# How Prudential Financial, Inc. 4.125% Junior Subordinated Notes due 2060 (PFH) compares with the whole market and its popular alternatives

> Source: EasyCompare research, https://easycompare.io/research/pfh
> Data as of October 20, 2026. Total returns include reinvested dividends. Past performance does not predict future results; nothing here is investment advice.

Built by QuantCommons' quantitative engine, this page is about relative opportunity, not data on PFH alone. It places PFH (Prudential Financial, Inc. 4.125% Junior Subordinated Notes due 2060) against 7 popular alternatives, its neighboring categories and the entire market of over 10,000 U.S.-listed stocks and ETFs, and surfaces what has done better on consistent outperformance, return for the risk taken, behavior in real market crashes and diversification. The result is a clearer view of where PFH stands in the market, and of the alternatives worth a closer look.

Period covered: PFH's full trading record, from September 2020 through September 2026. The crash tests reach back to 2000 using older funds and the S&P 500. All returns include reinvested dividends. Data as of October 20, 2026.

## Key findings

- **Right now:** PFH has gone against the market, falling 9.6% over the past 6 months while the S&P 500 rose 9.1%. The slide is PFH's own: it is 25.7% below its high, against 1.3% for the S&P 500.
- **Stock or market?:** PFH fell 6.5% over the past 3 months, less than the 0.64 beta versus the S&P 500 would have implied (2.5%).
- **Past 1 to 3 years:** Over the past year, PFH fell 12.7% while the S&P 500 rose 15.8%. The same gap shows up over 3 years (0.0% against 89.3%). PFH led its preferred security peers in 2023, then fell behind RZC (Reinsurance Group of America) in 2025.
- **Long term:** PFH turned $10,000 into $7,560 over the past 5 years, against $18,200 in the S&P 500.
- **In a crash:** The 2022 bear market took 23.6% off PFH, against 24.5% for the S&P 500, and more than preferred security peers such as PRS (Prudential Financial, Inc. 5.62, 10.1%).
- **Diversification:** Against the S&P 500, PFH has a correlation of 0.64 over 5 years, more closely than 95% of stocks worth at least $300 million. Next to an index fund it is more of the same, not a cushion.
- **Better options**
  - **Popular alternatives:** VRP (Invesco Variable Rate Preferred ETF), LQD (iShares iBoxx $ Investment Grade Corporate Bond ETF) and PGX (Invesco Preferred ETF) earned more than PFH with less volatility over the past 5 years. VRP returned 3.8% a year at 6.6% volatility, against a loss of 5.4% a year at 14.2%.
  - **Nearby categories and themes:** SPSB (State Street SPDR Portfolio Short Term Corporate Bond ETF, investment grade bonds) and BSCR (Invesco BulletShares 2027 Corporate Bond ETF, investment grade bonds) earned more than PFH with less volatility over the past 5 years. SPSB returned 2.8% a year at 2.0% volatility, against a loss of 5.4% a year at 14.2%.
  - **Whole market:** 330 of the 3,633 stocks and funds worth at least $500 million earned more than PFH with less volatility over the past 5 years, among them BND (Vanguard Total Bond Market ETF), TBB (AT&T Inc. 5.35% GLB NTS 66) and AGG (iShares Core U.S. Aggregate Bond ETF).

## How much would $10,000 in PFH have grown?

This chart tracks a hypothetical $10,000 investment in PFH over the past 6 years, with dividends reinvested, alongside the same amount in the S&P 500, investments that ended ahead of PFH over the same span and PFH's popular alternatives, among those that traded for the entire period.

- $10,000 invested in PFH at the end of September 2020 would have grown to $7,891 by September 2026, less than the $24,691 it would have become in SPY, an S&P 500 fund.
- All five other investments on the chart ended ahead of PFH, and PRU finished highest, at $24,007.

## PFH at a glance

This section summarizes the key facts about the stock, its returns over periods from one to ten years and the risk it has carried, with dividends reinvested throughout.

