# How Hilton Worldwide (HLT) compares with the whole market and its popular alternatives

> Source: EasyCompare research, https://easycompare.io/research/hlt
> Data as of October 20, 2026. Total returns include reinvested dividends. Past performance does not predict future results; nothing here is investment advice.

Built by QuantCommons' quantitative engine, this page is about relative opportunity, not data on HLT alone. It places HLT (Hilton Worldwide Holdings Inc.) against 13 popular alternatives, its neighboring categories and the entire market of over 10,000 U.S.-listed stocks and ETFs, and surfaces what has done better on consistent outperformance, return for the risk taken, behavior in real market crashes and diversification. The result is a clearer view of where HLT stands in the market, and of the alternatives worth a closer look.

Period covered: HLT's full trading record, from December 2013 through September 2026. The crash tests reach back to 2000 using older funds and the S&P 500. All returns include reinvested dividends. Data as of October 20, 2026.

## Key findings

- **Right now:** Over the past 3 months, HLT rose 11.1% against 3.9% for the S&P 500 and 3.2% for the Nasdaq 100. Its hotels & resort peers split over the past 3 months: VAC (Marriott Vacations Worldwide) rose 17.0%, while H (Hyatt Hotels) fell 7.0%.
- **Stock or market?:** HLT's 11.1% gain over the past 3 months far outran its industry: the hotels & resorts ETF PEJ (Invesco Dynamic Leisure and Entertainment ETF) rose 1.1%. The S&P 500 rose 3.9%. HLT rose 17.0% last month as the S&P 500 fell 0.6% and the Nasdaq 100 fell 3.2%.
- **Past 1 to 3 years:** HLT has run far ahead of the market, rising 37.9% over the past year against 15.8% for the S&P 500 and 17.9% for the Nasdaq 100. The same gap shows up over 3 years (145% against 89.3%).
- **Long term:** HLT turned $10,000 into $79,400 over the past decade, against $42,100 in the S&P 500. HLT's 10-year return of 694% puts it ahead of 91% of the stocks worth at least $300 million with that much history. The S&P 500 returned 321%.
- **In a crash:** Across four sell-offs, HLT has typically fallen 1.7 times as far as the S&P 500. Even so, in the 2022 bear market, HLT held up better than WH (Wyndham Hotels & Resorts), TNL and VAC; only MAR (Marriott International) fell less.
- **Diversification:** Against the S&P 500, HLT has a correlation of 0.71 over 5 years, more closely than 99% of stocks worth at least $300 million. Next to an index fund it is more of the same, not a cushion.
- **Better options:** Few investments have done better on both counts: only 16 of the 3,633 stocks and funds worth at least $500 million earned more than HLT with less volatility over the past 5 years, among them ABBV (AbbVie), GILD (Gilead Sciences) and WELL (Welltower). Across the whole market, HLT outpaced 91% of stocks worth at least $300 million over the past decade.

## How much would $10,000 in HLT have grown?

This chart tracks a hypothetical $10,000 investment in HLT over the past 12 years, with dividends reinvested, alongside the same amount in the S&P 500, investments that ended ahead of HLT over the same span and HLT's popular alternatives, among those that traded for the entire period.

- $10,000 invested in HLT at the end of September 2014 would have grown to $66,678 by September 2026, more than the $47,240 it would have become in SPY, an S&P 500 fund.
- Five of the eight other investments on the chart ended ahead of HLT, and NVDA finished highest, at $5,214,702.

## HLT at a glance

This section summarizes the key facts about the stock, its returns over periods from one to ten years and the risk it has carried, with dividends reinvested throughout.

- HLT's deepest decline since it began trading in 2013 was 50.8%, from January to April 2020. It took nine months from the low to climb back to its old high.
- HLT is trading within 1% of its all-time high.
- Over 12 full calendar years, HLT's best was 2019, when it returned 55.5%, and its worst was 2022, when it lost 18.7%. It lost money in three of those years.

