
| GDDY GoDaddy Inc. | 2 of 6 | −5.6% | −25.3% | −45.8% | −28.9% | −7.1% | −29.2% | — | — | — | — |
| FIVN Five9, Inc. | 5 of 6 | −7.2% | −60.5% | −28.3% | −20.5% | −4.2% | −29.6% | — | — | — | — |
| CRM Salesforce, Inc. | 4 of 6 | −5.3% | −42.7% | −35.7% | −24.8% | −6.1% | −34.2% | −26.9% | −4.2% | −70.5% | — |
| WIX Wix.com Ltd. | 2 of 6 | −7.4% | −64.8% | −47.5% | −31.4% | −5.2% | −37.9% | — | — | — | — |
| GPN Global Payments Inc. | 3 of 6 | −11.9% | −29.2% | −44.3% | −25.4% | −7.5% | −27.8% | −18.6% | −5.7% | −44.4% | — |
| YEXT Yext, Inc. | 1 of 5 | −9.2% | −57.0% | −40.8% | −46.9% | −6.9% | — | — | — | — | — |
| HUBS HubSpot, Inc. | 2 of 6 | −8.4% | −53.8% | −47.3% | −24.8% | −6.8% | −53.8% | — | — | — | — |
| ADBE Adobe Inc. | 4 of 6 | −6.2% | −50.3% | −25.6% | −25.5% | −5.4% | −22.7% | −23.6% | −0.2% | −66.7% | −79.9% |
| PYPL PayPal Holdings, Inc. | 5 of 6 | −4.4% | −63.8% | −31.2% | −16.7% | −5.6% | −21.6% | — | — | — | — |
| CMRC Commerce.com, Inc. | 1 of 2 | −9.8% | −62.6% | — | — | — | — | — | — | — | — |
| FOUR Shift4 Payments, Inc. | 1 of 2 | −6.2% | −53.5% | — | — | — | — | — | — | — | — |
| LSPD Lightspeed Commerce Inc. | 1 of 3 | −5.5% | −60.0% | −71.0% | — | — | — | — | — | — | — |
| TOST Toast, Inc. | 1 of 2 | −9.5% | −58.9% | — | — | — | — | — | — | — | — |
How closely does SHOP move with the S&P 500?
Upside capture measures how much of the S&P 500's gains an investment kept in the months the market rose, and downside capture how much of its losses it took in the months the market fell. An investment that captures more of the gains than the losses has compounded ahead of the market over time. This section compares SHOP with its popular alternatives on both measures, and on beta (how strongly each has moved with the market), over the past 10 years.
- Over the past 10 years, SHOP captured 233% of the S&P 500's gains in rising months and 203% of its losses in falling months, with a beta of 2.09. It amplified the market's moves in both directions.
- Only MELI had a higher capture ratio (upside capture divided by downside capture) than SHOP's 1.15, out of 13 popular alternatives with the same record.
Monthly total returns over the past 10 years, measured against SPY. 100% capture or a beta of 1.00 means moving in line with the S&P 500. Green marks a better figure than SHOP's: more upside, less downside or a higher capture ratio. Sorted by capture ratio.
| Investment | Upside capture | Downside capture | Capture ratio | Beta |
|---|---|---|---|---|
| SHOP This pageShopify Inc. | 233% | 203% | 1.15 | 2.09 |
| MELI MercadoLibre, Inc. | 135% | 111% | 1.21 | 1.44 |
| AMZN Amazon.com, Inc. | 134% | 139% | 0.96 | 1.31 |
| GDDY GoDaddy Inc. | 79% | 87% | 0.91 | 0.97 |
| EBAY eBay Inc. | 113% | 133% | 0.85 | 1.23 |
| ORCL Oracle Corporation | 131% | 159% | 0.82 | 1.30 |
| HUBS HubSpot, Inc. | 121% | 149% | 0.81 | 1.46 |
| CRM Salesforce, Inc. | 115% | 143% | 0.80 | 1.16 |
| SAP SAP SE | 112% | 152% | 0.74 | 1.10 |
| FIVN Five9, Inc. | 85% | 114% | 0.74 | 1.05 |
| ADBE Adobe Inc. | 123% | 184% | 0.67 | 1.24 |
| WIX Wix.com Ltd. | 106% | 171% | 0.62 | 1.21 |
| PYPL PayPal Holdings, Inc. | 106% | 186% | 0.57 | 1.25 |
| GPN Global Payments Inc. | 76% | 139% | 0.54 | 0.98 |
What diversifies SHOP?
