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Relative Intelligence · Restaurants

How Yum! Brands (YUM) compares with the whole market and its popular alternatives

Built by QuantCommons' quantitative engine, this page is about relative opportunity, not data on YUM alone. It places YUM (Yum! Brands, Inc.) against 20+ popular alternatives, its neighboring categories and the entire market of over 10,000 U.S.-listed stocks and ETFs, and surfaces what has done better on consistent outperformance, return for the risk taken, behavior in real market crashes and diversification. The result is a clearer view of where YUM stands in the market, and of the alternatives worth a closer look.

Period covered: YUM's full trading record, from September 1997 through September 2026. All returns include reinvested dividends. Data as of October 20, 2026.

Data as of October 20, 2026. Full tables and charts read best on a larger screen.

On this page12 sections

Key findings

How much would $10,000 in YUM have grown?

This chart tracks a hypothetical $10,000 investment in YUM over the past 21 years, with dividends reinvested, alongside the same amount in the S&P 500, investments that ended ahead of YUM over the same span and YUM's popular alternatives, among those that traded for the entire period. A second view covers the past 5 years, the period the better options further down the page are judged on. It shows not only where each investment ended up but also how smooth or uneven the path was.

Note: The chart covers the past 21 years rather than YUM's full 29 years, because most of its popular alternatives have not traded that long.

Choose a period

From the end of September 2005 to the end of September 2026. The scale is logarithmic, so equal steps up the chart are equal percentage gains. Hover over a fund in the key to pick out its line. 328 of the 1,562 stocks and funds worth at least $500 million that traded the whole period ended ahead of YUM; the chart shows 5, closest alternatives first. The other 3 lines are popular alternatives, shown for context.

$5,000$10,000$20,000$50,000$100,000$200,000$500,000200520092013201720212025$10,000$100,00020052010201520202025
  • MNST$848,688+8,387% total · +23.6% a year
  • DPZ$287,260+2,773% total · +17.3% a year
  • TXRH$137,741+1,277% total · +13.3% a year
  • DRI$131,375+1,214% total · +13.0% a year
  • MCD$123,427+1,134% total · +12.7% a year
  • YUM$116,635+1,066% total · +12.4% a year
  • EAT$113,908+1,039% total · +12.3% a year
  • SBUX$102,360+924% total · +11.7% a year
  • SPY (S&P 500)$90,973+810% total · +11.1% a year
  • SYY$45,349+353% total · +7.5% a year
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From the end of September 2021 to the end of September 2026. Hover over a fund in the key to pick out its line. 2,085 of the 3,628 stocks and funds worth at least $500 million that traded the whole period ended ahead of YUM; the chart shows 5, closest alternatives first. The other 3 lines are popular alternatives, shown for context.

$0$10,000$20,000$30,000$40,000$50,000202120222023202420252026$0$20,000$40,000$60,000202120222023202420252026
  • EAT$39,456+295% total · +31.6% a year
  • USFD$26,605+166% total · +21.6% a year
  • PFGC$19,697+97.0% total · +14.5% a year
  • SPY (S&P 500)$19,000+90.0% total · +13.7% a year
  • KO$18,994+89.9% total · +13.7% a year
  • MNST$18,739+87.4% total · +13.4% a year
  • TXRH$18,725+87.3% total · +13.4% a year
  • DRI$15,039+50.4% total · +8.5% a year
  • QSR$13,848+38.5% total · +6.7% a year
  • YUM$12,260+22.6% total · +4.2% a year
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YUM at a glance

This section summarizes the key facts about the stock, its returns over periods from one to ten years and the risk it has carried, with dividends reinvested throughout. These figures serve as the baseline for every comparison that follows.

The company

Market value
$41B
Industry
Restaurants
Price history from
September 1997

Returns

Past 1 year
+4.3%total return
Past 3 years
+34.0%+10.2% a year
Past 5 years
+32.5%+5.8% a year
Past 10 years
+192%+11.3% a year
Best calendar year
+72.3%1998
Worst calendar year
−22.9%1999
Losing years
6 of 28full calendar years

Risk

Volatility
21.2%typical yearly swing, 5 years
Sharpe ratio
0.37return per unit of risk, 5 years
Worst decline ever
−67.6%Apr 1999 to Jul 2000
From its all-time high
−9.0%below the peak

YUM against the whole market

Where YUM ranks among every stock and fund, and what across the market has done better.

How does YUM rank among all stocks?

This section ranks YUM on return, volatility, risk-adjusted return and worst decline against every stock worth at least $300 million with enough history. Where the comparisons with its popular alternatives show how YUM stacks up against its peers, these rankings show where it stands in the market as a whole.

Ranked against U.S.-listed stocks worth at least $300M that have enough history for each measure, so the count changes from row to row; smaller stocks are left out. Lower volatility and smaller declines rank higher.

MeasureYUMRankStanding
1-year return+4.3%1,798 of 3,287bottom 46%
3-year return+34.0%1,786 of 3,017bottom 42%
5-year return+32.5%1,305 of 2,893top 45%
10-year return+192%898 of 2,202top 41%
Volatility, 5 years21.2%126 of 2,893top 4%
Sharpe ratio, 5 years0.371,312 of 2,893top 45%
Worst decline, past 10 years−52.2%541 of 2,187top 25%

What has beaten YUM on both return and risk?

Each dot is an investment, placed by how much it earned a year over the past 5 years (higher is better) and how much its price swung, its volatility (further left is calmer). YUM sits where the dashed lines cross. Anything in the green box above and to the left earned more than YUM with smaller swings, a better trade-off over this period on both counts. Past results are no promise, but a name in the box is worth a closer look.

Annual return is the annualized total return with dividends reinvested, and volatility the annualized swing in daily prices, both over 5 years. Labeled dots are the strongest picks from the table below and the names called out above, colored by how close they sit to YUM; faint dots are 91 more of the 451 in the green region (the strongest, one per fund family). 3,633 stocks and funds worth at least $500 million were screened. Hover over a dot for its figures.