- Type: Stock, Consumer Discretionary (Travel Lodging)
- Trading since: December 12, 2013
- Market value: $81B
- Volatility (5 years): 26.8%; Sharpe ratio: 0.85
- Worst decline ever: −50.8%, from January 17, 2020 to April 3, 2020; back at its high by January 8, 2021

| Period | HLT total return |
| --- | --- |
| 1 month | +17.0% |
| 3 months | +11.1% |
| 6 months | +4.9% |
| year to date | +22.8% |
| 1 year | +37.9% |
| 3 years | +145% |
| 5 years | +160% |
| 10 years | +694% |

## HLT against the whole market

Where HLT ranks among every stock and fund, and what across the market has done better.

### How does HLT rank among all stocks?

This section ranks HLT on return, volatility, risk-adjusted return and worst decline against every stock worth at least $300 million with enough history.

- On return for the risk taken (the Sharpe ratio), HLT ranks in the top 8% of the 2,893 stocks worth at least $300 million.

| Measure | HLT | Rank |
| --- | --- | --- |
| 1-year return | +37.9% | 779 of 3,287 (top 24%) |
| 3-year return | +145% | 627 of 3,017 (top 21%) |
| 5-year return | +160% | 415 of 2,893 (top 15%) |
| 10-year return | +694% | 192 of 2,202 (top 9%) |
| Volatility, 5 years | 26.8% | 466 of 2,893 (top 17%) |
| Sharpe ratio, 5 years | 0.85 | 230 of 2,893 (top 8%) |
| Worst decline, past 10 years | −50.8% | 491 of 2,187 (top 23%) |

### What has beaten HLT on both return and risk?

Each dot is an investment, placed by how much it earned a year over the past 5 years (higher is better) and how much its price swung, its volatility (further left is calmer).

- 14 stocks and two ETFs worth at least $500 million sit in the green region: each earned more than HLT over the past 5 years with smaller price swings. That is fewer than 1% of the 3,633 screened. Few investments beat it on both counts.
- Among those with at least half HLT's swings, CAH has the best return for its risk: 42.1% a year at 24.7% volatility, 8% less than HLT's 26.8%, and a Sharpe ratio (return above cash per unit of volatility) of 1.55 against 0.85 for HLT.

### Is there a better investment than HLT?

The table below lists investments that beat HLT over the past 5 years on at least one of these measures: a higher annual return with lower volatility, a higher annual return at similar volatility, a similar return with lower volatility, a higher Sharpe ratio with a smaller worst decline, a higher total return in most periods from 3 months to 10 years, or smaller losses in recent market crashes.

- Few investments have done better on both counts: only 16 of the 3,633 stocks and funds worth at least $500 million earned more than HLT with less volatility over the past 5 years, among them ABBV, GILD and WELL.

The 15 strongest of 16 investments that beat HLT over the past 5 years, out of 3,633 stocks and funds worth at least $500 million.

