Relative Intelligence · Software

How AppLovin (APP) compares with the whole market and its popular alternatives
Built by QuantCommons' quantitative engine, this page is about relative opportunity, not data on APP alone. It places APP (AppLovin Corporation) against 18 popular alternatives, its neighboring categories and the entire market of over 10,000 U.S.-listed stocks and ETFs, and surfaces what has done better on consistent outperformance, return for the risk taken, behavior in real market crashes and diversification. The result is a clearer view of where APP stands in the market, and of the alternatives worth a closer look.
Period covered: APP's full trading record, from April 2021 through September 2026. The crash tests reach back to 2000 using older funds and the S&P 500. All returns include reinvested dividends. Data as of October 20, 2026.
Data as of October 20, 2026. Full tables and charts read best on a larger screen.
On this page12 sections
Key findings
- Right nowOver the past 6 months, APP fell 44.5% while the S&P 500 rose 9.1%. APP is 62.9% below its high, bear-market territory, while the S&P 500 sits 1.3% below a record. At a glance ↓
- Stock or market?The weakness is APP's own: it fell 35.8% over the past 3 months while the software ETF IGV (iShares Expanded Tech-Software Sector ETF) rose 15.0%. The S&P 500 rose 3.9%.
- Past 1 to 3 yearsAPP has gone against the market, falling 51.9% over the past year while the S&P 500 rose 15.8%. Even so, it finished ahead of the S&P 500 in both 2024 and 2025. By year ↓
- Long termAPP turned $10,000 into $29,200 over the past 5 years, against $18,200 in the S&P 500. APP's 5-year return of 192% puts it ahead of 88% of the stocks worth at least $300 million with that much history. The S&P 500 returned 81.7%. Growth of $10,000 ↓
- In a crashThe 2022 bear market took 80.0% off APP, against 24.5% for the S&P 500, and more than software peers such as U (Unity Software, 76.6%). Crash tests ↓
- DiversificationAgainst the S&P 500, APP has a correlation of 0.47 over 5 years, more closely than 68% of stocks worth at least $300 million. Next to an index fund it is some diversification, but not a hedge. When the S&P 500 had a down month, APP usually fell with it (17 of 22 months). By year ↓
- Better options
- Popular alternatives
- ZETA (Zeta Global) earned more than APP with less volatility over the past 5 years: 33.2% a year at 70.5% volatility, against 23.9% a year at 78.1%.
- Nearby categories and themes
- MU (Micron Technology, semiconductors) and PLTR (Palantir Technologies, enterprise software) earned more than APP with less volatility over the past 5 years. MU returned 68.1% a year at 57.1% volatility, against 23.9% a year at 78.1%.
- Whole market
- 270 of the 3,633 stocks and funds worth at least $500 million earned more than APP with less volatility over the past 5 years, among them NVDA (NVIDIA), TSM (Taiwan Semiconductor Manufacturing) and AVGO (Broadcom).
How much would $10,000 in APP have grown?
This chart tracks a hypothetical $10,000 investment in APP over the past 5 years, with dividends reinvested, alongside the same amount in the S&P 500, investments that ended ahead of APP over the same span and APP's popular alternatives, among those that traded for the entire period. It shows not only where each investment ended up but also how smooth or uneven the path was.
Note: APP began trading on April 15, 2021, so the chart cannot reach back to the dot-com bust, the 2008 financial crisis or six other sell-offs. It covers the most recent 5 years of APP's record, starting at the end of September 2021.
- $10,000 invested in APP at the end of September 2021 would have grown to $40,130 by September 2026, more than the $19,000 it would have become in SPY, an S&P 500 fund.
- Five of the eight other investments on the chart ended ahead of APP, and MU finished highest, at $153,675.
From the end of September 2021 to the end of September 2026. The scale is logarithmic, so equal steps up the chart are equal percentage gains. Hover over a fund in the key to pick out its line. 200 of the 3,628 stocks and funds worth at least $500 million that traded the whole period ended ahead of APP; the chart shows 5, closest alternatives first. The other 3 lines are popular alternatives, shown for context.
- MU$153,675+1,437% total · +72.7% a year
- NVDA$110,811+1,008% total · +61.8% a year
- PLTR$77,807+678% total · +50.7% a year
- TSEM$76,064+661% total · +50.0% a year
- ZETA$53,872+439% total · +40.0% a year
- APP$40,130+301% total · +32.0% a year
- GOOG$25,811+158% total · +20.9% a year
- META$21,571+116% total · +16.6% a year
- SPY (S&P 500)$19,000+90.0% total · +13.7% a year
- AMZN$15,169+51.7% total · +8.7% a year
APP at a glance
This section summarizes the key facts about the stock, its returns over periods from one to ten years and the risk it has carried, with dividends reinvested throughout. These figures serve as the baseline for every comparison that follows.
Note: APP began trading on April 15, 2021, so every figure here, including its worst decline, covers only the time since then. None of them reflect the dot-com bust, the 2008 financial crisis or six other sell-offs.
- APP is still 62.9% below its all-time high.
- APP's deepest decline since it began trading in 2021 was 91.9%, from November 2021 to December 2022. It took 21 months from the low to climb back to its old high.
- Over four full calendar years, APP's best was 2024, when it returned 713%, and its worst was 2022, when it lost 88.8%. It lost money in one of those years.
The company
- Market value
- $92B
- Industry
- Software - Application
- Price history from
- April 2021
Returns
- Past 1 year
- −51.9%total return
- Past 3 years
- +625%+93.5% a year
- Past 5 years
- +192%+23.9% a year
- Best calendar year
- +713%2024
- Worst calendar year
- −88.8%2022
- Losing years
- 1 of 4full calendar years
Risk
- Volatility
- 78.1%typical yearly swing, 5 years
- Sharpe ratio
- 0.66return per unit of risk, 5 years
- Worst decline ever
- −91.9%Nov 2021 to Dec 2022
- From its all-time high
- −62.9%below the peak
APP against the whole market
Where APP ranks among every stock and fund, and what across the market has done better.
How does APP rank among all stocks?
This section ranks APP on return, volatility, risk-adjusted return and worst decline against every stock worth at least $300 million with enough history. Where the comparisons with its popular alternatives show how APP stacks up against its peers, these rankings show where it stands in the market as a whole.
- APP's 3-year return ranks in the top 2% of the 3,017 stocks worth at least $300 million with 3 years of history.
- APP's 1-year return ranks in the bottom 5% of the 3,287 stocks worth at least $300 million with 1 year of history.
Ranked against U.S.-listed stocks worth at least $300M that have enough history for each measure, so the count changes from row to row; smaller stocks are left out. Lower volatility and smaller declines rank higher.
| Measure | APP | Rank | Standing |
|---|---|---|---|
| 1-year return | −51.9% | 3,126 of 3,287 | bottom 6% |
| 3-year return | +625% | 69 of 3,017 | top 2% |
| 5-year return | +192% | 337 of 2,893 | top 12% |
| Volatility, 5 years | 78.1% | 2,608 of 2,893 | bottom 11% |
| Sharpe ratio, 5 years | 0.66 | 552 of 2,893 | top 19% |
What has beaten APP on both return and risk?