- PFH is still 25.7% below its all-time high.
- PFH's deepest decline since it began trading in 2020 was 28.6%, from December 2021 to November 2022. It has not yet climbed back to that peak.
- Over five full calendar years, PFH's best was 2023, when it returned 12.4%, and its worst was 2022, when it lost 26.8%. It lost money in two of those years.

- Type: Stock, Financials (Insurance - Diversified)
- Trading since: September 2, 2020
- Market value: $40B
- Volatility (5 years): 14.2%; Sharpe ratio: -0.32
- Worst decline ever: −28.6%, from December 30, 2021 to November 4, 2022; not yet back at its high

| Period | PFH total return |
| --- | --- |
| 1 month | −2.5% |
| 3 months | −6.5% |
| 6 months | −9.6% |
| year to date | −10.5% |
| 1 year | −12.7% |
| 3 years | 0.0% |
| 5 years | −24.4% |

## PFH against the whole market

Where PFH ranks among every stock and fund, and what across the market has done better.

### How does PFH rank among all stocks?

This section ranks PFH on return, volatility, risk-adjusted return and worst decline against every stock worth at least $300 million with enough history.

- PFH is among the steadier stocks: its price swings rank in the top 1% of the 2,893 stocks worth at least $300 million, where the top is the calmest.
- On return for the risk taken (the Sharpe ratio), PFH ranks in the bottom 3% of the 2,893 stocks worth at least $300 million.

| Measure | PFH | Rank |
| --- | --- | --- |
| 1-year return | −12.7% | 2,427 of 3,287 (top 74%) |
| 3-year return | 0.0% | 2,332 of 3,017 (top 78%) |
| 5-year return | −24.4% | 2,075 of 2,893 (top 72%) |
| Volatility, 5 years | 14.2% | 21 of 2,893 (top 1%) |
| Sharpe ratio, 5 years | -0.32 | 2,796 of 2,893 (top 97%) |

### What has beaten PFH on both return and risk?

Each dot is an investment, placed by how much it earned a year over the past 5 years (higher is better) and how much its price swung, its volatility (further left is calmer).

- 16 stocks and 314 ETFs worth at least $500 million sit in the green region: each earned more than PFH over the past 5 years with smaller price swings. That is 9% of the 3,633 screened.
- Among those with at least half PFH's swings, LVHI has the best return for its risk: 17.0% a year at 11.1% volatility, 22% less than PFH's 14.2%, and a Sharpe ratio (return above cash per unit of volatility) of 1.48 against -0.32 for PFH.
- Among PFH's popular alternatives, VRP, PRS and LQD are in the region. VRP earned 3.8% a year against a loss of 5.4% a year for PFH, at 6.6% volatility, 54% less than PFH's 14.2%.

### Is there a better investment than PFH?

The table below lists investments that beat PFH over the past 5 years on at least one of these measures: a higher annual return with lower volatility, a higher annual return at similar volatility, a similar return with lower volatility, a higher Sharpe ratio with a smaller worst decline, a higher total return in most periods from 3 months to 10 years, or smaller losses in recent market crashes.

- Among PFH's popular alternatives, VRP, LQD and PGX earned more than PFH with less volatility over the past 5 years. VRP returned 3.8% a year at 6.6% volatility, against a loss of 5.4% a year at 14.2%.
- Looking beyond its popular alternatives, SPSB (investment grade bonds) and BSCR (investment grade bonds) earned more than PFH with less volatility over the past 5 years. SPSB returned 2.8% a year at 2.0% volatility, against a loss of 5.4% a year at 14.2%.
- Across the whole market, 330 of the 3,633 stocks and funds worth at least $500 million earned more than PFH with less volatility over the past 5 years, among them BND, TBB and AGG.

