History
Having worked with advanced intelligence tools in hedge fund environments, we observed a wide gap in the ease and depth of comparing stocks/ETFs that help inform relative asset selection and allocation.
We first built EasyCompare to manage some large internal portfolios, with the goal of driving better investment discovery, more steady returns and lower risk/drawdowns along the way. It has brought indispensable clarity and intelligence towards finding opportunities and careful balance of momentum, diversification and risk/loss profiles.
Mission
We are on a mission to build the best visual and quantitative comparison app in existence. Our goal is to help retail and professional investors alike, to achieve highly improved investment curation and risk/reward profiles. Our audience ranges from beginner investors with a few thousand dollars to advanced financial advisors who serve multi-million dollar clients.
We believe lack of careful relative intelligence among the large market universe can lead to highly speculative or "confirmation bias" investing. Deep comparisons and relative intelligence can help give a clear picture of 1000s of investments stand relative to each other among multiple factors and help investors drive better results with lower losses along the way.
We intend to keep our platform affordable for everyone, while giving the ability for easy in-depth multi-asset comparison in the hands of every investor who values careful wealth-building.
Part of QuantCommons
EasyCompare is part of the QuantCommons mission to empower all investors with actionable quantitative intelligence. QuantCommons builds focused investing tools, including EasyCompare and BetterThanSPY, and Pro bought in any of them unlocks Pro in all of them.