5.0%10.0%15.0%20.0%25.0%30.0%35.0%0.0%5.0%10.0%15.0%20.0%25.0%30.0%Volatility over 5 years (annualized)Annual return over 5 yearsMore return, less volatility than YUMVXUS: +8.2% a year, volatility 16.4%VTV: +12.1% a year, volatility 13.7%VEA: +9.3% a year, volatility 16.9%TD: +15.8% a year, volatility 20.0%VIG: +10.4% a year, volatility 14.1%SCHD: +9.7% a year, volatility 14.3%BNS: +12.9% a year, volatility 19.9%VT: +10.3% a year, volatility 16.2%ENB: +9.1% a year, volatility 18.9%RSG: +13.9% a year, volatility 18.5%PJUL: +10.5% a year, volatility 8.6%RSP: +8.2% a year, volatility 16.1%WM: +9.3% a year, volatility 19.2%FJAN: +11.1% a year, volatility 10.5%DYNF: +14.7% a year, volatility 17.5%VBR: +8.2% a year, volatility 19.4%JEPI: +7.5% a year, volatility 11.0%SDCI: +20.6% a year, volatility 18.4%EFV: +13.6% a year, volatility 15.9%ED: +12.0% a year, volatility 18.8%XLF: +8.6% a year, volatility 18.3%XLV: +8.4% a year, volatility 15.3%IWR: +7.2% a year, volatility 18.2%FNDF: +13.6% a year, volatility 16.3%VOE: +9.4% a year, volatility 15.8%CHT: +7.7% a year, volatility 13.3%XLI: +11.5% a year, volatility 17.6%AVLV: +14.0% a year, volatility 16.9%PVAL: +16.1% a year, volatility 15.1%HDV: +12.9% a year, volatility 13.0%AVDV: +13.9% a year, volatility 17.4%RDVY: +11.3% a year, volatility 18.8%FTS: +8.4% a year, volatility 16.4%USMV: +7.6% a year, volatility 12.3%EMXC: +11.1% a year, volatility 19.5%AVEM: +9.3% a year, volatility 19.5%SPHQ: +12.0% a year, volatility 16.7%COWZ: +11.4% a year, volatility 17.7%SDY: +7.6% a year, volatility 14.0%BUFR: +9.9% a year, volatility 10.5%EVRG: +9.5% a year, volatility 18.9%BBJP: +9.3% a year, volatility 18.6%FDVV: +13.2% a year, volatility 14.6%DBEF: +13.1% a year, volatility 13.8%IOO: +15.7% a year, volatility 17.2%PNW: +13.4% a year, volatility 19.9%JQUA: +13.6% a year, volatility 15.7%VLUE: +15.9% a year, volatility 18.4%DIVO: +11.1% a year, volatility 11.9%XLP: +7.2% a year, volatility 13.8%IGF: +9.0% a year, volatility 13.9%FNDE: +9.8% a year, volatility 17.0%MOAT: +9.1% a year, volatility 18.4%PDBC: +11.7% a year, volatility 19.3%QYLD: +8.4% a year, volatility 15.0%EMLP: +14.9% a year, volatility 14.5%USMC: +14.1% a year, volatility 16.4%GCOW: +14.1% a year, volatility 13.6%GUNR: +10.1% a year, volatility 18.8%MPLX: +23.5% a year, volatility 18.8%IWX: +12.7% a year, volatility 13.8%TXNM: +7.2% a year, volatility 14.9%IDMO: +13.3% a year, volatility 18.2%FTGC: +12.9% a year, volatility 15.6%FTLS: +10.2% a year, volatility 10.4%OMFL: +9.0% a year, volatility 16.4%EWU: +11.4% a year, volatility 16.4%PTLC: +9.5% a year, volatility 11.8%SPUS: +15.0% a year, volatility 19.5%WTV: +13.4% a year, volatility 17.0%DIVI: +13.4% a year, volatility 15.5%XYLD: +7.4% a year, volatility 11.2%EQWL: +11.6% a year, volatility 15.0%HDEF: +12.8% a year, volatility 14.2%AOA: +8.6% a year, volatility 13.1%DIVB: +13.9% a year, volatility 15.4%ACIO: +9.3% a year, volatility 11.1%FTHI: +10.3% a year, volatility 13.3%FLQL: +13.8% a year, volatility 16.3%JMOM: +12.9% a year, volatility 19.1%DON: +7.5% a year, volatility 17.4%FHLC: +7.3% a year, volatility 15.4%HFXI: +11.4% a year, volatility 15.3%FNDC: +7.7% a year, volatility 16.0%DSTL: +11.3% a year, volatility 16.1%DDWM: +12.3% a year, volatility 13.4%RODM: +10.6% a year, volatility 13.5%FSMD: +8.8% a year, volatility 18.5%FGD: +11.6% a year, volatility 14.8%RLY: +9.9% a year, volatility 13.3%RAAX: +11.7% a year, volatility 15.6%YUM: +5.8% a year, volatility 21.2%SPY (S&P 500): +12.7% a year, volatility 17.1%USFD: +22.7% a year, volatility 29.8%DRI: +12.4% a year, volatility 27.2%KO: +14.7% a year, volatility 16.8%MNST: +17.2% a year, volatility 24.9%CCEP: +19.7% a year, volatility 23.2%KOF: +22.3% a year, volatility 24.7%RY: +17.3% a year, volatility 18.2%VTI: +11.5% a year, volatility 17.5%VOO: +12.8% a year, volatility 16.9%BRK-B: +13.4% a year, volatility 17.1%JNJ: +12.7% a year, volatility 17.9%WMT: +20.8% a year, volatility 22.6%GLD: +17.7% a year, volatility 18.9%NOBL: +6.5% a year, volatility 14.5%DXJ: +26.6% a year, volatility 19.1%LVHI: +17.0% a year, volatility 11.1%YUMSPY (S&P 500)USFDDRIKOMNSTCCEPKOFRYVTIVOOWMTNOBLDXJLVHI5.0%10.0%15.0%20.0%25.0%30.0%35.0%0.0%5.0%10.0%15.0%20.0%25.0%30.0%Volatility over 5 years (annualized)Annual return over 5 yearsMore return, less volatility than YUMVXUS: +8.2% a year, volatility 16.4%VTV: +12.1% a year, volatility 13.7%VEA: +9.3% a year, volatility 16.9%TD: +15.8% a year, volatility 20.0%VIG: +10.4% a year, volatility 14.1%SCHD: +9.7% a year, volatility 14.3%BNS: +12.9% a year, volatility 19.9%VT: +10.3% a year, volatility 16.2%ENB: +9.1% a year, volatility 18.9%RSG: +13.9% a year, volatility 18.5%PJUL: +10.5% a year, volatility 8.6%RSP: +8.2% a year, volatility 16.1%WM: +9.3% a year, volatility 19.2%FJAN: +11.1% a year, volatility 10.5%DYNF: +14.7% a year, volatility 17.5%VBR: +8.2% a year, volatility 19.4%JEPI: +7.5% a year, volatility 11.0%SDCI: +20.6% a year, volatility 18.4%EFV: +13.6% a year, volatility 15.9%ED: +12.0% a year, volatility 18.8%XLF: +8.6% a year, volatility 18.3%XLV: +8.4% a year, volatility 15.3%IWR: +7.2% a year, volatility 18.2%FNDF: +13.6% a year, volatility 16.3%VOE: +9.4% a year, volatility 15.8%CHT: +7.7% a year, volatility 13.3%XLI: +11.5% a year, volatility 17.6%AVLV: +14.0% a year, volatility 16.9%PVAL: +16.1% a year, volatility 15.1%HDV: +12.9% a year, volatility 13.0%AVDV: +13.9% a year, volatility 17.4%RDVY: +11.3% a year, volatility 18.8%FTS: +8.4% a year, volatility 16.4%USMV: +7.6% a year, volatility 12.3%EMXC: +11.1% a year, volatility 19.5%AVEM: +9.3% a year, volatility 19.5%SPHQ: +12.0% a year, volatility 16.7%COWZ: +11.4% a year, volatility 17.7%SDY: +7.6% a year, volatility 14.0%BUFR: +9.9% a year, volatility 10.5%EVRG: +9.5% a year, volatility 18.9%BBJP: +9.3% a year, volatility 18.6%FDVV: +13.2% a year, volatility 14.6%DBEF: +13.1% a year, volatility 13.8%IOO: +15.7% a year, volatility 17.2%PNW: +13.4% a year, volatility 19.9%JQUA: +13.6% a year, volatility 15.7%VLUE: +15.9% a year, volatility 18.4%DIVO: +11.1% a year, volatility 11.9%XLP: +7.2% a year, volatility 13.8%IGF: +9.0% a year, volatility 13.9%FNDE: +9.8% a year, volatility 17.0%MOAT: +9.1% a year, volatility 18.4%PDBC: +11.7% a year, volatility 19.3%QYLD: +8.4% a year, volatility 15.0%EMLP: +14.9% a year, volatility 14.5%USMC: +14.1% a year, volatility 16.4%GCOW: +14.1% a year, volatility 13.6%GUNR: +10.1% a year, volatility 18.8%MPLX: +23.5% a year, volatility 18.8%IWX: +12.7% a year, volatility 13.8%TXNM: +7.2% a year, volatility 14.9%IDMO: +13.3% a year, volatility 18.2%FTGC: +12.9% a year, volatility 15.6%FTLS: +10.2% a year, volatility 10.4%OMFL: +9.0% a year, volatility 16.4%EWU: +11.4% a year, volatility 16.4%PTLC: +9.5% a year, volatility 11.8%SPUS: +15.0% a year, volatility 19.5%WTV: +13.4% a year, volatility 17.0%DIVI: +13.4% a year, volatility 15.5%XYLD: +7.4% a year, volatility 11.2%EQWL: +11.6% a year, volatility 15.0%HDEF: +12.8% a year, volatility 14.2%AOA: +8.6% a year, volatility 13.1%DIVB: +13.9% a year, volatility 15.4%ACIO: +9.3% a year, volatility 11.1%FTHI: +10.3% a year, volatility 13.3%FLQL: +13.8% a year, volatility 16.3%JMOM: +12.9% a year, volatility 19.1%DON: +7.5% a year, volatility 17.4%FHLC: +7.3% a year, volatility 15.4%HFXI: +11.4% a year, volatility 15.3%FNDC: +7.7% a year, volatility 16.0%DSTL: +11.3% a year, volatility 16.1%DDWM: +12.3% a year, volatility 13.4%RODM: +10.6% a year, volatility 13.5%FSMD: +8.8% a year, volatility 18.5%FGD: +11.6% a year, volatility 14.8%RLY: +9.9% a year, volatility 13.3%RAAX: +11.7% a year, volatility 15.6%YUM: +5.8% a year, volatility 21.2%SPY (S&P 500): +12.7% a year, volatility 17.1%USFD: +22.7% a year, volatility 29.8%DRI: +12.4% a year, volatility 27.2%KO: +14.7% a year, volatility 16.8%MNST: +17.2% a year, volatility 24.9%CCEP: +19.7% a year, volatility 23.2%KOF: +22.3% a year, volatility 24.7%RY: +17.3% a year, volatility 18.2%VTI: +11.5% a year, volatility 17.5%VOO: +12.8% a year, volatility 16.9%BRK-B: +13.4% a year, volatility 17.1%JNJ: +12.7% a year, volatility 17.9%WMT: +20.8% a year, volatility 22.6%GLD: +17.7% a year, volatility 18.9%NOBL: +6.5% a year, volatility 14.5%DXJ: +26.6% a year, volatility 19.1%LVHI: +17.0% a year, volatility 11.1%YUMSPY (S&P 500)USFDDRIKOMNSTCCEPKOFRYVTIBRK-BWMTGLDNOBLDXJLVHI
  • Popular alternatives
  • Same and neighboring categories, and shared themes
  • The whole market
  • Others in the green region
  • 1 with more than 1.6× YUM's volatility is in the table only

Is there a better investment than YUM?

Investments that beat YUM over the past 5 years on return, volatility, drawdowns, consistency, crash losses or fees, from its popular alternatives out to the whole market.