Each dot is an investment, placed by how much it earned a year over the past 5 years (higher is better) and how much its price swung, its volatility (further left is calmer). APP sits where the dashed lines cross. Anything in the green box above and to the left earned more than APP with smaller swings, a better trade-off over this period on both counts. Past results are no promise, but a name in the box is worth a closer look.
- 264 stocks and six ETFs worth at least $500 million sit in the green region: each earned more than APP over the past 5 years with smaller price swings. That is 7% of the 3,633 screened.
- Among those with at least half APP's swings, CLS has the best return for its risk: 101% a year at 59.7% volatility, 24% less than APP's 78.1%, and a Sharpe ratio (return above cash per unit of volatility) of 1.47 against 0.66 for APP.
- Among APP's popular alternatives, ZETA is in the region. ZETA earned 33.2% a year against 23.9% a year for APP, at 70.5% volatility, 10% less than APP's 78.1%.
Annual return is the annualized total return with dividends reinvested, and volatility the annualized swing in daily prices, both over 5 years. Labeled dots are the strongest picks from the table below and the names called out above, colored by how close they sit to APP; faint dots are 90 more of the 270 in the green region (the strongest, one per fund family). 3,633 stocks and funds worth at least $500 million were screened. Hover over a dot for its figures.
- Popular alternatives
- Same and neighboring categories, and shared themes
- The whole market
- Others in the green region
Is there a better investment than APP?
Investments that beat APP over the past 5 years on return, volatility, drawdowns, consistency, crash losses or fees, from its popular alternatives out to the whole market.
- Among APP's popular alternatives, ZETA earned more than APP with less volatility over the past 5 years: 33.2% a year at 70.5% volatility, against 23.9% a year at 78.1%.
- Looking beyond its popular alternatives, MU (semiconductors) and PLTR (enterprise software) earned more than APP with less volatility over the past 5 years. MU returned 68.1% a year at 57.1% volatility, against 23.9% a year at 78.1%.
- Across the whole market, 270 of the 3,633 stocks and funds worth at least $500 million earned more than APP with less volatility over the past 5 years, among them NVDA, TSM and AVGO.
How this works
The table below lists investments that beat APP over the past 5 years on at least one of these measures: a higher annual return with lower volatility, a higher annual return at similar volatility, a similar return with lower volatility, a higher Sharpe ratio with a smaller worst decline, a higher total return in most periods from 3 months to 10 years, or smaller losses in recent market crashes. It checks APP's popular alternatives first, then the rest of its own and neighboring categories, then every stock and fund worth at least $500 million, and shows the strongest few in each group. The full list of those with a higher return and lower volatility than APP follows the table.
Annual return is the annualized total return with dividends reinvested. Annual return, volatility and the Sharpe ratio cover 5 years; the worst decline covers the past 10 years. Green marks a better figure than APP's. "On the frontier" means no other option shown or tested earned more with less volatility. Funds that hold the same thing are shown once. Beyond the popular alternatives, nothing with more than 1.5× APP's volatility counts as better.
These figures cover the past 5 years. Green marks a better figure than APP's.
| Investment | Why it is better | Past 5 years | Downside | Long run | Fit | ||||
|---|---|---|---|---|---|---|---|---|---|
| Annual return?higher is better | Volatility?lower is calmer | Sharpe?return per unit of risk | Worst decline?past 10 years | 5Y returntotal | Corr. with APP?lower diversifies more | Expenseper year | |||
| +23.9% | 78.1% | 0.66 | −91.9% | +192% | 1.00 | — | |||
| +12.7% | 17.1% | 0.79 | −33.7% | +81.7% | 0.47 | 0.09% | |||
| Popular alternativesbest 1 shownThe investments people most often weigh against APP. 1 of 17 passed at least one test. | |||||||||
ZETAZeta Global Holdings Corp. · Software | Higher return, lower volatilityHigher Sharpe, smaller worst decline | +33.2% | 70.5% | 0.77 | −70.0% | +320% | 0.01 | — | |
| Same and neighboring categories, and shared themesbest 6 shownEverything else in Software and the categories next to it (Application Software, Enterprise Software, Payment Processing, Semiconductors), plus APP's specific themes. 25 of 130 passed at least one test. | |||||||||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +68.1% | 57.1% | 1.20 | −57.6% | +1,244% | 0.25 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +51.4% | 67.0% | 0.95 | −84.6% | +695% | 0.55 | — | ||
TSEMTower Semiconductor Ltd. · Semiconductors | Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +42.5% | 52.2% | 0.93 | −62.3% | +487% | 0.18 | — | |
| Higher return, lower volatilityHigher Sharpe, smaller worst decline | +58.0% | 51.9% | 1.14 | −66.3% | +884% | 0.47 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst decline | +48.3% | 44.5% | 1.11 | −48.3% | +617% | 0.30 | — | ||
| Similar return, lower volatility | +24.0% | 54.3% | 0.67 | −59.1% | +193% | 0.23 | — | ||
| The whole marketbest 8 shownEvery other stock and fund worth at least $500 million. 325 of 3,487 passed at least one test. | |||||||||
| On the frontierHigher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +77.0% | 46.7% | 1.46 | −49.7% | +1,636% | 0.42 | — | ||
| On the frontierHigher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +101% | 59.7% | 1.47 | −80.6% | +3,143% | 0.41 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +57.4% | 48.7% | 1.18 | −57.0% | +866% | 0.29 | — | ||
| Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods | +53.7% | 53.5% | 1.07 | −70.5% | +759% | 0.32 | — | ||
DXJWisdomTree Japan Hedged Equity Fund · International Equity | On the frontierHigher return, lower volatilityHigher Sharpe, smaller worst decline | +26.6% | 19.1% | 1.34 | −39.1% | +225% | 0.18 | 0.48% | |
| On the frontierSimilar return, lower volatilityHigher Sharpe, smaller worst decline | +23.5% | 18.8% | 1.22 | −75.2% | +187% | 0.20 | — | ||
SOXQInvesco PHLX Semiconductor ETF · Technology | Higher return, lower volatilityHigher Sharpe, smaller worst decline | +28.3% | 38.9% | 0.84 | −46.0% | +248% | 0.33 | 0.19% | |
RKLBRocket Lab USA, Inc. · Aerospace & Defense | Higher return, similar volatilityHigher return in most periods | +32.0% | 78.8% | 0.74 | −83.0% | +300% | 0.57 | — | |
What these numbers mean for APP
- Annual return
- APP returned 23.9% a year over the past 5 years with dividends reinvested, against 12.7% a year for the S&P 500. At that pace, $10,000 became about $29,200. Annual return is the steady yearly rate that would produce the same total result, so investments held over the same span compare fairly. Guide: What is performance and return? →
- Volatility
- APP's volatility over the past 5 years was 78.1%, 4.6 times the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, APP's return lands within 78.1% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump. Guide: Understanding and measuring risk (volatility) →
- Sharpe ratio
- APP's Sharpe ratio over the past 5 years was 0.66, against 0.79 for the S&P 500, so APP earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings. Guide: Balancing reward with risk (Sharpe ratio) →
- Worst decline
- APP's worst fall from a peak to a low over the past 10 years was 91.9%, against 33.7% for the S&P 500. Losses and gains are not symmetric: climbing back from a 91.9% fall takes a 1,135% gain. Guide: Market crash risk and tail risk →
- Correlation
- Over the past 5 years, APP's monthly returns had a correlation of 0.47 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They often move together: some diversification next to an index fund, but not a cushion. In the table, the correlation column measures each option against APP instead: the lower it is, the more that option would diversify a APP holding. Guide: Correlation and diversification →
Show all 270 stocks and funds worth at least $500 million that earned more than APP with less volatility
Out of 3,633 tested over 5 years. The strongest 100 are listed, best first, with funds that hold the same thing listed once.