| Investment | Group | Annual return (5 years) | Volatility | Sharpe | Worst decline (10 years) | 10Y return | Correlation with HLT | Better on |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| HLT: Hilton Worldwide Holdings Inc. (this page) |  | +21.0% | 26.8% | 0.85 | −50.8% | +694% |  |  |
| [CAH](https://easycompare.io/research/cah): Cardinal Health, Inc. | Health Care Distribution | +42.1% | 24.7% | 1.55 | −46.1% | +349% | 0.39 | Higher return, lower volatility; Higher return in most periods |
| [ABBV](https://easycompare.io/research/abbv): AbbVie Inc. | Pharmaceuticals | +26.1% | 23.4% | 1.11 | −45.1% | +603% | 0.17 | Higher return, lower volatility; Higher Sharpe, smaller worst decline |
| [TRV](https://easycompare.io/research/trv): The Travelers Companies, Inc. | Property & Casualty Insurance | +22.4% | 22.3% | 1.02 | −46.3% | +347% | 0.37 | Higher return, lower volatility; Higher return in most periods |
| DXJ: WisdomTree Japan Hedged Equity Fund | International Equity | +26.6% | 19.1% | 1.34 | −39.1% | +428% | 0.46 | Higher return, lower volatility; Higher Sharpe, smaller worst decline |
| [MFC](https://easycompare.io/research/mfc): Manulife Financial Corporation | Life Insurance | +22.6% | 24.0% | 0.97 | −57.5% | +373% | 0.56 | Higher return, lower volatility; Higher return in most periods |
| [MCK](https://easycompare.io/research/mck): McKesson Corporation | Health Care Distribution | +38.7% | 25.0% | 1.44 | −38.1% | +586% | 0.17 | Higher return, lower volatility; Higher Sharpe, smaller worst decline |
| [GILD](https://easycompare.io/research/gild): Gilead Sciences, Inc. | Biotechnology | +22.8% | 24.9% | 0.95 | −30.5% | +200% | 0.21 | Higher return, lower volatility; Higher Sharpe, smaller worst decline |
| [COR](https://easycompare.io/research/cor): Cencora, Inc. | Health Care Distribution | +24.2% | 22.8% | 1.07 | −32.4% | +406% | 0.35 | Higher return, lower volatility; Higher Sharpe, smaller worst decline |
| [GWW](https://easycompare.io/research/gww): W.W. Grainger, Inc. | Industrial Distribution | +26.3% | 24.9% | 1.07 | −41.6% | +654% | 0.57 | Higher return, lower volatility; Higher Sharpe, smaller worst decline |
| DTM: DT Midstream, Inc. | Oil & Gas Midstream | +24.5% | 25.2% | 1.00 | −23.6% | — | 0.53 | Higher return, lower volatility; Higher Sharpe, smaller worst decline |
| EPU: iShares MSCI Peru and Global Exposure ETF | International | +29.5% | 24.9% | 1.17 | −51.0% | +275% | 0.35 | Higher return, lower volatility; Higher return in most periods |
| [MPLX](https://easycompare.io/research/mplx): MPLX Lp | Oil & Gas Midstream | +23.5% | 18.8% | 1.22 | −75.2% | +350% | 0.55 | Higher return, lower volatility |
| [WELL](https://easycompare.io/research/well): Welltower Inc. | Healthcare REITs | +26.0% | 23.8% | 1.09 | −63.3% | +379% | 0.43 | Higher return, lower volatility |
| [BNY](https://easycompare.io/research/bny): Bank of New York Mellon Corp | Banks | +22.7% | 24.4% | 0.97 | −50.5% | +341% | 0.51 | Higher return, lower volatility |
| [WMB](https://easycompare.io/research/wmb): The Williams Companies, Inc. | Oil & Gas Midstream | +24.6% | 24.0% | 1.04 | −68.1% | +288% | 0.39 | Higher return, lower volatility |

## HLT against its popular alternatives

The investments people most often weigh against HLT, compared period by period and year by year.

### How do HLT's risk and return compare with its alternatives?

This map plots each investment's annual return over the past 5 years against its volatility, the size of its typical price swings.

- Only IHG was both more rewarding and calmer than HLT over the past 5 years, earning a higher annual return with lower volatility.
- 11 of the 13 popular alternatives earned less than HLT over the past 5 years while swinging more, the weaker corner of the map.
- Over the past 5 years, HLT returned 21.0% a year, more than the S&P 500's 12.7%, with higher volatility (26.8% against 17.1%).

### Has HLT consistently beaten its popular alternatives?

This section compares HLT with the investments people most often weigh against it, checking each one over eight periods from one month to ten years.

- None of the 13 popular alternatives outperformed HLT in at least 3 of 5 short-term and 2 of 3 long-term timeframes. The closest was MAR.