How this works

The table below lists investments that beat YUM over the past 5 years on at least one of these measures: a higher annual return with lower volatility, a higher annual return at similar volatility, a similar return with lower volatility, a higher Sharpe ratio with a smaller worst decline, a higher total return in most periods from 3 months to 10 years, or smaller losses in recent market crashes. It checks YUM's popular alternatives first, then the rest of its own and neighboring categories, then every stock and fund worth at least $500 million, and shows the strongest few in each group. The full list of those with a higher return and lower volatility than YUM follows the table.

Annual return is the annualized total return with dividends reinvested. Annual return, volatility and the Sharpe ratio cover 5 years; the worst decline covers the past 10 years. Green marks a better figure than YUM's. "On the frontier" means no other option shown or tested earned more with less volatility. Funds that hold the same thing are shown once. Beyond the popular alternatives, nothing with more than 1.5× YUM's volatility counts as better.

These figures cover the past 5 years. Green marks a better figure than YUM's.

InvestmentWhy it is betterPast 5 yearsDownsideLong runFit
Annual return?higher is betterVolatility?lower is calmerSharpe?return per unit of riskWorst decline?past 10 years10Y returntotalCorr. with YUM?lower diversifies moreExpenseper year
YUMYum! Brands, Inc. · this page
+5.8%21.2%0.37−52.2%+192%1.00—
SPYState Street SPDR S&P 500 ETF · S&P 500
+12.7%17.1%0.79−33.7%+321%0.400.09%
Popular alternativesbest 3 shownThe investments people most often weigh against YUM. 3 of 23 passed at least one test.
USFDUS Foods Holding Corp. · Food Distribution
Higher return in most periods+22.7%29.8%0.84−77.3%+347%0.50—
EATBrinker International, Inc. · Restaurants
Higher return in most periods+34.6%48.8%0.86−84.9%+337%0.28—
DRIDarden Restaurants, Inc. · Restaurants
Higher return in most periods+12.4%27.2%0.57−72.8%+361%0.51—
Same and neighboring categories, and shared themesbest 4 shownEverything else in Restaurants and the categories next to it (Food Distribution, Food & Beverages, Packaged Foods, Online Delivery), plus YUM's specific themes. 4 of 25 passed at least one test.
KOThe Coca-Cola Company · Food & Beverages
Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods+14.7%16.8%0.91−37.0%+204%0.60—
MNSTMonster Beverage Corporation · Food & Beverages
Higher Sharpe, smaller worst declineHigher return in most periods+17.2%24.9%0.77−30.4%+285%0.61—
CCEPCoca-Cola Europacific Partners PLC · Food & Beverages
Higher return, similar volatilityHigher return in most periods+19.7%23.2%0.90−48.8%+292%0.64—
KOFCoca-Cola FEMSA, S.A.B. de C.V. · Food & Beverages
Higher return in most periods+22.3%24.7%0.94−55.1%+119%0.54—
The whole marketbest 8 shownEvery other stock and fund worth at least $500 million. 1,033 of 3,587 passed at least one test.
RYRoyal Bank of Canada · Banks
On the frontierHigher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods+17.3%18.2%0.97−40.0%+352%0.33—
VTIVanguard Morningstar Total Stock Market ETF · US Total Market
Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods+11.5%17.5%0.71−35.0%+302%0.400.03%
VOOVanguard S&P 500 ETF · US Large-Cap Equity
Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods+12.8%16.9%0.80−34.0%+324%0.400.03%
BRK-BBerkshire Hathaway Inc. · Insurance
Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods+13.4%17.1%0.82−29.6%+274%0.59—
JNJJohnson & Johnson · Pharmaceuticals
Higher return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods+12.7%17.9%0.76−27.4%+196%0.52—
WMTWalmart Inc. · Discount Retail
Higher return, similar volatilityHigher Sharpe, smaller worst declineHigher return in most periods+20.8%22.6%0.96−25.7%+508%0.32—
GLDSPDR Gold Shares · Gold
Higher return, lower volatilityHigher Sharpe, smaller worst declineSmaller losses in recent crashes+17.7%18.9%0.96−26.4%+213%0.220.40%
NOBLProShares - S&P 500 Dividend Aristocrats ETF · US Dividend Equity
Similar return, lower volatilityHigher Sharpe, smaller worst declineHigher return in most periods+6.5%14.5%0.51−35.4%+172%0.690.35%
What these numbers mean for YUM
Annual return
YUM returned 5.8% a year over the past 5 years with dividends reinvested, against 12.7% a year for the S&P 500. At that pace, $10,000 became about $13,200. Annual return is the steady yearly rate that would produce the same total result, so investments held over the same span compare fairly. Guide: What is performance and return? →
Volatility
YUM's volatility over the past 5 years was 21.2%, 1.2 times the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, YUM's return lands within 21.2% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump. Guide: Understanding and measuring risk (volatility) →
Sharpe ratio
YUM's Sharpe ratio over the past 5 years was 0.37, against 0.79 for the S&P 500, so YUM earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings. Guide: Balancing reward with risk (Sharpe ratio) →
Worst decline
YUM's worst fall from a peak to a low over the past 10 years was 52.2%, against 33.7% for the S&P 500. Losses and gains are not symmetric: climbing back from a 52.2% fall takes a 109% gain. Guide: Market crash risk and tail risk →
Correlation
Over the past 5 years, YUM's monthly returns had a correlation of 0.40 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They often move together: some diversification next to an index fund, but not a cushion. In the table, the correlation column measures each option against YUM instead: the lower it is, the more that option would diversify a YUM holding. Guide: Correlation and diversification →
Show all 451 stocks and funds worth at least $500 million that earned more than YUM with less volatility

Out of 3,633 tested over 5 years. The strongest 100 are listed, best first, with funds that hold the same thing listed once.