| # | Investment | Found in | Annual return | Volatility | Sharpe | Worst decline | 5Y return | Corr. with APP | Expense |
|---|---|---|---|---|---|---|---|---|---|
| 1 | Whole market | +77.0% | 46.7% | 1.46 | −49.7% | +1,636% | 0.42 | — | |
| 2 | Whole market | +101% | 59.7% | 1.47 | −80.6% | +3,143% | 0.41 | — | |
| 3 | Whole market | +57.4% | 48.7% | 1.18 | −57.0% | +866% | 0.29 | — | |
| 4 | Whole market | +53.7% | 53.5% | 1.07 | −70.5% | +759% | 0.32 | — | |
| 5 | Whole market | +57.3% | 64.5% | 1.03 | −66.9% | +863% | 0.24 | — | |
| 6 | Whole market | +45.2% | 52.6% | 0.97 | −49.5% | +546% | 0.35 | — | |
| 7 | Same or nearby category | +68.1% | 57.1% | 1.20 | −57.6% | +1,244% | 0.25 | — | |
| 8 | Same or nearby category | +51.4% | 67.0% | 0.95 | −84.6% | +695% | 0.55 | — | |
| 9 | IESCIES Holdings, Inc. · Engineering & Construction | Whole market | +58.5% | 58.0% | 1.09 | −54.3% | +900% | 0.59 | — |
| 10 | TTMITTM Technologies, Inc. · Electronic Components | Whole market | +48.0% | 54.3% | 0.99 | −57.6% | +609% | 0.26 | — |
| 11 | PTGXProtagonist Therapeutics, Inc. · Biotechnology | Whole market | +35.7% | 66.8% | 0.80 | −85.8% | +360% | 0.20 | — |
| 12 | AGXArgan, Inc. · Engineering & Construction | Whole market | +53.5% | 54.1% | 1.06 | −56.7% | +751% | 0.35 | — |
| 13 | TSEMTower Semiconductor Ltd. · Semiconductors | Same or nearby category | +42.5% | 52.2% | 0.93 | −62.3% | +487% | 0.18 | — |
| 14 | Whole market | +51.2% | 33.4% | 1.41 | −79.7% | +690% | -0.09 | — | |
| 15 | Whole market | +51.8% | 37.5% | 1.31 | −71.7% | +705% | -0.17 | — | |
| 16 | ETONEton Pharmaceuticals, Inc. · Drug Manufacturers - Specialty & Generic | Whole market | +55.6% | 66.1% | 0.99 | −79.9% | +811% | 0.50 | — |
| 17 | Whole market | +47.3% | 32.5% | 1.36 | −68.9% | +594% | 0.30 | — | |
| 18 | Whole market | +42.1% | 24.7% | 1.55 | −46.1% | +479% | -0.07 | — | |
| 19 | FEIMFrequency Electronics, Inc. · Communication Equipment | Whole market | +52.0% | 65.4% | 0.95 | −62.4% | +712% | 0.14 | — |
| 20 | Whole market | +40.7% | 32.8% | 1.21 | −34.5% | +451% | 0.11 | — | |
| 21 | ATIATI Inc. · Metals & Mining | Whole market | +61.8% | 42.9% | 1.34 | −82.4% | +1,008% | 0.08 | — |
| 22 | CRSCarpenter Technology Corporation · Metals & Mining | Whole market | +63.9% | 46.5% | 1.30 | −74.7% | +1,082% | 0.18 | — |
| 23 | Whole market | +27.1% | 26.5% | 1.04 | −61.0% | +232% | -0.23 | — | |
| 24 | Whole market | +26.1% | 23.4% | 1.11 | −45.1% | +218% | -0.07 | — | |
| 25 | Whole market | +33.1% | 25.9% | 1.24 | −62.3% | +318% | 0.10 | — | |
| 26 | Whole market | +36.0% | 31.0% | 1.15 | −80.9% | +366% | 0.37 | — | |
| 27 | DXJWisdomTree Japan Hedged Equity Fund · International Equity | Whole market | +26.6% | 19.1% | 1.34 | −39.1% | +225% | 0.18 | 0.48% |
| 28 | Whole market | +31.1% | 31.9% | 1.01 | −43.4% | +288% | 0.19 | — | |
| 29 | Whole market | +55.2% | 54.4% | 1.08 | −59.6% | +800% | 0.30 | — | |
| 30 | Whole market | +33.2% | 29.4% | 1.13 | −54.9% | +319% | 0.09 | — | |
| 31 | Whole market | +50.3% | 37.5% | 1.28 | −75.3% | +667% | -0.19 | — | |
| 32 | Whole market | +49.0% | 49.0% | 1.06 | −52.2% | +634% | 0.27 | — | |
| 33 | Whole market | +38.7% | 25.0% | 1.44 | −38.1% | +413% | 0.08 | — | |
| 34 | INSWInternational Seaways, Inc. · Oil & Gas | Whole market | +56.5% | 40.5% | 1.31 | −57.4% | +839% | -0.31 | — |
| 35 | Whole market | +33.8% | 32.2% | 1.07 | −37.5% | +329% | 0.32 | — | |
| 36 | Whole market | +26.0% | 23.8% | 1.09 | −63.3% | +217% | 0.15 | — | |
| 37 | Whole market | +29.3% | 57.6% | 0.74 | −77.7% | +261% | 0.37 | — | |
| 38 | Whole market | +31.7% | 33.9% | 0.99 | −73.8% | +295% | 0.07 | — | |
| 39 | Whole market | +38.7% | 33.3% | 1.16 | −69.6% | +413% | -0.01 | — | |
| 40 | Whole market | +44.2% | 36.9% | 1.18 | −71.9% | +524% | -0.06 | — | |
| 41 | Whole market | +31.6% | 66.3% | 0.75 | −72.2% | +295% | 0.29 | — | |
| 42 | Whole market | +35.4% | 35.4% | 1.04 | −55.1% | +355% | 0.52 | — | |
| 43 | Whole market | +33.6% | 30.6% | 1.10 | −45.7% | +326% | 0.16 | — | |
| 44 | Whole market | +32.0% | 40.7% | 0.89 | −55.3% | +301% | 0.04 | — | |
| 45 | BELFBBel Fuse Inc. · Hardware, Equipment & Parts | Whole market | +78.0% | 52.1% | 1.37 | −79.8% | +1,688% | 0.07 | — |
| 46 | Whole market | +33.2% | 32.9% | 1.04 | −64.2% | +319% | -0.07 | — | |
| 47 | Whole market | +25.4% | 30.4% | 0.90 | −59.8% | +210% | 0.27 | — | |
| 48 | Whole market | +33.7% | 29.4% | 1.14 | −47.6% | +327% | 0.10 | — | |
| 49 | Whole market | +27.4% | 28.8% | 0.99 | −54.7% | +235% | 0.27 | — | |
| 50 | Whole market | +39.3% | 37.2% | 1.08 | −45.5% | +425% | 0.37 | — | |
| 51 | Whole market | +33.1% | 32.5% | 1.05 | −73.5% | +318% | -0.06 | — | |
| 52 | Whole market | +26.5% | 32.5% | 0.89 | −77.5% | +224% | -0.08 | — | |
| 53 | Same or nearby category | +58.0% | 51.9% | 1.14 | −66.3% | +884% | 0.47 | — | |
| 54 | Whole market | +31.4% | 42.1% | 0.86 | −51.5% | +292% | 0.15 | — | |