Correlation measures how closely two investments move together, on a scale from 1 (in lockstep) through 0 (unrelated) to -1 (in opposite directions). This section lists large ETFs and stocks whose returns have had a low correlation with SHOP's. Because such investments tend not to fall at the same time, pairing SHOP with them can reduce a portfolio's overall swings.
- Moving a fifth of the money in SHOP into GLD would have cut the portfolio's volatility by 19% over the past 5 years and raised its annual return (+1.8% for SHOP alone, +7.8% for the mix).
- Among large ETFs, LVHI, DXJ and GCOW have moved largely independently of SHOP over the past 5 years, with correlations of 0.31 or lower, and each still earned a positive 5-year return.
- In 2022, the one year SHOP lost money (-74.8%), XLE returned +64.4%.
Only ETFs with at least $1.0B in assets and stocks worth at least $10B, with a correlation below 0.5 over the past 5 years and a positive return, are included, ranked by Sharpe ratio; funds that hold the same thing are shown once. The year columns are the years in which SHOP lost money. The last two columns show a portfolio that is 80% SHOP and 20% the other investment, rebalanced monthly.
ETFs
| Investment | Correlation | 5Y return | Sharpe | 2022 | 80/20 mix volatility | 80/20 mix annual return |
|---|---|---|---|---|---|---|
| SHOP Shopify Inc. (this page) | 1.00 | +16.6% | 0.38 | −74.8% | 59.4% | +1.8% |
| LVHI InternationalFranklin International Low Volatility High Dividend Index ETF | 0.31 | +119% | 1.48 | +3.8% | 48.1% | +7.3% |
| DXJ InternationalWisdomTree Japan Hedged Equity Fund | 0.28 | +225% | 1.34 | +6.0% | 48.3% | +9.1% |
| GCOW InternationalPacer Global Cash Cows Dividend ETF | 0.29 | +93.4% | 1.04 | +5.5% | 48.5% | +6.6% |
| EMLP Broad MarketFirst Trust North American Energy Infrastructure Fund | 0.35 | +101% | 1.04 | +10.4% | 48.6% | +6.9% |
| SMH TechnologyVanEck Semiconductor ETF | 0.48 | +323% | 0.97 | −33.5% | 51.2% | +10.3% |
| GLD CommoditiesSPDR Gold Shares | 0.09 | +126% | 0.96 | −0.8% | 48.0% | +7.8% |
| SPMO Broad MarketInvesco S&P 500 Momentum ETF | 0.47 | +136% | 0.93 | −10.4% | 49.6% | +7.7% |
| XLE EnergyState Street Energy Select Sector SPDR ETF | 0.09 | +177% | 0.93 | +64.4% | 48.3% | +9.0% |
Stocks
| Investment | Correlation | 5Y return | Sharpe | 2022 | 80/20 mix volatility | 80/20 mix annual return |
|---|---|---|---|---|---|---|
| SHOP Shopify Inc. (this page) | 1.00 | +16.6% | 0.38 | −74.8% | 59.4% | +1.8% |
| CAH Medical - DistributionCardinal Health, Inc. | 0.30 | +479% | 1.55 | +54.1% | 49.4% | +11.1% |
| CLS Hardware, Equipment & PartsCelestica Inc. | 0.36 | +3,143% | 1.47 | +1.3% | 52.8% | +21.9% |
| FIX Engineering & ConstructionComfort Systems USA, Inc. | 0.27 | +1,636% | 1.46 | +17.0% | 50.7% | +18.9% |
| MCK Medical - DistributionMcKesson Corporation | 0.13 | +413% | 1.44 | +51.8% | 48.5% | +10.9% |
| MPC Oil & Gas Refining & MarketingMarathon Petroleum Corporation | 0.15 | +690% | 1.41 | +86.6% | 48.9% | +13.3% |
Common questions
What was SHOP's worst drawdown?