| Investment | 1Y return | 3Y return | 5Y return | 10Y return | Periods ahead of HLT | Verdict | Sharpe |
| --- | --- | --- | --- | --- | --- | --- | --- |
| HLT: Hilton Worldwide Holdings Inc. (this page) | +37.9% | +145% | +160% | +694% |  |  | 0.85 |
| [MAR](https://easycompare.io/research/mar): Marriott International, Inc. | +54.1% | +117% | +170% | +544% | 2/5 short-term, 1/3 long-term |  | 0.84 |
| EXPE: Expedia Group, Inc. | +38.8% | +226% | +86.3% | +154% | 2/5 short-term, 1/3 long-term |  | 0.50 |
| VAC: Marriott Vacations Worldwide Corporation | +74.5% | +39.2% | −14.2% | +115% | 4/5 short-term, 0/3 long-term |  | 0.16 |
| [ABNB](https://easycompare.io/research/abnb): Airbnb, Inc. | +39.1% | +51.9% | +4.2% | — | 4/5 short-term, 0/3 long-term |  | 0.24 |
| RHP: Ryman Hospitality Properties, Inc. | +54.0% | +76.2% | +85.3% | +269% | 3/5 short-term, 0/3 long-term |  | 0.56 |
| HST: Host Hotels & Resorts, Inc. | +62.3% | +93.9% | +90.9% | +144% | 3/5 short-term, 0/3 long-term |  | 0.58 |
| IHG: InterContinental Hotels Group PLC | +42.6% | +147% | +163% | +383% | 2/5 short-term, 0/3 long-term |  | 0.86 |
| H: Hyatt Hotels Corporation | +19.5% | +77.5% | +116% | +260% | 0/5 short-term, 0/3 long-term |  | 0.62 |
| TNL: Travel + Leisure Co. | +15.4% | +125% | +55.8% | +214% | 0/5 short-term, 0/3 long-term |  | 0.43 |
| [BKNG](https://easycompare.io/research/bkng): Booking Holdings Inc. | −19.6% | +52.2% | +75.9% | +186% | 0/5 short-term, 0/3 long-term |  | 0.51 |
| CHH: Choice Hotels International, Inc. | +15.9% | +3.4% | −11.0% | +176% | 0/5 short-term, 0/3 long-term |  | 0.07 |
| HGV: Hilton Grand Vacations Inc. | −15.4% | −1.8% | −23.9% | — | 0/5 short-term, 0/3 long-term |  | 0.05 |
| WH: Wyndham Hotels & Resorts, Inc. | +0.3% | +11.5% | +4.9% | — | 0/5 short-term, 0/3 long-term |  | 0.18 |

### How did HLT do year by year?

This table shows each investment's total return in every full calendar year since 2014, along with where HLT ranked among its popular alternatives each year.

- None of the 13 popular alternatives came out ahead of HLT in most of the years they have in common.
- Ranked against its popular alternatives each year, HLT finished in the top quarter in four of 12 years and in the bottom quarter in no. In 2025, it ranked 3 of 14.
- HLT finished ahead of the S&P 500 in seven of its 12 full calendar years.

| Year | HLT | SPY |
| --- | --- | --- |
| 2025 | +16.5% | +17.7% |
| 2024 | +36.1% | +24.9% |
| 2023 | +44.7% | +26.2% |
| 2022 | −18.7% | −18.2% |
| 2021 | +40.2% | +28.7% |
| 2020 | +0.5% | +18.3% |
| 2019 | +55.5% | +31.2% |
| 2018 | −9.4% | −4.6% |
| 2017 | +44.5% | +21.7% |
| 2016 | +28.7% | +12.0% |

## Risk and diversification

How HLT has fallen, how it held up in crashes beside the S&P 500 and its popular alternatives, and what moves independently of it.

### What were HLT's worst declines?

A drawdown is the decline from a peak to the lowest point before a new high.

- In all five of HLT's worst declines, the S&P 500 held up better over the same dates.
- The longest climb back to a previous high took 16 months, after HLT fell 44.4% from April 2015 to January 2016.

| Decline | Peak | Low | Back at the high | SPY over the same dates | Market event |
| --- | --- | --- | --- | --- | --- |
| −50.8% | January 17, 2020 | April 3, 2020 | January 8, 2021 | −24.8% | Covid crash |
| −44.4% | April 9, 2015 | January 28, 2016 | May 15, 2017 | −8.0% | 2015 China and oil sell-off |
| −32.6% | April 19, 2022 | July 6, 2022 | November 13, 2023 | −13.5% | 2022 bear market |
| −26.8% | January 26, 2018 | October 24, 2018 | April 4, 2019 | −6.2% | late-2018 sell-off |
| −26.4% | February 12, 2025 | April 8, 2025 | July 3, 2025 | −17.5% |  |

### How did HLT do in stock market crashes?

This section measures how far HLT, the S&P 500 and each alternative fell from peak to trough during every major market crash since 2000.