#InvestmentFound inAnnual returnVolatilitySharpeWorst decline10Y returnCorr. with YUMExpense
1
RYRoyal Bank of Canada · Banks
Whole market+17.3%18.2%0.97−40.0%+352%0.33—
2
VTIVanguard Morningstar Total Stock Market ETF · US Total Market
Whole market+11.5%17.5%0.71−35.0%+302%0.400.03%
3
VOOVanguard S&P 500 ETF · US Large-Cap Equity
Whole market+12.8%16.9%0.80−34.0%+324%0.400.03%
4
BRK-BBerkshire Hathaway Inc. · Insurance
Whole market+13.4%17.1%0.82−29.6%+274%0.59—
5
JNJJohnson & Johnson · Pharmaceuticals
Whole market+12.7%17.9%0.76−27.4%+196%0.52—
6
DXJWisdomTree Japan Hedged Equity Fund · International Equity
Whole market+26.6%19.1%1.34−39.1%+428%0.310.48%
7
LVHIFranklin International Low Volatility High Dividend Index ETF · International Equity
Whole market+17.0%11.1%1.48−32.4%+194%0.560.40%
8
VXUSVanguard Total International Stock ETF · International Equity
Whole market+8.2%16.4%0.57−36.0%+140%0.530.05%
9
VTVVanguard Morningstar Value ETF · US Large-Cap Value
Whole market+12.1%13.7%0.90−36.8%+235%0.610.03%
10
VEAVanguard FTSE Developed Markets ETF · Developed International Equity
Whole market+9.3%16.9%0.61−35.8%+153%0.560.03%
11
TDThe Toronto-Dominion Bank · Banks
Whole market+15.8%20.0%0.84−42.0%+310%0.39—
12
VIGVanguard Dividend Appreciation ETF · US Dividend Equity
Whole market+10.4%14.1%0.78−31.7%+258%0.600.04%
13
SCHDSchwab U.S. Dividend Equity ETF · US Dividend Equity
Whole market+9.7%14.3%0.72−33.4%+252%0.590.06%
14
BNSThe Bank of Nova Scotia · Banks
Whole market+12.9%19.9%0.71−46.9%+187%0.47—
15
VTVanguard Total World Stock ETF · Global Equity
Whole market+10.3%16.2%0.69−34.2%+223%0.470.06%
16
ENBEnbridge Inc. · Oil & Gas Midstream
Whole market+9.1%18.9%0.56−44.1%+103%0.49—
17
RSGRepublic Services, Inc. · Environmental Services
Whole market+13.9%18.5%0.80−34.0%+446%0.53—
18
PJULInnovator U.S. Equity Power Buffer ETF · Broad Market
Whole market+10.5%8.6%1.20−18.2%—0.440.79%
19
RSPInvesco S&P 500 Equal Weight ETF · US Large-Cap Equity
Whole market+8.2%16.1%0.57−39.0%+211%0.580.20%
20
WMWaste Management, Inc. · Environmental Services
Whole market+9.3%19.2%0.56−30.1%+344%0.52—
21
FJANFT Vest U.S. Equity Buffer ETF - January · Multi-Asset
Whole market+11.1%10.5%1.05−13.6%—0.350.85%
22
DYNFiShares U.S. Equity Factor Rotation Active ETF · US Multifactor Equity
Whole market+14.7%17.5%0.87−34.7%—0.380.26%
23
VBRVanguard Morningstar Small-Cap Value ETF · US Small-Cap Equity
Whole market+8.2%19.4%0.51−45.3%+169%0.500.05%
24
JEPIJPMorgan Equity Premium Income ETF · Equity Income
Whole market+7.5%11.0%0.71−13.7%—0.650.35%
25
SDCIUSCF SummerHaven Dynamic Commodity Strategy No K-1 Fund · Bonds
Whole market+20.6%18.4%1.12−45.7%—0.000.80%
26
EFViShares MSCI EAFE Value ETF · International Equity
Whole market+13.6%15.9%0.88−43.2%+157%0.560.31%
27
EDConsolidated Edison, Inc. · Electric Utilities
Whole market+12.0%18.8%0.70−30.9%+114%0.52—
28
XLFState Street Financial Select Sector SPDR ETF · Financial Sector Equity
Whole market+8.6%18.3%0.54−42.9%+241%0.460.08%
29
XLVState Street Health Care Select Sector SPDR ETF · Health Care Equity
Whole market+8.4%15.3%0.60−28.4%+202%0.600.08%
30
IWRiShares Russell Mid-Cap ETF · US Mid-Cap Equity
Whole market+7.2%18.2%0.48−40.6%+198%0.510.18%
31
FNDFSchwab Fundamental International Large Company Index ETF · International Equity
Whole market+13.6%16.3%0.87−40.2%+194%0.530.25%
32
VOEVanguard Morningstar Mid-Cap Value ETF · US Mid-Cap Equity
Whole market+9.4%15.8%0.65−43.2%+182%0.590.05%
33
CHTChunghwa Telecom Co., Ltd. · Integrated Telecommunications
Whole market+7.7%13.3%0.63−23.8%+101%0.15—
34
XLIState Street Industrial Select Sector SPDR ETF · US Industrials
Whole market+11.5%17.6%0.71−42.3%+246%0.560.08%
35
AVLVAvantis U.S. Large Cap Value ETF · US Large-Cap Value
Whole market+14.0%16.9%0.86−19.5%—0.500.15%
36
KOThe Coca-Cola Company · Food & Beverages
Same or nearby category+14.7%16.8%0.91−37.0%+204%0.60—
37
PVALPutnam Focused Large Cap Value ETF · US Large-Cap Value
Whole market+16.1%15.1%1.07−41.3%—0.530.56%
38
HDViShares Core High Dividend ETF · US Dividend Equity
Whole market+12.9%13.0%1.00−37.0%+172%0.640.08%
39
AVDVAvantis International Small Cap Value ETF · International Equity
Whole market+13.9%17.4%0.84−43.0%—0.510.36%
40
RDVYFirst Trust Rising Dividend Achievers ETF · US Dividend Equity
Whole market+11.3%18.8%0.67−40.6%+322%0.520.47%
41
FTSFortis Inc. · Electric Utilities
Whole market+8.4%16.4%0.58−34.3%+154%0.56—
42
USMViShares MSCI USA Min Vol Factor ETF · US Low-Volatility Equity
Whole market+7.6%12.3%0.66−33.1%+176%0.630.15%
43
EMXCiShares MSCI Emerging Markets ex China ETF · Emerging Markets Equity
Whole market+11.1%19.5%0.64−42.8%—0.310.25%
44
AVEMAvantis Emerging Markets Equity ETF · Emerging Markets Equity
Whole market+9.3%19.5%0.56−36.0%—0.360.33%
45
SPHQInvesco S&P 500 Quality ETF · US Quality Equity
Whole market+12.0%16.7%0.76−31.6%+300%0.540.20%
46
COWZPacer US Cash Cows 100 ETF · US Large-Cap Value
Whole market+11.4%17.7%0.70−38.7%—0.460.49%
47
SDYState Street SPDR S&P Dividend ETF · US Dividend Equity
Whole market+7.6%14.0%0.59−36.7%+157%0.680.35%
48
BUFRFT Vest Laddered Buffer ETF · Buffered Equity
Whole market+9.9%10.5%0.96−13.7%—0.420.10%
49
EVRGEvergy, Inc. · Electric Utilities
Whole market+9.5%18.9%0.57−38.8%+109%0.52—
50
BBJPJPMorgan BetaBuilders Japan ETF · International Equity
Whole market+9.3%18.6%0.57−32.7%—0.440.19%
51
FDVVFidelity High Dividend ETF · US Dividend Equity
Whole market+13.2%14.6%0.92−40.2%+253%0.510.15%
52
DBEFXtrackers MSCI EAFE Hedged Equity ETF · International Equity
Whole market+13.1%13.8%0.96−32.5%+206%0.540.35%
53
IOOiShares Global 100 ETF · Global Equity
Whole market+15.7%17.2%0.94−31.4%+361%0.340.40%
54
PNWPinnacle West Capital Corporation · Electric Utilities
Whole market+13.4%19.9%0.73−39.3%+103%0.49—
55
JQUAJPMorgan U.S. Quality Factor ETF · US Quality Equity
Whole market+13.6%15.7%0.89−32.9%—0.480.12%
56
VLUEiShares MSCI USA Value Factor ETF · US Large-Cap Value
Whole market+15.9%18.4%0.90−39.5%+286%0.410.15%
57
DIVOAmplify CWP Enhanced Dividend Income ETF · Equity Income
Whole market+11.1%11.9%0.95−30.0%—0.550.56%
58
XLPState Street Consumer Staples Select Sector SPDR ETF · Consumer Staples
Whole market+7.2%13.8%0.57−24.5%+121%0.710.08%
59
IGFiShares Global Infrastructure ETF · Infrastructure Equity
Whole market+9.0%13.9%0.69−42.1%+113%0.570.37%
60
FNDESchwab Fundamental Emerging Markets Large Company Index ETF · Emerging Markets Equity
Whole market+9.8%17.0%0.64−39.9%+151%0.380.39%
61
MOATVanEck Morningstar Wide Moat ETF · US Large-Cap Equity
Whole market+9.1%18.4%0.57−33.3%+276%0.460.46%
62
GLDSPDR Gold Shares · Gold
Whole market+17.7%18.9%0.96−26.4%+213%0.220.40%
63
PDBCInvesco Optimum Yield Diversified Commodity Strategy No K-1 ETF · Broad Commodities
Whole market+11.7%19.3%0.67−40.7%+153%0.000.74%
64
QYLDGlobal X - Nasdaq 100 Covered Call ETF · Equity Income
Whole market+8.4%15.0%0.62−24.7%+156%0.280.60%
65
EMLPFirst Trust North American Energy Infrastructure Fund · Energy Infrastructure
Whole market+14.9%14.5%1.04−43.6%+150%0.560.95%
66
USMCPrincipal U.S. Mega-Cap ETF · Broad Market
Whole market+14.1%16.4%0.89−30.0%—0.370.12%
67
GCOWPacer Global Cash Cows Dividend ETF · International
Whole market+14.1%13.6%1.04−37.6%+168%0.560.60%
68
GUNRNorthern Trust Morningstar Global Upstream Natural Resources ETF · Natural Resources Equity
Whole market+10.1%18.8%0.60−43.0%+173%0.420.47%
69
MPLXMPLX Lp · Oil & Gas Midstream
Whole market+23.5%18.8%1.22−75.2%+350%0.42—
70
IWXiShares Russell Top 200 Value ETF · Broad Market
Whole market+12.7%13.8%0.94−35.8%+221%0.560.20%
71
TXNMTXNM Energy, Inc. · Electric Utilities
Whole market+7.2%14.9%0.54−46.4%+150%0.19—
72
IDMOInvesco S&P International Developed Momentum ETF · International Equity
Whole market+13.3%18.2%0.78−31.3%+229%0.550.25%
73
FTGCFirst Trust Global Tactical Commodity Strategy Fund · Alternatives
Whole market+12.9%15.6%0.86−35.9%+139%0.050.98%
74
FTLSFirst Trust Long/Short Equity ETF · Broad Market
Whole market+10.2%10.4%0.99−20.6%+158%0.380.95%
75
OMFLInvesco Russell 1000 Dynamic Multifactor ETF · US Multifactor Equity
Whole market+9.0%16.4%0.61−33.2%—0.490.29%
76
EWUiShares MSCI United Kingdom ETF · International
Whole market+11.4%16.4%0.74−43.3%+130%0.580.50%
77
PTLCPacer Trendpilot US Large Cap ETF · Broad Market
Whole market+9.5%11.8%0.83−26.6%+188%0.280.60%
78
SPUSSP Funds S&P 500 Sharia Industry Exclusions ETF · Technology
Whole market+15.0%19.5%0.82−30.8%—0.290.45%
79
WTVWisdomTree U.S. Value Fund · Broad Market
Whole market+13.4%17.0%0.83−42.2%+303%0.500.12%
80
DIVIFranklin International Core Dividend Tilt Index ETF · International
Whole market+13.4%15.5%0.89−27.7%+184%0.560.09%
81
XYLDGlobal X - S&P 500 Covered Call ETF · International
Whole market+7.4%11.2%0.70−33.4%+128%0.390.60%
82
EQWLInvesco S&P 100 Equal Weight ETF · Broad Market
Whole market+11.6%15.0%0.81−34.3%+291%0.530.30%
83
HDEFXtrackers MSCI EAFE High Dividend Yield Equity ETF · International
Whole market+12.8%14.2%0.92−36.4%+134%0.580.09%
84
AOAiShares Core 80/20 Aggressive Allocation ETF · Multi-Asset
Whole market+8.6%13.1%0.69−28.4%+165%0.490.19%
85
DIVBiShares Core Dividend ETF · Dividend & Income
Whole market+13.9%15.4%0.93−36.9%—0.510.05%
86
ACIOAptus Collared Income Opportunity ETF · Dividend & Income
Whole market+9.3%11.1%0.86−14.2%—0.370.79%
87
FTHIFirst Trust BuyWrite Income ETF · Dividend & Income
Whole market+10.3%13.3%0.81−32.7%+126%0.400.75%
88
FLQLFranklin U.S. Large Cap Multifactor Index ETF · Broad Market
Whole market+13.8%16.3%0.88−33.6%—0.440.15%
89
JMOMJPMorgan U.S. Momentum Factor ETF · Broad Market
Whole market+12.9%19.1%0.73−34.3%—0.390.12%
90
DONWisdomTree U.S. MidCap Dividend Fund · Dividend & Income
Whole market+7.5%17.4%0.51−46.8%+139%0.550.38%
91
FHLCFidelity MSCI Health Care Index ETF · Healthcare
Whole market+7.3%15.4%0.53−28.8%+199%0.580.08%
92
HFXINYLI FTSE International Equity Currency Neutral ETF · International
Whole market+11.4%15.3%0.79−32.4%+180%0.560.19%
93
FNDCSchwab Fundamental International Small Company Index ETF · International
Whole market+7.7%16.0%0.55−43.2%+121%0.540.39%
94
DSTLDistillate U.S. Fundamental Stability & Value ETF · Broad Market
Whole market+11.3%16.1%0.75−33.1%—0.560.39%
95
DDWMWisdomTree Dynamic International Equity Fund · International
Whole market+12.3%13.4%0.94−35.0%+149%0.590.40%
96
RODMHartford Multifactor Developed Markets (ex-US) ETF · International
Whole market+10.6%13.5%0.82−36.0%+141%0.590.29%
97
FSMDFidelity Small-Mid Multifactor ETF · Broad Market
Whole market+8.8%18.5%0.55−40.7%—0.520.15%
98
FGDFirst Trust Dow Jones Global Select Dividend Index Fund · International
Whole market+11.6%14.8%0.82−44.8%+155%0.500.55%
99
RLYState Street Multi-Asset Real Return ETF · Multi-Asset
Whole market+9.9%13.3%0.78−34.2%+128%0.440.50%
100
RAAXVanEck Real Assets ETF · Commodities
Whole market+11.7%15.6%0.79−33.9%—0.460.55%