| 55 | Whole market | +26.3% | 33.8% | 0.86 | −62.1% | +221% | -0.18 | — | |
| 56 | Whole market | +54.2% | 64.2% | 1.01 | −71.3% | +772% | 0.38 | — | |
| 57 | Whole market | +29.5% | 38.4% | 0.87 | −54.2% | +264% | -0.01 | — | |
| 58 | Whole market | +34.3% | 32.0% | 1.09 | −77.1% | +337% | -0.11 | — | |
| 59 | Whole market | +26.3% | 24.9% | 1.07 | −41.6% | +221% | 0.20 | — | |
| 60 | Whole market | +53.4% | 48.6% | 1.13 | −53.3% | +748% | 0.54 | — | |
| 61 | Whole market | +32.9% | 42.2% | 0.89 | −56.9% | +315% | 0.25 | — | |
| 62 | Whole market | +28.8% | 48.4% | 0.77 | −83.3% | +255% | 0.27 | — | |
| 63 | Whole market | +25.6% | 26.2% | 1.00 | −64.1% | +212% | 0.20 | — | |
| 64 | Same or nearby category | +48.3% | 44.5% | 1.11 | −48.3% | +617% | 0.30 | — | |
| 65 | Whole market | +27.5% | 36.9% | 0.85 | −46.7% | +236% | -0.02 | — | |
| 66 | ESLTElbit Systems Ltd. · Aerospace & Defense | Whole market | +39.8% | 34.6% | 1.15 | −35.4% | +435% | 0.19 | — |
| 67 | EMEEMCOR Group, Inc. · Engineering & Construction | Whole market | +43.0% | 35.3% | 1.20 | −48.0% | +499% | 0.37 | — |
| 68 | FTITechnipFMC plc · Oilfield Services | Whole market | +54.1% | 41.3% | 1.26 | −85.8% | +769% | 0.01 | — |
| 69 | Whole market | +40.4% | 49.9% | 0.93 | −66.3% | +445% | -0.03 | — | |
| 70 | Same or nearby category | +31.5% | 38.5% | 0.91 | −56.6% | +293% | 0.30 | — | |
| 71 | Whole market | +48.8% | 62.1% | 0.95 | −73.3% | +630% | 0.21 | — | |
| 72 | Whole market | +32.2% | 42.8% | 0.86 | −85.5% | +303% | 0.02 | — | |
| 73 | BAPCredicorp Ltd. · Banks | Whole market | +30.8% | 30.3% | 1.04 | −59.2% | +283% | 0.14 | — |
| 74 | Whole market | +37.3% | 55.0% | 0.85 | −69.4% | +388% | 0.27 | — | |
| 75 | Whole market | +25.3% | 34.4% | 0.83 | −64.1% | +209% | 0.13 | — | |
| 76 | STLDSteel Dynamics, Inc. · Metals & Mining | Whole market | +32.2% | 38.0% | 0.93 | −68.5% | +304% | 0.14 | — |
| 77 | NWGNatWest Group plc · Banks | Whole market | +27.7% | 34.1% | 0.89 | −67.4% | +239% | 0.14 | — |
| 78 | JBLJabil Inc. · Electronics Manufacturing | Whole market | +35.8% | 39.6% | 0.97 | −57.3% | +361% | 0.34 | — |
| 79 | CASYCasey's General Stores, Inc. · Convenience Stores | Whole market | +29.9% | 29.3% | 1.04 | −36.1% | +270% | 0.08 | — |
| 80 | FLEXFlex Ltd. · Electronics Manufacturing | Whole market | +36.0% | 48.2% | 0.88 | −70.0% | +365% | 0.42 | — |
| 81 | GFIGold Fields Limited · Gold Mining | Whole market | +35.5% | 53.4% | 0.84 | −56.2% | +356% | -0.02 | — |
| 82 | SBSCompanhia de Saneamento Básico do Estado de São Paulo - SABESP · Water Utilities | Whole market | +39.1% | 37.1% | 1.08 | −62.0% | +420% | -0.08 | — |
| 83 | CIBGrupo Cibest S.A. · Banks | Whole market | +32.9% | 32.9% | 1.03 | −70.4% | +314% | -0.09 | — |
| 84 | NVTnVent Electric plc · Electrical Equipment | Whole market | +35.4% | 38.0% | 0.99 | −56.2% | +356% | 0.38 | — |
| 85 | KGCKinross Gold Corporation · Gold Mining | Whole market | +32.7% | 45.6% | 0.85 | −67.9% | +311% | 0.09 | — |
| 86 | Same or nearby category | +35.7% | 57.6% | 0.82 | −65.5% | +359% | 0.22 | — | |
| 87 | CWCurtiss-Wright Corporation · Aerospace & Defense | Whole market | +30.8% | 28.7% | 1.08 | −48.7% | +283% | 0.29 | — |
| 88 | ROIVRoivant Sciences Ltd. · Biotechnology | Whole market | +42.2% | 58.8% | 0.89 | −79.2% | +482% | 0.09 | — |
| 89 | STRLSterling Infrastructure, Inc. · Engineering & Construction | Whole market | +78.4% | 60.0% | 1.26 | −59.6% | +1,708% | 0.52 | — |
| 90 | DINOHF Sinclair Corporation · Oil & Gas | Whole market | +31.8% | 38.8% | 0.91 | −77.3% | +298% | -0.01 | — |
| 91 | TPCTutor Perini Corporation · Engineering & Construction | Whole market | +42.5% | 56.0% | 0.91 | −91.0% | +488% | 0.27 | — |
| 92 | BCHBanco de Chile · Banks | Whole market | +25.2% | 28.2% | 0.94 | −58.4% | +208% | -0.20 | — |
| 93 | RLRalph Lauren Corporation · Apparel & Footwear | Whole market | +28.6% | 36.9% | 0.87 | −55.1% | +251% | 0.40 | — |
| 94 | THCTenet Healthcare Corporation · Health Care Facilities | Whole market | +32.9% | 45.1% | 0.86 | −71.7% | +315% | 0.14 | — |
| 95 | TPRTapestry, Inc. · Luxury Goods | Whole market | +28.1% | 40.8% | 0.82 | −78.9% | +245% | 0.39 | — |
| 96 | FTAIFTAI Aviation Ltd. · Aerospace & Defense | Whole market | +52.1% | 57.2% | 1.02 | −72.8% | +713% | 0.33 | — |
| 97 | COKECoca-Cola Consolidated, Inc. · Food & Beverages | Whole market | +41.2% | 38.0% | 1.10 | −51.7% | +461% | 0.05 | — |
| 98 | UNMUnum Group · Life Insurance | Whole market | +30.6% | 29.3% | 1.06 | −81.0% | +279% | 0.22 | — |
| 99 | MLIMueller Industries, Inc. · Metal Fabrication | Whole market | +38.9% | 33.4% | 1.16 | −53.0% | +417% | 0.18 | — |
| 100 | XPOXPO Logistics, Inc. · Freight & Logistics | Whole market | +30.5% | 47.0% | 0.80 | −64.5% | +278% | 0.34 | — |
APP against its popular alternatives
The investments people most often weigh against APP, compared period by period and year by year.