- HLT fell further than the S&P 500 in five of the six crashes it has traded through. The clearest case was the 2015 China and oil sell-off, when HLT fell 34.1% and the S&P 500 fell 12.8%.
- Among its popular alternatives, CHH held up best, falling less than HLT in four of the six crashes they both traded through.
- HLT began trading after the 2008 financial crisis, but eight of its popular alternatives lived through it. The mildest fall among them was CHH's 49.2%, against 55.2% for the S&P 500.

| Crash | Dates | HLT fall | SPY fall |
| --- | --- | --- | --- |
| Dot-com bust | March 10, 2000 to October 9, 2002 | not trading | −47.5% |
| Global financial crisis | October 9, 2007 to March 9, 2009 | not trading | −55.2% |
| Flash crash | May 6, 2010 to May 7, 2010 | not trading | −1.5% |
| Euro debt crisis | July 22, 2011 to October 3, 2011 | not trading | −17.9% |
| China devaluation & oil rout | August 10, 2015 to February 11, 2016 | −34.1% | −12.8% |
| Volmageddon | February 2, 2018 to February 9, 2018 | −4.8% | −6.5% |
| Q4 2018 selloff | September 21, 2018 to December 24, 2018 | −22.2% | −19.3% |
| COVID crash | February 19, 2020 to March 23, 2020 | −49.6% | −33.7% |
| 2022 bear market | January 4, 2022 to October 12, 2022 | −32.6% | −24.5% |
| SVB / regional bank stress | March 8, 2023 to March 13, 2023 | −6.7% | −3.4% |

### How closely does HLT move with the S&P 500?

Upside capture measures how much of the S&P 500's gains an investment kept in the months the market rose, and downside capture how much of its losses it took in the months the market fell.

- None of the ten popular alternatives with the same record had a higher capture ratio (upside capture divided by downside capture) than HLT's 1.16.
- Over the past 10 years, HLT captured 121% of the S&P 500's gains in rising months and 105% of its losses in falling months, with a beta of 1.18. It amplified the market's moves in both directions.

Measured over the past 10 years of monthly returns against SPY.

| Investment | Upside capture | Downside capture | Beta |
| --- | --- | --- | --- |
| HLT: Hilton Worldwide Holdings Inc. (this page) | 121% | 105% | 1.18 |
| [MAR](https://easycompare.io/research/mar): Marriott International, Inc. | 132% | 137% | 1.46 |
| EXPE: Expedia Group, Inc. | 104% | 144% | 1.48 |
| VAC: Marriott Vacations Worldwide Corporation | 121% | 195% | 1.88 |
| RHP: Ryman Hospitality Properties, Inc. | 109% | 128% | 1.46 |
| HST: Host Hotels & Resorts, Inc. | 97.0% | 136% | 1.22 |
| IHG: InterContinental Hotels Group PLC | 115% | 125% | 1.19 |
| H: Hyatt Hotels Corporation | 115% | 143% | 1.42 |
| TNL: Travel + Leisure Co. | 124% | 167% | 1.54 |
| [BKNG](https://easycompare.io/research/bkng): Booking Holdings Inc. | 99.0% | 123% | 1.17 |
| CHH: Choice Hotels International, Inc. | 85.0% | 105% | 1.06 |

### What diversifies HLT?

Correlation measures how closely two investments move together, on a scale from 1 (in lockstep) through 0 (unrelated) to -1 (in opposite directions).

- Moving a fifth of the money in HLT into GLD would have cut the portfolio's volatility by 18% over the past 5 years and raised its annual return (+19.6% for HLT alone, +20.1% for the mix).
- FIX made money in three of the three calendar years in which HLT lost money.
- Among large ETFs, DXJ, SMH and GLD have moved largely independently of HLT over the past 5 years, with correlations of 0.47 or lower, and each still earned a positive 5-year return.