How do YUM's risk and return compare with its alternatives?

This map plots each investment's annual return over the past 5 years against its volatility, the size of its typical price swings. Investments toward the upper left earned more for a smoother ride, and those toward the lower right earned less for a rougher one. The dashed lines cross at YUM, which divides the map into what did better or worse on each measure.

Green points earned more than YUM with less volatility; red points earned less with more. Hover over a point for its figures. Total returns with dividends reinvested, annualized.

10.0%20.0%30.0%40.0%50.0%60.0%70.0%−40.0%−30.0%−20.0%−10.0%0.0%10.0%20.0%30.0%40.0%Volatility over 5 years (annualized)Annual return over 5 yearsHigher return, lower volatilityLower return, higher volatilityYUM: 5.8% a year, volatility 21.2%SPY (S&P 500): 12.7% a year, volatility 17.1%SYY: 3.5% a year, volatility 23.6%WING: −3.7% a year, volatility 52.8%BROS: −6.5% a year, volatility 61.8%DASH: −2.3% a year, volatility 54.5%CMG: −4.0% a year, volatility 35.1%BLMN: −11.2% a year, volatility 58.6%LW: 0.6% a year, volatility 38.0%SBUX: −0.4% a year, volatility 31.9%DIN: −13.4% a year, volatility 44.3%SHAK: −1.2% a year, volatility 52.2%DPZ: −5.8% a year, volatility 30.2%YUMC: −4.2% a year, volatility 37.3%WEN: −18.0% a year, volatility 36.5%PZZA: −29.1% a year, volatility 43.1%JACK: −33.3% a year, volatility 52.1%DNUT: −25.9% a year, volatility 57.0%USFD: 22.7% a year, volatility 29.8%DRI: 12.4% a year, volatility 27.2%EAT: 34.6% a year, volatility 48.8%PFGC: 16.0% a year, volatility 31.5%TXRH: 15.9% a year, volatility 30.4%QSR: 8.0% a year, volatility 23.1%MCD: 2.9% a year, volatility 17.9%YUMSPY (S&P 500)SYYWINGBROSCMGBLMNLWSBUXDINSHAKDPZYUMCWENPZZAJACKDNUTUSFDDRIEATPFGCTXRHMCD10.0%20.0%30.0%40.0%50.0%60.0%70.0%−40.0%−20.0%0.0%20.0%40.0%Volatility over 5 years (annualized)Annual return over 5 yearsHigher return, lower volatilityLower return, higher volatilityYUM: 5.8% a year, volatility 21.2%SPY (S&P 500): 12.7% a year, volatility 17.1%SYY: 3.5% a year, volatility 23.6%WING: −3.7% a year, volatility 52.8%BROS: −6.5% a year, volatility 61.8%DASH: −2.3% a year, volatility 54.5%CMG: −4.0% a year, volatility 35.1%BLMN: −11.2% a year, volatility 58.6%LW: 0.6% a year, volatility 38.0%SBUX: −0.4% a year, volatility 31.9%DIN: −13.4% a year, volatility 44.3%SHAK: −1.2% a year, volatility 52.2%DPZ: −5.8% a year, volatility 30.2%YUMC: −4.2% a year, volatility 37.3%WEN: −18.0% a year, volatility 36.5%PZZA: −29.1% a year, volatility 43.1%JACK: −33.3% a year, volatility 52.1%DNUT: −25.9% a year, volatility 57.0%USFD: 22.7% a year, volatility 29.8%DRI: 12.4% a year, volatility 27.2%EAT: 34.6% a year, volatility 48.8%PFGC: 16.0% a year, volatility 31.5%TXRH: 15.9% a year, volatility 30.4%QSR: 8.0% a year, volatility 23.1%MCD: 2.9% a year, volatility 17.9%YUMSPY (S&P 500)SYYWINGBROSDASHCMGBLMNLWSBUXDINDPZWENPZZAJACKDNUTUSFDEATQSRMCD
All figures
InvestmentAnnual returnVolatility
EAT Brinker International, Inc.+34.6%48.8%
USFD US Foods Holding Corp.+22.7%29.8%
PFGC Performance Food Group Co+16.0%31.5%
TXRH Texas Roadhouse, Inc.+15.9%30.4%
SPY S&P 500State Street SPDR S&P 500 ETF+12.7%17.1%
DRI Darden Restaurants, Inc.+12.4%27.2%
QSR Restaurant Brands International Inc.+8.0%23.1%
YUM This pageYum! Brands, Inc.+5.8%21.2%
SYY Sysco Corporation+3.5%23.6%
MCD McDonald's Corporation+2.9%17.9%
LW Lamb Weston Holdings, Inc.+0.6%38.0%
SBUX Starbucks Corporation−0.4%31.9%
SHAK Shake Shack Inc.−1.2%52.2%
DASH DoorDash, Inc.−2.3%54.5%
WING Wingstop Inc.−3.7%52.8%
CMG Chipotle Mexican Grill, Inc.−4.0%35.1%
YUMC Yum China Holdings, Inc.−4.2%37.3%
DPZ Domino's Pizza, Inc.−5.8%30.2%
BROS Dutch Bros Inc.−6.5%61.8%
BLMN Bloomin' Brands, Inc.−11.2%58.6%
DIN Dine Brands Global, Inc.−13.4%44.3%
WEN The Wendy's Company−18.0%36.5%
DNUT Krispy Kreme, Inc.−25.9%57.0%
PZZA Papa John's International, Inc.−29.1%43.1%
JACK Jack in the Box Inc.−33.3%52.1%
Open these 25 in EasyCompare

Has YUM consistently beaten its popular alternatives?

This section compares YUM with the investments people most often weigh against it, checking each one over eight periods from one month to ten years. Counting how often an alternative earned more than YUM helps separate lasting outperformance from a single strong stretch.

A green cell means the alternative earned more than YUM over that period. "Qualified" marks those that did so in at least 3 of 5 short-term periods and 2 of 3 long-term periods.