The 15 strongest of 330 investments that beat PFH over the past 5 years, out of 3,633 stocks and funds worth at least $500 million.

| Investment | Group | Annual return (5 years) | Volatility | Sharpe | Worst decline (10 years) | 5Y return | Correlation with PFH | Better on |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| PFH: Prudential Financial, Inc. 4.125% Junior Subordinated Notes due 2060 (this page) |  | −5.4% | 14.2% | -0.32 | −28.6% | −24.4% |  |  |
| [SGOV](https://easycompare.io/research/sgov): iShares 0-3 Month Treasury Bond ETF | Treasury Bonds | +3.8% | 0.3% | 13.25 | −0.3% | +20.3% | 0.17 | Higher return, lower volatility; Higher Sharpe, smaller worst decline; Higher return in most periods |
| JAAA: Janus Henderson AAA CLO ETF | CLO Bonds | +5.1% | 1.7% | 2.98 | −2.6% | +28.0% | 0.27 | Higher return, lower volatility; Higher Sharpe, smaller worst decline; Higher return in most periods |
| BALT: Innovator Defined Wealth Shield ETF | Crypto | +6.3% | 3.3% | 1.85 | −4.9% | +35.7% | 0.59 | Higher return, lower volatility; Higher Sharpe, smaller worst decline; Higher return in most periods |
| VRIG: Invesco Variable Rate Investment Grade ETF | Bonds | +4.7% | 1.3% | 3.51 | −13.1% | +25.6% | 0.24 | Higher return, lower volatility; Higher Sharpe, smaller worst decline; Higher return in most periods |
| FLRT: Pacer Aristotle Pacific Floating Rate High Income ETF | Financials | +6.0% | 2.3% | 2.55 | −21.0% | +33.9% | 0.31 | Higher return, lower volatility; Higher Sharpe, smaller worst decline; Higher return in most periods |
| [VTIP](https://easycompare.io/research/vtip): Vanguard Short-Term Inflation-Protected Securities ETF | Treasury Bonds | +2.7% | 2.9% | 0.94 | −6.3% | +14.0% | 0.43 | Higher return, lower volatility; Higher Sharpe, smaller worst decline; Higher return in most periods |
| PJUL: Innovator U.S. Equity Power Buffer ETF | Broad Market | +10.5% | 8.6% | 1.20 | −18.2% | +64.4% | 0.62 | Higher return, lower volatility; Higher Sharpe, smaller worst decline; Higher return in most periods |
| FJAN: FT Vest U.S. Equity Buffer ETF - January | Multi-Asset | +11.1% | 10.5% | 1.05 | −13.6% | +69.0% | 0.62 | Higher return, lower volatility; Higher Sharpe, smaller worst decline; Higher return in most periods |
| [BSV](https://easycompare.io/research/bsv): Vanguard Short-Term Bond ETF | Short-Term Bonds | +1.7% | 2.8% | 0.63 | −8.5% | +8.8% | 0.59 | Higher return, lower volatility; Higher Sharpe, smaller worst decline; Higher return in most periods |
| FLOT: iShares Floating Rate Bond ETF | Floating Rate Bonds | +4.5% | 1.8% | 2.48 | −13.5% | +24.5% | 0.22 | Higher return, lower volatility; Higher Sharpe, smaller worst decline; Higher return in most periods |
| [JEPI](https://easycompare.io/research/jepi): JPMorgan Equity Premium Income ETF | Equity Income | +7.5% | 11.0% | 0.71 | −13.7% | +43.3% | 0.56 | Higher return, lower volatility; Higher Sharpe, smaller worst decline; Higher return in most periods |
| [BNDX](https://easycompare.io/research/bndx): Vanguard Total International Bond ETF | International Bonds | +0.2% | 4.9% | 0.06 | −16.2% | +0.8% | 0.65 | Higher return, lower volatility; Higher Sharpe, smaller worst decline; Higher return in most periods |
| SCHO: Schwab Short-Term U.S. Treasury ETF | Treasury Bonds | +2.0% | 2.0% | 0.96 | −5.7% | +10.1% | 0.51 | Higher return, lower volatility; Higher Sharpe, smaller worst decline; Higher return in most periods |
| [VTEB](https://easycompare.io/research/vteb): Vanguard Tax-Exempt Bond ETF | Municipal Bonds | +0.3% | 4.1% | 0.09 | −17.0% | +1.4% | 0.72 | Higher return, lower volatility; Higher Sharpe, smaller worst decline; Higher return in most periods |
| USHY: iShares Broad USD High Yield Corporate Bond ETF | High Yield Bonds | +3.6% | 7.4% | 0.52 | −22.4% | +19.2% | 0.67 | Higher return, lower volatility; Higher Sharpe, smaller worst decline; Higher return in most periods |

## PFH against its popular alternatives

The investments people most often weigh against PFH, compared period by period and year by year.