How do APP's risk and return compare with its alternatives?
This map plots each investment's annual return over the past 5 years against its volatility, the size of its typical price swings. Investments toward the upper left earned more for a smoother ride, and those toward the lower right earned less for a rougher one. The dashed lines cross at APP, which divides the map into what did better or worse on each measure.
- Only ZETA was both more rewarding and calmer than APP over the past 5 years, earning a higher annual return with lower volatility.
- Over the past 5 years, APP returned 23.9% a year, more than the S&P 500's 12.7%, with higher volatility (78.1% against 17.1%).
Green points earned more than APP with less volatility; red points earned less with more. Hover over a point for its figures. Total returns with dividends reinvested, annualized.
All figures
| Investment | Annual return | Volatility |
|---|---|---|
| ZETA Zeta Global Holdings Corp. | +33.2% | 70.5% |
| APP This pageAppLovin Corporation | +23.9% | 78.1% |
| GOOG Alphabet Inc. | +19.0% | 32.0% |
| META Meta Platforms, Inc. | +15.5% | 45.4% |
| SPY S&P 500State Street SPDR S&P 500 ETF | +12.7% | 17.1% |
| AMZN Amazon.com, Inc. | +9.0% | 36.6% |
| DSP Viant Technology Inc. | +1.1% | 64.7% |
| MGNI Magnite, Inc. | −4.7% | 74.7% |
| RBLX Roblox Corporation | −7.8% | 71.1% |
| PUBM PubMatic, Inc. | −10.3% | 66.2% |
| NEXN Nexxen International Ltd. | −14.2% | 55.5% |
| PERI Perion Network Ltd. | −16.5% | 52.1% |
| CRTO Criteo S.A. | −16.6% | 46.0% |
| DV DoubleVerify Holdings, Inc. | −17.5% | 50.9% |
| TBLA Taboola.com Ltd. | −17.8% | 59.8% |
| U Unity Software Inc. | −22.4% | 77.5% |
| TTD The Trade Desk, Inc. | −30.8% | 67.7% |
| APPS Digital Turbine, Inc. | −35.4% | 112% |
| SNAP Snap Inc. | −39.0% | 76.2% |
Has APP consistently beaten its popular alternatives?
This section compares APP with the investments people most often weigh against it, checking each one over seven periods from one month to five years. Counting how often an alternative earned more than APP helps separate lasting outperformance from a single strong stretch.
- None of the 18 popular alternatives outperformed APP in at least 3 of 5 short-term and 2 of 2 long-term timeframes. The closest was ZETA.
- ZETA and GOOG earned more for the risk they took than APP (a higher Sharpe ratio) and fell less in their worst decline of the past 10 years.
A green cell means the alternative earned more than APP over that period. "Qualified" marks those that did so in at least 3 of 5 short-term periods and 2 of 2 long-term periods.
| Investment | Periods outperformed | Short term | Long term | Risk · 5 years | Fund | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1M | 3M | 6M | YTD | 1Y | 3Y | 5Y | Volatilitylower is calmer | Sharpehigher is better | Worst declinepast 10 years | Expense | Assets | Overlapsame sectors | ||
| APP AppLovin Corporation (this page) | — | −17.5% | −35.8% | −44.5% | −55.9% | −51.9% | +625% | +192% | 78.1% | 0.66 | −91.9% | — | $92B | — |
| ZETA Software - ApplicationZeta Global Holdings Corp. | 5/5 short1/2 long | +7.7% | +57.2% | +84.8% | +68.5% | +81.0% | +300% | +320% | 70.5% | 0.77 | −70.0% | — | $8.4B | — |
| GOOG Internet Content & InformationAlphabet Inc. | 5/5 short0/2 long | −4.1% | −4.2% | +0.4% | +6.9% | +31.2% | +148% | +138% | 32.0% | 0.71 | −44.6% | — | $4.1T | — |
| META Internet Content & InformationMeta Platforms, Inc. | 5/5 short0/2 long | −6.3% | +7.6% | +3.7% | +7.0% | −4.9% | +127% | +106% | 45.4% | 0.55 | −76.7% | — | $1.8T | — |
| AMZN Specialty RetailAmazon.com, Inc. | 5/5 short0/2 long | +1.6% | +5.1% | +5.8% | +16.0% | +21.3% | +110% | +53.8% | 36.6% | 0.42 | −56.1% | — | $2.8T | — |
| DSP Software - ApplicationViant Technology Inc. | 5/5 short0/2 long | +6.2% | +13.0% | +19.8% | +15.9% | +55.3% | +161% | +5.4% | 64.7% | 0.34 | −95.3% | — | $894M | — |
| MGNI Advertising AgenciesMagnite, Inc. | 5/5 short0/2 long | −5.9% | +25.5% | +70.1% | +48.3% | +27.5% | +238% | −21.4% | 74.7% | 0.29 | −90.6% | — | $3.4B | — |
| PUBM Software - ApplicationPubMatic, Inc. | 5/5 short0/2 long | −2.3% | +33.4% | +76.5% | +103% | +110% | +49.4% | −41.8% | 66.2% | 0.17 | −91.0% | — | $795M | — |
| NEXN Advertising AgenciesNexxen International Ltd. | 5/5 short0/2 long | +2.5% | −9.8% | +17.4% | +43.8% | +4.8% | +170% | −53.4% | 55.5% | 0.01 | −86.3% | — | $518M | — |
| PERI Advertising AgenciesPerion Network Ltd. | 5/5 short0/2 long | +1.3% | −7.6% | −17.7% | −4.8% | −8.6% | −65.2% | −59.5% | 52.1% | -0.07 | −83.1% | — | $368M | — |
| CRTO Advertising AgenciesCriteo S.A. | 5/5 short0/2 long | −8.4% | −30.0% | −21.9% | −23.2% | −25.1% | −46.5% | −59.6% | 46.0% | -0.17 | −88.5% | — | $754M | — |
| DV Software - ApplicationDoubleVerify Holdings, Inc. | 5/5 short0/2 long | +0.7% | +17.0% | +25.5% | +24.6% | +20.2% | −51.7% | −61.9% | 50.9% | -0.11 | −81.7% | — | $2.1B | — |
| U Software - ApplicationUnity Software Inc. | 5/5 short0/2 long | −7.1% | +34.7% | +51.4% | −9.2% | +13.9% | +47.8% | −71.8% | 77.5% | 0.06 | −93.1% | — | $18B | — |
| SNAP Internet Content & InformationSnap Inc. | 5/5 short0/2 long | +11.9% | +39.9% | +6.3% | −21.5% | −17.5% | −32.4% | −91.6% | 76.2% | -0.26 | −95.3% | — | $11B | — |
| BRZE Software - ApplicationBraze, Inc. | 5/5 short0/2 long | +79.4% | +74.0% | +92.0% | +40.0% | +65.6% | +4.1% | — | — | — | −83.2% | — | $5.2B | — |
| RBLX Electronic Gaming & MultimediaRoblox Corporation | 4/5 short0/2 long | +2.1% | −1.7% | −15.3% | −35.3% | −61.2% | +64.8% | −33.4% | 71.1% | 0.24 | −82.8% | — | $37B | — |
| TBLA Internet Content & InformationTaboola.com Ltd. | 4/5 short0/2 long | −4.7% | −35.1% | −8.5% | −22.1% | +10.9% | −2.8% | −62.6% | 59.8% | -0.04 | −84.8% | — | $932M | — |
| APPS Software - ApplicationDigital Turbine, Inc. | 4/5 short0/2 long | −18.7% | +17.5% | +157% | +105% | +55.8% | +90.3% | −88.7% | 112% | 0.12 | −98.7% | — | $1.2B | — |
| TTD Advertising AgenciesThe Trade Desk, Inc. | 2/5 short0/2 long | −8.9% | −32.1% | −47.4% | −66.4% | −75.9% | −82.9% | −84.1% | 67.7% | -0.20 | −91.5% | — | $6.0B | — |
How did APP do year by year?