InvestmentPeriods outperformed Short termLong termRisk · 5 yearsFund
1M3M6MYTD1Y3Y5Y10YVolatilitylower is calmerSharpehigher is betterWorst declinepast 10 yearsExpenseAssetsOverlapsame sectors
YUM Yum! Brands, Inc. (this page)—+8.8%+3.4%−5.4%+2.2%+4.3%+34.0%+32.5%+192%21.2%0.37−52.2%—$41B—
USFD QualifiedUS Foods Holding Corp.5/5 short3/3 longAll-weather+9.3%+8.4%+10.4%+38.0%+35.0%+178%+178%+347%29.8%0.84−77.3%—$22B—
DRI QualifiedDarden Restaurants, Inc.4/5 short3/3 longAll-weather+4.0%+12.8%+9.8%+20.1%+19.7%+70.6%+79.7%+361%27.2%0.57−72.8%—$25B—
EAT QualifiedBrinker International, Inc.3/5 short3/3 long−2.5%+0.2%+23.4%+28.9%+50.5%+492%+342%+337%48.8%0.86−84.9%—$8.2B—
PFGC Food DistributionPerformance Food Group Co2/5 short3/3 long+5.9%−10.5%+6.8%+11.2%−3.6%+75.9%+110%+299%31.5%0.63−78.8%—$15B—
TXRH RestaurantsTexas Roadhouse, Inc.1/5 short3/3 long+2.2%−13.5%+4.1%0.0%−3.9%+84.4%+109%+405%30.4%0.64−58.0%—$11B—
QSR RestaurantsRestaurant Brands International Inc.3/5 short1/3 long+3.5%+2.5%−3.1%+13.8%+14.9%+27.3%+46.8%+127%23.1%0.45−63.0%—$26B—
SYY Food DistributionSysco Corporation3/5 short1/3 long+6.4%+3.3%+10.2%+16.6%+6.7%+37.6%+18.7%+126%23.6%0.27−63.4%—$41B—
WING RestaurantsWingstop Inc.1/5 short1/3 long+21.4%−7.4%−34.2%−48.9%−48.6%−26.3%−17.2%+479%52.8%0.19−76.9%—$3.5B—
BROS RestaurantsDutch Bros Inc.1/5 short1/3 long+11.9%−33.9%−19.8%−29.5%−21.9%+73.0%−28.7%—61.8%0.20−70.1%—$8.2B—
CAVA RestaurantsCAVA Group, Inc.1/5 short1/3 long+10.5%−9.5%−41.0%−5.1%−7.8%+74.1%————−71.1%—$6.7B—
DASH Internet Content & InformationDoorDash, Inc.1/5 short1/3 long−1.1%+1.4%+1.0%−12.8%−27.8%+162%−11.1%—54.5%0.23−82.5%—$83B—
CMG RestaurantsChipotle Mexican Grill, Inc.0/5 short1/3 long−10.5%−10.5%−17.2%−20.9%−28.8%−19.0%−18.7%+266%35.1%0.06−58.9%—$38B—
BLMN RestaurantsBloomin' Brands, Inc.5/5 short0/3 long+22.7%+24.0%+55.0%+62.1%+39.4%−50.5%−44.8%−23.3%58.6%0.08−80.5%—$885M—
SG RestaurantsSweetgreen, Inc.5/5 short0/3 long+42.6%+60.5%+53.1%+54.0%+43.6%−2.3%————−91.1%—$1.3B—
LW Packaged FoodsLamb Weston Holdings, Inc.4/5 short0/3 long+13.7%+16.3%+18.8%+30.3%−15.6%−33.9%+3.1%—38.0%0.22−64.6%—$7.4B—
SBUX RestaurantsStarbucks Corporation3/5 short0/3 long+4.7%−4.6%+1.6%+20.5%+20.6%+13.8%−1.7%+130%31.9%0.15−43.7%—$113B—
DIN RestaurantsDine Brands Global, Inc.3/5 short0/3 long+13.2%−5.4%+11.1%−1.3%+19.0%−26.3%−51.3%−38.2%44.3%-0.11−83.3%—$407M—
SHAK RestaurantsShake Shack Inc.2/5 short0/3 long+22.4%+22.4%−33.4%−16.4%−24.7%+27.0%−5.7%+115%52.2%0.24−70.9%—$2.8B—
MCD RestaurantsMcDonald's Corporation0/5 short0/3 long−0.5%−7.2%−18.6%−17.1%−17.8%+2.7%+15.5%+181%17.9%0.25−36.9%—$174B—
DPZ RestaurantsDomino's Pizza, Inc.0/5 short0/3 long+6.9%−3.3%−13.3%−24.3%−23.6%−4.4%−25.7%+116%30.2%-0.05−47.8%—$10B—
YUMC RestaurantsYum China Holdings, Inc.0/5 short0/3 long+8.8%+3.3%−6.2%−4.7%+2.9%−7.1%−19.4%+108%37.3%0.07−56.5%—$15B—
WEN RestaurantsThe Wendy's Company0/5 short0/3 long−2.7%−16.2%−6.1%−16.5%−22.3%−59.5%−63.0%−16.5%36.5%-0.37−73.0%—$1.2B—
PZZA RestaurantsPapa John's International, Inc.0/5 short0/3 long−7.7%−43.9%−49.9%−52.3%−63.5%−67.8%−82.0%−70.9%43.1%-0.59−84.5%—$617M—
JACK RestaurantsJack in the Box Inc.0/5 short0/3 long−9.4%−17.8%−5.5%−35.5%−30.0%−80.1%−86.8%−85.0%52.1%-0.52−91.5%—$232M—
DNUT Grocery StoresKrispy Kreme, Inc.0/5 short0/3 long−1.3%−7.2%−24.2%−27.2%−8.9%−75.6%−77.7%—57.0%-0.25−87.2%—$515M—
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How did YUM do year by year?

This table shows each investment's total return in every full calendar year since 1998, along with where YUM ranked among its popular alternatives each year. Annual results reveal how consistently each one kept pace with YUM and how far its good and bad years diverged, detail that multiyear averages tend to smooth over.

Newest year first. Green marks a year in which the fund came out ahead of YUM; gray means the two finished within a fraction of a point. The rank row places YUM among the alternatives that traded the full year; dark green is the top quarter and red the bottom quarter.