### How do PFH's risk and return compare with its alternatives?

This map plots each investment's annual return over the past 5 years against its volatility, the size of its typical price swings.

- Four of the five popular alternatives, led by VRP, LQD and PRS, were both more rewarding and calmer than PFH over the past 5 years, earning a higher annual return with lower volatility.
- Over the past 5 years, PFH returned -5.4% a year, less than the S&P 500's 12.7%, with lower volatility (14.2% against 17.1%).

### Has PFH consistently beaten its popular alternatives?

This section compares PFH with the investments people most often weigh against it, checking each one over seven periods from one month to five years.

- Four of the seven popular alternatives, led by VRP, LQD and PRU, outperformed PFH in at least 3 of 5 short-term and 2 of 2 long-term timeframes.
- VRP, LQD and PRU outperformed PFH in every long-term period and in all but one short-term period, the most consistent record in the group.
- LQD earned more for the risk it took than PFH (a higher Sharpe ratio) and fell less in its worst decline of the past 10 years.

| Investment | 1Y return | 3Y return | 5Y return | Periods ahead of PFH | Verdict | Sharpe |
| --- | --- | --- | --- | --- | --- | --- |
| PFH: Prudential Financial, Inc. 4.125% Junior Subordinated Notes due 2060 (this page) | −12.7% | 0.0% | −24.4% |  |  | -0.32 |
| VRP: Invesco Variable Rate Preferred ETF | +1.5% | +29.9% | +20.5% | 5/5 short-term, 2/2 long-term | all-weather | 0.60 |
| LQD: iShares iBoxx $ Investment Grade Corporate Bond ETF | −3.9% | +19.7% | −4.3% | 5/5 short-term, 2/2 long-term | all-weather | -0.06 |
| [PRU](https://easycompare.io/research/pru): Prudential Financial, Inc. | +19.6% | +47.5% | +29.0% | 4/5 short-term, 2/2 long-term | all-weather | 0.33 |
| PGX: Invesco Preferred ETF | −8.7% | +16.0% | −11.0% | 3/5 short-term, 2/2 long-term | consistent | -0.15 |
| PRS: Prudential Financial, Inc. 5.62 | −16.1% | +3.9% | −4.3% | 0/5 short-term, 2/2 long-term |  | -0.03 |
| RZC: Reinsurance Group of America, Incorporated | +4.9% | +21.2% | — | 5/5 short-term, 1/2 long-term |  | — |
| PRH: Prudential Financial, Inc. 5.95 | −12.7% | +3.5% | — | 1/5 short-term, 1/2 long-term |  | — |

### How did PFH do year by year?

This table shows each investment's total return in every full calendar year since 2021, along with where PFH ranked among its popular alternatives each year.

- PFH finished ahead of the S&P 500 in no of its five full calendar years, and behind it in each of the last five.
- Among its popular alternatives, VRP came out ahead of PFH most often, in four of the five years both traded.
- Ranked against its popular alternatives each year, PFH finished in the top quarter in one of five years and in the bottom quarter in two. In 2025, it ranked 8 of 8.

| Year | PFH | SPY |
| --- | --- | --- |
| 2025 | −1.4% | +17.7% |
| 2024 | +1.0% | +24.9% |
| 2023 | +12.4% | +26.2% |
| 2022 | −26.8% | −18.2% |
| 2021 | +2.3% | +28.7% |

## Risk and diversification

How PFH has fallen, how it held up in crashes beside the S&P 500 and its popular alternatives, and what moves independently of it.

### What were PFH's worst declines?

A drawdown is the decline from a peak to the lowest point before a new high.