This table shows each investment's total return in every full calendar year since 2022, along with where APP ranked among its popular alternatives each year. Annual results reveal how consistently each one kept pace with APP and how far its good and bad years diverged, detail that multiyear averages tend to smooth over.
Note: APP began trading on April 15, 2021, so the table starts with 2022, its first full calendar year, and cannot show how it fared during the dot-com bust, the 2008 financial crisis or six other sell-offs.
- APP finished ahead of the S&P 500 in three of its four full calendar years, and ahead of it in each of the last three.
- Ranked against its popular alternatives each year, APP finished in the top quarter in three of four years and in the bottom quarter in one. In 2025, it ranked 2 of 19.
- None of the 18 popular alternatives came out ahead of APP in most of the years they have in common.
Newest year first. Green marks a year in which the fund came out ahead of APP; gray means the two finished within a fraction of a point. The rank row places APP among the alternatives that traded the full year; dark green is the top quarter and red the bottom quarter.
| Investment | Years ahead of APP | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|---|
| APP This pageAppLovin Corporation | — | +108% | +713% | +278% | −88.8% |
| Rank among alternatives | Top quarter in 3 of 4 | 2 of 19 | 1 of 19 | 1 of 19 | 19 of 19 |
| SPY S&P 500State Street SPDR S&P 500 ETF | 1 of 4 | +17.7% | +24.9% | +26.2% | −18.2% |
| ZETA Zeta Global Holdings Corp. | 1 of 4 | +13.1% | +104% | +8.0% | −3.0% |
| GOOG Alphabet Inc. | 1 of 4 | +65.4% | +35.6% | +58.8% | −38.7% |
| META Meta Platforms, Inc. | 1 of 4 | +13.1% | +66.0% | +194% | −64.2% |
| AMZN Amazon.com, Inc. | 1 of 4 | +5.2% | +44.4% | +80.9% | −49.6% |
| DSP Viant Technology Inc. | 1 of 4 | −36.6% | +176% | +71.4% | −58.6% |
| MGNI Magnite, Inc. | 1 of 4 | +1.9% | +70.5% | −11.8% | −39.5% |
| PUBM PubMatic, Inc. | 1 of 4 | −39.6% | −9.9% | +27.3% | −62.4% |
| NEXN Nexxen International Ltd. | 1 of 4 | −34.7% | +98.0% | −21.6% | −57.4% |
| PERI Perion Network Ltd. | 1 of 4 | +13.1% | −72.6% | +22.0% | +5.2% |
| CRTO Criteo S.A. | 1 of 4 | −47.9% | +56.2% | −2.8% | −33.0% |
| DV DoubleVerify Holdings, Inc. | 1 of 4 | −40.5% | −47.8% | +67.5% | −34.0% |
| U Unity Software Inc. | 1 of 4 | +96.6% | −45.1% | +43.0% | −80.0% |
| SNAP Snap Inc. | 1 of 4 | −25.1% | −36.4% | +89.2% | −81.0% |
| BRZE Braze, Inc. | 1 of 4 | −18.1% | −21.2% | +94.8% | −64.6% |
| RBLX Roblox Corporation | 1 of 4 | +40.0% | +26.6% | +60.6% | −72.4% |
| TBLA Taboola.com Ltd. | 1 of 4 | +26.3% | −15.7% | +40.6% | −60.4% |
| APPS Digital Turbine, Inc. | 2 of 4 | +196% | −75.4% | −55.0% | −75.0% |
| TTD The Trade Desk, Inc. | 1 of 4 | −67.7% | +63.3% | +60.5% | −51.1% |
Risk and diversification
How APP has fallen, how it held up in crashes beside the S&P 500 and its popular alternatives, and what moves independently of it.
What were APP's worst declines?
A drawdown is the decline from a peak to the lowest point before a new high. This section presents APP's five deepest drawdowns since it began trading in 2021, alongside the S&P 500's return over the same dates, and how long each took to recover. Together, these figures show how much an investor could have lost and how long it took to get back to even.
Note: APP began trading on April 15, 2021, so this list cannot include the dot-com bust, the 2008 financial crisis or six other sell-offs. The crash tests on this page show how older funds and the S&P 500 fared through those years.
- In all five of APP's worst declines, the S&P 500 held up better over the same dates.
- Not every decline was the market's doing: APP fell 64.3% from December 2025 to October 2026, while the S&P 500 rose 13.3%.
- The longest climb back to a previous high took 21 months, after APP fell 91.9% from November 2021 to December 2022.
Green means APP fell less than the S&P 500 over the same dates. Based on daily closing prices with dividends reinvested.
| During | APP fell | S&P 500, same dates | Peak | Low | Time to the low | Back at the peak | Time to recover |
|---|---|---|---|---|---|---|---|
| 2022 bear market | −91.9% | −16.1% | Nov 2021 | Dec 2022 | 13 months | Sep 2024 | 21 months |
| No named crash | −64.3% | +13.3% | Dec 2025 | Oct 2026 | 10 months | Not yet | — |
| No named crash | −57.0% | −16.9% | Feb 2025 | Apr 2025 | 2 months | Sep 2025 | 5 months |
| No named crash | −36.7% | +6.3% | Jun 2021 | Aug 2021 | 2 months | Oct 2021 | 2 months |
| No named crash | −27.6% | −1.1% | Sep 2025 | Nov 2025 | 2 months | Dec 2025 | 1 month |
How did APP do in stock market crashes?
This section measures how far APP, the S&P 500 and each alternative fell from peak to trough during every major market crash since 2000. A smaller decline means an investment held up better, and comparing results across crashes shows whether that resilience was consistent or a one-off.
Note: APP began trading on April 15, 2021, so its row reads "Not yet trading" for the dot-com bust, the 2008 financial crisis or six other sell-offs. The older alternatives and the S&P 500 show how those crashes played out.