InvestmentYears ahead of YUM2025202420232022202120202019201820172016201520142013201220112010200920082007200620052004200320022001200019991998
YUM This pageYum! Brands, Inc.—+14.9%+4.7%+3.9%−6.0%+30.1%+9.8%+11.4%+14.6%+31.1%+23.4%+2.5%−1.6%+16.2%+14.7%+22.8%+43.3%+13.8%−16.0%+32.3%+26.8%+0.2%+37.7%+42.2%−1.5%+49.0%−14.5%−22.9%+72.3%
Rank among alternativesTop quarter in 7 of 283 of 2615 of 2619 of 2512 of 255 of 2213 of 2118 of 219 of 217 of 219 of 188 of 1514 of 1413 of 148 of 137 of 136 of 1310 of 134 of 133 of 134 of 129 of 123 of 104 of 106 of 102 of 108 of 109 of 102 of 10
SPY S&P 500State Street SPDR S&P 500 ETF12 of 28+17.7%+24.9%+26.2%−18.2%+28.7%+18.3%+31.2%−4.6%+21.7%+12.0%+1.2%+13.5%+32.3%+16.0%+1.9%+15.1%+26.4%−36.8%+5.1%+15.9%+4.8%+10.7%+28.2%−21.6%−11.7%−9.8%+20.4%+28.7%
USFD US Foods Holding Corp.4 of 9+11.7%+48.6%+33.5%−2.3%+4.6%−20.5%+32.4%−0.9%+16.2%———————————————————
DRI Darden Restaurants, Inc.15 of 28+1.6%+17.7%+22.8%−4.8%+29.5%+10.5%+12.3%+6.9%+36.0%+18.2%+25.4%+12.7%+26.0%+2.6%+1.3%+36.2%+28.0%+4.4%−30.1%+4.4%+41.3%+32.3%+3.3%−13.1%+55.3%+26.7%+0.9%+44.9%
EAT Brinker International, Inc.14 of 28+8.5%+206%+35.3%−12.8%−35.3%+36.1%−0.9%+17.3%−18.4%+6.0%−16.4%+29.2%+52.8%+18.6%+31.5%+44.0%+46.1%−44.0%−34.3%+18.3%+10.5%+5.7%+2.8%+8.4%+5.7%+75.2%−16.5%+80.7%
PFGC Performance Food Group Co5 of 10+6.3%+22.3%+18.4%+27.2%−3.6%−7.5%+59.5%−2.5%+37.9%+3.7%——————————————————
TXRH Texas Roadhouse, Inc.12 of 21−6.6%+49.8%+37.1%+4.2%+15.7%+39.8%−3.6%+15.1%+10.2%+37.1%+8.0%+24.1%+68.9%+15.2%−11.3%+52.8%+45.1%−30.0%−16.5%−14.8%+5.2%———————
QSR Restaurant Brands International Inc.4 of 11+8.6%−13.8%+24.7%+10.7%+2.7%−0.3%+25.6%−12.1%+30.7%+29.4%−3.2%—————————————————
SYY Sysco Corporation11 of 28−1.0%+7.4%−1.7%−0.3%+8.3%−10.4%+39.6%+5.5%+12.5%+38.8%+5.8%+13.4%+18.9%+11.9%+3.5%+8.0%+26.7%−23.5%−13.2%+21.0%−17.3%+3.7%+26.8%+15.6%−11.7%+53.5%+45.6%+22.1%
WING Wingstop Inc.7 of 10−15.7%+11.1%+87.3%−17.0%+30.9%+60.4%+35.0%+86.1%+32.3%+44.7%——————————————————
BROS Dutch Bros Inc.3 of 4+16.9%+65.4%+12.3%−44.6%————————————————————————
CAVA CAVA Group, Inc.1 of 2−48.0%+162%——————————————————————————
DASH DoorDash, Inc.3 of 5+35.0%+69.6%+103%−67.2%+4.3%———————————————————————
CMG Chipotle Mexican Grill, Inc.11 of 19−38.6%+31.8%+64.8%−20.6%+26.1%+65.6%+93.8%+49.5%−23.4%−21.4%−29.9%+28.4%+79.2%−11.8%+58.8%+141%+41.9%−57.8%+158%—————————
BLMN Bloomin' Brands, Inc.5 of 13−46.6%−54.4%+45.5%−1.6%+8.1%−11.1%+25.9%−14.8%+20.5%+8.4%−31.0%+3.1%+53.5%———————————————
SG Sweetgreen, Inc.2 of 4−78.9%+184%+31.9%−73.2%————————————————————————
LW Lamb Weston Holdings, Inc.5 of 9−35.7%−37.0%+22.3%+42.9%−18.4%−7.2%+18.3%+31.8%+51.8%———————————————————
SBUX Starbucks Corporation13 of 28−5.3%−2.5%−1.2%−13.2%+11.1%+24.2%+39.1%+14.7%+5.4%−6.1%+48.1%+6.2%+48.1%+18.4%+45.3%+41.4%+144%−53.7%−42.2%+18.1%−3.8%+88.1%+62.3%+7.2%−13.8%+82.4%−13.6%+46.0%
DIN Dine Brands Global, Inc.12 of 28+14.2%−35.7%−20.3%−12.3%+31.4%−27.3%+28.2%+37.3%−28.4%−5.0%−15.2%+28.6%+29.9%+58.7%−14.5%+103%+110%−66.3%−29.4%+14.7%+14.6%+11.8%+64.3%−18.1%+35.1%+29.8%−16.4%+22.9%
SHAK Shake Shack Inc.4 of 10−37.5%+75.1%+78.5%−42.4%−14.9%+42.3%+31.1%+5.1%+20.7%−9.6%——————————————————
MCD McDonald's Corporation14 of 28+7.9%+0.1%+15.1%+0.5%+27.8%+11.3%+14.0%+5.8%+44.0%+6.2%+30.4%−0.1%+13.6%−9.3%+34.7%+26.9%+4.0%+8.6%+36.4%+34.6%+7.4%+31.5%+56.9%−38.4%−21.5%−15.1%+5.4%+61.7%
DPZ Domino's Pizza, Inc.14 of 21+0.9%+3.2%+20.7%−37.9%+48.4%+31.6%+19.6%+32.4%+19.8%+44.7%+19.5%+36.9%+62.1%+38.6%+113%+90.4%+78.0%−64.5%−18.9%+17.9%+38.3%———————
YUMC Yum China Holdings, Inc.5 of 9+1.1%+15.4%−21.6%+10.8%−12.0%+19.5%+44.8%−15.3%+53.6%———————————————————
WEN The Wendy's Company11 of 28−45.8%−11.5%−9.6%−2.8%+11.0%+0.1%+45.4%−3.1%+23.7%+28.2%+22.0%+6.1%+90.3%−10.2%+18.2%0.0%−4.0%−40.0%−58.9%+34.9%+31.4%+12.7%+37.2%+7.9%+0.2%+31.8%+15.8%−41.8%
PZZA Papa John's International, Inc.11 of 28−2.0%−44.2%−5.3%−37.3%+58.9%+35.9%+61.5%−27.8%−33.7%+55.0%+1.1%+24.4%+66.5%+45.8%+36.0%+18.6%+26.7%−18.8%−21.7%−2.3%+72.3%+3.1%+19.8%+1.5%+23.7%−14.8%−40.9%+26.4%
JACK Jack in the Box Inc.11 of 28−53.8%−47.3%+22.2%−20.2%−4.1%+20.8%+2.5%−19.4%−10.7%+47.8%−2.8%+61.4%+74.9%+36.8%−1.1%+7.4%−10.9%−14.3%−15.6%+74.7%−5.2%+72.6%+23.5%−37.2%−6.5%+42.3%−6.2%+46.4%
DNUT Krispy Kreme, Inc.1 of 4−59.0%−33.5%+47.7%−44.9%————————————————————————
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Risk and diversification

How YUM has fallen, how it held up in crashes beside the S&P 500 and its popular alternatives, and what moves independently of it.

What were YUM's worst declines?

A drawdown is the decline from a peak to the lowest point before a new high. This section presents YUM's five deepest drawdowns since it began trading in 1997, alongside the S&P 500's return over the same dates, and how long each took to recover. Together, these figures show how much an investor could have lost and how long it took to get back to even.

Green means YUM fell less than the S&P 500 over the same dates. Based on daily closing prices with dividends reinvested.

DuringYUM fellS&P 500, same datesPeakLowTime to the lowBack at the peakTime to recover
Dot-com bust−67.6%+11.3%Apr 1999Jul 200015 monthsFeb 20043.6 years
Covid crash−52.2%−24.0%Sep 2019Mar 20206 monthsApr 202113 months
2008 financial crisis−45.5%−46.5%May 2008Nov 20086 monthsApr 201017 months
No named crash−35.4%+1.6%Sep 1997Jan 19984 monthsAug 19987 months
2015 China and oil sell-off−30.0%−12.7%May 2015Feb 20169 monthsJan 201711 months

How did YUM do in stock market crashes?

This section measures how far YUM, the S&P 500 and each alternative fell from peak to trough during every major market crash since 2000. A smaller decline means an investment held up better, and comparing results across crashes shows whether that resilience was consistent or a one-off.

Newest crash first. Each figure is the fund's deepest fall within the crash window; green means a smaller fall than YUM.

InvestmentHeld up better2023 regional bank crisisMar 20232022 bear marketJan 2022Covid crashFeb 2020Late-2018 sell-offSep 2018February 2018 volatility shockFeb 20182015 China and oil sell-offAug 20152011 euro debt crisisJul 20112010 flash crashMay 20102008 financial crisisOct 2007Dot-com bustMar 2000
YUM This pageYum! Brands, Inc.—−1.7%−22.2%−46.3%−6.9%−7.7%−24.7%−12.3%−1.1%−45.5%−33.0%
SPY S&P 500State Street SPDR S&P 500 ETF3 of 10−3.4%−24.5%−33.7%−19.3%−6.5%−12.8%−17.9%−1.5%−55.2%−47.5%
USFD US Foods Holding Corp.1 of 5−6.6%−32.8%−75.6%−10.6%−6.6%—————
DRI Darden Restaurants, Inc.4 of 10−1.2%−25.0%−71.8%−14.8%−4.9%−16.3%−22.1%−0.7%−69.0%−32.4%
EAT Brinker International, Inc.3 of 10−10.0%−49.2%−81.0%−19.5%−7.4%−21.7%−21.9%−0.6%−85.6%−30.5%
PFGC Performance Food Group Co0 of 5−5.1%−32.3%−78.5%−17.2%−7.2%—————
TXRH Texas Roadhouse, Inc.2 of 9−2.7%−25.9%−57.2%−19.2%−5.2%−13.3%−28.6%−2.5%−66.1%—
QSR Restaurant Brands International Inc.1 of 6−3.3%−23.5%−56.9%−13.9%−4.7%−29.5%————
SYY Sysco Corporation5 of 10−2.3%−20.8%−59.5%−17.8%−6.8%−6.4%−17.9%−1.5%−43.1%−27.2%
WING Wingstop Inc.1 of 6−3.2%−58.1%−50.8%−18.8%−2.3%−35.2%————
BROS Dutch Bros Inc.0 of 2−8.8%−60.0%————————
DASH DoorDash, Inc.0 of 2−8.5%−68.8%————————
CMG Chipotle Mexican Grill, Inc.1 of 90.0%−26.9%−50.2%−21.4%−18.0%−46.4%−18.6%−1.9%−74.6%—
BLMN Bloomin' Brands, Inc.1 of 6−7.7%−34.0%−79.2%−21.0%−5.4%−28.2%————
SG Sweetgreen, Inc.0 of 2−13.0%−70.3%————————
LW Lamb Weston Holdings, Inc.1 of 5−3.6%−28.6%−52.8%−14.2%−4.3%—————
SBUX Starbucks Corporation3 of 10−3.3%−38.4%−37.5%−11.4%−3.0%−14.2%−15.5%−0.6%−73.2%−44.1%
DIN Dine Brands Global, Inc.2 of 10−8.1%−24.9%−82.6%−27.1%−2.8%−20.6%−36.0%−4.8%−91.3%−38.6%
SHAK Shake Shack Inc.1 of 6−7.8%−51.7%−57.6%−34.9%−5.6%−54.8%————
MCD McDonald's Corporation6 of 10−1.4%−17.2%−36.1%−9.7%−6.1%−9.8%−7.3%−2.0%−21.4%−57.1%
DPZ Domino's Pizza, Inc.2 of 9−3.8%−43.1%−23.1%−20.3%−7.4%−11.5%−14.8%−5.9%−83.3%—
YUMC Yum China Holdings, Inc.1 of 5−3.4%−32.0%−14.6%−13.3%−11.5%—————
WEN The Wendy's Company3 of 10−5.0%−32.8%−68.6%−16.5%−3.6%−15.8%−19.9%−4.9%−78.3%−22.0%
PZZA Papa John's International, Inc.0 of 10−6.3%−45.6%−48.7%−31.1%−7.9%−38.5%−13.0%−1.0%−57.0%−43.7%
JACK Jack in the Box Inc.1 of 10−9.2%−41.4%−79.1%−14.4%−7.5%−20.7%−21.3%−1.2%−64.4%−40.2%
DNUT Krispy Kreme, Inc.1 of 2−1.1%−38.0%————————
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How closely does YUM move with the S&P 500?