- None of these declines kept PFH below its old high for long; the longest climb back took four months.

| Decline | Peak | Low | Back at the high | SPY over the same dates | Market event |
| --- | --- | --- | --- | --- | --- |
| −28.6% | December 30, 2021 | November 4, 2022 | not yet | −20.1% | 2022 bear market |
| −6.2% | December 31, 2020 | February 25, 2021 | June 17, 2021 | +2.3% |  |

### How did PFH do in stock market crashes?

This section measures how far PFH, the S&P 500 and each alternative fell from peak to trough during every major market crash since 2000.

- Among its popular alternatives, LQD held up best, falling less than PFH in all two crashes they both traded through.
- PFH began trading after the 2008 financial crisis, but two of its popular alternatives lived through it. The mildest fall among them was LQD's 21.5%, against 55.2% for the S&P 500.
- PFH fell less than the S&P 500 in one of the two crashes it has traded through. The clearest case was the 2022 bear market, when PFH fell 23.6% and the S&P 500 fell 24.5%.

| Crash | Dates | PFH fall | SPY fall |
| --- | --- | --- | --- |
| Dot-com bust | March 10, 2000 to October 9, 2002 | not trading | −47.5% |
| Global financial crisis | October 9, 2007 to March 9, 2009 | not trading | −55.2% |
| Flash crash | May 6, 2010 to May 7, 2010 | not trading | −1.5% |
| Euro debt crisis | July 22, 2011 to October 3, 2011 | not trading | −17.9% |
| China devaluation & oil rout | August 10, 2015 to February 11, 2016 | not trading | −12.8% |
| Volmageddon | February 2, 2018 to February 9, 2018 | not trading | −6.5% |
| Q4 2018 selloff | September 21, 2018 to December 24, 2018 | not trading | −19.3% |
| COVID crash | February 19, 2020 to March 23, 2020 | not trading | −33.7% |
| 2022 bear market | January 4, 2022 to October 12, 2022 | −23.6% | −24.5% |
| SVB / regional bank stress | March 8, 2023 to March 13, 2023 | −5.9% | −3.4% |

### How closely does PFH move with the S&P 500?

Upside capture measures how much of the S&P 500's gains an investment kept in the months the market rose, and downside capture how much of its losses it took in the months the market fell.

- Five of the five popular alternatives had a higher capture ratio (upside capture divided by downside capture) than PFH's 0.37, led by VRP, PRU and PRS.
- PGX took just 87% of the S&P 500's losses, against 112% for PFH, while still keeping 41% of its gains.
- Over the past 5 years, PFH captured 41% of the S&P 500's gains in rising months and 112% of its losses in falling months, with a beta of 0.64. Its share of the market's losses was larger than its share of the gains.

Measured over the past 5 years of monthly returns against SPY.

| Investment | Upside capture | Downside capture | Beta |
| --- | --- | --- | --- |
| PFH: Prudential Financial, Inc. 4.125% Junior Subordinated Notes due 2060 (this page) | 41.0% | 112% | 0.64 |
| VRP: Invesco Variable Rate Preferred ETF | 30.0% | 32.0% | 0.31 |
| LQD: iShares iBoxx $ Investment Grade Corporate Bond ETF | 31.0% | 65.0% | 0.45 |
| [PRU](https://easycompare.io/research/pru): Prudential Financial, Inc. | 82.0% | 109% | 0.86 |
| PGX: Invesco Preferred ETF | 41.0% | 87.0% | 0.55 |
| PRS: Prudential Financial, Inc. 5.62 | 30.0% | 57.0% | 0.34 |

### What diversifies PFH?

Correlation measures how closely two investments move together, on a scale from 1 (in lockstep) through 0 (unrelated) to -1 (in opposite directions).