- APP fell further than the S&P 500 in all two crashes it has traded through. The clearest case was the 2022 bear market, when APP fell 80.0% and the S&P 500 fell 24.5%.
- Among its popular alternatives, GOOG held up best, falling less than APP in all two crashes they both traded through.
- APP began trading after the 2008 financial crisis, but four of its popular alternatives lived through it. The mildest fall among them was AMZN's 65.3%, against 55.2% for the S&P 500.
Newest crash first. Each figure is the fund's deepest fall within the crash window; green means a smaller fall than APP.
| Investment | Held up better | 2023 regional bank crisisMar 2023 | 2022 bear marketJan 2022 | Covid crashFeb 2020 | Late-2018 sell-offSep 2018 | February 2018 volatility shockFeb 2018 | 2015 China and oil sell-offAug 2015 | 2011 euro debt crisisJul 2011 | 2010 flash crashMay 2010 | 2008 financial crisisOct 2007 | Dot-com bustMar 2000 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| APP This pageAppLovin Corporation | — | −7.4% | −80.0% | Not yet trading | Not yet trading | Not yet trading | Not yet trading | Not yet trading | Not yet trading | Not yet trading | Not yet trading |
| SPY S&P 500State Street SPDR S&P 500 ETF | 2 of 2 | −3.4% | −24.5% | −33.7% | −19.3% | −6.5% | −12.8% | −17.9% | −1.5% | −55.2% | −47.5% |
| ZETA Zeta Global Holdings Corp. | 1 of 2 | −7.0% | −67.9% | — | — | — | — | — | — | — | — |
| GOOG Alphabet Inc. | 2 of 2 | −3.9% | −35.0% | −30.8% | −18.9% | −9.9% | −12.7% | −21.1% | −1.1% | −65.3% | — |
| META Meta Platforms, Inc. | 2 of 2 | −2.9% | −62.1% | −32.9% | −26.5% | −9.8% | −13.9% | — | — | — | — |
| AMZN Amazon.com, Inc. | 2 of 2 | −3.4% | −39.6% | −22.7% | −33.2% | −7.1% | −30.6% | −20.7% | −2.9% | −65.3% | −91.8% |
| DSP Viant Technology Inc. | 1 of 2 | −10.7% | −58.8% | — | — | — | — | — | — | — | — |
| MGNI Magnite, Inc. | 1 of 2 | −13.8% | −62.5% | −62.6% | −34.4% | −11.2% | −28.7% | — | — | — | — |
| PUBM PubMatic, Inc. | 2 of 2 | −4.7% | −53.1% | — | — | — | — | — | — | — | — |
| NEXN Nexxen International Ltd. | 1 of 2 | −10.7% | −59.4% | — | — | — | — | — | — | — | — |
| PERI Perion Network Ltd. | 1 of 2 | −7.6% | −35.3% | −58.6% | −19.6% | −4.9% | −45.8% | −44.2% | −3.4% | −77.8% | — |
| CRTO Criteo S.A. | 2 of 2 | −6.3% | −44.0% | −53.4% | −16.7% | −3.4% | −45.5% | — | — | — | — |
| DV DoubleVerify Holdings, Inc. | 1 of 2 | −8.0% | −41.1% | — | — | — | — | — | — | — | — |
| U Unity Software Inc. | 1 of 2 | −7.6% | −76.6% | — | — | — | — | — | — | — | — |
| SNAP Snap Inc. | 1 of 2 | −7.4% | −78.3% | −51.3% | −45.4% | −9.4% | — | — | — | — | — |
| BRZE Braze, Inc. | 1 of 2 | −9.0% | −57.9% | — | — | — | — | — | — | — | — |
| RBLX Roblox Corporation | 2 of 2 | −3.4% | −75.6% | — | — | — | — | — | — | — | — |
| TBLA Taboola.com Ltd. | 1 of 2 | −11.3% | −76.2% | — | — | — | — | — | — | — | — |
| APPS Digital Turbine, Inc. | 1 of 2 | −7.1% | −78.0% | −47.8% | −18.6% | −2.4% | −62.1% | −31.6% | 0.0% | −84.6% | — |
| TTD The Trade Desk, Inc. | 1 of 2 | −8.4% | −51.7% | −54.2% | −33.0% | −8.6% | — | — | — | — | — |
How closely does APP move with the S&P 500?
Upside capture measures how much of the S&P 500's gains an investment kept in the months the market rose, and downside capture how much of its losses it took in the months the market fell. An investment that captures more of the gains than the losses has compounded ahead of the market over time. This section compares APP with its popular alternatives on both measures, and on beta (how strongly each has moved with the market), over the past 5 years.
- Only ZETA and GOOG had a higher capture ratio (upside capture divided by downside capture) than APP's 0.96, out of 17 popular alternatives with the same record.
- Over the past 5 years, APP captured 257% of the S&P 500's gains in rising months and 267% of its losses in falling months, with a beta of 2.56. It amplified the market's moves in both directions.
Monthly total returns over the past 5 years, measured against SPY. 100% capture or a beta of 1.00 means moving in line with the S&P 500. Green marks a better figure than APP's: more upside, less downside or a higher capture ratio. Sorted by capture ratio.
| Investment | Upside capture | Downside capture | Capture ratio | Beta |
|---|---|---|---|---|
| APP This pageAppLovin Corporation | 257% | 267% | 0.96 | 2.56 |
| ZETA Zeta Global Holdings Corp. | 178% | 106% | 1.68 | 1.38 |
| GOOG Alphabet Inc. | 140% | 132% | 1.07 | 1.20 |
| META Meta Platforms, Inc. | 139% | 150% | 0.92 | 1.18 |
| AMZN Amazon.com, Inc. | 125% | 170% | 0.74 | 1.45 |
| DSP Viant Technology Inc. | 100% | 177% | 0.57 | 1.11 |
| MGNI Magnite, Inc. | 190% | 333% | 0.57 | 2.33 |
| PUBM PubMatic, Inc. | 57% | 144% | 0.39 | 1.55 |
| NEXN Nexxen International Ltd. | 98% | 257% | 0.38 | 1.62 |
| U Unity Software Inc. | 101% | 308% | 0.33 | 2.10 |
| TBLA Taboola.com Ltd. | 69% | 233% | 0.30 | 1.50 |
| APPS Digital Turbine, Inc. | 108% | 397% | 0.27 | 3.00 |
| DV DoubleVerify Holdings, Inc. | 52% | 205% | 0.25 | 0.99 |
| PERI Perion Network Ltd. | 31% | 140% | 0.22 | 1.13 |
| RBLX Roblox Corporation | 24% | 115% | 0.21 | 1.45 |
| TTD The Trade Desk, Inc. | -12% | 192% | -0.06 | 0.99 |
| CRTO Criteo S.A. | -8% | 95% | -0.08 | 0.29 |
| SNAP Snap Inc. | -61% | 207% | -0.29 | 1.08 |
What diversifies APP?
Correlation measures how closely two investments move together, on a scale from 1 (in lockstep) through 0 (unrelated) to -1 (in opposite directions). This section lists large ETFs and stocks whose returns have had a low correlation with APP's. Because such investments tend not to fall at the same time, pairing APP with them can reduce a portfolio's overall swings.