SHOP's deepest decline since it began trading in 2015 was 84.8%, from November 2021 to October 2022. It took about three years from the low to climb back to its old high. Because SHOP launched in May 2015, that record does not include the dot-com bust, the 2008 financial crisis or two other sell-offs.
What were SHOP's best and worst years?
Over ten full calendar years, SHOP's best year was 2019, when it returned 187%. Its worst was 2022, with a return of -74.8%.
Is there a better investment than SHOP?
Among SHOP's popular alternatives, SAP, EBAY and AMZN earned more than SHOP with less volatility over the past 5 years. SAP returned 11.5% a year at 30.0% volatility, against 3.1% a year at 66.9%. Looking beyond its popular alternatives, MU (semiconductors) and AMD (semiconductors) earned more than SHOP with less volatility over the past 5 years. MU returned 68.1% a year at 57.1% volatility, against 3.1% a year at 66.9%.
Is SHOP more volatile than the S&P 500?
Yes. SHOP's volatility over the past 5 years was 66.9%, 3.9 times the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, SHOP's return lands within 66.9% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump.
What is SHOP's Sharpe ratio?
SHOP's Sharpe ratio over the past 5 years was 0.38, against 0.79 for the S&P 500, so SHOP earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings.
How correlated is SHOP with the S&P 500?
Over the past 5 years, SHOP's monthly returns had a correlation of 0.69 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They often move together: some diversification next to an index fund, but not a cushion. In the table, the correlation column measures each option against SHOP instead: the lower it is, the more that option would diversify a SHOP holding.
What are the best alternatives to SHOP?
None of the 18 popular alternatives we compared outperformed SHOP in at least 3 of 5 short-term and 2 of 3 long-term timeframes, which says more about SHOP's strength than about its alternatives.
Did SHOP outperform the S&P 500?
SHOP finished ahead of the S&P 500 (SPY) in eight of ten full calendar years. In 2025, it returned +51.4%, against +17.7% for the index.
How did SHOP do in stock market crashes?
SHOP fell less than the S&P 500 (SPY) in one of the six major crashes it has traded through, and further in five. The clearest case was the 2022 bear market, when SHOP fell 79.0% and the S&P 500 fell 24.5%.
What diversifies SHOP?
These had a low correlation with SHOP over the past 5 years and still earned a positive 5-year return: among large ETFs, LVHI (correlation 0.31), DXJ (correlation 0.28) and GCOW (correlation 0.29); among large stocks, CAH (correlation 0.30), CLS (correlation 0.36) and FIX (correlation 0.27). A correlation near zero means the two have moved largely independently.
How we measure
- Short-term periods are 1M, 3M, 6M, YTD, 1Y; long-term periods are 3Y, 5Y, 10Y. An investment outperformed in a period when its total return, with dividends reinvested, was higher than SHOP's. Returns within 0.5 points or 3% of SHOP's, whichever is larger, count as a tie.
- "Qualified" means outperforming in at least 3 of 5 short-term periods and 2 of 3 long-term periods. "All-weather" means outperforming in every long-term period and all but one short-term period.
- Popular alternatives are the funds and stocks most often compared with this one. We include only those that trade today, are not leveraged or inverse, and hold at least $200 million.
- Volatility is the annualized standard deviation of daily returns over 5 years, a measure of how much the price typically swings in a year. The Sharpe ratio is the return above cash for each unit of that volatility.
- A decline, or drawdown, runs from a peak to the lowest close before the next high. The worst decline ever uses all the price history we have; comparisons between funds use the past 10 years so that younger funds are judged on the same stretch.
- Sector overlap is the share of assets two funds hold in the same sectors. Correlation and the mixed-portfolio figures use monthly returns.
- Upside and downside capture follow Morningstar's definition: the compound monthly return in the months the S&P 500 rose (or fell), divided by the S&P 500's compound return in those months. Beta measures how strongly monthly returns have moved with the S&P 500. All three use the same window for every investment.
- Figures are computed from daily adjusted prices and update after each trading day. Past performance does not predict future results.