- Moving a fifth of the money in PFH into MCK would have cut the portfolio's volatility by 15% over the past 5 years and raised its annual return (-5.7% for PFH alone, +2.0% for the mix).
- MCK made money in two of the two calendar years in which PFH lost money.
- Among large ETFs, LVHI, DXJ and EMLP have moved largely independently of PFH over the past 5 years, with correlations of 0.42 or lower, and each still earned a positive 5-year return.

| Investment | Correlation with PFH | 5Y return | Volatility | Sharpe | Rose in PFH's 2 down years |
| --- | --- | --- | --- | --- | --- |
| LVHI: Franklin International Low Volatility High Dividend Index ETF | 0.42 | +119% | 11.1% | 1.48 | 2 of 2 |
| DXJ: WisdomTree Japan Hedged Equity Fund | 0.38 | +225% | 19.1% | 1.34 | 2 of 2 |
| EMLP: First Trust North American Energy Infrastructure Fund | 0.37 | +101% | 14.5% | 1.04 | 2 of 2 |
| [GLD](https://easycompare.io/research/gld): SPDR Gold Shares | 0.18 | +126% | 18.9% | 0.96 | 1 of 2 |
| DIVO: Amplify CWP Enhanced Dividend Income ETF | 0.43 | +69.0% | 11.9% | 0.95 | 1 of 2 |
| SPMO: Invesco S&P 500 Momentum ETF | 0.46 | +136% | 20.8% | 0.93 | 1 of 2 |
| [XLE](https://easycompare.io/research/xle): State Street Energy Select Sector SPDR ETF | 0.05 | +177% | 25.5% | 0.93 | 2 of 2 |
| DFIV: Dimensional - International Value ETF | 0.48 | +99.4% | 16.4% | 0.93 | 1 of 2 |

## Common questions

### What was PFH's worst drawdown?

PFH's deepest decline since it began trading in 2020 was 28.6%, from December 2021 to November 2022. It has not yet climbed back to that peak. Because PFH launched in September 2020, that record does not include the dot-com bust, the 2008 financial crisis or six other sell-offs.

### What were PFH's best and worst years?

Over five full calendar years, PFH's best year was 2023, when it returned 12.4%. Its worst was 2022, with a return of -26.8%.

### Is there a better investment than PFH?

Among PFH's popular alternatives, VRP, LQD and PGX earned more than PFH with less volatility over the past 5 years. VRP returned 3.8% a year at 6.6% volatility, against a loss of 5.4% a year at 14.2%. Looking beyond its popular alternatives, SPSB (investment grade bonds) and BSCR (investment grade bonds) earned more than PFH with less volatility over the past 5 years. SPSB returned 2.8% a year at 2.0% volatility, against a loss of 5.4% a year at 14.2%.

### Is PFH more volatile than the S&P 500?

No. PFH's volatility over the past 5 years was 14.2%, 83% of the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, PFH's return lands within 14.2% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump.

### What is PFH's Sharpe ratio?

PFH's Sharpe ratio over the past 5 years was -0.32, against 0.79 for the S&P 500, so PFH earned less for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings.

### How correlated is PFH with the S&P 500?

Over the past 5 years, PFH's monthly returns had a correlation of 0.64 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They often move together: some diversification next to an index fund, but not a cushion. In the table, the correlation column measures each option against PFH instead: the lower it is, the more that option would diversify a PFH holding.

### What are the best alternatives to PFH?

Of the seven popular alternatives we compared, four outperformed PFH in at least 3 of 5 short-term and 2 of 2 long-term timeframes, with dividends reinvested: VRP, LQD and PRU.

### Did PFH outperform the S&P 500?

PFH finished ahead of the S&P 500 (SPY) in no of five full calendar years. In 2025, it returned -1.4%, against +17.7% for the index.

### How did PFH do in stock market crashes?

PFH fell less than the S&P 500 (SPY) in one of the two major crashes it has traded through, and further in one. The clearest case was the 2022 bear market, when PFH fell 23.6% and the S&P 500 fell 24.5%.

### What diversifies PFH?

These had a low correlation with PFH over the past 5 years and still earned a positive 5-year return: among large ETFs, LVHI (correlation 0.42), DXJ (correlation 0.38) and EMLP (correlation 0.37); among large stocks, CAH (correlation 0.17), CLS (correlation 0.20) and FIX (correlation 0.33). A correlation near zero means the two have moved largely independently.

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## Explore further

- Full page with charts: https://easycompare.io/research/pfh
- All research pages: https://easycompare.io/llms.txt
- Compare the entire market against PFH live: https://betterthanspy.com/?b=PFH&utm_source=easycompare&utm_medium=research