| Investment | Correlation with HLT | 5Y return | Volatility | Sharpe | Rose in HLT's 3 down years |
| --- | --- | --- | --- | --- | --- |
| DXJ: WisdomTree Japan Hedged Equity Fund | 0.46 | +225% | 19.1% | 1.34 | 2 of 3 |
| [SMH](https://easycompare.io/research/smh): VanEck Semiconductor ETF | 0.47 | +323% | 36.9% | 0.97 | 0 of 3 |
| [GLD](https://easycompare.io/research/gld): SPDR Gold Shares | 0.04 | +126% | 18.9% | 0.96 | 0 of 3 |
| [XLE](https://easycompare.io/research/xle): State Street Energy Select Sector SPDR ETF | 0.32 | +177% | 25.5% | 0.93 | 1 of 3 |
| EWT: iShares MSCI Taiwan ETF | 0.44 | +153% | 24.2% | 0.89 | 0 of 3 |
| EUFN: iShares MSCI Europe Financials ETF | 0.45 | +133% | 21.8% | 0.89 | 0 of 3 |
| IDV: iShares International Select Dividend ETF | 0.45 | +82.6% | 15.5% | 0.86 | 0 of 3 |
| EDIV: State Street SPDR S&P Emerging Markets Dividend ETF | 0.41 | +69.9% | 13.8% | 0.84 | 0 of 3 |

## Common questions

### What was HLT's worst drawdown?

HLT's deepest decline since it began trading in 2013 was 50.8%, from January to April 2020. It took nine months from the low to climb back to its old high. Because HLT launched in December 2013, that record does not include the dot-com bust, the 2008 financial crisis or two other sell-offs.

### What were HLT's best and worst years?

Over 12 full calendar years, HLT's best year was 2019, when it returned 55.5%. Its worst was 2022, with a return of -18.7%.

### Is there a better investment than HLT?

Few investments have done better on both counts: only 16 of the 3,633 stocks and funds worth at least $500 million earned more than HLT with less volatility over the past 5 years, among them ABBV, GILD and WELL.

### Is HLT more volatile than the S&P 500?

Yes. HLT's volatility over the past 5 years was 26.8%, 1.6 times the S&P 500's 17.1%. Volatility measures how widely returns swing around their average: in roughly two years out of three, HLT's return lands within 26.8% of its average, either way. The higher it is, the rougher the ride and the harder it is to hold through a slump.

### What is HLT's Sharpe ratio?

HLT's Sharpe ratio over the past 5 years was 0.85, against 0.79 for the S&P 500, so HLT earned more for each unit of risk than an index fund did. The Sharpe ratio is the return earned above cash for each unit of volatility: two investments with the same return are not equal if one got there with far bigger swings.

### How correlated is HLT with the S&P 500?

Over the past 5 years, HLT's monthly returns had a correlation of 0.71 with the S&P 500. Correlation runs from 1 (moving in lockstep) through 0 (unrelated) to −1 (moving in opposite directions). They often move together: some diversification next to an index fund, but not a cushion. In the table, the correlation column measures each option against HLT instead: the lower it is, the more that option would diversify a HLT holding.

### What are the best alternatives to HLT?

None of the 13 popular alternatives we compared outperformed HLT in at least 3 of 5 short-term and 2 of 3 long-term timeframes, which says more about HLT's strength than about its alternatives.

### Did HLT outperform the S&P 500?

HLT finished ahead of the S&P 500 (SPY) in seven of 12 full calendar years. In 2025, it returned +16.5%, against +17.7% for the index.

### How did HLT do in stock market crashes?

HLT fell less than the S&P 500 (SPY) in one of the six major crashes it has traded through, and further in five. The clearest case was the 2015 China and oil sell-off, when HLT fell 34.1% and the S&P 500 fell 12.8%.

### What diversifies HLT?

These had a low correlation with HLT over the past 5 years and still earned a positive 5-year return: among large ETFs, DXJ (correlation 0.46), SMH (correlation 0.47) and GLD (correlation 0.04); among large stocks, CAH (correlation 0.39), CLS (correlation 0.40) and FIX (correlation 0.44). A correlation near zero means the two have moved largely independently.

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## Explore further

- Full page with charts: https://easycompare.io/research/hlt
- All research pages: https://easycompare.io/llms.txt
- Compare the entire market against HLT live: https://betterthanspy.com/?b=HLT&utm_source=easycompare&utm_medium=research