Upside capture measures how much of the S&P 500's gains an investment kept in the months the market rose, and downside capture how much of its losses it took in the months the market fell. An investment that captures more of the gains than the losses has compounded ahead of the market over time. This section compares YUM with its popular alternatives on both measures, and on beta (how strongly each has moved with the market), over the past 10 years.

Monthly total returns over the past 10 years, measured against SPY. 100% capture or a beta of 1.00 means moving in line with the S&P 500. Green marks a better figure than YUM's: more upside, less downside or a higher capture ratio. Sorted by capture ratio.

InvestmentUpside captureDownside captureCapture ratioBeta
YUM This pageYum! Brands, Inc.67%70%0.960.82
TXRH Texas Roadhouse, Inc.93%78%1.190.94
MCD McDonald's Corporation58%52%1.110.52
DRI Darden Restaurants, Inc.96%92%1.051.06
USFD US Foods Holding Corp.100%103%0.971.29
CMG Chipotle Mexican Grill, Inc.103%111%0.921.16
PFGC Performance Food Group Co105%116%0.901.27
WING Wingstop Inc.123%137%0.901.57
QSR Restaurant Brands International Inc.67%78%0.850.83
EAT Brinker International, Inc.139%168%0.831.98
DPZ Domino's Pizza, Inc.77%98%0.790.75
SYY Sysco Corporation76%100%0.761.02
SBUX Starbucks Corporation81%107%0.760.94
SHAK Shake Shack Inc.85%131%0.651.68
WEN The Wendy's Company32%78%0.420.68
BLMN Bloomin' Brands, Inc.70%173%0.401.70
DIN Dine Brands Global, Inc.76%189%0.401.52
JACK Jack in the Box Inc.49%214%0.231.61
PZZA Papa John's International, Inc.32%141%0.221.08
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What diversifies YUM?

Correlation measures how closely two investments move together, on a scale from 1 (in lockstep) through 0 (unrelated) to -1 (in opposite directions). This section lists large ETFs and stocks whose returns have had a low correlation with YUM's. Because such investments tend not to fall at the same time, pairing YUM with them can reduce a portfolio's overall swings.

Only ETFs with at least $1.0B in assets and stocks worth at least $10B, with a correlation below 0.5 over the past 5 years and a positive return, are included, ranked by Sharpe ratio; funds that hold the same thing are shown once. The year columns are the years in which YUM lost money. The last two columns show a portfolio that is 80% YUM and 20% the other investment, rebalanced monthly.

ETFs

InvestmentCorrelation5Y returnSharpe20222014200820022000199980/20 mix volatility80/20 mix annual return
YUM Yum! Brands, Inc. (this page)1.00+32.5%0.37−6.0%−1.6%−16.0%−1.5%−14.5%−22.9%21.3%+4.2%
DXJ InternationalWisdomTree Japan Hedged Equity Fund0.31+225%1.34+6.0%+8.1%−20.8%———18.0%+8.8%
MLPX EnergyGlobal X - MLP & Energy Infrastructure ETF0.48+135%0.97+21.5%+16.2%————19.2%+7.5%
SMH TechnologyVanEck Semiconductor ETF0.20+323%0.97−33.5%+30.2%−44.7%−47.0%——19.7%+11.3%
GLD CommoditiesSPDR Gold Shares0.22+126%0.96−0.8%−2.2%+4.9%———18.1%+7.3%
SPMO Broad MarketInvesco S&P 500 Momentum ETF0.33+136%0.93−10.4%—————18.9%+7.9%
XLE EnergyState Street Energy Select Sector SPDR ETF0.29+177%0.93+64.4%−8.7%−39.0%−14.8%+24.4%+18.1%19.3%+8.4%
VLUE Broad MarketiShares MSCI USA Value Factor ETF0.41+109%0.90−14.2%+12.8%————19.1%+7.1%
EWT TechnologyiShares MSCI Taiwan ETF0.22+153%0.89−28.9%+7.0%−45.3%−24.4%——18.9%+8.2%

Stocks

InvestmentCorrelation5Y returnSharpe20222014200820022000199980/20 mix volatility80/20 mix annual return
YUM Yum! Brands, Inc. (this page)1.00+32.5%0.37−6.0%−1.6%−16.0%−1.5%−14.5%−22.9%21.3%+4.2%
CAH Medical - DistributionCardinal Health, Inc.0.35+479%1.55+54.1%+23.0%−39.6%−8.3%+108%−36.8%19.5%+10.8%
CLS Hardware, Equipment & PartsCelestica Inc.-0.09+3,143%1.47+1.3%+12.9%−20.5%−65.1%−2.3%+350%19.8%+23.7%
FIX Engineering & ConstructionComfort Systems USA, Inc.0.24+1,636%1.46+17.0%−10.4%−15.2%−9.4%−71.1%−58.7%21.1%+19.2%
MCK Medical - DistributionMcKesson Corporation0.33+413%1.44+51.8%+29.3%−40.4%−27.2%+61.2%−71.3%19.4%+10.3%
MPC Oil & Gas Refining & MarketingMarathon Petroleum Corporation0.11+690%1.41+86.6%+0.4%————18.9%+13.0%
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Common questions

What was YUM's worst drawdown?

YUM's deepest decline since it began trading in 1997 was 67.6%, from April 1999 to July 2000. It took about four years from the low to climb back to its old high.

What were YUM's best and worst years?

Over 28 full calendar years, YUM's best year was 1998, when it returned 72.3%. Its worst was 1999, with a return of -22.9%.

Is there a better investment than YUM?

Among YUM's popular alternatives, USFD, EAT and DRI were ahead of YUM in most short and long periods, though with much bigger swings (29.8%, 48.8% and 27.2% volatility against 21.2%). Looking beyond its popular alternatives, KO (food & beverages) earned more than YUM with less volatility over the past 5 years: 14.7% a year at 16.8% volatility, against 5.8% a year at 21.2%.

Is YUM more volatile than the S&P 500?

Yes. YUM's volatility over the past 5 years was 21.2%, 1.2 times the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, YUM's return lands within 21.2% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump.

What is YUM's Sharpe ratio?

YUM's Sharpe ratio over the past 5 years was 0.37, against 0.79 for the S&P 500, so YUM earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings.

How correlated is YUM with the S&P 500?

Over the past 5 years, YUM's monthly returns had a correlation of 0.40 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They often move together: some diversification next to an index fund, but not a cushion. In the table, the correlation column measures each option against YUM instead: the lower it is, the more that option would diversify a YUM holding.

What are the best alternatives to YUM?

Of the 25 popular alternatives we compared, three outperformed YUM in at least 3 of 5 short-term and 2 of 3 long-term timeframes, with dividends reinvested: USFD, DRI and EAT.

Did YUM outperform the S&P 500?

YUM finished ahead of the S&P 500 (SPY) in 16 of 28 full calendar years. In 2025, it returned +14.9%, against +17.7% for the index.

How did YUM do in stock market crashes?

YUM fell less than the S&P 500 (SPY) in six of the ten major crashes it has traded through, and further in three. The clearest case was the dot-com bust, when YUM fell 33.0% and the S&P 500 fell 47.5%.

What diversifies YUM?

These had a low correlation with YUM over the past 5 years and still earned a positive 5-year return: among large ETFs, DXJ (correlation 0.31), MLPX (correlation 0.48) and SMH (correlation 0.20); among large stocks, CAH (correlation 0.35), CLS (correlation -0.09) and FIX (correlation 0.24). A correlation near zero means the two have moved largely independently.

How we measure

More research

Popular alternatives to YUM

Other stocks and ETFs