- Moving a fifth of the money in APP into MPC would have cut the portfolio's volatility by 20% over the past 5 years and raised its annual return (+32.0% for APP alone, +43.2% for the mix).
- Among large ETFs, LVHI, DXJ and EMLP have moved largely independently of APP over the past 5 years, with correlations of 0.25 or lower, and each still earned a positive 5-year return.
- In 2022, the one year APP lost money (-88.8%), MPC returned +86.6%.
Only ETFs with at least $1.0B in assets and stocks worth at least $10B, with a correlation below 0.5 over the past 5 years and a positive return, are included, ranked by Sharpe ratio; funds that hold the same thing are shown once. The year columns are the years in which APP lost money. The last two columns show a portfolio that is 80% APP and 20% the other investment, rebalanced monthly.
ETFs
| Investment | Correlation | 5Y return | Sharpe | 2022 | 80/20 mix volatility | 80/20 mix annual return |
|---|---|---|---|---|---|---|
| APP AppLovin Corporation (this page) | 1.00 | +192% | 0.66 | −88.8% | 84.7% | +32.0% |
| LVHI InternationalFranklin International Low Volatility High Dividend Index ETF | 0.05 | +119% | 1.48 | +3.8% | 67.9% | +34.8% |
| DXJ InternationalWisdomTree Japan Hedged Equity Fund | 0.18 | +225% | 1.34 | +6.0% | 68.3% | +36.8% |
| EMLP Broad MarketFirst Trust North American Energy Infrastructure Fund | 0.25 | +101% | 1.04 | +10.4% | 68.5% | +34.2% |
| HDV Dividend & IncomeiShares Core High Dividend ETF | 0.03 | +83.3% | 1.00 | +7.1% | 67.9% | +33.8% |
| SMH TechnologyVanEck Semiconductor ETF | 0.37 | +323% | 0.97 | −33.5% | 70.7% | +38.0% |
| DBEF InternationalXtrackers MSCI EAFE Hedged Equity ETF | 0.25 | +85.0% | 0.96 | −5.1% | 68.4% | +33.6% |
| GLD CommoditiesSPDR Gold Shares | 0.02 | +126% | 0.96 | −0.8% | 67.9% | +35.3% |
| SPMO Broad MarketInvesco S&P 500 Momentum ETF | 0.43 | +136% | 0.93 | −10.4% | 69.6% | +34.8% |
Stocks
| Investment | Correlation | 5Y return | Sharpe | 2022 | 80/20 mix volatility | 80/20 mix annual return |
|---|---|---|---|---|---|---|
| APP AppLovin Corporation (this page) | 1.00 | +192% | 0.66 | −88.8% | 84.7% | +32.0% |
| CAH Medical - DistributionCardinal Health, Inc. | -0.07 | +479% | 1.55 | +54.1% | 67.6% | +40.5% |
| CLS Hardware, Equipment & PartsCelestica Inc. | 0.41 | +3,143% | 1.47 | +1.3% | 73.3% | +51.2% |
| FIX Engineering & ConstructionComfort Systems USA, Inc. | 0.42 | +1,636% | 1.46 | +17.0% | 72.0% | +47.4% |
| MCK Medical - DistributionMcKesson Corporation | 0.08 | +413% | 1.44 | +51.8% | 68.4% | +39.3% |
| MPC Oil & Gas Refining & MarketingMarathon Petroleum Corporation | -0.09 | +690% | 1.41 | +86.6% | 67.5% | +43.2% |
Common questions
What was APP's worst drawdown?
APP's deepest decline since it began trading in 2021 was 91.9%, from November 2021 to December 2022. It took 21 months from the low to climb back to its old high. Because APP launched in April 2021, that record does not include the dot-com bust, the 2008 financial crisis or six other sell-offs.
What were APP's best and worst years?
Over four full calendar years, APP's best year was 2024, when it returned 713%. Its worst was 2022, with a return of -88.8%.
Is there a better investment than APP?
Among APP's popular alternatives, ZETA earned more than APP with less volatility over the past 5 years: 33.2% a year at 70.5% volatility, against 23.9% a year at 78.1%. Looking beyond its popular alternatives, MU (semiconductors) and PLTR (enterprise software) earned more than APP with less volatility over the past 5 years. MU returned 68.1% a year at 57.1% volatility, against 23.9% a year at 78.1%.
Is APP more volatile than the S&P 500?
Yes. APP's volatility over the past 5 years was 78.1%, 4.6 times the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, APP's return lands within 78.1% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump.
What is APP's Sharpe ratio?
APP's Sharpe ratio over the past 5 years was 0.66, against 0.79 for the S&P 500, so APP earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings.
How correlated is APP with the S&P 500?
Over the past 5 years, APP's monthly returns had a correlation of 0.47 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They often move together: some diversification next to an index fund, but not a cushion. In the table, the correlation column measures each option against APP instead: the lower it is, the more that option would diversify a APP holding.
What are the best alternatives to APP?
None of the 18 popular alternatives we compared outperformed APP in at least 3 of 5 short-term and 2 of 2 long-term timeframes, which says more about APP's strength than about its alternatives.
Did APP outperform the S&P 500?
APP finished ahead of the S&P 500 (SPY) in three of four full calendar years. In 2025, it returned +108%, against +17.7% for the index.
How did APP do in stock market crashes?
APP fell less than the S&P 500 (SPY) in none of the two major crashes it has traded through, and further in two. The clearest case was the 2022 bear market, when APP fell 80.0% and the S&P 500 fell 24.5%.
What diversifies APP?
These had a low correlation with APP over the past 5 years and still earned a positive 5-year return: among large ETFs, LVHI (correlation 0.05), DXJ (correlation 0.18) and EMLP (correlation 0.25); among large stocks, CAH (correlation -0.07), CLS (correlation 0.41) and FIX (correlation 0.42). A correlation near zero means the two have moved largely independently.
How we measure
- Short-term periods are 1M, 3M, 6M, YTD, 1Y; long-term periods are 3Y, 5Y. An investment outperformed in a period when its total return, with dividends reinvested, was higher than APP's. Returns within 0.5 points or 3% of APP's, whichever is larger, count as a tie.
- "Qualified" means outperforming in at least 3 of 5 short-term periods and 2 of 2 long-term periods. "All-weather" means outperforming in every long-term period and all but one short-term period.
- Popular alternatives are the funds and stocks most often compared with this one. We include only those that trade today, are not leveraged or inverse, and hold at least $200 million.
- Volatility is the annualized standard deviation of daily returns over 5 years, a measure of how much the price typically swings in a year. The Sharpe ratio is the return above cash for each unit of that volatility.
- A decline, or drawdown, runs from a peak to the lowest close before the next high. The worst decline ever uses all the price history we have; comparisons between funds use the past 10 years so that younger funds are judged on the same stretch.
- Sector overlap is the share of assets two funds hold in the same sectors. Correlation and the mixed-portfolio figures use monthly returns.
- Upside and downside capture follow Morningstar's definition: the compound monthly return in the months the S&P 500 rose (or fell), divided by the S&P 500's compound return in those months. Beta measures how strongly monthly returns have moved with the S&P 500. All three use the same window for every investment.
- Figures are computed from daily adjusted prices and update after each trading day. Past performance does not predict future results.